9xm

Music Streaming and Broadcasting9xm.in

9XM (9X Media Private Limited) is a Mumbai-based, privately held Hindi music television channel and free ad-supported online streaming platform delivering Bollywood, Indie, and regional music to Indian consumers, featuring its branded Bade Chote characters and a Musical Tambola game.

Company typePrivate
Founded-
HeadquartersMumbai, India
Headcount—
GTM typeB2C
OfferingDigital Commerce or Content

What 9xm does

9XM, legally 9X Media Private Limited, is a privately held India-based music entertainment network headquartered in Mumbai (Andheri East). It operates a Hindi music television channel and an associated direct-to-consumer online streaming site (9xm.in), delivering Bollywood, Indie, and regional music content to a broad Hindi-speaking audience across India. Its core product is an online TV streaming platform offering non-stop music, chartbusters, trending songs, and curated playlists, distinguished by branded animated characters called Bade Chote that appear throughout its programming. A secondary add-on product, Musical Tambola, is an interactive music-based game hosted on the same domain.

The business is monetized almost entirely through advertising on both its linear TV channel and its owned digital properties; the streaming service is free to consumers and no subscription or pricing tiers are disclosed. Distribution is concentrated in a single country (India) and relies on the 9xm.in website supplemented by organic social channels (Facebook, Instagram, Twitter/X). The company provides no evidence of mobile apps, APIs, AI/ML capabilities, patents, formal partnerships, or external funding rounds. Management team, headcount, founding date, and ownership structure are not disclosed in the available source material.

9xm firmographics

Firmographics

Name: 9xm
Legal name: 9X Media Private Limited
Website: https://9xm.in
Company type: Private
Operating status: Operating
Short description: 9XM (9X Media Private Limited) is a Mumbai-based, privately held Hindi music television channel and free ad-supported online streaming platform delivering Bollywood, Indie, and regional music to Indian consumers, featuring its branded Bade Chote characters and a Musical Tambola game.
Ownership category
akta.pro rank

9xm industry classification

Industry

Product category: Music Streaming and Broadcasting
NAICS: Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
SIC: Cable & Other Pay Television Services (4841)
akta.pro primary industry: On-Demand Music Streaming (Interactive) (MPAIACAA)

Keywords

Hindi music streaming
Bollywood music channel
Music television network
Online music streaming
Indian music entertainment

Where 9xm is headquartered

Location

Headquarters

HQ city: Mumbai
HQ country: India
HQ region: Asia

Offices1 record

Markets served

9xm business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Content Acquisition, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

Music Entertainment Broadcasting: 9XM operates as India's leading music entertainment network offering Bollywood music and popular hits. The platform connects millions of fans digitally, generating revenue through advertising on their TV channel and online streaming platforms.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

9xm product offering

Product offering

Core offering

9XM operates a Hindi music television channel and online streaming service (9xm.in) that delivers Bollywood, Indie, and regional music content to consumers in India. The platform offers non-stop music programming, chartbusters, trending songs, and exclusive playlists, featuring branded "Bade Chote" characters that engage viewers of all ages.

Product overview

9XM operates as a single unified music entertainment platform offering online TV streaming of Bollywood and regional music content. The core product is the 9XM Online TV Streaming service, which provides non-stop music, chartbusters, trending songs, and exclusive playlists. As part of India's largest music network under 9X Media, the platform also includes the Musical Tambola feature as an interactive entertainment module. The platform connects millions of fans through its strong digital presence across multiple platforms.

Differentiator

Problem solved

Functional benefit

Brands

Musical Tambola: A musical game/entertainment feature offered by 9XM

Products and services

9XM Online TV Streaming India's leading music entertainment network and online TV streaming platform offering exclusive Bollywood music, popular hits across various genres, and engaging content with Bade Chote characters loved by viewers of all ages.
Musical Tambola An interactive music-based game feature available on the 9XM platform that engages users with entertaining gameplay.

Companies that use 9xm

Customer profile

Segments2 records

Ideal customer profiles1 record

9xm technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

9xm partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

9xm competitors and assessment

Company assessment

Direct peers

Gaana: Gaana is one of India's largest on-demand music streaming services, offering Bollywood and regional music to Indian consumers via web and mobile apps. It is directly comparable to 9XM as both target Indian music listeners with ad-supported Hindi and regional music, and compete for the same Bollywood content library and advertising spend.
JioSaavn: JioSaavn is a leading subscription and ad-supported music streaming platform in India with deep Bollywood and Indic-language catalogs. It competes with 9XM for the same Hindi music audience and offers an app-based on-demand experience that 9XM lacks.
Wynk Music: Wynk Music is Bharti Airtel's music streaming service offering Bollywood and regional music to Indian mobile users. Comparable to 9XM in target audience (Indian music lovers) and content (Bollywood-led catalog), with a similar ad-supported monetization model.
Hungama: Hungama is an Indian digital entertainment platform offering ad-supported music streaming alongside video. It is comparable to 9XM as a competing Indian music and entertainment destination with ad-funded Hindi/regional content and similar target demographics.
MTV India: MTV India is a Hindi/English music and youth entertainment television channel operating in the same Indian broadcast market as 9XM. It is a direct peer as both compete for music video viewership, ad revenue from music labels, and brand engagement with Indian youth audiences.
B4U Music: B4U Music is a Hindi music television channel in India focused on Bollywood film songs. It is directly comparable to 9XM as both are free-to-air Hindi music channels competing for the same advertising inventory and audience attention in the Indian music TV market.

Broad incumbents

T-Series: T-Series is India's largest music label and operates one of the world's most-subscribed YouTube channels, supplying the Bollywood catalog that 9XM broadcasts. It is comparable as a music content owner/publisher that competes for the same Bollywood music rights and ad/streaming revenue.
Saregama: Saregama (formerly HMV India) is one of India's oldest music labels with a large Bollywood and film-music catalog. Comparable to 9XM as a long-standing Indian music content brand operating across both legacy media and digital streaming, competing for the same Hindi music audience.
Sony Music India: Sony Music India is the Indian arm of a major global music label with a large Bollywood and international catalog distributed via streaming platforms. Comparable to 9XM as a music rights holder and distributor serving the same Indian Hindi-listening audience.
Zee Music: Zee Music is the music publishing and YouTube distribution arm of the Essel/Zee group, producing Bollywood soundtracks and music videos. Comparable to 9XM as a competing Hindi/Bollywood music content producer and rights holder targeting the same Indian music consumer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

9xm financial estimates

Financial estimate

Revenue estimate

Valuation estimate

9xm leadership team

Management profile

Number of profiles

9xm funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

9xm M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 9xm

What does 9xm do?

Is 9xm a public or private company?

9xm is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was 9xm founded?

9xm was founded in -1.

Where is 9xm based?

9xm is headquartered in Mumbai, India, in the Asia region.

How does 9xm make money?

One revenue line is on record: music Entertainment Broadcasting.

Who are 9xm's main competitors?

Direct peers on record are Gaana, JioSaavn, Wynk Music, Hungama, MTV India and B4U Music. Broad incumbents are T-Series, Saregama, Sony Music India and Zee Music.

Does 9xm have an API?

No public API is recorded for 9xm.

What industry is 9xm in?

9xm's product category is Music Streaming and Broadcasting. Its primary akta.pro industry code is MPAIACAA, On-Demand Music Streaming (Interactive). Its NAICS code is 51621 and its SIC code is 4841.