Prime Net Lease

What Prime Net Lease does

Prime Net Lease, Inc. is a privately held commercial real estate investment brokerage founded in 2009 and headquartered at 44712 Monterey Ave, Palm Desert, California. The firm specializes in single-tenant and multi-tenant net leased (NNN) property transactions across the United States, with a defined sub-specialty in gas station and convenience store deals and structured guidance on IRC Section 1031 exchanges. Its core products are NNN property brokerage (acquisition and disposition representation), 1031 exchange services, and gas/c-store transactions, supplemented by a complimentary Broker Pricing Opinion (BOV) tool and off-market deal access through direct buyer/seller relationships.

The platform is built on a 70,000+ investor database cultivated over the firm's lifetime, plus a 9-person advisory bench led by President and founder Paul Matusik (25+ years of CRE experience, $1.2B+ personal closed volume) and Vice President Michael Matusik ($700M+ transaction volume). Technology and tooling are conventional: listings are pushed through the firm website, an investor newsletter, and social channels (LinkedIn, Facebook, X, Instagram, YouTube), while relationship-driven outreach and ICSC event participation drive deal flow. There is no disclosed AI, machine learning, API, SDK, or integration layer in the source material.

The business model is straightforward transaction-fee brokerage: commissions are earned on the buy-side and/or sell-side of each closed NNN acquisition, disposition, or 1031 exchange, with deal flow sourced from high-net-worth individuals, family trusts, institutional investors, developers, and gas station/c-store owners. The firm reports $1.5B+ in lifetime net lease transactions closed, 600+ transactions, 340+ 1031 exchanges, and 100+ gas/c-store deals, with stated activity in all 50 U.S. states and active partnerships across tenant brands including Wawa, Kum & Go, QuikTrip, 7-Eleven, Walmart, Home Depot, Target, and Dollar General.

Name

Prime Net Lease

Legal name

Prime Net Lease, Inc.

Website

https://primenetlease.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Prime Net Lease is a Palm Desert, California-based commercial real estate brokerage specializing in single- and multi-tenant NNN property acquisitions, dispositions, and 1031 exchanges nationwide, with particular expertise in gas station and convenience store transactions. It serves high-net-worth individuals, family trusts, institutional investors, developers, and gas/c-store owners through a team of investment advisors and a 70,000+ investor database.

Ownership category

akta.pro rank

Headquarters

HQ city

Palm Desert

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Real Estate Brokerage Commissions: Earns commissions on the acquisition, sale, and exchange of NNN (Triple Net) investment properties. Handles both complete 1031 exchange cycles and partial exchange representations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Prime Net Lease is a commercial real estate brokerage that facilitates the acquisition, sale, and exchange of single-tenant and multi-tenant NNN (Triple Net) leased investment properties nationwide. Core services include NNN property brokerage for acquisitions and dispositions, IRC Section 1031 tax-deferred exchange advisory, and specialized brokerage for gas station and convenience store transactions, supported by a complimentary Broker Opinion of Value (BOV) pricing service and access to off-market deal flow through a 70,000+ investor database.

Product overview

Prime Net Lease operates as a single-tenant NNN investment brokerage platform offering three interconnected core services: NNN property brokerage for acquisitions and dispositions, 1031 exchange services for tax-deferred transactions, and gas & convenience store transaction specialization. The firm supplements these with a complimentary Broker Pricing Opinion (BOV) tool and provides exclusive access to off-market investment opportunities. The platform connects investors nationwide across all 50 states through a team of specialized advisors.

Differentiator

Problem solved

Functional benefit

Products and services

• NNN Property Brokerage Facilitates the acquisition and sale of Triple Net (NNN) lease investment properties nationwide, connecting buyers and sellers of single-tenant and multi-tenant net lease assets including investment-grade retail, gas & convenience, QSR, dollar stores, and automotive properties.
• 1031 Exchange Services Guides investors through IRC Section 1031 tax-deferred exchanges, assisting with complete and partial exchange cycles, replacement property identification, and qualified intermediary coordination to defer capital gains taxes.
• Gas & Convenience Store Transaction Brokerage Specialized brokerage services for gas station and convenience store transactions, representing buyers and sellers across single-site and multi-site portfolios with brand tenants including Wawa, Kum & Go, QuikTrip, 7-Eleven, Maverik, and Dairy Queen.
• PNL Broker Pricing Opinion (BOV) Complimentary Broker Opinion of Value service providing pricing analysis for property owners considering sale, 1031 exchange, refinance, or cash-out scenarios; delivered by Prime Net Lease advisors to support seller engagement and listing pipeline.

Quantifiable outcome

• $1.5B+ in net lease transactions closed
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ICSC (International Council of Shopping Centers)coreStrategic or Co-development PartnerActive member of ICSC, participating in industry events and conferences. Team members attend ICSC events including RECon in Las Vegas for networking and deal sourcing.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Colliers: Global CRE services firm with an investment sales group that handles net-lease and 1031 transactions across the U.S., competing for both individual and institutional clients.
• CBRE: Global full-service commercial real estate firm with investment sales, capital markets, and advisory; competes for large institutional NNN mandates but also competes for mid-market net-lease assignments.
• Marcus & Millichap: Large U.S. CRE investment sales firm with a dedicated net-lease group; competes directly for the same buyers and sellers across the U.S. but operates at significantly greater scale across multiple asset classes.
• JLL Capital Markets: Global real estate services platform with a dedicated investment sales and net-lease practice serving institutional clients; a scaled competitor for larger portfolio transactions.
• Cushman & Wakefield: Global commercial real estate services firm whose investment sales team handles net-lease and single-tenant transactions, overlapping with PNL's institutional buyer relationships.
• Newmark Group: Full-service commercial real estate advisory with capital markets and investment sales capabilities, including net-lease representation across retail and single-tenant assets.

Direct peers

• Stan Johnson Company: Single-tenant net-lease investment sales firm specializing in commercial real estate nationally, including QSR, convenience, and retail—directly comparable in transaction type and target investor base.
• The Boulder Group: Net-lease investment real estate boutique focused exclusively on single-tenant and multi-tenant NNN transactions—a direct niche competitor to Prime Net Lease with similar specialization in retail and convenience-store assets.
• SRS Real Estate Partners: National commercial real estate brokerage with a dedicated net-lease investment sales team that specializes in single-tenant NNN properties across retail, QSR, and c-store categories—overlapping directly with PNL's core offerings.

Emerging players

• Enriched Partners: Smaller net-lease-focused real estate advisory serving individual and 1031-exchange investors—comparable buyer segment and product focus, though smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/primenetlease
• YouTubeyoutube.com/@primenetlease5505/featured
• Facebookfacebook.com/primenetlease
• LinkedInlinkedin.com/company/primenetlease
• Instagraminstagram.com/primenetlease

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prime Net Lease