STATISTIC RESEARCH CENTER

What STATISTIC RESEARCH CENTER does

STATISTIC RESEARCH CENTER (統計調査センター株式会社) is a privately held Japanese market research firm incorporated in September 1978 and headquartered in Shinjuku, Tokyo. The company delivers full-service qualitative and quantitative research for corporate clients in Japan, including group interviews, depth interviews, web surveys, central location tests (CLT), venue (集合) surveys, mall intercepts, mailing surveys, and home use tests, covering use cases from product concept acceptance and commercialization planning to advertising research and consumer spending analysis. A four-person team executes the entire workflow from study design through fieldwork, data entry, aggregation (using the ASSUM system), graphing, and report preparation, with all pricing quote-based per project.

The firm's underlying technology stack is built on custom VBA macros integrated with Microsoft Excel and PowerPoint. Seven proprietary tools are documented: Data Match Software for cross-referencing codes across Excel sheets without requiring aligned row order or sample counts; Random Sampling Support Software; a PowerPoint Excel Data Paste Macro for one-click chart insertion with automatic scaling; a PowerPoint Report Creation Support Software that batch-generates report pages from Excel-defined layouts; a Brand After-Coding Processing Program with longitudinal brand response database; an Aggregation and Graph Creation Software; and an i-Town Page List Generation Program for area-specific business surveys. Several of these utilities are also distributed as free downloads from the company website.

The business model is professional services, generating revenue from project-based engagements with corporate clients primarily in the Tokyo metropolitan area. The company supplements services with downloadable proprietary tooling and holds a Privacy Mark certification from JIPDEC and membership in the Japan Marketing Research Association (Member #20051), reinforcing compliance credibility. Revenue is disclosed at 260 million JPY in annual sales (year unspecified), registered capital stands at 12 million JPY, and operations are directed by Representative Director Fukano Haruhiko (深野晴彦), who has led the firm since 2003.

Name

STATISTIC RESEARCH CENTER

Legal name

統計調査センター株式会社

Website

https://tccinc.co.jp

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

STATISTIC RESEARCH CENTER is a Tokyo-based, four-person Japanese market research firm offering full-service qualitative and quantitative studies (interviews, CLT, web and mail surveys, home use tests) to corporate clients, supported by proprietary VBA-based Excel and PowerPoint automation tools.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910)

akta.pro primary industry

Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling) (MPAAALAF)

akta.pro secondary industries

Survey, Panel & Fieldwork Services (BPAHALAJ), Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM) (MPAAALAL)

Keywords

• Market research services
• Consumer survey research
• Data processing software
• Survey panel management
• Market intelligence research

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Market Research Services: Full-service market research including quantitative and qualitative studies, data processing, aggregation, graph creation, and report preparation. Revenue derived from professional service fees for project-based market research engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

STATISTIC RESEARCH CENTER is a Tokyo-based market research firm providing full-service consumer research including group interviews, depth interviews, web surveys, CLT (Central Location Tests), group surveys, and home use tests. The firm manages in-house adult and children survey panels, performs quantitative and qualitative research, and supports clients from study design through data aggregation, graph creation, and final report preparation. It also develops and distributes proprietary VBA-based Excel and PowerPoint automation software tools that support its research operations and are available for client download.

Product overview

STATISTIC RESEARCH CENTER is a market research firm offering both research services and proprietary software tools. Their software portfolio consists of four downloadable Excel/PowerPoint VBA-based programs: データマッチソフト (Data Match Software) for cross-referencing data between Excel sheets, 無作為抽出支援ソフト (Random Sampling Support Software) for random data sampling, パワーポイント用Excelデータ貼り付けマクロ (PowerPoint Excel Data Paste Macro) for automated chart insertion into PowerPoint, and パワーポイント報告書作成支援ソフト (PowerPoint Report Creation Support Software) for batch report generation from Excel templates. These tools support the company's core market research operations and are also available for client use.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Research Services (Full-Service Consumer Research) Full-service market research engagements covering product concept acceptance testing, product commercialization planning, advertising planning research, and consumer behavior/spending pattern surveys. Methodology options include group interviews, depth interviews, web surveys, CLT, group surveys, mail surveys, and home use tests. Delivered to corporate clients in Japan from study design through final report.
• Data Match Software (データマッチソフト) Downloadable VBA-based Excel utility that matches and cross-references data between two Excel sheets by identifying common codes. Automatically pulls data from aggregation sheets to join with free-response data, working regardless of data row order or differing sample counts. Compatible with Excel 97 and Excel 2000.
• Random Sampling Support Software (無作為抽出支援ソフト) Downloadable Excel utility for randomly extracting required sample sizes from any list of data. Supports multiple Excel versions including Excel 97 and Excel 2010 (.xls) and Excel 2007+ (.xlsm). Available for client download from the company's website.
• PowerPoint Excel Data Paste Macro (パワーポイント用Excelデータ貼り付けマクロ) VBA macro program for PowerPoint that pastes Excel charts and graphs into designated areas within slides, automatically resizing content to fit within specified boundaries with a single click. Designed for consistent chart layouts across multiple pages of quantitative research reports. Documented and distributed via the company's website (last updated 2013-10-23).
• PowerPoint Report Creation Support Software (パワーポイント報告書作成支援ソフト) VBA-based program that reads a page structure prepared in Excel and automatically generates corresponding PowerPoint report pages, inserting titles and survey question text into formatted template slides. Designed to reduce manual work in multi-page quantitative research report generation. Distributed via the company's website (last updated 2020-06-17).

Quantifiable outcome

• Mail survey panel response rates of 80%+ for housewives and 65%+ for other demographics (vs. typical 4-12% for standard mail surveys)

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• 一般社団法人日本マーケティング・リサーチ協会 (Japan Marketing Research Association)coreOthersMember organization (Member Number: 20051) demonstrating adherence to marketing research industry standards and ethical guidelines including the Marketing Research Charter and Privacy Guidelines.

Scale indicators3 records

Recent moves9 records

Expansion highlights3 records

Direct peers

• INTAGE Holdings: Japan's largest dedicated market research firm, offering panel-based consumer research, custom research, and database products across Japan and Asia. Directly comparable to Statistic Research Center in core market research services, though at vastly larger scale.
• GMO Research: Japan-headquartered online market research firm operating the GMO AsiaCloud Panel across APAC. Comparable on panel-based online market research with Japanese roots, though with broader Asia coverage.
• Video Research: Long-established Japanese audience and consumer research firm with proprietary panels and custom research services. Comparable in being a Japanese incumbent offering panel plus custom research to corporate buyers.
• Cross Marketing: Japanese market research firm providing both online panel research and bespoke qualitative/quantitative studies for enterprise clients. Directly comparable in service mix and Japanese mid-market client focus.
• Macromill: Tokyo-headquartered online and hybrid market research firm operating proprietary consumer panels in Japan and across Asia. Closely comparable on the online/panel-based market research axis that Statistic Research Center historically served.

Regional players

• Rakuten Insight: Japan-based online research panel and custom research provider leveraging the Rakuten ecosystem. Comparable in panel-based Japanese consumer research, though embedded within a much larger e-commerce group.

Broad incumbents

• Nielsen Japan: Japanese arm of global measurement and consumer insights giant NielsenIQ/Nielsen. Offers overlapping market research services in Japan but as part of a much broader global portfolio.
• GfK Japan: Japan presence of global consumer and market intelligence firm GfK. Comparable in offering consumer research services to Japanese enterprises, though within a much wider international portfolio.
• Kantar Japan: Japanese arm of global insights and consulting firm Kantar, offering brand tracking, consumer research, and analytics. Overlaps with Statistic Research Center on corporate market research but as part of a global WPP-owned portfolio.
• Ipsos Japan: Japanese operations of global market research and advisory firm Ipsos. Competes for the same corporate clients on custom research, brand tracking, and consumer studies, but at significantly greater scale and global reach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STATISTIC RESEARCH CENTER