What Picadilly does

Picadilly.com is an online travel guide and meta-search aggregator focused on the Piccadilly area of London, owned and operated by WN Network as part of the TravelAgents.com Network — a portfolio of more than 50 online city guides covering destinations including Malaga, Barcelona, Lisbon, Dubai, and Abu Dhabi. The platform enables users to search and compare hotel, flight, car rental, and cruise deals from third-party providers such as Expedia, Ebookers, and Travelocity, and also offers a telephone-based travel reservation hotline for US/Canada (1-800-997-1438) and international callers (+1-817-983-0682). The product surface spans four transactional search verticals (hotels, flights, car rental, cruises) and an editorial content library of roughly fifteen sections covering Piccadilly-area history, visa requirements, travel tips, attractions, restaurants, nightlife, exhibitions, festivals, cinemas, shopping, and an interactive city map. There is no mobile app, no public API, and no proprietary booking engine — the site is a content and referral layer over third-party inventory.

The company's revenue is generated through two primary streams: affiliate referral commissions from third-party travel providers when users complete bookings, and advertising and sponsorship sales on Picadilly.com and across the broader TravelAgents.com network. The platform is free to consumers, with monetisation occurring at the point of referral or via a media sales channel. The site is privately held, reports 51–100 employees (likely reflecting WN Network headcount rather than Picadilly.com specifically), and discloses no revenue, funding history, named management, or M&A activity. The primary customer segment is leisure tourists and travelers planning visits to London, served on a horizontal, persona-based model with no enterprise accounts or named B2B customers.

Name

Picadilly

Legal name

WN Network

Website

https://picadilly.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Picadilly.com is a London-focused online city guide and travel meta-search aggregator that compares hotel, flight, car rental, and cruise deals from third-party providers such as Expedia, Ebookers, and Travelocity for leisure travelers visiting the Piccadilly area.

Ownership category

akta.pro rank

Product category

Online Travel Aggregation

NAICS

Web Search Portals and All Other Information Services (51929), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Price Tracking, Alerts & Deal Discovery (Fare Prediction/Watchlists) (THALAEAJ)

Keywords

• Travel booking aggregation
• Hotel search comparison
• City travel guides
• Flight search services
• Destination information

Headquarters

HQ city

Hialeah

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Advertising and Sponsorship: The platform sells advertising and sponsorship opportunities on Picadilly.com and across the Travelagents.com network. The site offers media sales contact options for advertisers interested in advertising or sponsorship.
2. Travel Provider Referral/Commission: The site generates revenue by referring users to travel providers such as Expedia, Ebookers and Travelocity for hotel bookings, as well as flight, car rental and cruise services. Users search and book through these third-party providers.
3. City Guide Content Services: Provides travel and tourism information about the Picadilly area in London including city info, history, visa requirements, travel tips, attractions, restaurants, nightlife, and entertainment content to attract and retain users.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Picadilly.com is an online travel meta-search aggregator and city guide focused on the Picadilly area in London. Users can search and compare hotels, flights, car rentals, and cruises from third-party providers such as Expedia, Ebookers, and Travelocity, and access comprehensive destination content including city info, history, visa requirements, attractions, restaurants, nightlife, shopping, and entertainment.

Product overview

Piccadilly.com is a comprehensive online travel guide and booking platform for the Piccadilly area of London. The platform operates as a meta-search aggregator within the Travelagents.com Network, offering hotel search, flights, car rental, and cruise booking services through third-party providers such as Expedia, Ebookers, and Travelocity. The site provides extensive travel information including city guides, history, visa requirements, travel tips, and entertainment guides covering shopping, restaurants, nightlife, exhibitions, festivals, cinemas, theatres, and attractions in the Piccadilly area. Users can search and compare deals across multiple providers with a single query, or book directly via telephone through the Travel Reservation Hotline.

Differentiator

Problem solved

Functional benefit

Products and services

• Piccadilly.com Hotel Search Hotel search and comparison service that lets users enter trip details (dates, destination, party size) and compare deals from multiple third-party providers including Expedia, Ebookers, and Travelocity.
• Piccadilly.com Flights Flight search service that enables users to compare and book flights from leading providers to destinations worldwide, featuring a fast reservation system.
• Piccadilly.com Car Rental Car rental comparison service that lets users compare rates from multiple providers, featuring no hidden charges, no credit card fees, and breakdown assistance.
• Piccadilly.com Cruises Cruise search and booking service that helps users find and compare cruise deals to Piccadilly and surrounding areas through third-party providers.
• Piccadilly City Information Guide Comprehensive travel guide covering geography, culture, history, travel tips, visa requirements, and local attractions for the Piccadilly area in London, serving as the destination content backbone of the site.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• TravelAgents.com NetworkcoreGTM or Marketing PartnerPicadilly.com is owned and operated as part of the TravelAgents.com Network, one of over 50 Online City Guides. This partnership provides cross-promotional opportunities and establishes the brand within a broader travel information ecosystem covering destinations worldwide.
• ExpediacoreChannel Partner/ Reseller/ DistributorThird-party travel provider integrated into Picadilly.com's hotel search and booking services. Users are referred to Expedia for hotel reservations through the platform's search functionality.
• EbookerscoreChannel Partner/ Reseller/ DistributorThird-party travel provider integrated into Picadilly.com's hotel search and booking services. Users are referred to Ebookers for travel bookings through the platform's comparison functionality.
• TravelocitycoreChannel Partner/ Reseller/ DistributorThird-party travel provider integrated into Picadilly.com's hotel search and booking services. Users are referred to Travelocity for travel reservations through the platform's search functionality.
• Planes.comminorChannel Partner/ Reseller/ DistributorReferral partner for private jet charter services. The site directs users interested in private jet charter to Planes.com which compares airline charter services and jet hire companies.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Google Hotels: Google Hotels is a free hotel meta-search product embedded in Google Search and Maps, listing rates from OTAs and direct hotel sites. It directly substitutes for the price-comparison role Picadilly plays, with unmatched distribution.
• Booking.com: Booking.com is a global OTA leader in accommodation and an aggregator of flights, car rentals, and attractions. It is a primary alternative to the hotels Picadilly surfaces, and increasingly pushes direct bookings that bypass third-party referrers.
• Expedia: Expedia is both a major OTA that Picadilly refers traffic to and a broader travel platform offering hotels, flights, cruises, car rentals, and packages. It represents the dominant supply-side partner against which Picadilly's aggregator competes indirectly for end users.
• Tripadvisor: Tripadvisor combines destination content, reviews, and meta-search/booking across hotels, flights, restaurants, and attractions. It competes with Picadilly's combined editorial + booking comparison offering, but at much larger scale and brand recognition.
• Travelocity: Travelocity is a US-focused OTA offering hotels, flights, cars, and cruises. It is one of Picadilly's named referral partners, making it both a commercial counterparty and a competing consumer-facing booking destination.

Direct peers

• Skyscanner: Skyscanner is a global travel meta-search engine for flights, hotels, and car hire, redirecting users to OTAs and airlines to complete bookings. Comparable to Picadilly in aggregator model and referral-based monetization.
• Trivago: Trivago is a hotel meta-search platform that compares rates across hundreds of travel sites. It mirrors Picadilly's core hotel-comparison value proposition and depends on supplier referral economics.
• Kayak: Kayak is a leading travel meta-search engine that aggregates flights, hotels, car rentals, and cruises across multiple OTAs and suppliers. Like Picadilly, it monetizes via referral commissions and advertising, but operates at vastly greater global scale.
• Travelzoo: Travelzoo is a curated travel deals publisher that aggregates offers from multiple suppliers and travels brands for consumers. Its model of editorial-driven deal discovery parallels Picadilly's content-plus-referral approach.

Others

• TravelAgents.com Network: The parent network under which Picadilly.com operates, encompassing 50+ Online City Guides. Not a competitor but the platform owner, providing cross-promotion and shared advertising inventory that is foundational to Picadilly's reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Picadilly