My Florida Team Real Estate

What My Florida Team Real Estate does

My Florida Team Real Estate, doing business as My Florida Real Estate and Vacation Rentals, is a privately held, full-service real estate agency founded in 2016 and headquartered at 28292 Industrial Rd, Unit 2, Bonita Springs, Florida. The firm serves the Southwest Florida corridor spanning Naples, Bonita Springs, Estero, Fort Myers, Fort Myers Beach, and Marco Island, and operates across three integrated service lines: residential and commercial real estate brokerage (buying and selling luxury homes, beachfront properties, golf community residences, and investment properties), vacation rental bookings, and full-service property management for rental property owners.

The company is led by Broker/Owner Trevor Johnson and supported by a team of approximately 18 licensed professionals functioning as sales associates and broker associates. Vacation rental distribution is executed through a Core-tier technology partnership with GuestyBookings, which powers an online booking funnel (myfloridavacationrentals.guestybookings.com), guest communications, and an owner portal. Supporting product surfaces include branded sub-properties (Bonita Beach & Tennis Club, The Mango Street Inn, Park Shore Resort) and a proprietary Rental Income Estimate valuation tool used for owner/investor lead generation.

Revenue is generated through three streams: commissions on real estate purchase and sale transactions, recurring fees for property management services (tenant placement, rent collection, maintenance, marketing, financial reporting), and transaction-based fees on vacation rental bookings. The company is founder/management-owned with no institutional investment, M&A activity, or external funding recorded in the input data. Geographic concentration is total — operations are confined to Southwest Florida with no evidence of out-of-state or international footprint.

Name

My Florida Team Real Estate

Legal name

My Florida Real Estate and Vacation Rentals

Website

https://myfloridarealestate.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

My Florida Team Real Estate is a privately held Bonita Springs, Florida brokerage serving Southwest Florida (Naples, Bonita Springs, Fort Myers, Marco Island). It provides residential real estate sales, vacation rental bookings via GuestyBookings, and rental property management for owners and investors.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage and Property Management

NAICS

Offices of Real Estate Agents and Brokers (53121), Residential Property Managers (531311), Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Residential real estate brokerage
• Vacation rental management
• Property management services
• Luxury home sales
• Southwest Florida real estate

Headquarters

HQ city

Bonita Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Real Estate Sales and Purchase Commission: The company earns commissions from buying and selling properties including luxury homes, beachfront properties, golf community homes, and investment properties across Southwest Florida.
2. Property Management Services: Full-service rental property management including tenant placement, rent collection, maintenance coordination, marketing, and financial reporting for property owners.
3. Vacation Rental Bookings: The company manages vacation rental properties and earns revenue through rental bookings, providing professionally cleaned and maintained properties to travelers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

My Florida Team Real Estate is a full-service Southwest Florida real estate brokerage that buys, sells, and lists luxury homes, beachfront properties, and golf community residences for individual buyers, sellers, and investors. The company also operates a portfolio of vacation rental properties (including Bonita Beach & Tennis Club, The Mango Street Inn, and Park Shore Resort) and provides rental property management services covering tenant placement, rent collection, maintenance, marketing, and financial reporting for property owners.

Product overview

My Florida Real Estate operates as a unified platform combining vacation rental booking and real estate brokerage services for Southwest Florida. The core offerings include My Florida Vacation Rentals for short-term stay bookings (powered by GuestyBookings) and My Florida Real Estate for property transactions. Supporting services include Property Management for rental owners and a Rental Income Estimate tool for valuation. The portfolio includes branded property locations: Bonita Beach & Tennis Club, Mango Street Inn, and Park Shore Resort. Services span Naples, Bonita Springs, Fort Myers, Fort Myers Beach, Marco Island, and surrounding Southwest Florida communities.

Differentiator

Problem solved

Functional benefit

Brands

• Bonita Beach & Tennis Club: Vacation rental property located just steps from the sandy shores and Gulf waters in Bonita Springs, offering pool, tennis, and beach access.
• The Mango Street Inn
• Park Shore Resort

Products and services

• My Florida Real Estate (Residential Brokerage) Full-service residential real estate brokerage that helps clients buy, sell, and invest in luxury homes, beachfront properties, golf community residences, and rental investment properties across Southwest Florida, including Naples, Bonita Springs, Fort Myers, and Marco Island.
• My Florida Vacation Rentals Short-term vacation rental offering featuring beachfront condos, luxury homes with private pools, and family-friendly properties across Southwest Florida, with online booking via the GuestyBookings platform, professional cleaning, free Wi-Fi, air conditioning, and beach chairs included.
• Property Management Services Comprehensive rental property management for property owners covering tenant placement, rent collection, property maintenance, marketing, and financial reporting to maximize rental income for owners of long-term and vacation rental properties in Southwest Florida.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GuestyBookingscoreTechnology or IntegrationGuestyBookings is the property management and booking platform used by My Florida Vacation Rentals to manage vacation rental listings, reservations, and guest communications. The platform enables online booking capabilities for the company's vacation rental portfolio.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vacasa: Large-scale vacation rental management company operating across Florida, directly comparable to My Florida's vacation rental and property management business in destination markets.
• John R. Wood Properties: Long-established Naples-based independent brokerage with deep SW Florida market presence, directly comparable in residential sales focus, local expertise, and luxury/investment property specialization.
• TurnKey Vacation Rentals: Professional vacation rental manager with Florida Gulf Coast inventory, comparable to My Florida's full-service short-term rental and owner management offering.
• Royal Shell Real Estate: SW Florida-focused residential brokerage serving the same Naples, Bonita Springs, Fort Myers, and Sanibel/Captiva corridors, overlapping in beachfront and luxury home segments.
• Evolve Vacation Rental: Vacation rental management company with Florida Gulf Coast inventory, directly competing for both vacation rental guests and homeowner management contracts in the same SW Florida geography.
• Premier Sotheby's International Realty: Dominant luxury brokerage in the Naples and SW Florida market, directly competing with My Florida Real Estate in beachfront, golf community, and high-end residential segments with shared geographic footprint.

Broad incumbents

• Compass: National tech-enabled brokerage platform with growing SW Florida agent presence, offering overlapping residential brokerage services with much greater scale and technology investment.
• Coldwell Banker Realty: National residential brokerage franchise with established SW Florida offices, overlapping buyer/seller representation and luxury segment focus with broader brand recognition.
• Keller Williams Realty: Global franchise brokerage with significant SW Florida agent counts, providing residential brokerage competition with a different model (agent-centric franchise) but identical end services.

Regional players

• William Raveis Real Estate: Family-owned residential brokerage with Florida presence; comparable in scale, independent structure, and luxury/residential brokerage focus though serving different regional footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/myflre
• Facebookfacebook.com/MyFLRE
• LinkedInlinkedin.com/company/my-florida-real-estate-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Florida Team Real Estate