Classique Promotions

What Classique Promotions does

Classique Promotions is a UK-based entertainment booking agency headquartered in Solihull that operates as an intermediary between clients seeking premium entertainment and performers, artists, and management companies. The company books celebrity artists, party bands, DJs, comedians, cabaret performers, magicians, circus acts, TV talent show performers, dance acts, themed entertainment, and supporting services (event planning, venue finding, PA/production, props hire) for corporate events, private parties, weddings, and conferences. It claims over 20 years of operating history and self-positions as the UK's No. 1 booker of celebrity artists, with established relationships with management companies worldwide and full logistics handling for international performers including flights, transfers, accommodation, and riders.

The company operates a sales-led go-to-market model, acquiring customers through website enquiries, search-driven discovery, and phone-based sales via UK freephone numbers (0800 862 0004 and 0800 254 5151). Its website functions as a searchable catalog organized into 20+ entertainment categories, with price-range filters and shortlist functionality. Pricing is largely quote-based with per-engagement fees plus UK VAT at 20%, ranging from £500 to £100,000 depending on artist profile and event scale. The company has no proprietary technology platform, no public APIs, and no disclosed AI capabilities.

The business model is professional services in nature: Classique Promotions earns commission by booking artists on behalf of clients and managing end-to-end event logistics. It serves a diversified mix of enterprise customers (Google, Mercedes, Selfridges, Heineken, Burj Al Arab, Grosvenor House, MK Dons, England International Cricket, The Sunday Times) and nonprofit/charity clients (Cancer Research UK, Stonewall), alongside affluent individuals planning private celebrations. Geographic delivery extends beyond the UK to Europe (Spain, Austria, Greece), the Middle East (UAE, Lebanon, Turkey), and the United States. The firm is privately held with 1-10 employees and a single disclosed director (Nicky Plant); no funding rounds, acquisitions, or parent company are evidenced.

Name

Classique Promotions

Legal name

Classique Promotions

Website

https://classiquepromotions.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Classique Promotions is a UK-based entertainment booking agency that books celebrity artists, bands, DJs, and themed performers for corporate events, private parties, weddings, and conferences, handling full logistics for clients in the UK and internationally.

Ownership category

akta.pro rank

Product category

Entertainment Booking Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYMPAGAHAH

Incentive Travel Programs & Retreat Events (Offsites)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Corporate & Private Events (Galas, Product Launches)

SECONDARYMPAGAGAM

Conferences & Conventions Operations Services (Registration, AV, Logistics)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Conventions & Conferences (Business Events)

SECONDARYHSACADAI

Corporate Event Rentals (Furniture, Staging, Tents)

Home & Personal Services/Event & Personal Concierge Services/Corporate Event & Meeting Services

Keywords

• Celebrity artist booking
• Entertainment booking agency
• Corporate event entertainment
• Party entertainment services
• Live event production

Headquarters

HQ city

Solihull

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Artist Booking Commission: Classique Promotions earns revenue by booking celebrity artists, TV talent show performers, and entertainers for corporate events, private parties, and themed events. They act as an intermediary between clients seeking entertainment and artists/management companies, handling all logistics including artist coordination, travel, accommodation, and technical requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Classique Promotions is a UK-based entertainment booking agency that acts as an intermediary between clients and celebrity artists, performers, bands, DJs, and themed entertainment acts for corporate events, private parties, conferences, weddings, and product launches. The company handles complete logistics including artist coordination, international travel, accommodation, and technical riders, serving clients across the UK and globally including Europe, the Middle East, and North America.

Product overview

Classique Promotions is a UK-based entertainment booking agency that serves as an intermediary between clients seeking entertainment and performers/artists. Rather than a unified software product, the company offers a portfolio of booking services organized by entertainment category. The core offering includes celebrity artist booking, party bands, DJs, comedy acts, cabaret performers, themed entertainment spanning multiple decades and cultures, circus acts, TV talent performers, dance acts, meet & greet entertainment, walkabout performers, and conference hosts. Supporting services include event planning, venue finding, PA/production equipment, and props hire. The company positions itself as handling all logistics including international travel, accommodation, and artist requirements for events across the UK and globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Celebrity Artist Booking Booking service for celebrity singers, bands, and performers including chart-toppers, TV talent show contestants, and international artists for private parties, corporate events, and weddings.
• Party Bands Provision of live party bands covering various musical genres for events, including themed performances and multi-artist packages.
• Music & DJs DJ and music entertainment services including celebrity DJs, wedding DJs, and specialist genre DJs for events.
• Comedy Entertainment Comedy booking services including stand-up comedians, comedy cabaret, musical cabaret, ventriloquists, impersonators, and dinner entertainment for corporate and private events.
• Magic, Illusion & More Magicians, illusionists, and close-up performers for table magic, cabaret shows, and corporate entertainment.
• Cabaret Cabaret entertainment including dance acts, TV talent performers, burlesque, hypnotists, illusionists, and variety performers.
• Themed Entertainment Themed event entertainment spanning decades (1920s–1990s), cultural themes (African, Caribbean, Chinese, Arabian), and special themes (Alice in Wonderland, Star Wars, Circus).
• Christmas & Winter Entertainment Seasonal winter wonderland entertainment including themed performers, Christmas shows, and festive street theatre.
• Meet & Greet Meet and greet performers including caricaturists, magicians, aerial artists, living statues, cocktail bartenders, and themed characters.
• Walkabout & Street Entertainment Street performers, stilt walkers, living statues, and roving entertainment for event entrances and ambient entertainment.
• Circus Acts Circus performers including acrobats, aerialists, and traditional circus entertainment for events.
• TV Talent & Dance Shows Britain's Got Talent, X Factor, and other TV talent show performers available for appearances and dance troupes.
• Awards / Conference Hosts / Celebrity Chefs Professional hosts, award ceremony presenters, conference speakers, and celebrity chefs for corporate events and galas.
• Dance Acts Professional dance performers including ballroom, latin, street dance, contemporary, and themed dance acts.
• Event Planning Services Full-service event planning including venue finding, themed party concept development, and complete party orchestration from concept to execution.
• Venue Finding Assistance with locating and securing suitable venues for events across the UK and internationally.
• PA and Production Audio equipment, sound systems, and production support for events.
• Props & Equipment Hire Hire of event props, games, and entertainment equipment including photo booths, F1 simulators, Batak Pro, candy floss machines, backdrops, side stalls, skittle alleys, and promotional staff.
• Lookalikes Celebrity and character lookalike performers for themed events and parties.
• Speakers & Hosts Motivational speakers, after-dinner speakers, and professional event hosts for conferences and corporate events.

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Encore Musicians: UK online booking platform for live musicians and bands at weddings and events — an emerging technology-enabled entrant competing for the same private-party and corporate live-entertainment demand.
• FixTheMusic: Online marketplace platform for booking live music acts for events in the UK — represents a tech-enabled competitor attacking the same booking-intermediary layer with greater price transparency and discovery.

Direct peers

• Scarlett Entertainment: UK-based entertainment booking agency offering celebrity performers, party bands, DJs, themed entertainment, and walkabout acts for corporate and private events — directly overlapping Classique's core catalogue and customer base.
• Lewis Barclay Entertainment: UK-based entertainment booking agency representing bands, DJs, musicians, and performers for weddings, corporate functions, and private parties — overlapping Classique's catalogue, price points, and target customers.
• Neil O'Brien Entertainment Agency: UK entertainment agency offering live bands, tribute acts, DJs, and event entertainment for weddings and corporate events — a similar mid-sized UK booking intermediary with comparable catalogue and clientele.
• Cavendish Entertainment: UK corporate entertainment booking agency supplying celebrities, musicians, comedians, and speakers to corporate clients and events — directly comparable offering and customer base to Classique Promotions.
• Sternberg Clarke: UK entertainment booking agency supplying celebrity speakers, comedians, musicians, and after-dinner talent to corporate clients — a directly comparable specialist booking intermediary for corporate events.
• Function Central: UK entertainment booking agency for functions, weddings, and corporate events providing live bands, DJs, and performers via an online booking platform — overlapping Classique's private-party and corporate segments with a similar commission model.
• Champions Music & Entertainment: UK celebrity booking agency providing entertainers, speakers, musicians, and bands for corporate and private events — directly comparable in offering, customer segment, and commission-based model.

Broad incumbents

• Creative Artists Agency (CAA): Global talent and entertainment agency representing A-list artists, speakers, and performers — a much larger incumbent that competes for top-tier celebrity bookings and corporate event talent that Classique also serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/classique-promotions-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Classique Promotions