What SOAR Spine and Orthopedics does

SOAR Spine and Orthopedics is a private, physician-owned medical practice headquartered in Redwood City, California, with a secondary office in Santa Clara. Founded in 1981 (originally as Physiatry Medical Group), the practice delivers non-operative musculoskeletal care with a focus on spine disorders, sports medicine, and general orthopedics, serving patients across the San Francisco Bay Area, including professional sports organizations, universities, and Olympic athletes alongside the general patient population. The clinical model emphasizes a multidisciplinary approach that combines exercise science, injection-based interventional procedures, and Eastern medicine modalities such as acupuncture, anchored on a proprietary stabilization training technique developed by co-founders Jeffrey A. Saal, MD, and Joel S. Saal, MD.

The practice's service portfolio spans approximately 24 offerings, including diagnostic services (ultrasound imaging, electrodiagnostic testing/EMG, X-ray guided procedures), interventional procedures (lumbar and cervical epidural injections, facet injections, and radiofrequency ablation), regenerative medicine (PRP therapy and EPAT shockwave), individualized exercise instruction, and sport-specific rehabilitation programs for golf, running, and skiing injuries. The clinical team consists of seven board-certified physicians (six MDs and one DPM) covering spine care, physical medicine and rehabilitation, podiatry, and upper extremity surgery. Marketing channels are content-led via an educational blog, supplemented by SEO and patient testimonials, with appointment requests captured through the Phreesia online scheduling system.

Revenue is generated almost entirely through insurance reimbursement for office consultations, interventional procedures, and diagnostic services, with the practice accepting most major insurance providers. Patient acquisition is predominantly referral-driven through physician reputation and word-of-mouth, augmented by the practice website's organic search presence. There is no disclosed pricing model beyond insurance participation, no app or telehealth product surface, and no evidence of external investment, corporate ownership, or subsidiary structures.

Name

SOAR Spine and Orthopedics

Legal name

SOAR Spine and Orthopedics

Website

https://soarspine.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

SOAR Spine and Orthopedics is a physician-owned Bay Area medical practice founded in 1981, delivering non-operative spine, orthopedic, and sports medicine care through seven board-certified physicians at its Redwood City and Santa Clara clinics. It serves both elite athletes and general patients using a proprietary stabilization training technique and a multidisciplinary care model combining exercise science with acupuncture and interventional procedures.

Ownership category

akta.pro rank

Product category

Orthopedic and Spine Care Services

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Spine (Orthopedic Spine) (HLAKALAE)

akta.pro secondary industries

General Orthopedics (HLAKALAA), Foot & Ankle (HLAKALAG), Shoulder & Elbow (HLAKALAI), Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

Keywords

• Spine care
• Non-operative orthopedics
• Sports medicine
• Pain management
• Musculoskeletal treatment

Headquarters

HQ city

Redwood City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Patient Visits and Consultations: Revenue generated from office consultations, examinations, and follow-up visits for spine, orthopedic, and sports medicine conditions.
2. Medical Procedures and Injections: Revenue from interventional procedures including epidural steroid injections, facet injections, radiofrequency ablation, cortisone injections, and PRP injections.
3. Diagnostic Services: Revenue from diagnostic testing including ultrasound imaging, electrodiagnostic testing, and X-ray guided procedures.
4. Insurance Reimbursement: The practice accepts most insurance providers and generates revenue through insurance reimbursement for covered services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

SOAR Spine and Orthopedics is a physician-owned medical practice that provides non-operative spine care, general orthopedics, and sports medicine services. The practice delivers interventional procedures (epidural and facet injections, radiofrequency ablation), regenerative therapies (PRP), diagnostic imaging (ultrasound, electrodiagnostic testing), and individualized rehabilitation programs through a multidisciplinary model combining exercise science and Eastern medicine approaches. Services are delivered by board-certified physiatrists across two Bay Area clinic locations.

Product overview

SOAR Spine and Orthopedics is a medical practice offering comprehensive non-operative musculoskeletal care through a multidisciplinary approach. The practice provides spine care services including epidural injections, facet injections, and radiofrequency ablation procedures; general orthopedic treatments for shoulder, knee, and upper extremity conditions; and sports medicine including specialized rehabilitation for running, golf, and ski injuries. The practice integrates traditional methods with supportive therapies such as acupuncture and regenerative medicine (PRP therapy). Diagnostic capabilities include electrodiagnostic testing (EMG/nerve conduction studies) and ultrasound imaging. All services are delivered by board-certified physiatrists at two locations in Redwood City and Santa Clara, California.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Medicine Treatment and rehabilitation services for sports-related injuries and conditions, including specialized programs for professional, Olympic, university, and recreational athletes.
• Back Pain Treatment Comprehensive non-operative treatment programs for acute and chronic back pain conditions using an exercise-based approach.
• Neck Pain Treatment Diagnostic and therapeutic services for cervical spine and neck pain disorders.
• Arthritis Care Management and treatment services for osteoarthritis and other forms of arthritis affecting joints and spine.
• Disc Herniation Treatment Non-surgical treatment options for herniated discs including injections, physical therapy, and lifestyle modifications.
• Spinal Stenosis Treatment Comprehensive care for spinal stenosis including injections, radiofrequency ablation, and rehabilitation.
• Lumbar Epidural Injection Corticosteroid injection into the lumbar epidural space to treat pain from herniated discs and spinal stenosis.
• Cervical Epidural Injection Corticosteroid injection into the cervical epidural space to treat neck and arm pain.
• Lumbar Facet Injection Injection of anesthetic and anti-inflammatory medication into the lumbar facet joints to treat spinal arthritis pain.
• Cervical Facet Injection Injection treatment for cervical facet joint arthritis and related neck pain.
• Lumbar Radiofrequency Ablation Minimally invasive procedure using heat to disrupt nerve function and reduce chronic lumbar spine pain.
• Cervical Radiofrequency Ablation Radiofrequency procedure to treat chronic neck pain by disrupting targeted nerves.
• Electrodiagnostic Testing Neurophysiology testing including EMG and nerve conduction studies to diagnose nerve and muscle disorders.
• Ultrasound Imaging Diagnostic ultrasound imaging used to guide injections and visualize soft tissue conditions.
• Regenerative Medicine PRP (platelet-rich plasma) therapy and other regenerative treatments for musculoskeletal conditions.
• Acupuncture Traditional acupuncture services integrated with Western medicine approaches for pain management.
• Individualized Exercise Instruction Customized exercise programs and physical therapy instruction for rehabilitation and pain management.
• Golf Rehabilitation Specialized rehabilitation program for golf-related injuries and performance optimization.
• Running Injury Rehabilitation Rehabilitation services for running-related injuries including plantar fasciitis, knee pain, and overuse injuries.
• Ski Injury Rehabilitation Treatment and rehabilitation for skiing-related injuries and prevention strategies.
• Shoulder Pain Treatment Diagnostic and therapeutic services for shoulder pain conditions including rotator cuff injuries.
• Knee Pain Treatment Evaluation and treatment for knee conditions including meniscus tears, patellofemoral pain, and osteoarthritis.
• Foot and Ankle Pain Treatment Podiatric services for foot and ankle conditions including plantar fasciitis, custom orthotics, and surgery.
• Hand, Wrist, and Elbow Pain Treatment Orthopedic care for upper extremity conditions affecting hands, wrists, and elbows.

Quantifiable outcome

• Four decades of experience in non-operative spine and musculoskeletal care
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Resurgens Orthopaedics: Physician-owned, multi-subspecialty orthopedic group providing spine, sports medicine, joint replacement, and non-operative care across multiple locations. Comparable physician-owned, multi-site orthopedic service delivery model.
• The Steadman Clinic: Independent orthopedic and sports medicine practice known for treating elite and professional athletes, with strong non-operative and surgical orthopedic capabilities. Comparable elite-athlete focus and orthopedic specialty positioning.
• Rothman Orthopaedic Institute: Large, physician-owned multi-specialty orthopedic group with strong subspecialty coverage including spine, sports medicine, and non-operative care. Comparable physician-owned model and broad musculoskeletal service menu, though at significantly greater scale.
• Texas Back Institute: Independent, physician-owned spine specialty practice with a multi-decade history, offering both non-operative and surgical spine care plus research/clinical trials. Closely comparable model to SOAR's spine-focused specialty positioning.
• Atlantic Spine Center: Independent, multi-physician spine specialty practice offering non-operative and minimally invasive spine care, interventional procedures, and sports medicine. Closely comparable specialty positioning and clinical service mix.
• DISC Sports & Spine Center: Independent, multi-specialty spine and sports medicine practice headquartered in California offering non-operative and minimally invasive spine care, sports medicine, and orthopedics — directly comparable service mix and patient positioning to SOAR Spine and Orthopedics.

Broad incumbents

• Sutter Health: Large, integrated Northern California health system operating hospitals, ambulatory care centers, and physician foundations including orthopedic and spine services. Bay Area incumbent that competes for the same regional patient base and physician referrals.
• Hoag Orthopedic Institute: Specialty orthopedic hospital and physician group in Southern California providing spine, sports medicine, and joint replacement across inpatient and outpatient settings. Broader incumbent with overlapping orthopedic service lines and similar California footprint.

Emerging players

• Sword Health: Digital musculoskeletal care platform offering virtual physical therapy and AI-guided exercise programs for spine, joint, and post-operative care. Emerging competitor routing employer-sponsored MSK spend away from in-person clinics like SOAR.
• Hinge Health: Digital musculoskeletal platform delivering virtual physical therapy, exercise therapy, and AI-guided care for back, joint, and post-surgical conditions. Represents the digital-first, non-operative MSK care model that increasingly competes for the same patient population SOAR serves in-person.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SOARSpine_SanJ
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/the-physiatry-medical-group-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOAR Spine and Orthopedics