Psykiatrifonden

What Psykiatrifonden does

Psykiatrifonden is a Danish non-profit foundation established in 1996 and headquartered in Copenhagen NV, operating as a charitable organization dedicated to mental health advocacy, counseling, and information dissemination in Denmark. Its core offerings comprise three free and anonymous service channels: a telephone helpline (39 25 25 25), a chat counseling service, and the Mental Fitness Center (Det Mentale Motionscenter), a digital library of guided meditations and therapeutic exercises organized by topic (anxiety, depression, PTSD, sleep, loneliness, mindfulness, etc.). The foundation also operates a comprehensive content platform covering 28 mental health diagnoses, thematic content hubs on issues such as workplace mental health, eating disorders, and digital psychiatry, a personal stories repository, and a research and statistics publication program.

Underlying infrastructure is a standard web platform (psykiatrifonden.dk) supplemented by an active social media presence on Facebook, LinkedIn, and Instagram, plus a monthly email newsletter. Helpline and chat services are staffed by trained volunteer advisors rather than licensed clinicians, with a separate English-language counseling layer added to support refugees and international residents. The Mental Fitness Center contains pre-produced audio exercises rather than algorithmically generated or personalized content.

The foundation's revenue model is entirely donation-based, with no fees charged to users. Income is sourced from individual donors (offered tiered monthly donations of 75-300 DKK and one-time gifts of 250-500 DKK), corporate partnerships under a "Støt som virksomhed" program, bequests and legacies, and event-based fundraising (Copenhagen Half Marathon, Roskilde Festival presence, Elefanter campaign, transatlantic rowing expedition). It employs 101-250 staff and maintains a volunteer counselor base. Beyond direct services, Psykiatrifonden is an active political advocate for Danish psychiatric policy reform, publicly campaigning for Psykiatriplan 2 and a 10-year psychiatric plan, and employs notable ambassadors (Jussi Adler-Olsen, Anders Lind, Morten Pape) to reduce stigma.

Name

Psykiatrifonden

Legal name

Psykiatrifonden

Website

https://psykiatrifonden.dk

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Psykiatrifonden is a Danish non-profit foundation founded in 1996 that provides free, anonymous telephone and chat counseling, a digital Mental Fitness Center, and information on 28 mental health diagnoses to individuals with mental illness and their families in Denmark, funded entirely through donations.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Voluntary Health Organizations (813212), Individual and Family Services (6241), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGACAD)

akta.pro secondary industry

Mental Health & Crisis Support Services (BPAGAEAH)

Keywords

• Mental health counseling
• Psychiatric support services
• Crisis helpline services
• Mental health nonprofit
• Donation-funded services

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations from individuals: Individual donors contribute monthly or one-time donations (offered at 300, 150, 75 DKK monthly or 500, 250 DKK one-time) to support the foundation's operations and services.
2. Corporate partnerships and sponsorships: Companies partner with and sponsor Psykiatrifonden through various programs, including fundraising events and campaigns.
3. Bequests and legacies: The foundation receives inheritances and testamentary gifts from supporters who leave donations in their wills.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Psykiatrifonden is a Danish non-profit foundation that provides free and anonymous telephone and chat counseling, a digital Mental Fitness Center with guided meditations and exercises, and an extensive information portal covering 28 mental health diagnoses. All services are offered at no cost to individuals with mental illness and their relatives in Denmark, funded entirely by donations, corporate sponsorships, and bequests.

Product overview

Psykiatrifonden operates a unified mental health support platform centered on its core counseling services (phone and chat helplines) and a digital mental fitness center with guided exercises. The organization provides extensive educational content through diagnosis information pages covering 28 mental health conditions, thematic content hubs on various mental health topics, personal narratives, and research publications. The platform also includes a newsletter service for ongoing engagement. All services are free and anonymous, designed for individuals with mental health challenges and their relatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Telefonrådgivning (Phone Helpline) Free and anonymous phone counseling service staffed by professional advisors, available for anyone in Denmark seeking mental health support or advice.
• Chatrådgivning (Chat Counseling) Free and anonymous chat-based counseling service providing mental health support through written conversation with professional advisors via the Psykiatrifonden website.
• Det Mentale Motionscenter (The Mental Fitness Center) A digital self-help library of guided exercises including meditations, mindfulness practices, and therapeutic techniques organized by topic such as anxiety, compassion, depression, loneliness, cognitive difficulties, body and psyche, mindfulness, PTSD, and sleep.
• English-Language Helpline English-language counseling service available through the main helpline, primarily serving English-speaking residents in Denmark, including Ukrainian refugees and Russian speakers.

Quantifiable outcome

• Free, anonymous counseling available to all
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• Copenhagen Half MarathonminorGTM or Marketing PartnerPsykiatrifonden partners with Copenhagen Half Marathon for fundraising, encouraging participants to run and raise money for mental health awareness.
• JaxstyleminorGTM or Marketing PartnerNordjyske Jaxstyle collected a record amount for Psykiatrifonden through their fundraising efforts.
• Simon and Zax (Rowing across the Atlantic)minorGTM or Marketing PartnerA rowing expedition across the Atlantic undertaken to raise funds and awareness for Psykiatrifonden.
• Elefanter campaignminorGTM or Marketing PartnerThe Elefanter campaign raised 1.7 million DKK for Psykiatrifonden through community fundraising efforts.
• Roskilde Festival partnershipminorGTM or Marketing PartnerPsykiatrifonden had a presence at Roskilde Festival providing mental health support and advice to festival-goers.
• Corporate supporters (Støt som virksomhed)minorGTM or Marketing PartnerVarious companies support Psykiatrifonden through corporate partnerships and donations as part of their social responsibility programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• 7 Cups: Digital emotional-support platform offering free volunteer listener chat plus paid therapy. Comparable as a digital, volunteer-supported mental/emotional support service — overlaps with Psykiatrifonden's chat counseling and Mental Fitness Center, but operates globally and with hybrid free/paid monetization.

Direct peers

• Crisis Text Line: Nonprofit providing free, 24/7 text-based crisis counseling via trained volunteers. Directly comparable in offering free, anonymous volunteer-delivered mental-health support; differs in modality (text vs phone/chat) and US focus.
• Mind (UK): Leading UK mental-health charity offering information, support, and advocacy. Comparable in nonprofit model, multi-channel information delivery, helplines, and political advocacy — though larger and with a more extensive local-service network.
• SIND – Landsforeningen for psykisk sundhed: Denmark's largest mental-health interest/user organization, providing counseling, advocacy, and peer support. Highly comparable to Psykiatrifonden as a Danish nonprofit delivering free mental-health support and policy advocacy for individuals and relatives.
• Mental Health Foundation (UK): UK-based mental-health charity focused on prevention, research, and public awareness. Directly comparable as a national nonprofit delivering mental-health information, self-help tools, and policy advocacy — operating in a near-identical model in a different geography.
• American Foundation for Suicide Prevention (AFSP): US nonprofit dedicated to suicide prevention through research, education, advocacy, and loss support. Comparable as a national nonprofit combining public-awareness content, community fundraising events, and policy advocacy on mental-health issues.
• Lifeline (Australia): Australian nonprofit providing free 24/7 crisis-support phone and text helplines staffed largely by volunteers. Directly comparable in volunteer-delivered free crisis counseling, fundraising model, and public-awareness/advocacy mission.
• Bedre Psykiatri: Danish nonprofit/NGO focused on improving conditions for people with mental illness through peer support and political advocacy. Directly comparable in mission, Danish geography, and nonprofit advocacy model.

Regional players

• Hjerneskadeforeningen: Danish nonprofit supporting people with brain injury and their relatives. Comparable as a Denmark-based member/support nonprofit providing counseling, information, and advocacy — though focused on acquired brain injury rather than mental illness.

Broad incumbents

• WHO Mental Health (World Health Organization – Mental Health): International policy/standards body setting mental-health guidance globally. Comparable only as a broader mental-health advocacy and information publisher; not a service provider, but a relevant adjacent incumbent in the same mission space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/psykiatrifonden
• LinkedInlinkedin.com/company/psykiatrifonden
• Instagraminstagram.com/psykiatrifonden
• Xx.com/PsykiatrifondDK

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Psykiatrifonden