What SmartMetals Mounting Solutions does

SmartMetals Mounting Solutions BV, founded in 2004 and headquartered in Eindhoven, Netherlands, designs and supplies professional AV mounting hardware for flat-panel displays and projectors. Following its acquisition by Vogel's Group (Vogel's Products BV), the company now operates as a product line within the Vogel's Professional portfolio, with its catalog, dealer relationships, and order infrastructure consolidated under the parent. The product range spans floor stands and trolleys, motorized and manual display lifts, wall brackets, outdoor housings, videowall mounts, rental-grade systems, and custom-engineered "Specials" for non-standard installations; the line is TÜV certified and built around mechanical stability, adjustability, and durability rather than software features.

The company serves B2B customers in the Pro-AV channel, with explicit segmentation across corporate/boardroom, education, digital signage, rental/staging, outdoor, and videowall deployments. Go-to-market is sales-led and distribution-driven, routed through the Vogel's Professional dealer network and a B2B e-commerce platform, with the primary contact for the Benelux market listed as Alfred Schouten of Vogel's Professional Benelux. Revenue mechanics are project-based and quote-driven, with pricing not publicly disclosed, and the business unit has 101-250 employees when measured at the consolidated Vogel's level.

Commercial geography is currently centered on the Benelux region, with latent potential to extend into broader European markets through Vogel's parent distribution. There is no disclosed revenue, no publicly known funding history post-acquisition, and no AI/ML capability referenced in the product set; the competitive position rests on physical engineering quality, custom-project capability, and channel ownership rather than data or software differentiation.

Name

SmartMetals Mounting Solutions

Website

https://smartmetals.nl

Company type

Private

Founded year

2004

Operating status

Acquired

Headcount range

101–250 employees

Short description

SmartMetals Mounting Solutions BV supplies professional AV mounting systems for flat-panel displays and projectors. Acquired by Vogel's Group, it serves corporate, education, signage, rental, outdoor, and videowall Pro-AV customers across Benelux via Vogel's dealer and e-commerce channels.

Ownership category

akta.pro rank

Product category

Professional AV Mounting Solutions

NAICS

Hardware Manufacturing (332510), Hardware Manufacturing (33251)

akta.pro primary industry

Wall Mounting (TVs, Shelves, Mirrors, Art) (HSAGAHAB)

akta.pro secondary industries

Outdoor Mounting & Assembly (patio furniture, pergolas, sheds kits) (HSAGAHAI), Tripods, Mounts & Supports (Tripods, Monopods, Clamps, Action Mounts) (CRACAPAI)

Keywords

• AV mounting solutions
• Display mounting systems
• Projector mounting hardware
• Videowall mounting solutions
• Outdoor display enclosures

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Professional AV Mounting Hardware Sales: Sale of mounting solutions including floor stands, trolleys, wall brackets, display lifts (motorized and manual), outdoor housings, and rental equipment for displays and projectors.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

SmartMetals Mounting Solutions designs and supplies professional AV mounting systems for flat-panel displays and projectors, including floor stands, trolleys, motorized and manual display lifts, wall brackets, outdoor housings, videowall mounting systems, and custom-engineered "Specials" solutions for complex installations. The portfolio combines universal ready-to-deploy products with bespoke engineering for non-standard AV integration challenges.

Product overview

SmartMetals Mounting Solutions, onderdeel van de Vogel's Groep, biedt een uitgebreid portfolio van professionele AV-montageoplossingen voor zowel displays als projectoren. Het productassortiment omvat vloerstandaarden en trolley-oplossingen, elektrische en manuele display lifts, muurbeugels, outdoor behuizingen, en speciale maatwerkoplossingen (Specials). De producten variëren van universele standaardoplossingen voor veelvoorkomende AV-toepassingen tot op maat gemaakte constructies voor complexe installaties in sectoren zoals onderwijs, corporate, digital signage en verhuur.

Differentiator

Problem solved

Functional benefit

Products and services

• Floor stands and trolley solutions Heavy-duty, flexible floor solutions for displays, ranging from fixed stands to mobile trolleys, designed for intensive daily use in education, corporate, and digital signage environments.
• Motorized display lift solutions Smart display lift solutions providing maximum stability and adjustability, powered by motorized systems for height adjustment in professional AV environments.
• Manual display lifts Manually height-adjustable lifts for displays, offering flexibility and configurability without electric drive, for professional AV installations.
• Wall brackets Reliable wall mounting solutions for displays, including options for heavy screens, custom configurations, and installations in challenging spaces.
• Outdoor housings Weather-protected outdoor housings for displays, available in both portrait and landscape orientation for exterior installations.
• Rental sector product assortment A complete product assortment equipped for the rental sector, engineered for intensive daily use and frequent transport by event equipment rental companies.
• Custom solutions (Specials) Bespoke mounting solutions for projectors, displays, and complex installation challenges, fully tailored to technical requirements and project-specific constraints.

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Vogel's GroupcoreStrategic or Co-development PartnerSmartMetals has been part of the Vogel's Group for some time. All SmartMetals product information, specifications, and solutions are now fully integrated into the Vogel's portfolio. SmartMetals product line continues within Vogel's with the same technical depth, solid quality, and focus on professional integrations.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Chief Manufacturing (Legrand AV): Chief is one of the largest dedicated Pro-AV mounting brands globally, offering display mounts, projector mounts, and rigging solutions for the same integrator channel SmartMetals serves. Operates as a sister brand within Legrand AV alongside other mounting peers.
• Crimson AV: Crimson AV manufactures commercial-grade AV mounting solutions including wall mounts, ceiling mounts, and projector mounts for the Pro-AV integrator channel. Directly competes with SmartMetals in the same display and projector mounting categories.
• Premier Mounts: Premier Mounts is a US-based Pro-AV mounting solutions provider offering custom and standard mounts for displays and projectors, including videowall and outdoor solutions. Overlaps directly with SmartMetals' custom-engineering "Specials" positioning.
• B-Tech International: B-Tech is a UK-based Pro-AV mounting specialist serving AV integrators across Europe with display mounts, videowall solutions, and projector mounts. Directly comparable to SmartMetals in terms of channel focus (AV resellers/integrators) and product breadth.
• Atdec: Atdec is an Australian-headquartered manufacturer of professional AV mounting solutions for displays and projectors, with global distribution through AV integrators. Comparable in product scope and channel positioning, with a similar emphasis on engineering quality.
• Peerless-AV: Peerless-AV is a leading Pro-AV and digital signage mounting solutions provider with a broad portfolio of wall mounts, floor stands, outdoor enclosures, and videowall solutions, directly overlapping SmartMetals' full product range across corporate, education, and signage verticals.
• Multibrackets (Videcon): Multibrackets is a Nordic/European Pro-AV mounting brand offering display mounts, projector mounts, and videowall solutions through AV distributors. Direct European competitor to SmartMetals in the same product categories and integrator channel.

Broad incumbents

• Vogel's Products BV: Vogel's is the parent group that has absorbed SmartMetals and operates the largest European consumer and professional AV mounting brand. It is the dominant incumbent in the same Pro-AV space and now houses the SmartMetals product line within its professional portfolio.
• Middle Atlantic Products (Legrand AV): Middle Atlantic is a Legrand AV brand providing professional AV infrastructure including racks, mounting, and support solutions for commercial AV installations. Comparable as a broader Pro-AV infrastructure incumbent whose mounting-adjacent products compete for integrator specification slots.
• Sanus (Legrand AV): Sanus is part of Legrand AV alongside Chief Manufacturing and offers display and projector mounting solutions with a stronger tilt toward the residential and prosumer end of the market. Comparable product families but positioned slightly downstream of SmartMetals' Pro-AV focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VogelsForSure
• LinkedInlinkedin.com/company/smartmetals-mounting-solutions-bv
• Instagraminstagram.com/vogels_official
• Pinterestpinterest.com/VogelsForSure
• Xx.com/SmartMetals

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmartMetals Mounting Solutions