Aflex Technology
- Company typePrivate
- Founded1993
- HeadquartersNelson, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Aflex Technology does
Aflex Technology, trading as Aflex Inflatables, is a privately held New Zealand manufacturer founded in 1993 and headquartered in Nelson. The company designs, manufactures, and internationally distributes commercial-grade inflatable products for aquatic, land, and marine applications. Its core product line includes commercial pool obstacle courses, modular inflatable waterparks, aquatic toys and games, inflatable water slides (including the Guinness World Record-holding 600m 'Live More Awesome' waterslide verified in July 2015), land-based fun and fitness obstacle courses, and marine products such as marker buoys and yacht accessories. The product architecture is modular, allowing customers to configure custom obstacle courses and waterparks for various sizes, budgets, and activity levels.
The company operates a direct-to-consumer (B2B) international sales model, reaching commercial pool operators, aquatic centers, waterparks, and marine facilities through regional phone contacts in New Zealand, Australia, USA, Canada, and other international markets. The company is 100% New Zealand owned and operated, with no external funding, parent company, or M&A activity disclosed. It has 11–50 employees, consistent with a small specialty manufacturer.
Revenue is generated through one-time sales of custom-manufactured inflatables, with pricing not publicly disclosed and conducted via direct contact. The company holds no disclosed patents or trademarks in the source data, but has earned third-party validation through its Guinness World Record and Education Australia Gold Preferred Supplier status. The only named customer reference is an Australian commercial pool operator (Michael Wise) who reported an 80% attendance increase after deploying the product — the sole quantified customer outcome available.
Aflex Technology firmographics
Firmographics- Name
- Aflex Technology
- Legal name
- Aflex Inflatables
- Website
- https://aflextechnology.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Aflex Technology industry classification
Industry- Product category
- Commercial Aquatic Inflatables
- NAICS
- Amusement Parks and Arcades (7131)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Inflatable Water Parks (Floating Obstacle Courses) (THAAABAF)
- akta.pro secondary industry
- Aquatic Playgrounds & Splash Pads (Spray Parks, Kids’ Water Play) (THAAABAE)
Keywords
Where Aflex Technology is headquartered
LocationHeadquarters
- HQ city
- Nelson
- HQ country
- New Zealand
- HQ region
- Oceania
Markets served
Aflex Technology business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Custom Inflatable Manufacturing: Design, manufacture, and international distribution of top quality commercial pool and open water inflatables. Products include obstacle courses, waterparks, aquatic toys and games, marine products, and water slides. Revenue generated through direct sales of custom-manufactured inflatable products.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Aflex Technology product offering
Product offeringCore offering
Aflex Technology designs, manufactures, and internationally distributes commercial-grade inflatable products for pools, open water, and land applications. Its range includes commercial pool obstacle courses and modular inflatables, aquatic toys and games, modular inflatable waterparks, inflatable water slides (including a Guinness World Record-holding 600 m slide), fun and fitness obstacle courses for land use, and marine products such as marker buoys and yacht accessories. Products are sold as custom-manufactured installations for commercial aquatic operators, waterparks, and marine facilities.
Product overview
Aflex Inflatables is a commercial inflatable manufacturer offering a portfolio of modular products including Commercial Pool Inflatables (obstacle courses and modular obstacles), Aquatic Toys & Games, Waterparks, Fun & Fitness Inflatable Obstacle Course Series, Water Slides, and Marine & Open Water Products. The products are designed for commercial pools, waterparks, land activities, and marine applications. The company holds a Guinness World Record for the World's Longest Inflatable Waterslide at 600m. The product line operates on a modular, mix-and-match architecture allowing customers to configure custom obstacle courses and waterparks.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Pool Inflatables
Quantifiable outcome
- Attendance increased by 80% for commercial pool operator
Companies that use Aflex Technology
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles3 records
Aflex Technology technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Aflex Technology partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights3 records
Aflex Technology competitors and assessment
Company assessmentBroad incumbents
- Bestway: Bestway is a global incumbent in inflatable pools, water toys, and marine leisure products distributed through retail — adjacent to Aflex's product category but operating at mass-market scale rather than commercial custom manufacturing.
- Intex Recreation: Intex is a global mass-market incumbent in above-ground pools and inflatable recreational products sold through mass retail — overlapping with Aflex in the inflatable category but serving consumer rather than commercial channels.
Direct peers
- Aquaglide: Aquaglide designs and manufactures commercial-grade inflatable water trampolines, aqua parks, and floating obstacle courses for waterparks, camps, and resorts — directly overlapping Aflex's commercial pool and waterfront inflatable offerings.
- WOW World of Watersports: WOW designs towable water sports inflatables, deck tubes, and aquatic play products sold to commercial marine operators, waterparks, and rental fleets — comparable to Aflex's marine and aquatic toy segments.
- Island Hopper: Island Hopper manufactures commercial and recreational inflatable water trampolines, aqua parks, and obstacle courses for waterpark and resort operators — directly comparable to Aflex's commercial floating playground offerings.
- RAVE Sports: RAVE Sports produces commercial and recreational water sports inflatables including water trampolines, aqua parks, and towable products, serving waterpark and aquatic center operators that overlap with Aflex's customer base.
- Wibit Sports: Wibit is a German-based global leader in inflatable aqua parks and floating obstacle courses for commercial pools, waterparks, and resorts — directly competing with Aflex's core product line of modular inflatable waterparks and obstacle courses for the same end customers.
- Bouncia Inflatables: Bouncia is a Chinese manufacturer of inflatable water park equipment, floating obstacle courses, and aquatic toys sold globally to commercial pool and waterpark operators — competing with Aflex on modular aqua park systems with a cost-arbitrage manufacturing base.
Emerging players
- Jumpflex Inflatables: Jumpflex manufactures commercial inflatable obstacle courses and aquatic play products for FECs, trampoline parks, and aquatic centers — an emerging player with overlap to Aflex's Fun & Fitness land and aquatic toy segments.
- Airpark Global: Airpark is an emerging manufacturer of modular inflatable aqua parks and floating obstacle courses serving commercial pools and waterparks in growth markets — a niche emerging competitor with partial overlap to Aflex's product portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Aflex Technology social profiles
Digital presenceAflex Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aflex Technology leadership team
Management profileNumber of profiles
Aflex Technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aflex Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aflex Technology
What does Aflex Technology do?
Aflex Technology designs, manufactures, and internationally distributes commercial-grade inflatable products for pools, open water, and land applications. Its range includes commercial pool obstacle courses and modular inflatables, aquatic toys and games, modular inflatable waterparks, inflatable water slides (including a Guinness World Record-holding 600 m slide), fun and fitness obstacle courses for land use, and marine products such as marker buoys and yacht accessories. Products are sold as custom-manufactured installations for commercial aquatic operators, waterparks, and marine facilities.
Is Aflex Technology a public or private company?
Aflex Technology is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aflex Technology founded?
Aflex Technology was founded in 1993. It employs 11 to 50 people.
Where is Aflex Technology based?
Aflex Technology is headquartered in Nelson, New Zealand, in the Oceania region.
How does Aflex Technology make money?
One revenue line is on record: custom Inflatable Manufacturing.
Who are Aflex Technology's main competitors?
Broad incumbents on record are Bestway and Intex Recreation. Direct peers are Aquaglide, WOW World of Watersports, Island Hopper, RAVE Sports, Wibit Sports and Bouncia Inflatables. Emerging players are Jumpflex Inflatables and Airpark Global.
Does Aflex Technology have an API?
No public API is recorded for Aflex Technology.
What industry is Aflex Technology in?
Aflex Technology's product category is Commercial Aquatic Inflatables. Its primary akta.pro industry code is THAAABAF, Inflatable Water Parks (Floating Obstacle Courses), with a secondary code of THAAABAE, Aquatic Playgrounds & Splash Pads (Spray Parks, Kids’ Water Play). Its NAICS code is 7131 and its SIC code is 3949.