GOOD COFFEE
- Company typePrivate
- Founded2014
- HeadquartersPortland, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What GOOD COFFEE does
Good Coffee is a privately held, Portland, Oregon-based specialty coffee company founded in 2014 that operates a vertically integrated coffee business across direct-to-consumer e-commerce, physical café retail, subscription, and B2B wholesale channels. The company sources coffee from named single-origin regions (Tanzania, Mexico, Bolivia, Colombia) and emphasizes direct-trade relationships, including a multi-year partnership with 40 farming families in Mexico that supplies its limited-release Mexico Grand Cru. Its product portfolio is anchored by the Spectrum Blend (#1 bestseller, notes of milk chocolate, candied nuts, and citrus), complemented by limited and seasonal single-origin releases such as Tanzania Mandomashe, Mexico Ki-Saya, Bolivia Illimani, and Colombian Decaf, sold in 12oz, 1lb, and 5lb sizes starting at $25-$26.
The business generates revenue through four primary streams: one-time D2C coffee sales via its Shopify storefront (goodwith.us), a recurring coffee subscription program with free shipping on bulk orders, branded merchandise and gear sales, and a B2B wholesale channel for cafés and resellers. The company also operates physical café locations serving coffee and pastries, and uses an interactive Coffee Quiz as a mid-funnel conversion tool. Marketing relies on email newsletter acquisition (15% off first order), organic social presence on Facebook and Instagram under the @goodcoffeepnw handles, and blog content. The company employs 11-50 people and is led by Barrett Brooks (COO); no institutional investors, parent entity, or M&A activity are disclosed in the source material.
GOOD COFFEE firmographics
Firmographics- Name
- GOOD COFFEE
- Website
- https://goodcoffeepdx.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
GOOD COFFEE industry classification
Industry- Product category
- Specialty Coffee
- NAICS
- Coffee and Tea Manufacturing (31192)
- SIC
- Retail-Eating & Drinking Places (5810), Beverages (2080)
- akta.pro primary industry
- Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
- akta.pro secondary industries
- Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Coffee Blending & Flavoring (AFAFADAC)
Keywords
Where GOOD COFFEE is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GOOD COFFEE business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Coffee Product Sales: One-time purchase of coffee products in various sizes (12oz, 1lb, 5lb) across single origin and blended offerings. Includes seasonal releases and limited editions like Mexico Grand Cru.
- Coffee Subscription: Recurring subscription model allowing customers to receive regular deliveries of coffee products with free shipping on 1lb and 5lb bags.
- Merchandise Sales: Sale of branded merchandise and coffee gear through the Shop Merch section.
- Wholesale: B2B wholesale channel for selling coffee products to other businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Origin coffees - Tanzania Mandomashe, Mexico Ki-Saya, Bolivia Illimani |
| Unit Pricing | Pay-as-you-go | Spectrum Blend - Best Seller |
| Unit Pricing | Pay-as-you-go | Mexico Grand Cru - Limited Release |
| Unit Pricing | Pay-as-you-go | Colombian Decaf |
| Subscription | Monthly | Subscription Plans |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
GOOD COFFEE product offering
Product offeringCore offering
Good Coffee is a specialty coffee company that sources, roasts, and sells single-origin and blended coffee products through an e-commerce storefront, physical cafés, and a B2B wholesale channel. Its core catalog includes the flagship Spectrum Blend (bestseller), limited-release Mexico Grand Cru, and seasonal single-origin selections such as Tanzania Mandomashe, Mexico Ki-Saya, and Bolivia Illimani, available in 12oz, 1lb, and 5lb sizes with a recurring subscription delivery option.
Product overview
Good Coffee is a specialty coffee company offering a curated portfolio of coffee products across multiple formats. The core offerings include the flagship Spectrum Blend (bestseller), limited-release single-origin coffees like Mexico Grand Cru, and seasonal single-origin selections including Tanzania Mandomashe, Mexico Ki-Saya, and Bolivia Illimani. Products are available in 12oz, 1lb, and 5lb bag sizes. The company operates a subscription service for recurring deliveries, a wholesale B2B program, physical café locations serving coffee and pastries, and branded merchandise. A Coffee Quiz tool helps customers find their preferred coffee based on flavor profiles.
Differentiator
Problem solved
Functional benefit
Products and services
- Spectrum Blend
Companies that use GOOD COFFEE
Customer profileSegments2 records
Ideal customer profiles2 records
GOOD COFFEE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GOOD COFFEE partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
GOOD COFFEE competitors and assessment
Company assessmentDirect peers
- Heart Coffee Roasters: Portland-based specialty roaster with single-origin focus, direct-trade sourcing, cafés, and wholesale. Highly comparable on geography, scale, and product philosophy, competing head-to-head for Portland specialty consumers.
- Verve Coffee Roasters: Specialty roaster with single-origin offerings, direct trade, subscription, retail cafés, and branded merchandise. Comparable to Good Coffee across product mix, channels, and lifestyle brand positioning.
- Stumptown Coffee Roasters: Portland-based specialty coffee roaster offering direct-trade single-origin coffees, blends, subscriptions, wholesale, and cafés. Closely comparable to Good Coffee in origin story, channel mix, and Pacific Northwest roots, though at much larger scale.
- Blue Bottle Coffee: Specialty coffee company offering single-origin and blended coffees via e-commerce, subscription, cafés, and wholesale. Direct competitor in the premium DTC and café segments, though operating at significantly greater scale under Nestlé ownership.
- Ritual Coffee Roasters: San Francisco-based specialty roaster offering single-origin coffees, blends, subscription service, and wholesale. Comparable to Good Coffee in product mix, subscription model, and specialty positioning.
- Counter Culture Coffee: Specialty coffee roaster with strong direct-trade program, single-origin offerings, subscriptions, and wholesale. Comparable to Good Coffee in sourcing transparency, channel structure, and specialty positioning.
- La Colombe Coffee Roasters: Specialty coffee roaster with single-origin and blended coffees, draft latte RTD beverages, subscription service, and extensive café footprint. Comparable in product mix and channel diversification, with broader scale and RTD line.
- Onyx Coffee Lab: Specialty roaster focused on competition-grade single-origin coffees, with e-commerce, subscription, and limited-release offerings. Comparable to Good Coffee's Grand Cru limited-release and single-origin positioning.
Broad incumbents
- Peet's Coffee: Established national specialty coffee roaster with broad retail, subscription, and grocery presence. Overlaps with Good Coffee in specialty coffee products but operates at much larger scale across the full premium coffee spectrum.
- Starbucks Reserve: Starbucks's premium specialty arm offering single-origin Reserve coffees, Reserve roasteries, and specialty café experiences. Represents the broad-incumbent competitive ceiling in specialty coffee, competing for the same premium-conscious consumers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
GOOD COFFEE social profiles
Digital presenceGOOD COFFEE financial estimates
Financial estimateRevenue estimate
Valuation estimate
GOOD COFFEE leadership team
Management profileNumber of profiles
Profiles1 record
GOOD COFFEE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GOOD COFFEE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GOOD COFFEE
What does GOOD COFFEE do?
Good Coffee is a specialty coffee company that sources, roasts, and sells single-origin and blended coffee products through an e-commerce storefront, physical cafés, and a B2B wholesale channel. Its core catalog includes the flagship Spectrum Blend (bestseller), limited-release Mexico Grand Cru, and seasonal single-origin selections such as Tanzania Mandomashe, Mexico Ki-Saya, and Bolivia Illimani, available in 12oz, 1lb, and 5lb sizes with a recurring subscription delivery option.
Is GOOD COFFEE a public or private company?
GOOD COFFEE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GOOD COFFEE founded?
GOOD COFFEE was founded in 2014. It employs 11 to 50 people.
Where is GOOD COFFEE based?
GOOD COFFEE is headquartered in Portland, United States, in the North America region.
How does GOOD COFFEE make money?
Four revenue lines are on record. Coffee Product Sales are the primary driver. The others are coffee Subscription, merchandise Sales and wholesale.
Who are GOOD COFFEE's main competitors?
Direct peers on record are Heart Coffee Roasters, Verve Coffee Roasters, Stumptown Coffee Roasters, Blue Bottle Coffee, Ritual Coffee Roasters, Counter Culture Coffee, La Colombe Coffee Roasters and Onyx Coffee Lab. Broad incumbents are Peet's Coffee and Starbucks Reserve.
Does GOOD COFFEE have an API?
No public API is recorded for GOOD COFFEE.
What industry is GOOD COFFEE in?
GOOD COFFEE's product category is Specialty Coffee. Its primary akta.pro industry code is CRAHAGAI, Specialty Coffee & Tea Retail (Beans, Leaves, Accessories), with a secondary code of THAFADAA, Specialty Coffee Shops (Single-Origin, Third-Wave). Its NAICS code is 31192 and its SIC code is 5810.