International Policy Group

What International Policy Group does

International Policy Group (iPg) is a Spain-based boutique consultancy founded in 2012, headquartered in Barcelona with a presence in Madrid. The firm provides public affairs, corporate reputation, and communication services to multinational corporations, foundations, and government institutions. It operates two specialized subsidiaries: iPg ACCESS, focused on healthcare public affairs for pharma clients, and iPg LABS, focused on creative production and live events. The firm operates with a small core team of 1-10 employees and runs a project-based professional services model sold through direct relationship-based sales to enterprise and institutional accounts.

The service portfolio spans corporate event production (65+ in-person events and 12 international online events in 2022), technical secretariat services for foundation conferences, public affairs advisory, and broadcast/streaming production. Anchor client relationships include a 9+ year engagement with ADP spanning quarterly streaming and global events with reach across 140+ countries, a multi-year technical secretariat role with "la Caixa" Foundation covering 40+ conferences, and active pharma work for Takeda, GSK España, Lilly España, Hologic, and ISGlobal. Notable institutional engagements include UNESCO (CaixaForum Macaya Creative City of Design designation), the World Bank, and the UK All-Party Parliamentary Group for Spain (2023). In-house production is delivered through ADP Studios, a Barcelona-based TV and streaming facility used to broadcast ADP's quarterly programming and serve other clients.

Revenue mechanics are anchored on long-tenured retainer and project engagements with multinational and institutional clients. The firm monetizes advisory services, event production, content/creative output, and broadcast infrastructure. It uses AI-assisted tooling (illustration generation, video production, real-time multilingual subtitling) to accelerate creative workflows but explicitly positions itself as a relationship-driven boutique ("1% AI and 99% personal care") rather than an AI-native or platform business. Customer relationships are long-cycle (multi-year to decade-scale), and growth has been incremental and unit-driven rather than venture-backed, with no disclosed funding events and a stable 1-10 employee headcount signal.

Name

International Policy Group

Legal name

INTERNATIONAL POLICY GROUP, S.L.

Website

https://intpolgroup.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

International Policy Group is a Spain-based boutique consultancy, founded in 2012 and headquartered in Barcelona, providing public affairs, corporate reputation, and communication services to multinational corporations, foundations, and government institutions, with specialized healthcare (iPg ACCESS) and creative production (iPg LABS) units.

Ownership category

akta.pro rank

Product category

Public Affairs and Corporate Communications Consultancy

NAICS

Public Relations Agencies (54182)

SIC

Services-Management Services (8741)

akta.pro primary industry

Stakeholder Engagement & ESG Governance (Policies, KPIs, incentives) (EUAHAJAJ)

Keywords

• Public affairs consulting
• Corporate communications
• Government relations advisory
• Stakeholder engagement services
• Corporate reputation management

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consultancy Services: Professional consulting services in public affairs, corporate reputation, and communication for multinational companies and governments. Services include strategic advisory, stakeholder engagement, event management, and public health campaign development.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

International Policy Group (iPg) is a Barcelona-based consultancy firm that delivers public affairs, corporate reputation, and communication services to multinational companies and governments. The firm strengthens partnerships between businesses and policy-makers through strategic advisory, stakeholder engagement, event management, and healthcare-focused campaigns, supported by two specialised units: iPg ACCESS (healthcare alliances) and iPg LABS (creative and event production).

Product overview

International Policy Group (iPg) is a consultancy firm offering three core services: Public Affairs (strengthening partnerships between companies and policy-makers), Corporate Reputation (fostering stakeholder dialogue and positive societal impact), and Communication (engaging employees, shareholders, and clients in brand development). The firm operates two specialized units: iPG Access, focused on health sector alliances with patients, doctors, scientists, and policy makers; and iPG Labs, a creative team producing content, campaigns, and large-scale events for multinational brands. Key projects include the NexGen Alliance for molecular diagnosis equity, the Alliance for Early Detection of Cancer in Women, and the Misión Malaria awareness campaign. Services include technical secretariat for conferences, event production with AI capabilities, streaming, video production, and stakeholder engagement strategies. Founded in 2012, the company is headquartered in Barcelona with offices in Madrid, and operates in both English and Spanish.

Differentiator

Problem solved

Functional benefit

Brands

• iPg ACCESS: Specialized healthcare unit creating alliances with patients, doctors, scientists and policy makers
• iPg LABS

Products and services

• Public Affairs Strategic consultancy strengthening partnerships between companies and policy-makers to achieve corporate objectives through government relations and policy engagement, for multinational corporations and government clients.
• Corporate Reputation
• Communication
• iPg ACCESS
• iPg LABS

Quantifiable outcome

• 100% of customers willing to recommend iPg (2022 survey)
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Partnerships

Ten partnerships are on record, tiered major and core.

• Lilly EspañamajorStrategic or Co-development Partner · 1 January 2021Industry partner in NexGen molecular diagnostics alliance project for equitable cancer patient access to advanced diagnostic techniques.
• UNESCO Category 2 Center (CaixaForum Macaya)majorStrategic or Co-development Partner · 1 January 2021iPg led designation process for CaixaForum Macaya as UNESCO's first Category 2 Center for Social Sciences and Humanities.
• ADP (Automatic Data Processing)coreStrategic or Co-development Partner · 1 January 2013Nine-year partnership for content marketing, communication consultancy, and large-scale events. iPg established ADP Studios for recurring streaming events reaching 16,000+ attendees.
• UNESCOcoreStrategic or Co-development PartneriPg worked with UNESCO as 'a global agent of change working hand in hand with UNESCO' - a flagship project demonstrating international strategic collaboration.
• World BankcoreStrategic or Co-development PartnerCollaboration between World Bank and 'la Caixa' Foundation led to seminar and international course on 'Social Protection and Support Systems for an Aging World' in Barcelona with representatives from 77 countries.
• "la Caixa" FoundationcoreStrategic or Co-development PartnerOngoing strategic partnership since 2020 for managing Cátedra Economía y Sociedad conferences and technical secretariat for Social Observatory events. 40+ conference cycles annually.
• Takeda PharmaceuticalsmajorStrategic or Co-development PartnerCollaboration on dengue prevention awareness campaign 'Un viaje de ida y vuelta' targeting international travelers through diplomatic channels.
• GSK EspañamajorStrategic or Co-development PartnerPartnership on 'Misión Malaria' public education campaign and exhibition at Museo Nacional de Ciencias Naturales, extending since 2018.
• ISGlobalmajorStrategic or Co-development PartnerCollaboration with ISGlobal on Malaria Mission exhibition at MNCN-CSIC, bringing together researchers and public engagement.
• UK All-Party Parliamentary Group for SpainmajorImplementation/ SI/ Consulting PartneriPg serves as technical secretariat for APPG for Spain for 10 years, supporting UK parliamentary visits to strengthen UK-Spain relations.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Edelman: Global public relations firm with public affairs, corporate reputation, and health practices. Direct functional overlap with iPg's three service lines, especially through Edelman's health sector work.
• Brunswick Group: Global strategic communications and public affairs firm serving multinational corporates on critical issues, transactions, and stakeholder engagement. Overlaps with iPg's public affairs and corporate reputation services but at a much larger global scale.
• Hill+Knowlton Strategies: Global public affairs and communications consultancy with strong government relations and healthcare practices. Comparable to iPg's public affairs and iPg ACCESS healthcare offerings.
• FTI Consulting (Strategic Communications): Global advisory firm with a large Strategic Communications segment covering public affairs, corporate reputation, and crisis communications. Comparable offering to iPg, with much broader scale.
• Weber Shandwick: Global public relations and public affairs firm with healthcare, corporate, and policy capabilities. Comparable to iPg's positioning, particularly iPg ACCESS in the health sector.

Direct peers

• APCO Worldwide: Global public affairs and strategic communications firm with strong healthcare and policy advisory practices. Comparable to iPg in connecting business with governments, particularly in healthcare via iPg ACCESS.
• Tinkle Communications: Spanish public affairs and corporate communications firm with strong government and institutional relationships, including international reach. Closely comparable to iPg in offering and client base.
• LLYC (Llorente & Cuenca): Madrid-headquartered public affairs, corporate communications, and marketing consultancy operating across Spain and Latin America. Closest direct competitor to iPg's public affairs + corporate reputation positioning, with broader geographic reach.
• Kreab: European public affairs and financial communications firm with deep EU institutional relationships. Comparable to iPg's public affairs focus but with stronger EU policy positioning.
• Atrevia: Spanish communications and public affairs consultancy with 360-degree positioning, including corporate communications, public affairs, and creative. Direct competitor to iPg in the Spanish market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/IntPolGroup
• LinkedInlinkedin.com/company/international-policy-group-ipg-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about International Policy Group