Turnips

What Turnips does

Turnips is a London-based private company that operates as a retailer and wholesaler of fruit and vegetables. Founded in 1998, the firm is headquartered in London, United Kingdom, and conducts business through its website at turnipsboroughmarket.com, indicating a physical presence at Borough Market — one of London's most prominent wholesale and retail food markets. The company employs between 11 and 50 people, consistent with a small-to-medium-sized independent produce trader operating in a single market location.

Beyond this firmographic footprint, the source material provides no further substantive detail. There is no documentation of specific product assortment, sourcing relationships, supplier network, pricing model, or customer segmentation (e.g., split between retail consumers and trade/wholesale buyers). There is no disclosed revenue, no funding history (the company is private with no parent entity flagged in the data), no management team roster, no app or digital product, no partnerships or alliances, and no certifications. The sole source artifact is a placeholder/verification page containing no company information. As a result, the business model mechanics, technology stack, growth posture, and competitive positioning of Turnips cannot be characterized beyond the fact that it is a long-standing, small-scale produce merchant operating from a single premium London market location.

Name

Turnips

Website

https://turnipsboroughmarket.com

Company type

Private

Founded year

1998

Headcount range

11–50 employees

Short description

Turnips is a London-based retailer and wholesaler of fruit and vegetables founded in 1998. Operating from Borough Market with 11-50 employees, the private company sells fresh produce through physical retail and wholesale channels.

Ownership category

akta.pro rank

Product category

Fresh Produce Retail

NAICS

Fruit and Vegetable Retailers (445230), Fresh Fruit and Vegetable Merchant Wholesalers (424480)

SIC

Retail-Grocery Stores (5411), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Produce Markets & Greengrocers (CRAHAHAA)

akta.pro secondary industry

Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

Keywords

• Fresh produce retail
• Fruit and vegetables
• Produce wholesale
• Grocery retail
• Borough market stall

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations

Core offering

Turnips is a London-based trader that retails and wholesales fresh fruit and vegetables, operating from Borough Market. The business serves individual shoppers buying produce at the market while also supplying fresh produce in wholesale quantities to other buyers.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh fruit and vegetables (retail)

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Emerging players

• Farmdrop: UK online marketplace connecting growers directly to consumers and chefs for fresh produce. Comparable in product category (fruit and vegetables) and customer overlap (London retail and foodservice).
• Oddbox: UK subscription-based produce delivery service focused on surplus and seasonal fruit and vegetables. Comparable as a digitally-native specialist produce retailer addressing the same end consumer with a fresh-produce-only assortment.

Direct peers

• New Covent Garden Market: The UK's largest wholesale fruit, vegetable, and flower market in London. Comparable as a central London produce wholesale hub serving retailers and foodservice operators, directly competing for the same supplier and B2B customer base.
• Berry Gardens: UK berry grower cooperative handling soft-fruit supply and distribution to retailers and wholesalers. Comparable as a UK-based fresh-produce supplier/wholesaler operating in overlapping fruit categories.
• Daylesford: UK premium organic farm and retailer with farm shops and online ordering. Comparable as a premium-positioned fresh produce retailer targeting quality-led UK consumers in a similar specialty-produce niche.
• Natoora: London-based specialist in seasonal, traceable fruit and vegetables supplying both retail and high-end restaurants — a direct functional peer to Turnips' hybrid retail/wholesale produce model in the same city.

Others

• Turner & George: UK specialist meat and produce supplier to restaurants and home cooks. Adjacent comparable as a premium London foodservice supplier with overlapping chef/restaurant customer relationships to Turnips' wholesale book.

Broad incumbents

• Whole Foods Market (UK): Premium natural and organic grocery retailer with UK stores. Comparable as a high-end fresh produce retailer competing for the same quality-driven London consumer basket.
• Total Produce (now Dole plc): One of the world's largest fresh produce distributors with significant UK wholesale operations through sites like Covent Garden. Comparable as a much larger incumbent in the same fruit-and-vegetable wholesale category.

Regional players

• Fowler's of Earl Soham: Long-established East Anglian fruit and produce wholesaler supplying East Coast retailers and markets. Comparable as a UK regional fresh-produce wholesaler serving similar trade customers outside of Turnips' London footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/TurnipsBorough
• Facebookfacebook.com/TurnipsBoroughMarket
• LinkedInlinkedin.com/company/turnips-distributing-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turnips