What Lantern & Larks does

Lantern & Larks (legal entity Lantern and Larks Limited, registered in England & Wales, company number 06669289) is a UK-based luxury glamping operator and property management intermediary. The company runs a curated portfolio of 25+ safari tents across four English sites — Bleasdale (Forest of Bowland, Lancashire), Exton Park (Rutland), Kittisford Barton (Blackdown Hills, Somerset), and Sweffling Hall (Suffolk) — operating seasonally from April to October. Each tent accommodates up to six guests and includes fixed beds, private shower/WC, wood-burning stove, fully equipped kitchen, and firepit; optional extras include wood-fired hot tubs, dog-friendly stays, and travel cots. The company sells stays direct through its own website and gift vouchers in £25 and £50 denominations, while also distributing inventory through third-party OTAs (Airbnb, Booking.com, VRBO, TopCashback) and sister platforms within the Hideaways Holidays / Quality Holidays Assured group (Rural Retreats, Hoseasons, West Bay Cottages).

The technology stack is operationally thin: Lantern & Larks runs no proprietary booking engine, using SuperControl as its third-party property management and booking system (covering availability, payments, and DAC7 reporting). Web infrastructure relies on standard CMS tooling protected by reCAPTCHA. Marketing is delivered via a content-led website blog, weekly e-newsletter, and social channels on Facebook, Instagram, and TikTok, with a dedicated PR function generating earned media.

Commercially, Lantern & Larks operates a hybrid consumer and B2B model. On the demand side it earns transaction-based booking revenue on guest stays. On the supply side it offers property owners two service tiers: a commission-based Marketing Service (professional photography, listings, booking administration, guest liaison) and a commission-plus-annual-fee Marketing and Managed Service (full changeover, housekeeping, maintenance, and compliance management). Ancillary fees include a Base Fee per booking covering emergency cover and damage waiver, plus optional add-ons for pets and travel cots. Lantern & Larks is a privately held subsidiary-style brand within the Quality Holidays Assured / Hideaways Holidays family, and operates from a registered office in Newmarket with a customer-facing office in Burnham Market, Norfolk.

Name

Lantern & Larks

Legal name

Lantern and Larks Limited

Website

https://lanternandlarks.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Lantern & Larks is a UK private company operating 25+ luxury safari tents across four English glamping sites (Lancashire, Rutland, Somerset, Suffolk), serving families, couples, and dog owners via direct bookings, OTAs, and sister-brand platforms, while also marketing and managing third-party glamping properties on a commission basis.

Ownership category

akta.pro rank

Product category

Glamping Accommodation

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), RV (Recreational Vehicle) Parks and Recreational Camps (72121)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Glamping Resorts (Luxury Tents, Domes, Yurts) (THAGAOAC)

akta.pro secondary industries

Safari Camps & Tented Lodges (THAGAOAF), Glamping Resorts & Luxury Camping (THAMAJAC)

Keywords

• Glamping holidays
• Safari tent rentals
• Luxury camping uk
• Holiday lettings
• Countryside accommodation

Headquarters

HQ city

Garstang

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Guest holiday bookings: Lantern & Larks earns revenue by facilitating holiday bookings at its managed safari tent properties. Guests pay for their stays, with pricing varying by property, season, and length of stay. The company also charges a Base Fee per booking which covers emergency phone cover, key collection, and a damage waiver.
2. Property owner services (Marketing Service): For property owners who opt for the Marketing Service, Lantern & Larks charges a commission on total rental income after a Base Fee is deducted. Services include professional photography, website presence, booking administration, and guest liaison.
3. Property owner services (Marketing and Managed Service): For property owners who opt for the full Marketing and Managed Service, Lantern & Larks charges a commission on total rental income plus an additional annual fee. Services encompass full guest liaison, housekeeper management, changeovers, maintenance, gardening, compliance, and emergency response.
4. Gift vouchers: Lantern & Larks sells gift vouchers in denominations of £25 and £50, valid for 12 months from date of issue, providing an additional revenue stream.
5. Damage waiver scheme: The company operates a Damage Waiver scheme covering minor accidental damage up to £150 per property. For adult and large group bookings where the full site is booked, a security deposit of £500 is required instead. This scheme generates fees incorporated into the booking Base Fee.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Lantern & Larks operates four UK glamping sites comprising over 20 luxury safari tents located in Areas of Outstanding Natural Beauty in Lancashire, Rutland, Somerset, and Suffolk. Each tent sleeps up to six guests and is equipped with private shower/WC, wood-burning stove, gas hob, fully equipped kitchen, real beds made on arrival, towels, firepit with unlimited wood, and optional extras such as wood-fired hot tubs, dog-friendly stays, and travel cots. The company also offers gift vouchers (£25/£50) and two tiers of property owner services: a Marketing Service and a full Marketing and Managed Service.

Product overview

Lantern & Larks operates as a luxury glamping accommodation platform offering over 20 secluded safari tents across four UK sites: Bleasdale (Lancashire/Forest of Bowland), Kittisford Barton (Somerset/Blackdown Hills), Sweffling Hall (Suffolk), and Exton Park (Rutland). The core product consists of safari tents sleeping up to 6 guests, each featuring gas-powered shower/WC, wood-burning stove, double gas hob, fully equipped kitchen, and beds made up on arrival. Tents are named after local birds (Swallow, Curlew, Kingfisher, etc.) and include welcome hampers and complimentary starter packs. The company also offers gift vouchers (£25/£50 denominations) and two service tiers for property owners: a Marketing Service (bookings and guest management) and a Marketing and Managed Service (full property management including maintenance and compliance).

Differentiator

Problem solved

Functional benefit

Products and services

• Safari Tents - Bleasdale (Lancashire)

Quantifiable outcome

• 4.8 out of 5 Feefo customer satisfaction rating based on 77 reviews
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Quality Holidays Assured (Hideaways Holidays family)coreStrategic or Co-development PartnerLantern & Larks is part of the Quality Holidays Assured group of companies, a collective of holiday cottage and glamping agencies with 35 years of combined experience. Sister companies include Rural Retreats, Norfolk Hideaways, Suffolk Hideaways, Cotswolds Hideaways, Dorset Hideaways, Cornwall Hideaways, Glamping Hideaways, Isle of Wight Hideaways, Yorkshire Hideaways, Devon Hideaways, and Holiday Property Bond. These companies cross-promote each other's properties and share operational expertise.
• Rural RetreatscoreGTM or Marketing PartnerRural Retreats is a sister company specializing in self-catering luxury holiday cottages across the UK and Ireland. Lantern & Larks operates alongside Rural Retreats within the Hideaways Holidays family, with both brands cross-promoting each other's accommodations and sharing booking infrastructure.
• Holiday Property Bond (HPB)minorStrategic or Co-development PartnerHoliday Property Bond provides exclusive access to over 1,500 holiday properties across the UK and Europe. HPB owns the HPB House offices in Newmarket where Lantern & Larks is registered. The relationship is primarily through shared group ownership and office facilities.
• My Personal SanctuaryminorGTM or Marketing PartnerMy Personal Sanctuary offers luxurious mobile beauty therapy and spa treatments delivered in the comfort of guests' holiday accommodations. Lantern & Larks promotes visiting spa treatments as an optional extra for guests staying at their glamping properties.
• SuperControlcoreTechnology or IntegrationSuperControl is the property management and booking system used by Lantern & Larks for managing bookings, property details, availability calendars, and DAC7 compliance reporting. Property owners and housekeepers log in via the SuperControl portal to manage their properties.
• Airbnb, Booking.com, VRBOcoreChannel Partner/ Reseller/ DistributorLantern & Larks lists its glamping properties on major third-party travel portals including Airbnb, Booking.com, and VRBO to drive additional bookings beyond its own website. TopCashback is also referenced as a partner channel.
• TripAdvisorminorGTM or Marketing PartnerTripAdvisor is referenced as a review and booking platform partner. Lantern & Larks' properties display TripAdvisor ratings and Certificate of Excellence badges, and some booking flows redirect to TripAdvisor for certain properties.
• FeefominorGTM or Marketing PartnerFeefo is the independent customer review platform used by Lantern & Larks to collect and display verified guest reviews. The company holds a 4.8/5 Feefo rating based on 77 reviews.
• HoseasonsminorChannel Partner/ Reseller/ DistributorHoseasons is a sister company within the group that handles some Lantern & Larks booking completions, redirecting customers to complete their bookings through the Hoseasons platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Booking.com: Booking.com is a global online travel agency listing hotels, vacation rentals, and alternative accommodations including glamping. It serves as both a major distribution partner for Lantern & Larks properties and a broader-incumbent competitor.
• Airbnb: Airbnb is a global short-term rental marketplace that lists glamping, safari tents, and unique stays alongside conventional rentals. It is both a key distribution channel for Lantern & Larks and a broad incumbent competitor with vastly larger inventory and brand reach.

Direct peers

• Canopy & Stars: Canopy & Stars is a UK-based curated glamping and unique-stays booking platform with safari tents, cabins, and treehouses across the UK. It is the most direct competitor to Lantern & Larks, operating a similar curated portfolio + marketing service for property owners model.
• Sawday's: Sawday's publishes a curated UK and European guide and booking platform for unique, characterful places to stay including glamping properties. It overlaps directly with Lantern & Larks on curated discovery and safari-tent offerings.
• Pitchup.com: Pitchup is a leading UK and European online booking marketplace for camping, glamping, and caravan parks. It competes with Lantern & Larks for bookings on third-party portals and serves as both a listing channel and direct competitor for unique-stay inventory.
• Hoseasons: Hoseasons is a UK holiday-lettings platform specializing in self-catering lodges, parks, and unique stays, and a sister company that already handles some Lantern & Larks booking flows. It competes for the same UK domestic holidaymaker segment and overlaps on glamping inventory.
• Featherdown Farms: Featherdown offers luxury glamping on farms across the UK and Europe with fully equipped tents and on-site hospitality. It directly competes for the same family and couple safari-tent customer base as Lantern & Larks.
• CoolStays: CoolStays is a UK-based curated booking platform for unique and boutique glamping, treehouses, and unusual holiday properties. It targets the same premium couples-and-families segment with a similar curated-portfolio + direct booking model.
• Rural Retreats: Rural Retreats is a UK luxury self-catering cottages platform and a core sister company within the Hideaways Holidays family. It directly cross-promotes with Lantern & Larks and targets the same premium UK countryside leisure customer.
• Glamping Hideaways: Glamping Hideaways is a sister brand within the Hideaways Holidays family that explicitly markets glamping stays across the UK. It shares the same parent group infrastructure and overlapping property portfolio with Lantern & Larks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lanternandlarks
• Instagraminstagram.com/lanternandlarks
• TikToktiktok.com/@lanternandlarks
• Xx.com/lanternandlarks

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lantern & Larks