RE/MAX Classic Realty

Real Estate Brokeragelascruceshomesales.com

Company typePrivate
Founded1995
HeadquartersLas Cruces, United States
Headcount11–50
GTM typeB2C
OfferingServices

RE/MAX Classic Realty firmographics

Firmographics

Name: RE/MAX Classic Realty
Legal name: RE/MAX Classic Realty
Website: https://lascruceshomesales.com
Company type: Private
Founded year: 1995
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

RE/MAX Classic Realty industry classification

Industry

Product category: Real Estate Brokerage
NAICS: Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)
SIC: Real Estate Agents & Managers (For Others) (6531)
akta.pro primary industry: Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

Residential real estate
Commercial real estate
Property brokerage
MLS listings
Real estate agent services

Where RE/MAX Classic Realty is headquartered

Location

Headquarters

HQ city: Las Cruces
HQ country: United States
HQ region: North America

Offices1 record

Markets served

RE/MAX Classic Realty business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

Real Estate Commissions: The company earns commissions on real estate transactions completed through its agent network. Agents represent buyers and sellers in residential and commercial properties, with commission rates typically split between listing agent and buyer's agent.

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Pay-as-you-go	Commission-based real estate services

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

RE/MAX Classic Realty product offering

Product offering

Core offering

RE/MAX Classic Realty is an independently owned and operated RE/MAX franchise brokerage that provides residential and commercial real estate brokerage services in Las Cruces, Doña Ana County, and broader Southern New Mexico. The company connects buyers, sellers, and investors with licensed agents and a BoldTrail-powered MLS search platform, while offering home valuation tools, market reports, and rental application processing as supplementary services.

Product overview

RE/MAX Classic Realty operates as a traditional real estate brokerage offering residential and commercial property services in Las Cruces and Doña Ana County, New Mexico. The core offering consists of a BoldTrail-powered MLS property search platform enabling buyers to access Southern New Mexico MLS listings with comprehensive filtering capabilities, combined with agent representation services for buying and selling properties. Supplementary services include home valuation tools (powered by Attom Data and Zillow), market reports, and rental application processing through Rental Beast. The company maintains a roster of 50+ agents and offers an agent recruiting program under the RE/MAX franchise.

Differentiator

Problem solved

Functional benefit

Products and services

Residential and Commercial Real Estate Brokerage

Quantifiable outcome

Access to Southern New Mexico MLS with 2,134+ active listings
+1 more outcomes

Companies that use RE/MAX Classic Realty

Customer profile

Named customers3 records

Segments2 records

Ideal customer profiles3 records

RE/MAX Classic Realty technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

RE/MAX Classic Realty partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

RE/MAXflagshipChannel Partner/ Reseller/ DistributorRE/MAX Classic Realty operates as a RE/MAX franchise, leveraging the global RE/MAX brand (#1 in brand awareness per MMR Strategy Group). The partnership provides access to global network connections, referral database, training, education, and brand marketing support.

Scale indicators3 records

Recent moves6 records

RE/MAX Classic Realty competitors and assessment

Company assessment

Emerging players

Compass: Tech-forward national brokerage with proprietary platform and aggressive agent recruiting. Represents an emerging competitive threat in mid- to high-tier residential markets, with selective New Mexico presence.
Redfin: Technology-led residential brokerage and consumer portal offering reduced-commission alternatives. Represents a partial overlap as both a listing source competing with the IDX website and a discount brokerage model that pressures traditional franchises.

Direct peers

HomeSmart: U.S. residential real estate brokerage with a technology-enabled agent model, including a flat-fee program competing against traditional franchises. Has Western U.S. presence and competes for agents and sellers in New Mexico.
eXp Realty: Cloud-based brokerage operating on a low-overhead, commission-split model with rapidly growing agent counts. Operates nationally with remote agents serving New Mexico markets, directly competing for agent recruitment and listings.
Better Homes and Gardens Real Estate: National real estate franchise with a comparable agent-based model and similar mid-market focus. Competes with RE/MAX Classic Realty for residential listings in regional U.S. markets.
Keller Williams Realty: Largest real estate franchise in the U.S. by agent count with a comparable agent-based brokerage model and similar commission economics. Operates in most U.S. markets including New Mexico, directly competing with RE/MAX Classic Realty for agents, listings, and buyers/sellers in the Las Cruces region.
Century 21: Globally recognized residential real estate franchise with a similar agent-driven model and broad price-tier coverage. Competes head-to-head with RE/MAX Classic Realty in secondary U.S. markets including Southern New Mexico.
Berkshire Hathaway HomeServices: National residential real estate franchise leveraging the Berkshire Hathaway brand with comparable agent-based service model. Targets similar mid- and high-tier residential segments and competes in New Mexico metros.
Coldwell Banker: Long-established national residential real estate franchise with a comparable agent-based model serving similar buyer and seller segments. Has presence in New Mexico and competes directly with RE/MAX Classic Realty for mid-market and luxury residential listings.

Broad incumbents

Sotheby's International Realty: Global luxury real estate brand with affiliated brokerages handling premium residential and luxury properties. Overlaps with RE/MAX Classic Realty's higher-end listing segment ($1.5M+ luxury listings) rather than its broader mid-market core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

RE/MAX Classic Realty financial estimates

Financial estimate

Revenue estimate

Valuation estimate

RE/MAX Classic Realty leadership team

Management profile

Number of profiles

Profiles5 records

RE/MAX Classic Realty funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

RE/MAX Classic Realty M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX Classic Realty

What does RE/MAX Classic Realty do?

Is RE/MAX Classic Realty a public or private company?

RE/MAX Classic Realty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was RE/MAX Classic Realty founded?

RE/MAX Classic Realty was founded in 1995. It employs 11 to 50 people.

Where is RE/MAX Classic Realty based?

RE/MAX Classic Realty is headquartered in Las Cruces, United States, in the North America region.

How does RE/MAX Classic Realty make money?

One revenue line is on record: real Estate Commissions.

Who are RE/MAX Classic Realty's main competitors?

Emerging players on record are Compass and Redfin. Direct peers are HomeSmart, eXp Realty, Better Homes and Gardens Real Estate, Keller Williams Realty, Century 21, Berkshire Hathaway HomeServices and Coldwell Banker. Sotheby's International Realty is listed as a broad incumbent.

Does RE/MAX Classic Realty have an API?

No public API is recorded for RE/MAX Classic Realty.

What industry is RE/MAX Classic Realty in?

RE/MAX Classic Realty's product category is Real Estate Brokerage. Its primary akta.pro industry code is FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell). Its NAICS code is 53121 and its SIC code is 6531.