FixTheMusic.com

What FixTheMusic.com does

FixTheMusic.com is a London-headquartered online marketplace, founded in 2015 by brothers Ed and Adam Southall and operated under the legal entity FTM Technologies Limited, that connects clients with hand-picked, vetted professional musicians and bands for weddings, corporate events, private parties, and charity events. The platform spans 16 genre and format categories — from luxury showbands and wedding bands to DJs & sax, jazz, string quartets, ceilidh, tribute acts, and acoustic duos — and serves clients across more than 50 countries with particular depth in European destination wedding markets (France, Italy, Greece, Spain, Portugal, Croatia). The company has served thousands of bookings since inception and reports a high-end corporate and institutional client roster that includes Google, Netflix, Ferrari, Lamborghini, Samsung, Formula One, the Premier League, CHANEL, Dior, the U.S. Department of State, the British Army, and the University of Cambridge.

The underlying technology is a proprietary booking platform comprising a smart matching algorithm that routes enquiries to suitable acts, a secure escrow-style online payment system that holds client funds until after the event, and a musician-facing dashboard for quote management. Customers use the platform free of charge; revenue is generated from musicians via booking commissions and paid featured listings (a freemium supply-side model). Distribution is driven by SEO, content marketing (blog, Instagram, YouTube, TikTok), PR (including a Vogue feature), and official supplier partnerships with major wedding directories such as Rock My Wedding, Style Me Pretty, Junebug Weddings, Love My Dress, Carats & Cake, and La Lista. A small Tuscany-based presence supports European talent scouting and destination wedding delivery.

Commercially, FixTheMusic is bootstrapped and founder-owned with no disclosed external funding, a 1–10 employee team, and a stated positioning as one of Europe's largest curated music booking platforms. Its differentiators — curation, insurance and PAT equipment compliance, fully-inclusive transparent pricing, secure payments, and global reach — are aimed at a market where buyers (typically one-off wedding or corporate clients) face high search and verification costs and value trust and convenience over price.

Name

FixTheMusic.com

Legal name

FTM Technologies Limited

Website

https://fixthemusic.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

FixTheMusic.com is a London-based online marketplace founded in 2015 that connects clients with hand-picked, vetted professional musicians and bands for weddings, corporate events, private parties, and charity events across 50+ countries, earning revenue through booking commissions and featured musician listings.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Booking Commission: FixTheMusic takes a commission on bookings made through the platform. Musicians pay to be listed and/or a percentage of each booking. The platform is free for customers to use.
2. Featured Listings: Musicians can pay for premium placement and visibility on the platform to attract more enquiries.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

FixTheMusic.com is a curated online marketplace that connects clients with hand-picked, vetted professional musicians and bands for weddings, corporate events, private parties, and charity functions. The platform enables free browsing across 16 genre/format categories, submission of enquiries, receipt of quotes, and secure online booking and payment, with funds held until after the event. Customers use the service at no cost; the company earns revenue through booking commissions and featured musician listings across 50+ countries.

Product overview

FixTheMusic.com is a unified consumer web platform — not a modular SaaS product — for discovering, comparing, and booking professional live musicians (wedding bands, DJs, string quartets, jazz ensembles, roaming acts, and more) across the UK and internationally. The core platform handles the full client journey: browsing by category and location, submitting free enquiries, receiving direct musician quotes, shortlisting acts, and completing secure online payments. Supporting infrastructure includes a proprietary booking and payment system, a smart algorithm for act matching, and a musician-facing dashboard for quote management. The platform's offering spans 16 music genre and format categories (luxury showbands, wedding bands, DJs & sax, roaming bands, soul/Motown/funk, R&B/hip-hop, indie rock, bands with sax, 80s/90s tribute, string quartets/classical, jazz/swing, singers/acoustic duos, female-vocal bands, brass bands, ceilidh bands, and Mumford/folk), all accessible through a single marketplace interface. There are no separate product tiers, add-on modules, or standalone API/accessory offerings — the portfolio is the marketplace itself.

Differentiator

Problem solved

Functional benefit

Products and services

• FixTheMusic Platform

Quantifiable outcome

• Thousands of successful bookings and events served
• +2 more outcomes

Named customers30 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Rock My WeddingcoreGTM or Marketing PartnerOfficial supplier partner. Rock My Wedding is a leading UK wedding planning platform that carefully selects only the best wedding suppliers. FixTheMusic is featured as a recommended entertainment provider.
• Style Me PrettycoreGTM or Marketing PartnerOfficial supplier partner. Style Me Pretty is a premium wedding planning resource featuring curated vendors. FixTheMusic is included in their hand-picked selection of outstanding suppliers.
• La ListacoreGTM or Marketing PartnerOfficial supplier partner. La Lista is a wedding planning platform with a curated network of premium suppliers.
• Love My DresscoreGTM or Marketing PartnerOfficial supplier partner. Love My Dress is a UK wedding blog and supplier directory featuring carefully vetted suppliers.
• Carats & CakecoreGTM or Marketing PartnerOfficial supplier partner. Carats & Cake is a wedding planning platform connecting couples with verified vendors.
• Junebug WeddingscoreGTM or Marketing PartnerOfficial supplier partner. Junebug Weddings is a global wedding planning resource featuring carefully selected wedding suppliers.
• Trees for CitiesminorStrategic or Co-development PartnerEnvironmental partnership. For every 10 bookings on FixTheMusic, the company provides funds to Trees for Cities for one tree to be planted. Trees for Cities is a UK charity aiming to plant urban trees and create greener cities.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GigSalad: US-based online marketplace for booking live entertainment including musicians, bands, and DJs for weddings and events. Comparable business model — a two-sided marketplace connecting event hosts with vetted entertainers — though primarily US-focused.
• Encore Musicians: UK wedding and event musician booking platform offering curated bands, string quartets, DJs, and soloists. Operates the same hand-picked, vetted-musician model as FixTheMusic targeting UK and destination weddings.
• Function Central: UK-focused function band and wedding entertainment booking agency. Competes directly on the curated-wedding-band model in the UK and offers a comparable enquiry-based booking flow to FixTheMusic.
• Alive Network: UK-based live music and entertainment booking agency offering wedding bands, function bands, DJs, and musicians across the UK and internationally. Directly competes with FixTheMusic on supply curation, destination weddings, and a curated marketplace model.
• Book a Band: UK online platform for booking live bands and musicians for weddings, parties, and corporate events. A direct UK competitor to FixTheMusic with overlapping supply of curated wedding bands and a similar self-serve enquiry model.

Broad incumbents

• Bark: Global services marketplace where customers post jobs and professionals reply with quotes. Overlaps with FixTheMusic's enquiry-and-quote model in adjacent verticals (entertainment, events) and competes for SMB event-planner search traffic.
• Thumbtack: Large US-based local services marketplace covering event entertainment, DJs, and musicians. Competes indirectly with FixTheMusic by capturing SMB and consumer demand for event services through a broader marketplace with significantly larger marketing budget.
• The Knot Worldwide: Global wedding planning marketplace with vendor directories, planning tools, and a registry business. A broad incumbent in the wedding vertical that could enter or expand curated live entertainment booking, competing with FixTheMusic for both couples and supplier relationships.
• WeddingWire: Major wedding vendor marketplace operating across the US, UK, and Latin America. Provides venue and vendor directories and could extend into curated live entertainment, posing a competitive threat via scale and SEO authority.

Emerging players

• Gigmit: European live music booking platform connecting artists with event opportunities. Comparable in connecting musicians to gigs via a digital platform, though more oriented toward festival and showcase bookings than luxury weddings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/fixthemusicyoutube
• Instagraminstagram.com/fixthemusic
• TikToktiktok.com/@fixthemusiclive
• Xx.com/FixTheMusicHQ
• LinkedInlinkedin.com/company/fixthemusic

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FixTheMusic.com