Ettalong Diggers

What Ettalong Diggers does

Ettalong Diggers, legally Ettalong Beach War Memorial Club Limited, is a private member-owned RSL (Returned Service League) club operating from a single waterfront venue at 51-52 The Esplanade, Ettalong Beach, on the Central Coast of NSW, Australia. Founded in 1950 and governed by an elected Board of Directors, the club functions as a community hospitality and entertainment venue rather than a technology business. Its core product surface consists of four F&B outlets (Cafe, Bistro, The Italian Kitchen) and three bars (Chicas, Rileys, Bomboras), complemented by ticketed entertainment (headline acts, tribute shows, comedy), live sports screening, weekly member promotions (Member's Cash, Club Bingo, Sunday Raffle, Reel in a Car), and a full function-hosting business spanning weddings, conferences, school formals, Christmas parties, celebrations of life, and senior events.

The club operates a direct-to-consumer physical-venue go-to-market model, attracting customers through walk-in visitation, social media (Facebook, Instagram), word-of-mouth, and tourism traffic channelled via its Tourism NSW-accredited Visitor Information Centre. Revenue is generated through five streams: food and beverage sales, ticketed entertainment, function and event hosting, member promotions (raffles, bingo, jackpots), and recurring membership fees. Pricing is predominantly transactional and small-ticket, with member vs non-member differential pricing on events ($15–$75 typical range) and low-unit pricing on bingo ($3 per book) and raffles (from $5).

The business embeds itself in the local community through its RSL sub-branch serving veterans, ClubGRANTS funding to local organisations, and sub-clubs — a model that converts a hospitality venue into a regional community anchor. There is no e-commerce or online ordering capability, no mobile application, and no disclosed AI/ML technology stack; the venue's only digital surface is a website with an embedded third-party ticketing platform (TicketSearch). The customer base is highly diversified across local members, tourists, veterans, corporate groups, and event hosts, with thousands of members transacting on a pay-as-you-go basis. No revenue figures, headcount, or financial disclosures are publicly available.

Name

Ettalong Diggers

Legal name

Ettalong Beach War Memorial Club Limited

Website

https://ettalongdiggers.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

Ettalong Diggers is a private member-owned RSL club on the Central Coast of NSW operating a single waterfront venue at Ettalong Beach. It serves thousands of local members, tourists, veterans, corporate groups, and event hosts with food and beverage outlets, bars, ticketed entertainment, live sports, member promotions, and function hosting for weddings and conferences.

Ownership category

akta.pro rank

Product category

Hospitality and Entertainment Club

NAICS

Restaurants and Other Eating Places (72251), Drinking Places (Alcoholic Beverages) (722410), Caterers (72232)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Special Occasion & Destination Restaurants (THAFACAK)

akta.pro secondary industries

F&B Experiences & Group Dining (Restaurant Buyouts, Tastings, Catering Coordination) (THAHADAI), Destination Weddings & Social Groups (Non-Corporate Groups) (THAHADAL), Event Catering (Weddings, Social, Private Parties) (THAFAIAB)

Keywords

• Hospitality entertainment venue
• Function event hosting
• Club membership services
• Live entertainment shows
• Food beverage service

Headquarters

HQ city

Ettalong Beach

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food & Beverage Sales: Revenue from Cafe, Bistro, Italian Kitchen, and three bars (Chicas, Rileys, Bomboras) serving food, craft beers, cocktails, and local Peninsula wines.
2. Entertainment & Ticketed Events: Revenue from ticketed shows including comedy, tribute acts, headline performances, and special events. Pricing varies by event with member and non-member rates.
3. Function & Event Hosting: Revenue from hosting weddings, conferences, school formals, Christmas parties, and other celebrations with tailored packages.
4. Member Promotions & Gaming: Weekly member promotions including Member's Cash jackpot starting at $1,000 and jackpoting by $1,000 weekly up to $10,000.
5. Membership Fees: Revenue from membership subscriptions with renewal system for community members.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Ettalong Diggers operates a waterfront community RSL club at Ettalong Beach, NSW, providing food and beverage service across a Cafe, Bistro, Italian Kitchen, and three distinct bars, along with ticketed live entertainment (tribute acts, comedy, headline shows), live sports screening, function venue hire for weddings/conferences/formals, weekly member promotions including bingo, raffles, and cash jackpot draws, and an accredited Tourism NSW Visitor Information Centre. The club also runs an RSL sub-branch supporting veterans and administers ClubGRANTS community funding.

Product overview

Ettalong Diggers is a hospitality and entertainment venue (RSL Club) offering a unified experience across food and beverage venues, live entertainment, event hosting, community support, and member promotions. The core offering consists of multiple dining venues (Cafe, Bistro, Italian Kitchen), three bars, entertainment shows and live sports, function spaces for weddings/conferences/formals, weekly member promotions (Bingo, Cash draws, Raffles), and community support programs. The club operates as a single integrated venue rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Food & Drink Venues Multi-venue hospitality operation including Cafe, Bistro, The Italian Kitchen, and three bars (Chicas, Rileys, Bomboras) serving food, craft beers, cocktails, and local Peninsula wines to members and walk-in visitors.
• Entertainment & Shows Ticketed live entertainment featuring headline performances, tribute acts (e.g., Rod Stewart, INXS tributes), comedy shows, and special events, with differentiated member and non-member pricing.
• Functions & Events Venue hire and event packages for weddings, conferences, school formals, Christmas parties, celebrations of life, and other functions, including ballroom hire, catering, AV, and dedicated event coordination.
• Club Membership Annual membership subscription granting access to member rates, promotions, bingo, raffles, and member-only events, with renewal system administered to community members.
• Club Bingo Bingo sessions held Tuesdays and Thursdays at 10am at the club, sold at $3 per book with $650 in club vouchers offered as prizes.
• Sunday Raffle Weekly Sunday raffle with tickets starting at $5 and prizes totalling over $1,000, including meat trays, seafood vouchers, and club vouchers.
• Member's Cash Monday night member promotion where the jackpot starts at $1,000 and jackpots by $1,000 each week up to a $10,000 ceiling.
• Reel in a Car Promotion Weekly Thursday promotion where members register to fish for prize keys, with the major prize a Toyota Corolla Hybrid Ascent Sport and additional cash prizes.
• Tourism Information Centre Accredited Tourism NSW Visitor Information Centre located in the club foyer, providing local maps, attraction recommendations, tour bookings, and transport details for the Peninsula.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ClubGRANTS Recipients (Various Local Organisations)minorOthers · 1 January 2024Ettalong Diggers supports local community organisations through the ClubGRANTS program, providing Category 1 funding for community welfare, health, and social services, and Category 2 funding for sport, recreation, and culture. Recipients include local charities, sports clubs, veterans' organisations, and cultural groups.

Scale indicators2 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Gosford RSL Club: RSL-affiliated community club on the Central Coast with membership-based access, hospitality, gaming and event hosting. Directly comparable in operating model and customer base.
• Mingara Recreation Club: Major Central Coast community club with comparable multi-outlet F&B, gaming, entertainment and function offerings serving the same regional catchment. Closest scale-comparable peer on the Central Coast.
• Avoca Beach Hotel: Coastal Central Coast hospitality venue with F&B, multiple bars, live entertainment and event functions. Comparable coastal multi-occasion venue competing for the same tourism and local dining demand.
• Woy Woy RSL Sub-Branch Club: Adjacent Peninsula RSL club offering dining, bars, gaming promotions and entertainment. Same veteran-community heritage and overlapping local catchment as Ettalong Diggers.
• Terrigal Hotel: Coastal Central Coast hospitality venue with dining, bars, entertainment and event hosting. Directly competes for Sydney tourist day-trip spend and local function bookings.
• The Entrance Leagues Club: Nearby Central Coast leagues club offering F&B, bars, gaming, live entertainment and function venues. Closely comparable RSL-style community club model in the same regional market.

Regional players

• The Bay Hotel, Byron Bay: Coastal NSW hospitality venue offering dining, bars, live entertainment and private functions. Comparable coastal multi-occasion format serving tourism-driven demand in a different regional market.

Broad incumbents

• Panthers Penrith: Large NSW multi-venue club group with hospitality, gaming, entertainment and events across a broader portfolio. Larger incumbent operating comparable services at scale outside Ettalong's catchment.
• Wests Ashfield / Wests Tigers: Sydney-based club group operating hospitality, gaming and entertainment venues. Larger established operator with overlapping capabilities but broader geographic footprint.

Others

• Mantra Ettalong Beach: Directly adjacent waterfront accommodation partner explicitly linked to the club. Not a direct competitor but an enabling ecosystem partner driving cross-traffic between accommodation guests and club F&B, bars and functions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ettalongbeachdiggers
• Instagraminstagram.com/ettalongdiggers
• LinkedInlinkedin.com/company/ettalong-diggers

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ettalong Diggers