Greenstyle

What Greenstyle does

Greenstyle is a Belgian high-end garden landscape and construction firm headquartered in Gullegem (West Flanders), founded in 2004 by Axel after completing studies in garden and landscape design at the Tuinbouwschool Kortrijk. Henri joined as co-founder in 2015, taking responsibility for technical preparation, purchasing and quotations. The company specializes in the design-to-execution realization of premium private gardens, distinguished by deep technical expertise in climate-adaptive water management — including wadi infiltration systems, ha-ha (saut-de-loup) construction, professional irrigation, clay-mat natural ponds, and drainage on complex sites such as basements with geothermal and cable infrastructure.

The business model is project-based professional services with custom quotations and a five-year post-completion maintenance contract that includes proactive aftercare and a two-year plant guarantee, creating a recurring revenue tail. Go-to-market is sales-led and relationship-driven: garden and landscape architects (e.g., Thomas Leplat, Exteria tuinarchitectuur, Simon de Burbure Architects) determine the design vision and serve as the principal referral channel, while private homeowners are guided through an exploratory conversation and matched to the appropriate architect before execution. Swimming pools are delivered via a strategic partnership with Pool Company, enabling integrated garden-and-pool total projects. Greenstyle operates regionally within Flanders, Belgium, from a single site co-located with Axgro bv, with no public disclosure of revenue, headcount, or pricing.

Name

Greenstyle

Legal name

Greenstyle bv

Website

https://greenstylebv.be

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Greenstyle is a Belgian high-end garden landscape and construction firm that designs, builds, and maintains premium private gardens in Flanders, partnering with garden and landscape architects and delivering technically complex water-management and climate-adaptive solutions.

Ownership category

akta.pro rank

Product category

Landscape Construction Services

NAICS

Landscaping Services (561730)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Landscape Design, Build & Installation (Hardscapes/Softscapes) (BPABADAF)

akta.pro secondary industries

Landscape Renovation & Re-Design (Yard Makeovers) (HSAIABAC), Residential Landscaping & Lawn Care (BPABADAB), Water Features (Ponds, Fountains & Waterfalls) (HSAPALAJ)

Keywords

• Garden landscape construction
• Water management systems
• Garden maintenance services
• Swimming pool construction
• Outdoor living design

Headquarters

HQ city

Gullegem

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Garden Design and Construction Services: Complete project services including green construction, paving, planting, water management, lighting, and swimming pools. Projects are executed in collaboration with garden and landscape architects. A five-year maintenance contract with proactive aftercare is offered post-construction, including two-year plant guarantee.
2. Swimming Pool Realization via Pool Company: Through Pool Company partnership, high-end swimming pools are realized - from classic skimmers to infinity pools and prefab solutions - so that garden and pool form one harmonious whole.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Greenstyle designs, builds, and maintains high-end residential gardens in Belgium in close collaboration with garden and landscape architects. Total projects cover green construction, paving, planting, water management (wadi's, ha-ha's, drainage, irrigation), lighting, and swimming pools (via partner Pool Company), followed by a five-year maintenance contract with proactive aftercare and a two-year plant guarantee.

Product overview

Greenstyle is a garden and landscape architecture company offering high-end garden design and realization services in Belgium. The core offering includes garden design and construction (with technical solutions such as wadi's and ha-ha's), swimming pool construction via Pool Company partnership, and maintenance services with a five-year maintenance contract. The company collaborates with garden and landscape architects to translate design visions into finished outdoor spaces, providing integrated solutions that combine aesthetics with technical precision.

Differentiator

Problem solved

Functional benefit

Products and services

• Garden Design & Realization

Quantifiable outcome

• Five-year maintenance contract with proactive aftercare ensures garden continues to grow, bloom and function as intended after completion.
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Pool CompanycoreStrategic or Co-development PartnerThrough Pool Company partnership, Greenstyle realizes high-end swimming pools - from classic skimmers to infinity pools and prefab solutions - so that garden and pool form one harmonious whole. Pool Company handles pool renovation (as seen in Project M.B) while Greenstyle handles surrounding garden and landscape.
• Axgro bvminorOthersAxgro bv is co-located at the same address as Greenstyle (Bissegemstraat 220, Gullegem). Nature of relationship unclear - possibly shared facilities or sister company.
• Thomas Leplat (Garden Architect)coreStrategic or Co-development PartnerThomas Leplat is the garden architect for Project M.A renovation. Greenstyle executes the garden construction based on his architectural design.
• Exteria tuinarchitectuur & ABS BouwteamcoreStrategic or Co-development PartnerExteria tuinarchitectuur & ABS Bouwteam is the garden architecture firm for Project O (new-build garden). They designed the seasonal-conscious concept with planting structured on height and growth power.
• Tuincentrum De MolenminorStrategic or Co-development PartnerTuincentrum De Molen is mentioned as the garden center involved in Project V (new-build garden on top of a basement).
• Simon de Burbure ArchitectscoreStrategic or Co-development PartnerSimon de Burbure Architects is the architecture firm for Project D (kangaroo house with natural pond). They designed the property where Greenstyle realized the garden.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bowles & Wyer: UK-based high-end landscape design and construction firm executing premium residential gardens for architects and discerning clients. Highly comparable to Greenstyle in scope (hardscape, softscape, water features) and in serving as a technical execution partner for landscape architects.
• Landform Consultants: UK high-end landscape construction consultancy serving architects on premium residential and estate projects. Comparable to Greenstyle in its technical, craft-driven execution model and its B2B positioning as the contractor-of-choice for leading landscape architects.
• Clifton Nurseries: London-based premium garden design, build and plant supply business serving high-net-worth residential clients. Comparable to Greenstyle in combining high-end garden construction with ongoing aftercare/maintenance relationships.

Broad incumbents

• Erik Dhont Architectes du Paysage: Belgian landscape architecture practice specializing in high-end residential and public gardens. Operates in the same premium Flemish market segment and frequently partners with specialized contractors like Greenstyle for project execution.
• TruGreen: Large North American lawn and landscape maintenance provider. Operates in landscaping services broadly but in a maintenance-focused, recurring-service model, contrasting with Greenstyle's premium design-build positioning.
• Wirtz International: Belgian landscape architecture firm famous for high-end public and private gardens. While primarily a design firm rather than construction contractor, it operates in the same Flemish premium landscape ecosystem and is a reference point for the architects Greenstyle partners with.
• BrightView Landscapes: Largest US commercial and high-end residential landscaping services company. Represents the scaled-up, broad-incumbent model of the landscaping services industry that contrasts with Greenstyle's founder-led craft model but defines the broader competitive context.

Regional players

• Le Jardinier: French high-end landscape design and construction firm serving premium residential clients in France and neighboring markets. Comparable craft-driven, premium-segment positioning, though operating in a different geography than Greenstyle.
• Hollandscaping: Dutch premium garden construction and design firm active in the Benelux high-end residential market. Comparable to Greenstyle in geography (adjacent region), target customer (architect-led premium residential), and integrated build + maintenance offerings.

Others

• Figure8: Belgian digital agency credited as Greenstyle's website designer. Not a peer but a known ecosystem partner, included only to surface a confirmed business relationship visible on Greenstyle's own website.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenstyle