505 Southwestern

What 505 Southwestern does

505 Southwestern is a U.S. consumer packaged goods brand specializing in premium green chile-based sauces, salsas, dips, and tortilla chips built around authentic Hatch Valley New Mexican chiles. Founded in 1997 and named for the 505 area code of Albuquerque, the company has grown into the largest jarred green chile brand in the U.S., with a product portfolio spanning flame-roasted green chile in jarred and new canned formats, multiple salsa SKUs (Southwest Style, Black Bean & Corn, Pineapple Mango, Tomatillo, Thick 'N Chunky, Guacamole), queso dips, green chile sauce, tortilla chips, and curated variety packs. Underlying production is anchored by direct, multi-decade relationships with Hatch Valley farmers monitored from seed to harvest and an in-house flame-roasting process that produces the brand's signature smoky flavor; a state-of-the-art manufacturing facility in Albuquerque supports quality and scale.

The business operates a hybrid go-to-market combining direct-to-consumer e-commerce (Shopify storefront at store.505southwestern.com), Amazon Marketplace, foodservice partnerships with sports venues and resorts (Denver Broncos, Jacksonville Jaguars, Steamboat Ski Resort), and traditional retail distribution. Following the 2023 acquisition by Insignia International, the brand is executing a strategic shift from regional Southwest distribution to national brand status, anchored by an April 2026 Walmart rollout of a new 4-ounce canned Hatch Valley green chile format plus two craft salsa extensions, with a stated goal of capturing 25% market share in the canned Hatch Valley green chile segment and planned expansion into adjacent categories including chips, seasonings, and BBQ sauce. Pricing spans consumer units ($3.99–$13.95) through wholesale case packs ($27.95–$58.95), and most SKUs carry Non-GMO, Gluten Free, and Vegan certifications.

Name

505 Southwestern

Legal name

505 Southwestern

Website

https://505southwestern.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

501–1,000 employees

Short description

505 Southwestern is the largest jarred green chile brand in the U.S., making Hatch Valley-based sauces, salsas, dips, and chips sold through D2C, Amazon, foodservice, and a new national Walmart rollout.

Ownership category

akta.pro rank

Product category

Green Chile Condiments and Sauces

NAICS

Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)

akta.pro primary industry

Dips, Salsas, Relishes & Chutneys Manufacturing (AFAKADAM)

akta.pro secondary industries

Chili & Heat Ingredients (Chili Powders, Flakes, Paprika, Capsicum Extracts) (AFAJANAG), BBQ Sauce & Marinades Manufacturing (AFAKADAH)

Keywords

• Green chile products
• Hatch Valley salsa
• Flame-roasted chiles
• Southwestern condiments
• Jarred green chile

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Consumer Packaged Goods Sales: Direct-to-consumer e-commerce sales through the company's Shopify storefront, with products sold in individual units and multi-pack cases. Revenue generated through online orders with 4-5 business days processing and 3-5 days FedEx ground shipping.
2. Retail Distribution: Wholesale distribution through major retail partners including Walmart, with initial rollout at Walmart stores nationwide. Products include canned green chile, craft salsas, and refrigerated tortillas.
3. Foodservice/Hospitality: Products sold through foodservice channels including sports venues, resorts, and event catering. Partnerships with Denver Broncos, Jacksonville Jaguars, and Steamboat Ski Resort.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

505 Southwestern manufactures and sells Hatch Valley New Mexican green chile-based sauces, salsas, queso dips, and tortilla chips. The product line centers on flame-roasted Hatch Valley green chiles processed in a state-of-the-art Albuquerque manufacturing facility, sold in jarred and new 4oz canned formats, with most products certified Non-GMO, Gluten Free, and Vegan.

Product overview

505 Southwestern is a food company specializing in premium green chile-based sauces, salsas, dips, and tortilla chips. The company's flagship products are centered on Hatch Valley New Mexican chiles, with the core offerings including roasted green chile (in jarred and new 4oz canned formats), green chile sauces, green chile salsas in multiple heat varieties (mild, medium, hot), restaurant-style salsa, tomatillo-based salsas, pineapple mango salsa, and queso dips. The product line also includes craft salsas, variety packs, and tortilla chips. The brand is expanding from a regional Southwestern brand into a national brand, with plans to move into adjacent categories including chips, seasonings, and BBQ sauce. All products are made with authentic Hatch Valley green chiles and most are Non-GMO, Gluten Free, and Vegan. The company is a division of Insignia International based in Denver, Colorado.

Differentiator

Problem solved

Functional benefit

Products and services

• 505SW Hatch Valley Roasted Green Chile Authentic Hatch Valley flame-roasted green chile in 16oz jars (6-pack case) and 40oz jars (4-pack case). Certified Non-GMO, Gluten Free, Vegan. The flagship product of the brand.
• 505SW Hatch Valley Roasted Green Chile 4oz Cans Flame-roasted Hatch Valley green chile in a convenient 4-ounce aluminum can format, available in Medium and Mild varieties. Individual cans retail at $3.99. First canned format allowing the brand to compete in the canned green chile segment.
• 505SW Hatch Valley Green Chile Sauce Versatile green chile sauce in hot, medium, and mild varieties. Certified Non-GMO, Gluten Free, Vegan. Available in 16oz (6 pack case at $41.95) and 40oz (4 pack case at $58.95) sizes. Suitable for cooking, dipping, and topping.
• 505SW Craft Salsas Fire-roasted craft salsa line featuring flame-roasted Hatch Valley green chile. Includes Black Bean & Corn Medium, Hot Southwest Style, Medium Guacamole, Medium Southwest Style, Mild Southwest Style, and Tomatillo & Medium Roasted Green Chile varieties in 15oz jars at $6.99. Vegan, Gluten Free, Non-GMO.
• 505SW Hatch Valley Green Chile Restaurant Style Salsa Restaurant-style salsa replicating the taste of local Mexican restaurants. Certified Non-GMO, Gluten Free, Vegan. 16oz jars sold as 6 pack case.
• 505SW Hatch Valley Green Chile Salsa Verde Green chile salsa verde made with Hatch Valley green chiles. Certified Non-GMO, Gluten Free, Vegan. 16oz jars sold as 6 pack case.
• 505SW Hatch Valley Pineapple Mango Salsa Sweet and spicy salsa combining pineapple, mango, jalapeno, and Hatch Valley green chile. Gluten Free, Vegan. 17oz jars sold as 6 pack case.
• 505SW Thick 'N Chunky Salsa Classic 3-chile salsa with fresh tomatoes, hand-picked serranos, jalapenos, and signature Hatch Valley green chile. Non-GMO, Gluten Free, Vegan. 16oz jars sold as 6 pack case.
• 505SW Hatch Valley Tomatillo Garlic & Lime Salsa Tomatillo salsa with garlic and lime flavors featuring Hatch Valley green chile. Medium heat. Certified Non-GMO, Gluten Free, Vegan. 16oz jars sold as 6 pack case.
• 505SW Chipotle Peach Salsa New craft salsa extension featuring chipotle and peach flavors. Part of the brand's expansion into the craft salsa market.
• 505SW Smoky Roja Salsa New craft salsa extension with smoky red chile flavors. Part of the brand's expansion into the craft salsa market.
• 505SW Hatch Valley Green Chile Queso Hatch Valley green chile cheese dip. 15oz jars sold as 4 pack case. Gluten Free, Non-GMO, Vegan.
• 505SW Hatch Valley Green Chile Blanco Queso Dip White cheese (blanco) version of the Hatch Valley green chile queso dip. 15oz jars sold as 4 pack case. Gluten Free, Non-GMO, Vegan.
• 505SW Hint of Hatch Tortilla Chips Tortilla chips with a hint of Hatch chile flavor. Priced at $13.95. Pairs with 505 Southwestern salsas and dips.
• 505SW Variety Packs Curated variety packs offering multiple product varieties. Includes Sauce Variety (6 pack), Queso Variety (4 pack at $27.95), Salsa Favorites Variety (6 pack), and Favorites Variety (6 pack).

Quantifiable outcome

• 25% target market share in canned Hatch Valley green chile segment worth $100M+ annually
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• WalmartcoreChannel Partner/ Reseller/ Distributor · 1 April 2026Major retail distribution partnership for new product launches. Products rolling out to Walmart stores starting April 2026 with national expansion plans. Initial launches include 4oz canned green chile and craft salsas.
• Coca-ColaminorGTM or Marketing Partner · 1 September 2023505 Southwestern partnered with Coca-Cola and the Denver Broncos to host green chile tailgate events featuring a large portable green chile roaster before regular-season games at Empower Field.
• Jacksonville Jaguars / Flagship Food GroupcoreGTM or Marketing Partner · 2 August 2023505 Southwestern products featured at Jacksonville Jaguars games. Yucatan Cantina Concession Areas feature Yucatan Guacamole and 505 Southwestern Hatch Valley Green Chile. Partnership with Flagship Food Group to bring green chile to sports venue food service.
• Insignia International (Parent Company)coreStrategic or Co-development Partner · 1 January 2023505 Southwestern is a division of Insignia International, a Denver-based food company. Insignia International acquired the brand and is pursuing strategy to expand from regional brand to national brand. Parent company provides resources for national expansion into new retail channels and product categories.
• Denver BroncoscoreGTM or Marketing Partner · 29 September 2021505 Southwestern is an official sponsor of the Denver Broncos and the proud chip and dip partner. The partnership includes stadium concessions, tailgate events, and brand visibility at games. The company has hosted green chile tailgate events with Coca-Cola and the Denver Broncos featuring large portable green chile roasters.
• Steamboat Ski ResortminorGTM or Marketing Partner · 11 December 2019505 Southwestern green chile featured at Steamboat Ski Resort mountain dining options. New partnership bringing authentic New Mexico green chile flavor to resort guests.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Mrs. Renfro's: Texas-based family-owned maker of salsas, hot sauces, queso, and dips sold nationally through retail. Direct peer in the salsa/condiment CPG category with comparable retail presence and product format.
• Hatch Chile Company: Specialty producer of authentic Hatch Valley green chile products including frozen roasted chile and shelf-stable sauces. Direct peer competing in the same Hatch-sourced chile category.
• Bueno Foods: Albuquerque, NM-based family-owned manufacturer of authentic New Mexican chile products including roasted green chile, salsa, and chile pods. Direct peer in Hatch Valley sourcing and authentic Mexican/Southwestern CPG.
• La Costeña: Mexican manufacturer of canned chiles, salsas, and sauces, including whole green chiles and chipotles. Comparable in the canned chile/sauce category, especially as 505 Southwestern's new 4oz canned format enters.
• Mild Bill's Spicy Food: New Mexico-based maker of Hatch Valley green chile sauces and salsas distributed through retail and foodservice. Direct peer with identical raw material sourcing and product positioning.

Broad incumbents

• Tostitos (Frito-Lay / PepsiCo): PepsiCo's tortilla chip and salsa brand pairing at scale, the dominant chips-and-salsa consumer occasion in U.S. grocery. Broad incumbent that defines the category 505 Southwestern's chip-plus-salsa plays must compete within.
• Chi-Chi's: MegaMex Foods-owned brand of jarred salsas, taco sauces, and Mexican condiments with broad U.S. grocery distribution. Broad incumbent in the same shelf-stable salsa category.
• Old El Paso: General Mills-owned Mexican food and salsa brand with mass-market grocery distribution. Broad incumbent in Mexican condiments and meal kits with much larger marketing scale.
• Pace Foods: Campbell Soup Company's flagship salsa brand and U.S. category leader in shelf-stable jarred salsa. Broad incumbent representing the dominant competitive set 505 Southwestern must disrupt at scale.

Emerging players

• Desert Pepper Trading Company: Texas-based regional salsa and dipping sauce brand with a Southwestern flavor profile. Smaller, regional-scale comparable to 505 Southwestern's pre-Walmart footprint, useful for scaling-benchmark analysis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCpbC-ZMt-6FsW1Q5qTZPFJg
• Facebookfacebook.com/505Southwestern
• Instagraminstagram.com/505southwestern?igsh=MWxjZW1iYXExdnppaA%3D%3D
• Pinterestpinterest.com/505southwestern
• Xx.com/505southwestern
• LinkedInlinkedin.com/company/505-southwestern

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 505 Southwestern