Yogalife
Yogalife is a Belgium-founded yoga education organization that delivers Yoga Alliance-certified 200-hour and 300-hour teacher training programs across five European cities, plus retreats in India and a Brussels studio, serving aspiring yoga teachers, practitioners, and corporate wellness clients worldwide.
- Company typePrivate
- Founded1999
- HeadquartersGhent, Belgium
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Yogalife does
Yogalife is a Belgium-based private yoga education organization founded in 1999 by Sanjeev Bhanot, operating yoga teacher training programs and wellness services across five European cities (Brussels, Ghent, Cologne, Geneva, Luxembourg) and a retreat venue in Goa, India. The company's core product is a Yoga Alliance-registered 200-hour Teacher Training Course (TTC) delivered over 9 weekends—a format Yogalife pioneered to accommodate working professionals, with small cohort sizes of 20-26 students at €3,050-€3,250 per student. Supporting products include a 300-hour advanced training stack (Anatomy, Pranayama, Yogic Studies) leading to 500-hour accreditation, a 60-hour Yoga Nidra specialization (€1,250-€1,450), the 10-day Antastha Yatra retreat in Goa (€1,200-€1,500), and a Brussels-based studio offering subscription classes (€65-€120/month) and drop-ins.
Yogalife's technology and methodology are anchored in the Bihar School of Yoga tradition and Hatha Yoga principles, combined with modern adult learning techniques and coaching methodology. Proprietary elements include the weekend-based training format, the Asana Clinic hands-on adjustment methodology, the Continuous Education Program (CEP) that funnels graduates into assistant teacher roles, and the signature Antastha Yoga blindfolded practice. The company maintains a 150+ page training manual now in its 10th edition and holds Yoga Alliance RYS 200 and RYS 300 registrations, with a 4.72/5 school rating from student reviews.
Yogalife makes money primarily through one-time course fees for certifications and retreats, supplemented by recurring studio subscription revenue in Brussels. The go-to-market is direct-to-consumer via yogalife.be with application form submission and 24-hour response times, layered with community-driven word-of-mouth from a 2,800+ trained teacher alumni network spanning 30+ countries. The company has trained 27,000+ students cumulatively across 126 TTCs and operates as a founder-owned Bhanot family business (Sanjeev, Manoj, and Shweta Bhanot) with no disclosed external institutional investment.
Yogalife firmographics
Firmographics- Name
- Yogalife
- Legal name
- Yogalife Belgium GCV
- Website
- https://yogalife.be
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Yogalife is a Belgium-founded yoga education organization that delivers Yoga Alliance-certified 200-hour and 300-hour teacher training programs across five European cities, plus retreats in India and a Brussels studio, serving aspiring yoga teachers, practitioners, and corporate wellness clients worldwide.
- Ownership category
- akta.pro rank
Yogalife industry classification
Industry- Product category
- Yoga Education and Training Services
- NAICS
- Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940), RV (Recreational Vehicle) Parks and Recreational Camps (72121)
- SIC
- Services-Educational Services (8200), Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL)
- akta.pro secondary industries
- General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC), Wellness Retreat Centers (Yoga, Meditation & Mindfulness) (THAGAMAB), Wellness & Mindfulness Classes (Yoga Workshops, Meditation, Breathwork) (THAJAKAK)
Keywords
Where Yogalife is headquartered
LocationHeadquarters
- HQ city
- Ghent
- HQ country
- Belgium
- HQ region
- Europe
Offices7 records
Markets served
Yogalife business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others
Revenue model
- Yoga Teacher Training Courses: 200-hour and 300-hour certified yoga teacher training programs delivered across multiple European locations over 9 weekends or intensive month formats. Revenue from course fees ranging from €3,050-€3,250 per 200hr TTC.
- Yoga Nidra Training: 60-hour specialized Yoga Nidra teacher training at €1,250-€1,450 per course
- Yoga Studio Classes: Drop-in classes and subscription passes for yoga studio access in Brussels, including unlimited monthly passes and class bundles
- Yoga Retreats: 10-day Antastha Yatra retreats in Goa, India priced at €1,200-€1,500 including accommodation options
- Advanced Training Programs: Specialized advanced courses including Anatomy (100hrs), Pranayama (40hrs), and Yogic Studies immersions for continuing education
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | 200hr Yoga Teacher Training - Brussels/Ghent |
| One time/ perpetual license | Multi-year contract | 200hr Yoga Teacher Training - Cologne |
| One time/ perpetual license | Multi-year contract | 200hr Yoga Teacher Training - Geneva |
| One time/ perpetual license | Multi-year contract | 200hr Yoga Teacher Training - Luxembourg |
| One time/ perpetual license | Pay-as-you-go | Yoga Nidra Training - Brussels/Ghent |
| One time/ perpetual license | Pay-as-you-go | Antastha Yatra Retreat - Goa |
| Subscription | Monthly | Yoga Studio - 30 Day Start Pass |
| Subscription | Monthly | Yoga Studio - 5 Class Introduction |
| Subscription | Monthly | Yoga Studio - Unlimited Monthly |
| Unit Pricing | Pay-as-you-go | Yoga Studio - Class Packs |
| Subscription | Monthly | Yoga Studio - Student Pass |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels8 records
Yogalife product offering
Product offeringCore offering
Yogalife is a yoga education school that delivers Yoga Alliance-registered 200-hour and 300-hour yoga teacher training courses (YTTC) over 9 weekends across multiple European locations, complemented by Yoga Nidra specialization, advanced modules (Anatomy, Pranayama, Yogic Studies), a 10-day Goa retreat, and a Brussels-based yoga studio offering daily classes and subscription passes.
Product overview
Yogalife operates as a multi-product yoga education platform offering both certification programs and wellness services. The core offering is the Yoga Alliance-registered 200-Hour Yoga Teacher Training conducted over 9 weekends across five European locations (Brussels, Ghent, Luxembourg, Cologne, Geneva), supplemented by Advanced 300-Hour training modules (Anatomy, Pranayama, Yogic Studies) that stack to 500-hour accreditation. Supporting products include a 60-hour Yoga Nidra Training specialization, the Antastha Yatra 10-day retreat in Goa, and a Brussels-based studio offering drop-in classes and membership subscriptions. The company also hosts an annual Yogalife Festival for community engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- 200-Hour Yoga Teacher Training (YTTC) A Yoga Alliance-registered 200-hour yoga teacher training program delivered over 9 weekends at multiple European locations (Brussels, Ghent, Luxembourg, Cologne, Geneva). Covers Hatha Yoga foundations, anatomy, philosophy, teaching methodology, and practical teaching experience for aspiring yoga teachers.
- Advanced Yoga Teacher Training (300-Hour) Modules Advanced-level yoga teacher training modules including Anatomy (100 hours in Brussels), Pranayama (40 hours in Ibiza), and Yogic Studies (100 hours in Ibiza). These stackable modules enable teachers to reach 500-hour Yoga Alliance accreditation.
- Yoga Nidra Training A 60-hour specialized Yoga Nidra teacher training program (20 hours practice, 20 hours teaching, 20 hours lecture) derived from Swami Satyananda's Bihar School of Yoga technique. Available in Brussels and Ghent, with Yoga Alliance certification eligibility. Targets yoga teachers, doctors, and psychologists.
- Antastha Yatra Yoga Retreat A 10-day immersive yoga retreat held at Dunes Holiday Village in Mandrem, Goa, India. Combines daily meditation, yoga classes, lectures, and processes focused on self-discovery and energy reboot, with optional accommodation from €1,200 (no accommodation) to €1,500 (AC room).
- Yogalife Brussels Studio Memberships and Classes Daily yoga classes and workshops at Rue du Houblon/Hopstraat 40, 1000 Brussels, near Parc du Cinquantenaire. Offers drop-in classes (€18), class packs (€140/10 classes, €240/20 classes), unlimited monthly subscriptions (€120/month, €540/6 months, €960/12 months), student passes (€90/month for under-28), and a 30-day start pass (€65). Mats, blocks, bolsters, and blankets provided free.
Quantifiable outcome
- 2800+ teachers trained from 30+ countries
- +3 more outcomes
Companies that use Yogalife
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles4 records
Yogalife technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Yogalife partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Studio Groene ValleicoreGhent-based yoga studio partnership hosting Yogalife teacher training courses at their Begijnhoflaan 464 location. Provides venue and facilities for weekend-based yoga teacher training programs.
- SanapurnaminorSwiss yoga products or wellness brand listed as a partner on Yogalife's website.
- Hot Yoga OudenaardeminorHot yoga studio partner in Oudenaarde, Belgium. Associated with teacher Diana Elizalde who runs a yoga studio in the hometown of Oudenaarde.
- Tenshinkai DojocoreCologne-based martial arts/yoga dojo hosting Yogalife yoga teacher training courses at Holbeinstraße 6, 50733 Cologne, Germany.
- Herstreet GenevacoreGeneva-based venue hosting Yogalife yoga teacher training courses at Rue des Pierres-du-Niton 6, Geneva, Switzerland.
- Youth Hostel Luxembourg-CitycoreYouth hostel partnership in Luxembourg City hosting Yogalife yoga teacher training courses at 2 rue du Fort Olisy, L-2261 Luxembourg.
- Dunes Holiday VillagecoreBeachside holiday village in Mandrem, Goa hosting the Antastha Yatra yoga retreat. Provides accommodation (huts and rooms) and facilities for the 10-day intensive yoga retreat program.
Scale indicators9 records
Recent moves11 records
Expansion highlights5 records
Yogalife competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Customer concentration
Yogalife social profiles
Digital presenceYogalife financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yogalife leadership team
Management profileNumber of profiles
Profiles6 records
Yogalife funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yogalife M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yogalife
What does Yogalife do?
Yogalife is a yoga education school that delivers Yoga Alliance-registered 200-hour and 300-hour yoga teacher training courses (YTTC) over 9 weekends across multiple European locations, complemented by Yoga Nidra specialization, advanced modules (Anatomy, Pranayama, Yogic Studies), a 10-day Goa retreat, and a Brussels-based yoga studio offering daily classes and subscription passes.
Is Yogalife a public or private company?
Yogalife is a private company. It is classified as family owned and is currently operating.
When was Yogalife founded?
Yogalife was founded in 1999. It employs 1,001 to 5,000 people.
Where is Yogalife based?
Yogalife is headquartered in Ghent, Belgium, in the Europe region.
How does Yogalife make money?
Five revenue lines are on record. Yoga Teacher Training Courses are the primary driver. The others are yoga Nidra Training, yoga Studio Classes, yoga Retreats and advanced Training Programs.
Does Yogalife have an API?
No public API is recorded for Yogalife.
What industry is Yogalife in?
Yogalife's product category is Yoga Education and Training Services. Its primary akta.pro industry code is HSADACAL, Yoga Teacher Training (YTT) & Pilates Instructor Training, with a secondary code of HSADACAA, General Yoga Instruction (Hatha/Vinyasa/Flow). Its NAICS code is 61162 and its SIC code is 8200.