Avoca Beach Hotel

What Avoca Beach Hotel does

Avoca Beach Hotel is a family-owned hospitality venue operated by Millpass Pty Ltd, located on 15 acres of native bushland at 326-360 Avoca Drive on the NSW Central Coast, approximately one hour from Sydney and Newcastle. The property sits 2km from Avoca Beach and combines 62 accommodation keys (Balcony Rooms, Garden Rooms, Garden Villas, Terraces) capable of housing up to 180 guests with two pools, a tennis court, and BBQ areas. It serves leisure travellers (families, couples, solo guests), corporate and event clients, and the surrounding Central Coast community. The venue generates revenue across eight integrated streams: accommodation, the Saltwater Bar & Bistro full-service restaurant, the Treetops Café (breakfast), the Sports Bar with gaming (TAB, Keno), a drive-through Bottlemart bottle shop, four flexible conference and meeting spaces, weddings and private events, and a live entertainment program. Go-to-market is direct-to-consumer, driven by the company's own website with RMS accommodation booking and NowBookIt/Resy restaurant reservations, supplemented by phone bookings, walk-ins, email marketing, and Instagram/Facebook social media; a dedicated event enquiry workflow handles conferences and weddings. Pricing is transactional and seasonal: accommodation rates vary by room type and season with a direct-booking best-rate guarantee, while F&B follows unit pricing with weekly meal specials ($19), seniors lunch ($18), kids dinner ($10), happy hour ($6 drinks), and seasonal cocktail promotions. The technology stack is standard commercial hospitality SaaS with no proprietary AI or platform components; marketing emphasizes local community engagement through open mic nights, live music, and charity fundraising tied to founders Barry and Cherolyn Evans.

Name

Avoca Beach Hotel

Legal name

Millpass Pty Ltd

Website

https://avocabeachhotel.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Family-owned hospitality venue on the NSW Central Coast operating 62 accommodation keys and seven food, beverage, gaming, retail, and event outlets across 15 acres, serving leisure travellers, corporate clients, and local community.

Ownership category

akta.pro rank

Product category

Hospitality and Accommodation Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Rooftop Bars & Beach/Pool Bars (THAFAEAJ)

Keywords

• Hotel accommodation
• Bar and bistro
• Conference venue
• Wedding receptions
• Drive-through bottle shop

Headquarters

HQ city

Avoca Beach

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Accommodation: Hotel rooms, villas and terraces offered for short-stay and extended stays. Four room types available: Balcony Rooms (up to 2 guests), Garden Rooms (up to 3 guests), Garden Villas (up to 4 guests), and Terraces (up to 4 guests). Revenue generated from nightly rates that vary by season and room type. Direct booking preferred with best rate guarantee.
2. Food & Beverage - Saltwater Bar & Bistro: Full-service restaurant and bar open 7 days for lunch and dinner. Menu includes seafood-inspired dishes, steaks, burgers, salads, and share plates. Revenue from food sales, alcoholic beverages, and specials including $19 weekly meal deals, $18 seniors lunch specials, and happy hour discounts.
3. Treetops Café: Breakfast café open daily 7am-11:30am offering modern breakfast menu and coffee. Revenue from breakfast service, beverages, and take-away items.
4. Sports Bar & Gaming: Sports bar open daily from 10am featuring jumbo screens for live sport, gaming facilities, TAB, Keno, pool table, and wide range of tap beers. Revenue from beverage sales and gaming operations.
5. Drive-Through Bottle Shop: Bottlemart drive-through bottle shop selling wines, beers, RTDs, spirits, mixers, ice creams, and snacks. Open 11am-8pm (until 10pm Fri-Sat). Revenue from retail beverage and convenience product sales.
6. Events & Conferences: Conference and event venue hire with multiple flexible spaces (Kookaburra Room up to 150 guests, Rosella Room up to 40 guests, Saltwater Bar & Bistro, Treetops Café). Services include weddings, private events, corporate meetings, team retreats. Revenue from venue hire, catering packages, and beverage packages.
7. Live Entertainment: Open mic nights (Thursdays), live music (Friday-Sunday), and special events. Revenue generated through food and beverage sales during entertainment events.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Avoca Beach Hotel is a family-owned hospitality property on the NSW Central Coast that sells overnight accommodation in four room categories (Balcony Rooms, Garden Rooms, Garden Villas, Terraces) for up to 180 guests, alongside four food and beverage outlets (Saltwater Bar & Bistro restaurant, Treetops Café, Sports Bar with gaming and TAB, and a Drive-Through Bottle Shop). The venue additionally hosts conferences, weddings, private parties, live entertainment, and community events across four flexible indoor and outdoor event spaces on its 15-acre grounds.

Product overview

Avoca Beach Hotel is a family-owned 62-room accommodation and hospitality venue spread across 15 acres of native gardens on the NSW Central Coast. The property offers a portfolio of integrated hospitality services centered around four distinct food and beverage outlets: Saltwater Bar & Bistro (seafood-inspired restaurant open 7 days), Treetops Café (breakfast venue open 7am-11:30am), Sports Bar (gaming, TAB, pool table, open 10am-late), and a Drive-Through Bottle Shop. Accommodation options span four room types: Balcony Rooms (up to 2 guests), Garden Rooms (up to 3 guests), Garden Villas (up to 4 guests), and Terraces (two-storey, up to 4 guests). The venue also operates conference and meeting facilities including the Kookaburra Room (up to 150 guests), Rosella Room (up to 40 guests), Treetops Café (up to 80 guests), and Saltwater Bar & Bistro (up to 150 guests), plus dedicated wedding and event services. On-site recreational amenities include two swimming pools, a tennis court, and BBQ areas. The hotel integrates with multiple booking platforms (NowBookIt, RMS, Resy, Humanitix) and uses Google Analytics for web analytics.

Differentiator

Problem solved

Functional benefit

Brands

• Saltwater Bar & Bistro: The hotel's main restaurant and bar offering seafood-inspired menu with alfresco dining on a sun-soaked deck.
• Treetops Café
• Sports Bar
• Drive Through Bottle Shop

Products and services

• Saltwater Bar & Bistro The hotel's signature seafood-inspired restaurant and bar open 7 days for lunch and dinner, serving share plates, classics, steaks, burgers, salads, kids' meals, and cocktails in a beach-styled dining room with alfresco deck seating. Target customers are hotel guests, local residents, and visitors to the NSW Central Coast.
• Treetops Café A nautically inspired breakfast café overlooking the main pool, serving a fresh modern breakfast menu and locally roasted coffee from 7am to 11:30am daily. Target customers are hotel guests and local residents.
• Sports Bar A sports bar featuring multimedia screens and large TVs for live sport, gaming facilities including TAB and Keno, a pool table, and a wide range of tap beers. Open daily from 10am until late. Target customers are adult hotel guests, local community, and sports enthusiasts.
• Drive-Through Bottle Shop A Bottlemart-branded drive-through bottle shop selling wines, beers, RTDs, spirits, mixers, ice creams, and nibbles, with extended weekend trading hours. Target customers are local residents, hotel guests, and last-minute purchasers.
• Balcony Room Accommodation Newly refurbished queen-bed rooms spanning 24 square metres with a private verandah overlooking gardens, air conditioning, complimentary WiFi, TV, bar fridge, tea and coffee facilities, and private bathroom. Sleeps up to 2 guests. Target customers are couples and solo travellers.
• Garden Room Accommodation Modern rooms overlooking hotel grounds featuring a queen bed and single bed, ensuite bathroom, tea and coffee making facilities, bar fridge, desk, and air conditioning. Sleeps up to 3 guests. Target customers are small families and short-stay travellers.
• Garden Villa Accommodation Budget two-bedroom private villas with eco-friendly design featuring high racked ceilings, a master bedroom with queen bed, a second bedroom with two singles, full kitchen, laundry, lounge room, and undercover parking. Sleeps up to 4 guests. Target customers are families and small groups seeking self-contained stays.
• Terrace Accommodation Two-storey family accommodation with two bedrooms, generous full kitchen, fully ducted air-conditioning, laundry, lounge and dining room, undercover parking, and outdoor area. Sleeps up to 4 guests. Target customers are families and groups seeking spacious Central Coast stays.
• Conference and Meeting Rooms Four flexible indoor meeting and conference venues including the Kookaburra Room (up to 150 guests) with high ceilings and AV technology, the Rosella Room (up to 40 guests) for intimate meetings, Treetops Café (up to 80 guests) for informal gatherings, and Saltwater Bar & Bistro (up to 150 guests) for larger events. Target customers are corporate, government, and association event organisers.
• Weddings and Private Events Wedding reception and private event venue services set on 15 acres of grounds, offering various catering and beverage packages and a dedicated event coordinator for personalised experiences from small gatherings to large celebrations. Target customers are engaged couples and families planning milestone events.

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Three partnerships are on record, tiered minor.

• Little Creek CheeseminorOthersAward-winning local cheese factory located in Wyong (Old Wyong Milk Factory) supplying halloumi cheese to Avoca Beach Hotel's restaurant. Partnership supports local producers and provides quality Australian-made cheese for menu items including the Halloumi Veggie Burger and Halloumi Poke Bowl.
• Ants Pants Espresso (BlendCo)minorOthersLisarow-based coffee roaster supplying locally roasted coffee to Treetops Café. Brand operates as BlendCo and provides the café's barista coffee offerings, supporting local business partnerships.
• MND NSWminorGTM or Marketing PartnerMotor Neurone Disease charity that received support from Barry and Cherolyn Evans (hotel founders). Hotel hosts fundraising events (Cuppa Tea for MND) to support the charity's research and family support services. Alcohol sales at events also contribute donations.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Crowne Plaza Terrigal Pacific: An upscale international-chain resort located minutes from Avoca Beach on the same Central Coast strip, competing for the same family, couples, and corporate-event demand at a higher ADR tier.
• Mercure Kooindah Waters (Wyong): A Central Coast resort with accommodation, restaurant and bar, conference facilities, golf, and wedding services — a directly comparable mid-scale regional full-service hospitality and events venue.
• Oaks Pacific Blue Resort (Salamander Bay): A larger-scale regional NSW resort with self-contained apartments, pools, conference facilities, and wedding venues — comparable product mix targeting similar leisure and event segments.
• Pullman Magenta Shores Resort: A larger resort on the Central Coast offering accommodation, restaurants, conference facilities, golf, and wedding venues — overlapping with Avoca Beach Hotel's leisure, conference, and wedding segments.

Direct peers

• Terrigal Hotel: A nearby Central Coast pub, bistro, and gaming venue offering accommodation, F&B, and entertainment to a similar family and local-community segment in the same micro-market as Avoca Beach Hotel.
• Ettalong Beach Tourist Resort: A Central Coast beachside resort offering self-contained apartments, multiple dining options, and event spaces targeting families and weekend leisure travellers in the same micro-region.
• NRMA Ocean Beach Resort (Umina): A Central Coast holiday park/resort serving families and couples seeking beach-adjacent self-contained accommodation with on-site pools and BBQ areas — directly comparable family-stay positioning.
• The Anchorage Hotel & Spa (Port Stephens): A regional NSW coastal hotel offering accommodation, multiple restaurants, conference and wedding venues, and recreational amenities — a directly comparable Australian regional full-service coastal hotel model.

Others

• Bottlemart (ALH Group / Endeavour Group hospitality network): The branded drive-through bottle-shop network already integrated with Avoca Beach Hotel; broader Endeavour Group and ALH Group pub/hotel assets represent the dominant scaled hospitality network against which an independent regional venue competes for share-of-wallet.

Regional players

• Halifax Holiday Park (Nelson Bay): A regional NSW coastal accommodation and leisure venue with pools, F&B, and event capabilities serving a similar family and weekend leisure market in a comparable but geographically distinct coastal catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/avocabeachhotel
• Instagraminstagram.com/avocabeachhotel
• LinkedInlinkedin.com/company/avoca-beach-hotel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avoca Beach Hotel