Total Produce
Total Produce was a Dublin-headquartered fresh produce provider operating across retail, wholesale, and foodservice channels in 26 countries. It became wholly owned by Dole plc (NYSE: DOLE) in July 2021 following its combination with Dole Food Company, Inc.
- Company typePrivate
- Founded2006
- HeadquartersDublin, Ireland
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Total Produce does
Total Produce plc was a Dublin-headquartered fresh produce provider founded in 2006 via the demerger from Fyffes plc and admitted to trading on Euronext Growth Dublin and AIM on January 2, 2007. The company sourced, grew, transported, processed, packaged, and marketed fresh produce including bananas, pineapples, value-added salads, fresh packed vegetables, berries, avocados, and organic produce, building a portfolio of over 300 products drawn from supply networks spanning more than 30 countries and distributed to more than 80 countries. It operated out of 26 countries across Europe, India, and North America through wholly-owned subsidiaries including Total Produce Ireland, Total Produce UK, Total Produce Netherlands, Oppy, Eco Farms, and The Fresh Connection. Effective July 30, 2021, Total Produce was combined with Dole Food Company, Inc. under newly created Dole plc (NYSE: DOLE) and now operates as a wholly-owned subsidiary of that entity.
Revenue was generated through a sales-led go-to-market targeting retail, wholesale, and foodservice channels. Products are physical goods sold to enterprise retail chains, mid-market wholesale distributors, and foodservice operators including restaurants, hotels, and catering companies. In FY2020, Total Produce reported revenue of €6.259 billion (+1.7% year-over-year) and adjusted EBITDA of €219.4 million (+8.2%), with adjusted EPS of 15.41 cents (+9.1%); net debt was €144.3 million at year-end 2020. Following the Dole combination, the combined Dole plc entity in 2020 had estimated revenue of approximately US$9.7 billion, adjusted EBITDA of approximately US$379 million, and total assets of approximately US$4.5 billion; Total Produce shareholders received 82.5% of Dole plc while Castle & Cooke affiliates received 17.5%. Underlying technology consists of fresh produce sourcing, growing, transporting, processing, packaging, and marketing operations; no software, AI, or digital platform components are disclosed.
Growth was historically driven by targeted acquisitions — Redbridge Holdings (UK, 2007), Wholefoods Wholesale (Ireland, 2007), Haluco (Netherlands, 2008), ASF Holland soft fruit (50%, 2009), and Utopia UK renamed Total Exotics (2009) — alongside a joint venture with Tata in India (2007) and an increased stake in Capespan (2011). The July 2021 Dole combination delivered vertical and geographic integration by joining Total Produce's European and Indian footprint with Dole's North American operations and 150+ year brand heritage. The combined entity has no disclosed pricing model beyond commodity-style bulk sales into commercial channels; its global distribution scale, scale-driven cost position, and Dole-brand intangible assets constitute the principal competitive differentiators.
Total Produce firmographics
Firmographics- Name
- Total Produce
- Legal name
- Total Produce PLC
- Website
- https://totalproduce.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- Total Produce was a Dublin-headquartered fresh produce provider operating across retail, wholesale, and foodservice channels in 26 countries. It became wholly owned by Dole plc (NYSE: DOLE) in July 2021 following its combination with Dole Food Company, Inc.
- Ownership category
- akta.pro rank
Total Produce industry classification
Industry- Product category
- Fresh Produce Distribution
- NAICS
- Fresh Fruit and Vegetable Merchant Wholesalers (424480), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)
- SIC
- Wholesale-Groceries & Related Products (5140), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Fresh Produce Distribution (CRAOABAB)
- akta.pro secondary industries
- Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE), Fresh-Cut & Value-Added Produce (Washed, Peeled, Sliced, Packaged) (AFAKAFAA), Import / Export Produce Wholesale (Cross-Border Trading) (AFAIACAH)
Keywords
Where Total Produce is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices3 records
Markets served
Total Produce business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Fresh Produce Sales: Total Produce generates revenue through the sale of fresh produce including bananas, pineapples, value-added salads, fresh packed vegetables, berries, avocados, and organic produce. Revenue is generated across retail, wholesale, and foodservice channels with products sourced and grown locally and globally from over 30 countries.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Total Produce product offering
Product offeringCore offering
Total Produce grows, sources, processes, packages, and distributes more than 300 fresh produce products—including bananas, pineapples, value-added salads, fresh packed vegetables, berries, avocados, and organic produce—to retail chains, wholesale distributors, and foodservice operators. The company sells and markets its fresh produce in over 80 countries, with products grown and sourced from more than 30 countries through a network of wholly owned subsidiaries and joint-venture interests.
Product overview
Total Produce plc, which became Dole plc in July 2021, is a fresh produce company offering over 300 products including bananas, pineapples, value added salads, fresh packed vegetables, berries, avocados, and organic produce. The company operates as a unified fresh produce provider with products sourced from over 30 countries and distributed across more than 80 countries through retail, wholesale, and foodservice channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh Bananas Fresh bananas are one of Total Produce's core product categories, where the company operates as one of the world's largest producers. Bananas are supplied to retail, wholesale, and foodservice customers globally.
- Fresh Pineapples Fresh pineapples are one of Total Produce's core product categories, where the company operates as one of the world's largest producers. Pineapples are supplied to retail, wholesale, and foodservice customers globally.
- Value-Added Salads Ready-to-eat and value-added salad products where Total Produce / Dole plc is a leader in the United States market. Distributed via retail and foodservice channels.
- Fresh Packed Vegetables Fresh packed vegetable products where Total Produce / Dole plc is a leader in the United States value-added salads and vegetables segment. Distributed via retail and foodservice channels.
- Berries Berry products are part of Total Produce's growing fresh produce portfolio, including soft fruit offerings derived in part through its ASF Holland B.V. joint-venture interest.
- Avocados Avocados are part of Total Produce's growing fresh produce portfolio, distributed to retail, wholesale, and foodservice customers.
- Organic Produce Organic fresh produce offerings expanded by Total Produce through the 2017 acquisition of Eco Farms, distributed to retail, wholesale, and foodservice customers seeking organic and integrated-farming produce.
Quantifiable outcome
- Revenue growth of 1.7% to €6.259 billion in 2020
- +2 more outcomes
Companies that use Total Produce
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Total Produce technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Total Produce partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Dole Food Company, Inc.coreTotal Produce plc combined with Dole Food Company, Inc. under a newly created U.S. listed company called Dole plc. The transaction unified Dole and Total Produce under common ownership, enabling full operational integration and realization of synergies. Total Produce shareholders received 82.5% of Dole plc shares and Castle & Cooke affiliates received 17.5%.
- Castle & Cooke, Inc.coreCastle & Cooke, Inc. affiliates owned a 55% interest in DFC Holdings, LLC, the parent company of Dole Food Company. Under the transaction, C&C shareholders received 17.5% of Dole plc shares in exchange for their stake.
- Frankort & Koning B.V.minorTotal Produce acquired 50% of ASF Holland B.V. from Frankort & Koning B.V. ASF Holland is involved exclusively in the soft fruit business based in Venlo, Netherlands.
- TataminorTotal Produce and Tata launched a fresh produce joint venture in India to expand operations in the Indian market.
- BlackrockminorTotal Produce and Blackrock formed a joint venture to acquire Dublin lands for development purposes.
Scale indicators11 records
Recent moves10 records
Expansion highlights4 records
Total Produce competitors and assessment
Company assessmentEmerging players
- Bonduelle Group: Bonduelle is a global leader in processed vegetables (canned, frozen, fresh ready-to-eat salads). It overlaps with Dole's value-added salads and fresh packed vegetable lines in foodservice and retail.
- Naturipe Farms: Naturipe Farms is a major US grower-marketer of berries and other fresh produce, comparable to Total Produce/Dole's soft fruit business (including the ASF Holland JV) in the berries growth category.
Direct peers
- Greenyard: Greenyard is a leading European fresh, frozen, and prepared fruit & vegetable supplier with deep retail and foodservice relationships, directly comparable to Total Produce's pre-combination European distribution business.
- Capespan: Capespan is a global fresh produce grower-exporter and distributor (citrus, grapes, stone fruit, pears) — Total Produce held a 25% stake. It is a direct peer in cross-border produce wholesale and import/export distribution.
- Calavo Growers: Calavo Growers is a leading US distributor of avocados and other fresh produce — a direct competitor in one of Dole plc's identified growth categories (avocados) using a similar wholesale distribution model.
- Fyffes: Fyffes is a long-established Irish-origin fresh produce distributor (bananas, pineapples, melons) that was the source of Total Produce's own 2006 demerger. It is a direct European competitor with overlapping retail and wholesale channels.
- Driscoll's: Driscoll's is the world's largest berry marketer, competing directly with Total Produce/Dole's berry segment and sharing the same global fresh-produce distribution model across retail and wholesale channels.
- Grimmway Farms: Grimmway Farms is a major US grower-packer-shipper of carrots, organic produce, and value-added vegetables — comparable to Total Produce/Dole's fresh packed vegetables and organic categories, especially in North American retail.
- Fresh Del Monte Produce: Fresh Del Monte Produce is one of the world's largest vertically integrated producers, distributors, and marketers of fresh produce (bananas, pineapples, melons, vegetables) globally — the closest direct competitor to Dole plc / Total Produce across the same core categories, channels, and geographies.
- Chiquita Brands International (Cutrale/Safra): Chiquita is one of the world's leading banana producers and a major distributor of fresh and value-added produce. It directly competes with Dole plc in bananas, pineapples, and fresh packed vegetables in retail and wholesale channels worldwide.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Total Produce social profiles
Digital presenceTotal Produce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Total Produce leadership team
Management profileNumber of profiles
Profiles7 records
Total Produce subsidiaries and ownership
Company hierarchySubsidiaries26 records
Total Produce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Total Produce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Total Produce
What does Total Produce do?
Total Produce grows, sources, processes, packages, and distributes more than 300 fresh produce products—including bananas, pineapples, value-added salads, fresh packed vegetables, berries, avocados, and organic produce—to retail chains, wholesale distributors, and foodservice operators. The company sells and markets its fresh produce in over 80 countries, with products grown and sourced from more than 30 countries through a network of wholly owned subsidiaries and joint-venture interests.
Is Total Produce a public or private company?
Total Produce is a private company. It is classified as corporate owned and is currently acquired.
When was Total Produce founded?
Total Produce was founded in 2006. It employs 101 to 250 people.
Where is Total Produce based?
Total Produce is headquartered in Dublin, Ireland, in the Europe region.
How does Total Produce make money?
One revenue line is on record: fresh Produce Sales.
Who are Total Produce's main competitors?
Emerging players on record are Bonduelle Group and Naturipe Farms. Direct peers are Greenyard, Capespan, Calavo Growers, Fyffes, Driscoll's, Grimmway Farms, Fresh Del Monte Produce and Chiquita Brands International (Cutrale/Safra).
Does Total Produce have an API?
No public API is recorded for Total Produce.
What industry is Total Produce in?
Total Produce's product category is Fresh Produce Distribution. Its primary akta.pro industry code is CRAOABAB, Fresh Produce Distribution, with a secondary code of AFAIABAE, Fresh Produce Wholesale (Fruit & Vegetables). Its NAICS code is 424480 and its SIC code is 5140.