Zia Hatch Chile Company

What Zia Hatch Chile Company does

Zia Hatch Chile Company (legal entity: Hatch Chile Company, LLC) is a privately held, founder-owned specialty food company that manufactures and distributes authentic New Mexico Hatch Chile products. The Brooklyn, New York-based company sources peppers exclusively from family-owned farms near Hatch, New Mexico, where the high-altitude, dry climate and rich soil of Southern New Mexico are recognized as the 'Chile Capital of the World.' The product line consists of four SKUs: three roasted, peeled, and diced chile varieties — Green Chile (Medium, 16oz at $14.99), Green Chile (Hot, 16oz at $13.76), and Red Chile (16oz at $14.68) — plus a Zia Hatch Green Chile Hot Sauce (5oz at $9.98). All products are Whole30 Approved, Non-GMO Project Certified, vegan, gluten-free, and New Mexico True / NMDA certified, with no artificial preservatives. The core processing technology is a flame-roasting and peeling workflow that produces shelf-stable output from a single annual harvest (mid-August to mid/late-October).

Name

Zia Hatch Chile Company

Legal name

Hatch Chile Company, LLC

Website

https://ziahatchchileco.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Zia Hatch Chile Company is a Brooklyn-based specialty food company that manufactures and distributes flame-roasted, shelf-stable New Mexico Hatch Chile products (green chile, red chile, hot sauce) to consumers, retailers including Kroger and Whole Foods, and restaurants nationwide.

Ownership category

akta.pro rank

Product category

Specialty Foods

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Chili & Heat Ingredients (Chili Powders, Flakes, Paprika, Capsicum Extracts) (AFAJANAG)

Keywords

• Roasted hatch chile
• Green chile products
• Red chile products
• Chile hot sauce
• New mexico chile

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Direct-to-Consumer E-commerce: Products sold directly to consumers through the company's Shopify-powered website and Amazon marketplace listing.
2. Retail Distribution: Products sold through major grocery retail chains nationwide including Whole Foods, Sprouts, Harris Teeter, HEB, The Fresh Market, Harmons, Earth Fare, Safeway, and Kroger (900+ locations).
3. Wholesale/B2B: Products supplied to chefs and restaurants all over America. Wholesale inquiries handled through [email protected] via distribution partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Zia Hatch Chile Company manufactures and distributes authentic Hatch Chile products, including flame-roasted, peeled, and diced green chile (Medium and Hot), red chile, and a green chile hot sauce. Peppers are sourced from family-owned farms near Hatch, New Mexico, harvested once per year in the fall, then processed into shelf-stable 16oz chile packs and a 5oz hot sauce. Products are sold direct-to-consumer via Shopify and Amazon, through major grocery retail chains, and wholesale to chefs and restaurants nationwide.

Product overview

Zia Hatch Chile Company is a food products company that supplies authentic Hatch Chile products to retailers and chefs nationwide. The product portfolio consists of four main offerings: three varieties of roasted, peeled, and diced Hatch Chile peppers (Medium Green Chile, Hot Green Chile, and Red Chile, all in 16oz packages) and one hot sauce product (Zia Hatch Green Chile Hot Sauce, 5oz). All products are sourced from family owned farms near Hatch, New Mexico, harvested once per year in the fall, and are Whole30 Approved, vegan, and New Mexico True / NMDA certified. The products are available through specialty retailers nationwide (Whole Foods, Sprouts, Harris Teeter, HEB, The Fresh Market, Harmons, Safeway, Kroger) and via Amazon. The company was founded by Nate Cotanch.

Differentiator

Problem solved

Functional benefit

Products and services

• Roasted New Mexico Zia Hatch Green Chile (Medium) Roasted, peeled, and diced New Mexico Hatch Green Chile at Medium heat level in a 16oz package, with no artificial preservatives and Whole30 Approved, Non-GMO Project Certified, Vegan, and New Mexico True / NMDA Certified. Targeted at home cooks and restaurants seeking authentic, shelf-stable Hatch Chile for salsas, stews, and other Southwestern dishes.
• Roasted New Mexico Zia Hatch Green Chile (Hot) Roasted, peeled, and diced New Mexico Hatch Green Chile at Hot heat level in a 16oz package, with no artificial preservatives. Targeted at home cooks and restaurants seeking authentic, shelf-stable hot Hatch Chile for salsas, stews, and Southwestern dishes.
• Roasted Zia Hatch Red Chile Roasted, peeled, and diced New Mexico Hatch Red Chile, 16oz package, known for its sweet, earthy flavor with underlying spice. Roasted, peeled, and diced in the late harvest. No artificial preservatives. Targeted at home cooks and restaurants seeking authentic, shelf-stable red chile for Southwestern dishes.
• Zia Hatch Green Chile Hot Sauce Hot sauce made with Zia Hatch Green Chile as the star ingredient, plus Apple Cider Vinegar, Water, Garlic, Smoked Sea Salt, Fresh Cilantro, Olive Oil, and Xanthan Gum. Whole30 Approved, plant-based, gluten-free, and New Mexico True / NMDA Certified. Packaged in a 5oz bottle. Targeted at home cooks seeking an authentic, clean-ingredient Hatch Chile hot sauce.

Quantifiable outcome

• Featured in Forbes Next 1000 list (2021), recognized as one of the best new grocery products by Rachael Ray Every Day, and described as having 'an ardent fan base of displaced New Mexicans' by Saveur Magazine
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Whole Foods Market / Central MarketcoreChannel Partner/ Reseller/ DistributorProducts available at Whole Foods Market locations, with Central Market as the primary storefront presence. Represents one of the premium natural/organic grocery retailers in the US.
• Sprouts Farmers MarketcoreChannel Partner/ Reseller/ DistributorProducts sold through Sprouts Farmers Market, a specialty grocery retailer focused on fresh, natural, and organic products.
• KrogercoreChannel Partner/ Reseller/ DistributorZia Hatch Green Chile Hot Sauce is now available at over 900 Kroger locations across the Western US, representing a major retail distribution milestone.
• Harris TeetercoreChannel Partner/ Reseller/ DistributorProducts available at Harris Teeter grocery locations.
• HEBcoreChannel Partner/ Reseller/ DistributorProducts available at HEB grocery stores, primarily in Texas.
• The Fresh MarketcoreChannel Partner/ Reseller/ DistributorProducts available at The Fresh Market specialty grocery locations.
• Harmons GrocerycoreChannel Partner/ Reseller/ DistributorProducts available at Harmons Grocery locations.
• Earth FarecoreChannel Partner/ Reseller/ DistributorProducts available at Earth Fare Market, a health-focused grocery retailer.
• SafewaycoreChannel Partner/ Reseller/ DistributorProducts available at Safeway stores in Rocky Mountain and Arizona Regions.
• Amazon Services LLC Associates ProgramminorGTM or Marketing PartnerZia Hatch Chile Company participates in the Amazon Services LLC Associates Program, an affiliate advertising program that earns advertising fees by linking to Amazon.com products.
• New Mexico Department of AgriculturecoreStrategic or Co-development PartnerCompany holds New Mexico True and NMDA (New Mexico Department of Agriculture) certifications, supporting New Mexico Agriculture and indicating state-level partnership for authentic regional products.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• 505 Southwestern: 505 Southwestern is a leading New Mexico-based green chile sauce brand, directly competing with Zia in flame-roasted Hatch green chile products sold through grocery and foodservice. It is the most relevant direct competitor in the same category and product format.
• Green Mountain Gringo: Green Mountain Gringo is a Vermont-based manufacturer of all-natural salsas and chipotle/hot sauces sold through natural and conventional grocery. Comparable in clean-label positioning, retail-tier placement, and product category to Zia Hatch Chile Company.
• Desert Pepper Trading Co. Desert Pepper Trading Co. produces salsas, sauces, and dips with a Southwestern flavor profile, including chile-based products. Comparable to Zia in the ethnic/specialty condiment category sold through natural and gourmet grocery channels.
• Hatch Chile Company: Hatch Chile Company is a Hatch, NM-based supplier of frozen and processed Hatch green chile peppers, directly competing with Zia in flame-roasted, peeled, and diced Hatch chile products. Closely comparable in sourcing geography, product format, and retail distribution.
• Mrs. Renfro's: Mrs. Renfro's is a Texas-based specialty salsa and hot sauce brand carried across mainstream grocery. Comparable to Zia in cross-category condiment competition, particularly in the hot sauce and salsa aisles where Zia is now expanding.
• Bueno Foods: Bueno Foods is a New Mexico family-owned manufacturer of Hatch red and green chile products, including frozen and canned chile. It directly competes with Zia in the same Hatch chile category with overlapping grocery distribution and similar authentic regional brand positioning.

Emerging players

• Melissa's Produce: Melissa's Produce is a specialty produce company offering Hatch chile and other regional items at Whole Foods and premium retailers. Comparable as a specialty Hatch chile retail supplier targeting the same displaced-New-Mexican and culinary-curious consumer segments.
• Trader Joe's (private label Hatch chile): Trader Joe's sells seasonal and year-round Hatch chile products under its own private label, including roasted Hatch chiles and Hatch chile salsas. While it does not 'compete' in the traditional sense, it competes for the same shelf space and consumer Hatch chile occasions.

Broad incumbents

• Old El Paso (General Mills): Old El Paso is a mainstream Mexican/Southwestern meal kit and salsa brand owned by General Mills. While not a Hatch chile specialist, it competes for the same Southwestern-flavor consumer dinner occasions and provides indirect competitive pressure.
• Pace Foods (Campbell's): Pace Foods is a major national salsa brand, owned by Campbell's, sold in every major grocery chain. It is a broad incumbent in the salsa/hot sauce category where Zia competes, but at vastly different scale and price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ziahatchchileco
• Facebookfacebook.com/ziahatchchileco
• Instagraminstagram.com/ziahatchchileco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zia Hatch Chile Company