Rosenberg Immobilien

What Rosenberg Immobilien does

Rosenberg Immobilien is a private, owner-operated real estate brokerage headquartered in Munich (Edelsbergstr. 8, 80686) with a secondary service area in Augsburg. Founded in 1979 by Andrea Frohs and transitioned in 2024 to new owner Ardit Islami, the firm provides buying, selling, and rental brokerage for residential properties (apartments, houses, plots, investment objects) and commercial real estate across Munich and Augsburg neighborhoods, with the ability to serve clients nationwide on request.

The company's product offering is a full-service brokerage stack: property valuation (Wertermittlung), marketing and exposé production, viewing coordination, negotiation, exclusive listing agreements (Makleralleinauftrag), confidential/discreet sales (Direktvermittlung), home staging, energy certificate provision, and a developer sales channel (Vertrieb für Bauträger). Underlying technology is conventional for the sector — an Immonia GmbH-powered website for listings and search, supplemented by social media presence (Facebook, LinkedIn, Instagram), Google Business reviews, and a YouTube brand-story video.

The business model is purely commission-based on closed transactions; pricing is not publicly disclosed and is structured as quote-based, per-deal engagements. Customers are individual homeowners, buyers, and tenants (all SMB/consumer), with no disclosed enterprise or institutional clients. The firm operates with 1–10 employees, sources leads through direct outreach, its own website, referrals (Tippgeber program), and its local district-level reputation built over ~45 years.

Name

Rosenberg Immobilien

Legal name

Rosenberg Immobilien-Ardit Islami

Website

https://rosenbergimmobilien.de

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

Rosenberg Immobilien is a Munich-headquartered, owner-operated real estate brokerage founded in 1979, serving individual homeowners, buyers, and tenants with full-service buying, selling, and rental brokerage across Munich, Augsburg, and Germany on request.

Ownership category

akta.pro rank

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Brokerage Commission: Commission-based brokerage fees for property sales and rentals. Fees are typically percentage-based on property transaction value, charged upon successful sale or rental completion.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Rosenberg Immobilien is a Munich-based real estate brokerage offering full-service buying, selling, and rental services for houses, apartments, plots, and investment/commercial properties in the Munich and Augsburg regions, with nationwide service on request. Its core work spans property valuation, marketing, viewing coordination, negotiation, and transaction closing, delivered by a small team under owner Ardit Islami.

Product overview

Rosenberg Immobilien operates as a full-service real estate brokerage offering a unified suite of property transaction services. The core offering centers on Immobilienverkauf (property sales) and Mietangebote (rental services), supplemented by Wertermittlung (property valuation) and Home-Staging. Additional specialized services include Makleralleinauftrag (exclusive listing agreements), Direktvermittlung (confidential sales), and Vermarktung (marketing services). The company also provides Vertrieb für Bauträger (developer sales channel) and regional market intelligence through its Immobilienmarkt München & Augsburg service. Services are delivered through their own team with support from Immonia GmbH real estate software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Immobilienverkauf (Property Sales Brokerage) Full-service brokerage for selling residential and commercial properties, covering valuation, marketing, viewing coordination, negotiation, and closing support for property owners.
• Mietangebote (Rental Services) Rental property listing and tenant-matching services for residential and commercial properties in the Munich and Augsburg regions.
• Wertermittlung (Property Valuation) Professional property valuation providing detailed market analysis and realistic pricing assessments for sellers and buyers.
• Makleralleinauftrag (Exclusive Listing Agreement) Exclusive representation service providing targeted marketing strategy and intensive support for sellers working with a single broker.
• Direktvermittlung (Confidential Sales) Discreet property sales service without public listings or advertising, enabling confidential transactions for clients requiring privacy.
• Vermarktung (Marketing Services) Professional real estate marketing including property exposure creation, professional photography coordination, and organized viewing appointments.
• Vertrieb für Bauträger (Developer Sales Channel) Sales channel services for property developers, supporting new-construction projects with marketing and sales execution via access to the firm's buyer network.
• Home-Staging Property presentation and staging services designed to enhance property appeal and maximize sale value through strategic interior presentation.
• Energieausweis (Energy Certificate Provision) Provision of energy performance certificates as part of the property transaction support package for sellers.
• Immobilienmarkt München & Augsburg (Regional Market Intelligence) Regional market intelligence and advisory services focusing on the Munich and Augsburg real estate markets with local neighborhood expertise.

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Engel & Völkers: Hamburg-headquartered German real estate brokerage with a strong franchise network across Germany including Munich. Directly comparable as a full-service brokerage offering sales, rentals, valuation, and marketing for residential property, though operating at much larger scale and with greater premium-segment focus.
• von Poll Immobilien: Frankfurt-based German real estate brokerage with dense Munich/Augsburg coverage. Closely comparable business model: commissioned brokerage of residential and commercial properties, valuation services, and personalized advisory — competing head-to-head for the same seller and buyer segments.

Emerging players

• McMakler: Berlin-based digital-first German real estate brokerage offering flat-fee and hybrid brokerage services. Competes with Rosenberg Immobilien for the same Munich-area residential seller and buyer pool but differentiates through technology, scaled marketing, and a national agent network.
• Betterhomes: Swiss-German residential real estate brokerage with German operations including southern Germany. Comparable service offering (sales, rentals, valuation) targeting individual sellers and buyers in the same price band as Rosenberg Immobilien.
• Homeday: Munich-based digital real estate brokerage operating across major German metros including Munich and Augsburg. Comparable as a commission-based brokerage alternative for residential sellers, with a tech-enabled service model that competes for the same homeowner segment as Rosenberg.

Broad incumbents

• Postbank Immobilien: Nationwide German real estate brokerage operating as part of the Deutsche Bank / Postbank financial services group. Competes in the Munich/Augsburg residential market as a broad incumbent offering sales, valuation, and financing-bundled brokerage.
• Sparkassen Immobilien: Real estate brokerage arm of the German Sparkassen (savings banks) network with nationwide coverage including Bavaria. A broad incumbent offering sales, rentals, and valuation to banking customers — directly competing with independent brokerages like Rosenberg for local mandates.
• Wüstenrot Immobilien: Real estate brokerage affiliated with Wüstenrot Bausparkasse, operating nationally in Germany. Comparable full-service brokerage offering sales, rentals, valuation, and financing-adjacent services for residential property.

Others

• Sprengnetter Real Estate Valuation: German provider of real estate valuation services, tools, and certifications. Adjacent/ecosystem peer rather than a direct competitor — overlaps with Rosenberg's Wertermittlung (property valuation) service line and is a potential partner or substitute for in-house valuation work.
• ImmoScout24: Germany's largest real estate listing platform. Not a direct brokerage competitor, but a critical ecosystem player that drives lead generation for traditional brokerages like Rosenberg and competes for marketing attention and seller mind-share.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61579632735953
• LinkedInlinkedin.com/company/rosenberg-immobilien
• Instagraminstagram.com/rosenberg_immobilien

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosenberg Immobilien