Gangart Werbung

Name

Gangart Werbung

Legal name

Gangart Werbung GmbH

Website

https://gangart.de

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Out-of-home advertising

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Place-Based / Retail & Venue Media (Malls, Gyms, Cinema, Office Buildings) (BPAFALAE)

akta.pro secondary industries

Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA), Street Furniture Advertising (Bus Shelters, Kiosks, Benches, Phone Booths) (BPAFALAD)

Keywords

• Out-of-home advertising
• Indoor poster advertising
• Digital screen advertising
• Advertising distribution services
• Local media advertising

Headquarters

HQ city

Leipzig

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Space Sales: Gangart Werbung generates revenue by selling various forms of advertising space including print (postcards, posters, display), digital (screen advertising in retail and food locations), and sampling/distribution services. The company operates as an intermediary connecting advertisers with audiences in Leipzig swimming pools, outdoor pools, and other leisure/cultural venues.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Gangart Werbung GmbH sells advertising space across indoor venues (swimming pools, cinemas), outdoor locations (street furniture, billboards, city banners), and digital screens (in fast-food restaurants, pharmacies, retail stores) in Leipzig and the Mitteldeutschland region. The company also offers advertising distribution services including postcards (Edgar Freecards, CinemaCards), free handout distribution, sampling, hand-to-hand distribution, and welcome bags for university students.

Product overview

Gangart Werbung GmbH is a German advertising and media company based in Leipzig that provides comprehensive advertising placement services across multiple channels. The company operates as a unified advertising platform offering three main service categories: (1) Distribution services including postcard distribution (Edgar Freecards, CinemaCards) and free distribution to specific target groups like students and schools; (2) Poster advertising services covering both indoor (various frame formats in venues like cinemas, bathrooms, and public spaces) and outdoor placements (street furniture, billboards, city banners); and (3) Digital screen advertising through a network of screens in various venues including cinemas, fast food restaurants, retail stores, and pharmacies. Additional services include welcome bag distributions for university students and direct sampling operations. The company specializes in local and regional advertising in Leipzig and Mitteldeutschland with various targeting options for different audience segments.

Differentiator

Problem solved

Functional benefit

Products and services

• Edgar Freecards Free postcard distribution service targeting Leipzig and Mitteldeutschland, enabling advertisers to reach consumers through complimentary postcard distribution in various locations.
• CinemaCards Cinema-based postcard distribution service targeting Leipzig and Mitteldeutschland, allowing advertisers to reach moviegoers at cinema venues.
• Display Advertising Display advertising in multiple audience-segment categories including Kultur/Gastro, Familie/Freizeit, Kultur/Premium, Top Gastro, Hotel, Szene/Lifestyle, Szene/Lifestyle Shopping Center, Szene/Lifestyle Umland, Behörden/Institutionen Umland, and Überregional (national/Mitteldeutschland).
• Indoor Poster Advertising Indoor poster placement services including DIN A1 frames, backlit DIN A1/DIN A0 frames, DIN A0 student frames, DIN A3 bathroom frames, Cinema Boys & Girls DIN A3 frames for multiplex cinemas, family/leisure DIN A3 frames, free standard poster placement, school and kindergarten poster placement, and mirror stickers.
• Outdoor Poster Advertising Outdoor poster and billboard advertising including hardboard panels on private fences, street lamp hardboard panels, rental spaces in 4/1, 8/1, and 12/1 formats, and city banners (10 x 1.70m).
• Digital Screen Advertising Digital screen advertising network including Edgar Art Screen 42" portrait format, CinemaChannel 65" portrait format, McDonald's-TV 32" landscape format, King Channel 32" landscape format at Burger King locations, FoodChannel 40-46" landscape format at Real/Edeka stores, and pharmacy TV (Apotheken-TV) 40" landscape format.
• Welcome Bags / Ersti-Tüten Welcome bag distribution service for new university students at Leipzig University, implemented as a cooperation project with Kulturfalter Halle.
• Free Distribution Services Free handout distribution services including standard weekly/monthly distribution, student targeting, school and kindergarten targeting, and magazine distribution.
• Samplings and Hand-to-Hand Distributions Direct advertising through product sampling and hand-to-hand distribution methods at venues in Leipzig and Mitteldeutschland.
• Swimming Pool Advertising (Leipzig Schwimmhallen und Freibäder) Advertising opportunities specifically in Leipzig indoor swimming halls (Schwimmhallen) and outdoor pools (Freibäder), where Gangart Werbung holds exclusive or preferred access to advertising inventory.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Kulturfalter HalleminorGTM or Marketing PartnerGangart Werbung collaborates with Kulturfalter Halle on the Welcome Bags (Ersti-Tüten) project targeting university students at the University of Leipzig. Kulturfalter Halle appears to be a cultural promotion or event organization that helps distribute welcome packages to new students, which Gangart uses as a vehicle for advertising insert placement.

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Wall GmbH: Major German out-of-home and street-furniture advertising company (part of the Wall/Decaux group historically). Comparable because it sells poster and digital screen advertising in German public and commercial venues — directly overlapping with Gangart's indoor and outdoor poster formats.
• OUTFRONT Media Inc. North American out-of-home advertising company with a mix of billboards, transit, and place-based digital screens. Comparable as a multi-format OOH operator selling venue-based ad space to local and regional advertisers.
• JCDecaux SE: Global leader in street furniture and out-of-home advertising, with strong German presence. Comparable on outdoor poster and city-banner formats and on selling venue-based advertising inventory to local and national advertisers in Germany.
• Lamar Advertising Company: US-listed outdoor advertising operator with a large static billboard and digital display portfolio. Comparable on the core business model of monetizing physical advertising inventory across multiple venue and format types, though operating in North America rather than Germany.
• Ströer SE & Co. KGaA: Germany's largest out-of-home advertising operator, running roadside billboards, transit, and place-based digital screens nationwide. Comparable as a competitor for German OOH advertising budgets, though Ströer is far broader and larger than Gangart's regional, venue-focused niche.

Direct peers

• mc FINE GmbH: German indoor advertising specialist operating digital and print screens in venues such as gastronomy, retail, and leisure locations. Closest direct comparable to Gangart's venue-based, multi-format indoor/outdoor poster and digital screen business model in Germany.
• AdVision Digital: German in-store and venue-based digital advertising network operator. Directly comparable to Gangart's digital screen offerings (McDonald's-TV, Apotheken-TV, FoodChannel) selling digital ad space inside retail and QSR chains.

Emerging players

• Kinospot GmbH: German cinema advertising intermediary offering screen and poster placements in multiplex and independent cinemas. Comparable to Gangart's CinemaCards, CinemaChannel, and 'Cinema Boys & Girls' cinema poster products targeting moviegoers.

Regional players

• BlowUP Media: European specialist in large-format building wraps and out-of-home media, with German operations. Comparable on the production and sale of premium outdoor poster and display advertising inventory, though focused on very large building formats rather than venue-specific placements.
• CityPoster GmbH: Smaller German outdoor advertising operator focused on city light posters (CLPs) and street-furniture advertising in German cities. Comparable on outdoor poster formats and local/regional advertiser sales, though typically in larger cities than Gangart's Leipzig base.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gangart Werbung