Cardiff Racing
- Company typePrivate
- Founded2003
- HeadquartersCardiff, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
Cardiff Racing firmographics
Firmographics- Name
- Cardiff Racing
- Legal name
- Cardiff Racing
- Website
- https://cardiffracing.co.uk
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Cardiff Racing industry classification
Industry- Product category
- Formula Student Racing Team
- NAICS
- Sports and Recreation Instruction (61162), Sports Teams and Clubs (711211)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- University/College Club Sports Programs (MPAKACAK)
- akta.pro secondary industry
- Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB)
Keywords
Where Cardiff Racing is headquartered
LocationHeadquarters
- HQ city
- Cardiff
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Cardiff Racing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Sponsorship Revenue: The team is funded through sponsorships from companies including Cummins, Accelera, and the Cardiff University School of Engineering. These sponsors provide financial and material support for the design, development, and competition activities.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Cardiff Racing product offering
Product offeringCore offering
Cardiff Racing designs, builds, and races a new Formula Student competition car each year, entering FSUK and other European Formula Student competitions. The team also develops and trains autonomous driving AI through a dedicated autonomous sub-team to compete in the Formula Student autonomous class. Membership is free for Cardiff University students, with the team functioning as a hands-on extracurricular engineering and motorsport program.
Product overview
Cardiff Racing is the Formula Student team representing Cardiff University, consisting of members from various degree disciplines and years. The team competes in FSUK annually as well as other Formula Student competitions across Europe. The organization develops a new competition car each year (since their first entry in 2003) and also maintains an autonomous team developing AI for the autonomous class competition.
Differentiator
Problem solved
Functional benefit
Brands
- Cardiff Racing Autonomous Team: AI team developing autonomous vehicle technology for the Formula Student autonomous class competition.
Products and services
- Formula Student Competition Cars Annually designed and built Formula Student vehicles raced by Cardiff Racing students at FSUK and other European Formula Student competitions. Built for Cardiff University student team members.
- Cardiff Racing Autonomous Team AI System Autonomous driving AI developed and trained by a dedicated student sub-team within Cardiff Racing to compete in the Formula Student autonomous class. Built for and by Cardiff University students interested in AI and autonomous systems.
Companies that use Cardiff Racing
Customer profileSegments1 record
Ideal customer profiles2 records
Cardiff Racing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature2 records
Cardiff Racing partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Cardiff University School of EngineeringcoreThe team is based out of the Queen's Building at Cardiff University along with many of the engineering disciplines. The university provides facilities, resources, and academic support for the team's activities.
- CumminscoreCummins is a major sponsor of Cardiff Racing, providing engine technology and technical support for the team's Formula Student vehicles.
- AcceleracoreAccelera is a sponsor of Cardiff Racing, contributing to the team's technology and development capabilities for Formula Student competitions.
Scale indicators3 records
Recent moves4 records
Expansion highlights3 records
Cardiff Racing competitors and assessment
Company assessmentDirect peers
- Imperial Racing: Formula Student team of Imperial College London, one of the most consistently high-performing UK FS teams. Directly comparable as a UK university FS team competing in FSUK with similar sponsor profile and technical scope.
- ETH Zurich Formula Student: Formula Student team of ETH Zurich (AMZ), an internationally top-ranked FS program. Comparable as a high-performing European university FS team with both combustion and autonomous tracks.
- Bristol Racing: Formula Student team of the University of Bristol, a UK FS team with multi-year competition history. Comparable in geography (South Wales/South West UK cluster) and competition participation.
- UWE Formula Student: Formula Student team of the University of the West of England (Bristol), a UK-based FS team competing in FSUK. Comparable as a regional UK university FS program with similar student-led structure.
- Bath Racing: Formula Student team of the University of Bath, a consistent FSUK competitor with strong engineering school backing. Directly comparable in structure, sponsorship model, and competition participation.
- Oxford Brookes Racing: Formula Student team of Oxford Brookes University, a long-running and well-resourced UK FS program. Comparable as a UK-based university FS team with combustion and increasingly EV powertrain focus.
- TU Munich Formula Student: Formula Student team of the Technical University of Munich, one of Europe's strongest FS programs. Comparable as a technical university FS team competing across European FS events including autonomous class.
- Warwick Racing: Formula Student team of the University of Warwick, regularly competing in FSUK and other European FS events with multi-year car programs. Directly comparable as a UK Russell Group university FS team.
Regional players
- Swansea Racing: Formula Student team of Swansea University, a Welsh university FS team. Comparable as a Welsh FS peer operating in the same regional ecosystem and likely overlapping recruitment market with Cardiff.
Others
- Formula Student UK: The competition organizer (Institution of Mechanical Engineers) that runs FSUK, the primary competition Cardiff Racing targets. Relevant as the platform/ecosystem in which Cardiff Racing competes and benchmarks itself.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Cardiff Racing social profiles
Digital presenceCardiff Racing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cardiff Racing leadership team
Management profileNumber of profiles
Profiles1 record
Cardiff Racing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cardiff Racing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cardiff Racing
What does Cardiff Racing do?
Cardiff Racing designs, builds, and races a new Formula Student competition car each year, entering FSUK and other European Formula Student competitions. The team also develops and trains autonomous driving AI through a dedicated autonomous sub-team to compete in the Formula Student autonomous class. Membership is free for Cardiff University students, with the team functioning as a hands-on extracurricular engineering and motorsport program.
Is Cardiff Racing a public or private company?
Cardiff Racing is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Cardiff Racing founded?
Cardiff Racing was founded in 2003. It employs 11 to 50 people.
Where is Cardiff Racing based?
Cardiff Racing is headquartered in Cardiff, United Kingdom, in the Europe region.
How does Cardiff Racing make money?
One revenue line is on record: sponsorship Revenue.
Who are Cardiff Racing's main competitors?
Direct peers on record are Imperial Racing, ETH Zurich Formula Student, Bristol Racing, UWE Formula Student, Bath Racing, Oxford Brookes Racing, TU Munich Formula Student and Warwick Racing. Swansea Racing is listed as a regional player. Formula Student UK is listed as an others.
Does Cardiff Racing have an API?
No public API is recorded for Cardiff Racing.
What industry is Cardiff Racing in?
Cardiff Racing's product category is Formula Student Racing Team. Its primary akta.pro industry code is MPAKACAK, University/College Club Sports Programs, with a secondary code of MPAKAGAB, Motorsports Teams & Entrants (Factory & Independent). Its NAICS code is 61162 and its SIC code is 7997.