Psykiatrifonden
Psykiatrifonden is a Danish non-profit foundation founded in 1996 that provides free, anonymous telephone and chat counseling, a digital Mental Fitness Center, and information on 28 mental health diagnoses to individuals with mental illness and their families in Denmark, funded entirely through donations.
- Company typePrivate
- Founded1996
- HeadquartersCopenhagen, Denmark
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Psykiatrifonden does
Psykiatrifonden is a Danish non-profit foundation established in 1996 and headquartered in Copenhagen NV, operating as a charitable organization dedicated to mental health advocacy, counseling, and information dissemination in Denmark. Its core offerings comprise three free and anonymous service channels: a telephone helpline (39 25 25 25), a chat counseling service, and the Mental Fitness Center (Det Mentale Motionscenter), a digital library of guided meditations and therapeutic exercises organized by topic (anxiety, depression, PTSD, sleep, loneliness, mindfulness, etc.). The foundation also operates a comprehensive content platform covering 28 mental health diagnoses, thematic content hubs on issues such as workplace mental health, eating disorders, and digital psychiatry, a personal stories repository, and a research and statistics publication program.
Underlying infrastructure is a standard web platform (psykiatrifonden.dk) supplemented by an active social media presence on Facebook, LinkedIn, and Instagram, plus a monthly email newsletter. Helpline and chat services are staffed by trained volunteer advisors rather than licensed clinicians, with a separate English-language counseling layer added to support refugees and international residents. The Mental Fitness Center contains pre-produced audio exercises rather than algorithmically generated or personalized content.
The foundation's revenue model is entirely donation-based, with no fees charged to users. Income is sourced from individual donors (offered tiered monthly donations of 75-300 DKK and one-time gifts of 250-500 DKK), corporate partnerships under a "Støt som virksomhed" program, bequests and legacies, and event-based fundraising (Copenhagen Half Marathon, Roskilde Festival presence, Elefanter campaign, transatlantic rowing expedition). It employs 101-250 staff and maintains a volunteer counselor base. Beyond direct services, Psykiatrifonden is an active political advocate for Danish psychiatric policy reform, publicly campaigning for Psykiatriplan 2 and a 10-year psychiatric plan, and employs notable ambassadors (Jussi Adler-Olsen, Anders Lind, Morten Pape) to reduce stigma.
Psykiatrifonden firmographics
Firmographics- Name
- Psykiatrifonden
- Legal name
- Psykiatrifonden
- Website
- https://psykiatrifonden.dk
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Psykiatrifonden is a Danish non-profit foundation founded in 1996 that provides free, anonymous telephone and chat counseling, a digital Mental Fitness Center, and information on 28 mental health diagnoses to individuals with mental illness and their families in Denmark, funded entirely through donations.
- Ownership category
- akta.pro rank
Psykiatrifonden industry classification
Industry- Product category
- Mental Health Services
- NAICS
- Voluntary Health Organizations (813212), Individual and Family Services (6241), Other Individual and Family Services (624190)
- SIC
- Services-Social Services (8300), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Mental Health & Crisis Support Services (BPAGACAD)
- akta.pro secondary industry
- Mental Health & Crisis Support Services (BPAGAEAH)
Keywords
Where Psykiatrifonden is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Psykiatrifonden business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations from individuals: Individual donors contribute monthly or one-time donations (offered at 300, 150, 75 DKK monthly or 500, 250 DKK one-time) to support the foundation's operations and services.
- Corporate partnerships and sponsorships: Companies partner with and sponsor Psykiatrifonden through various programs, including fundraising events and campaigns.
- Bequests and legacies: The foundation receives inheritances and testamentary gifts from supporters who leave donations in their wills.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free counseling services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Psykiatrifonden product offering
Product offeringCore offering
Psykiatrifonden is a Danish non-profit foundation that provides free and anonymous telephone and chat counseling, a digital Mental Fitness Center with guided meditations and exercises, and an extensive information portal covering 28 mental health diagnoses. All services are offered at no cost to individuals with mental illness and their relatives in Denmark, funded entirely by donations, corporate sponsorships, and bequests.
Product overview
Psykiatrifonden operates a unified mental health support platform centered on its core counseling services (phone and chat helplines) and a digital mental fitness center with guided exercises. The organization provides extensive educational content through diagnosis information pages covering 28 mental health conditions, thematic content hubs on various mental health topics, personal narratives, and research publications. The platform also includes a newsletter service for ongoing engagement. All services are free and anonymous, designed for individuals with mental health challenges and their relatives.
Differentiator
Problem solved
Functional benefit
Products and services
- Telefonrådgivning (Phone Helpline) Free and anonymous phone counseling service staffed by professional advisors, available for anyone in Denmark seeking mental health support or advice.
- Chatrådgivning (Chat Counseling) Free and anonymous chat-based counseling service providing mental health support through written conversation with professional advisors via the Psykiatrifonden website.
- Det Mentale Motionscenter (The Mental Fitness Center) A digital self-help library of guided exercises including meditations, mindfulness practices, and therapeutic techniques organized by topic such as anxiety, compassion, depression, loneliness, cognitive difficulties, body and psyche, mindfulness, PTSD, and sleep.
- English-Language Helpline English-language counseling service available through the main helpline, primarily serving English-speaking residents in Denmark, including Ukrainian refugees and Russian speakers.
Quantifiable outcome
- Free, anonymous counseling available to all
- +1 more outcomes
Companies that use Psykiatrifonden
Customer profileSegments4 records
Ideal customer profiles3 records
Psykiatrifonden technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Psykiatrifonden partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- Copenhagen Half MarathonminorPsykiatrifonden partners with Copenhagen Half Marathon for fundraising, encouraging participants to run and raise money for mental health awareness.
- JaxstyleminorNordjyske Jaxstyle collected a record amount for Psykiatrifonden through their fundraising efforts.
- Simon and Zax (Rowing across the Atlantic)minorA rowing expedition across the Atlantic undertaken to raise funds and awareness for Psykiatrifonden.
- Elefanter campaignminorThe Elefanter campaign raised 1.7 million DKK for Psykiatrifonden through community fundraising efforts.
- Roskilde Festival partnershipminorPsykiatrifonden had a presence at Roskilde Festival providing mental health support and advice to festival-goers.
- Corporate supporters (Støt som virksomhed)minorVarious companies support Psykiatrifonden through corporate partnerships and donations as part of their social responsibility programs.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Psykiatrifonden competitors and assessment
Company assessmentEmerging players
- 7 Cups: Digital emotional-support platform offering free volunteer listener chat plus paid therapy. Comparable as a digital, volunteer-supported mental/emotional support service — overlaps with Psykiatrifonden's chat counseling and Mental Fitness Center, but operates globally and with hybrid free/paid monetization.
Direct peers
- Crisis Text Line: Nonprofit providing free, 24/7 text-based crisis counseling via trained volunteers. Directly comparable in offering free, anonymous volunteer-delivered mental-health support; differs in modality (text vs phone/chat) and US focus.
- Mind (UK): Leading UK mental-health charity offering information, support, and advocacy. Comparable in nonprofit model, multi-channel information delivery, helplines, and political advocacy — though larger and with a more extensive local-service network.
- SIND – Landsforeningen for psykisk sundhed: Denmark's largest mental-health interest/user organization, providing counseling, advocacy, and peer support. Highly comparable to Psykiatrifonden as a Danish nonprofit delivering free mental-health support and policy advocacy for individuals and relatives.
- Mental Health Foundation (UK): UK-based mental-health charity focused on prevention, research, and public awareness. Directly comparable as a national nonprofit delivering mental-health information, self-help tools, and policy advocacy — operating in a near-identical model in a different geography.
- American Foundation for Suicide Prevention (AFSP): US nonprofit dedicated to suicide prevention through research, education, advocacy, and loss support. Comparable as a national nonprofit combining public-awareness content, community fundraising events, and policy advocacy on mental-health issues.
- Lifeline (Australia): Australian nonprofit providing free 24/7 crisis-support phone and text helplines staffed largely by volunteers. Directly comparable in volunteer-delivered free crisis counseling, fundraising model, and public-awareness/advocacy mission.
- Bedre Psykiatri: Danish nonprofit/NGO focused on improving conditions for people with mental illness through peer support and political advocacy. Directly comparable in mission, Danish geography, and nonprofit advocacy model.
Regional players
- Hjerneskadeforeningen: Danish nonprofit supporting people with brain injury and their relatives. Comparable as a Denmark-based member/support nonprofit providing counseling, information, and advocacy — though focused on acquired brain injury rather than mental illness.
Broad incumbents
- WHO Mental Health (World Health Organization – Mental Health): International policy/standards body setting mental-health guidance globally. Comparable only as a broader mental-health advocacy and information publisher; not a service provider, but a relevant adjacent incumbent in the same mission space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Psykiatrifonden social profiles
Digital presencePsykiatrifonden financial estimates
Financial estimateRevenue estimate
Valuation estimate
Psykiatrifonden leadership team
Management profileNumber of profiles
Profiles1 record
Psykiatrifonden funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Psykiatrifonden M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Psykiatrifonden
What does Psykiatrifonden do?
Psykiatrifonden is a Danish non-profit foundation that provides free and anonymous telephone and chat counseling, a digital Mental Fitness Center with guided meditations and exercises, and an extensive information portal covering 28 mental health diagnoses. All services are offered at no cost to individuals with mental illness and their relatives in Denmark, funded entirely by donations, corporate sponsorships, and bequests.
Is Psykiatrifonden a public or private company?
Psykiatrifonden is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Psykiatrifonden founded?
Psykiatrifonden was founded in 1996. It employs 101 to 250 people.
Where is Psykiatrifonden based?
Psykiatrifonden is headquartered in Copenhagen, Denmark, in the Europe region.
How does Psykiatrifonden make money?
Three revenue lines are on record. Donations from individuals are the primary driver. The others are corporate partnerships and sponsorships and bequests and legacies.
Who are Psykiatrifonden's main competitors?
7 Cups is listed as an emerging player. Direct peers are Crisis Text Line, Mind (UK), SIND – Landsforeningen for psykisk sundhed, Mental Health Foundation (UK), American Foundation for Suicide Prevention (AFSP), Lifeline (Australia) and Bedre Psykiatri. Hjerneskadeforeningen is listed as a regional player. WHO Mental Health (World Health Organization – Mental Health) is listed as a broad incumbent.
Does Psykiatrifonden have an API?
No public API is recorded for Psykiatrifonden.
What industry is Psykiatrifonden in?
Psykiatrifonden's product category is Mental Health Services. Its primary akta.pro industry code is BPAGACAD, Mental Health & Crisis Support Services, with a secondary code of BPAGAEAH, Mental Health & Crisis Support Services. Its NAICS code is 813212 and its SIC code is 8300.