Fashion And Flick

What Fashion And Flick does

Fashion And Flick is an India-based online magazine operating at fashionandflick.com, publishing editorial content across categories including Fashion, Beauty, Hot Launches, Entertainment (Bollywood coverage and movie reviews), Lifestyle (Dining, Decor, Page 3), Tech, Art, Wellness, and Models. The publication is headquartered in Noida (Greater Noida West) and has been operating under the same brand since 2012, targeting readers interested in Indian fashion trends, Bollywood celebrity news, beauty tips, and lifestyle content. Its only product is the website itself, built on a WordPress content management system with social media integration across Facebook, Instagram, LinkedIn, Twitter, and WhatsApp, plus an email newsletter for audience engagement.

The business model is exclusively advertising-driven, with revenue generated through display advertising on the website and sponsored editorial content produced for brands seeking access to its fashion and lifestyle audience. Visible sponsored coverage includes brands such as JadeBlue, Pearl Academy, Dusky India, Sammy's, and The Pure Kitchen, alongside event coverage of Indian fashion weeks and international shows such as the PayPal Melbourne Fashion Festival. The platform is free to readers with no subscription, no e-commerce, no mobile app, no API, and no proprietary technology layer beyond the WordPress CMS.

The company is a privately held, independently operated entity with no disclosed investors, parent company, or funding rounds. It is registered in India, operates solely in the Indian market, and has no public financial disclosures. Headcount is reported at 51–100 employees in firmographic data, though a source estimating team size based on observable editorial output suggests a much smaller team of roughly 5–10 contributors, indicating a significant gap between publicly registered scale and actual operational scale.

Name

Fashion And Flick

Legal name

Fashion And Flick

Website

https://fashionandflick.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Fashion And Flick is an India-based online fashion and lifestyle magazine (fashionandflick.com) that publishes editorial content on fashion, beauty, Bollywood entertainment, lifestyle, tech, art, wellness, and modeling, monetized through display advertising and sponsored content for brand advertisers.

Ownership category

akta.pro rank

Product category

Online Fashion and Lifestyle Magazine

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

akta.pro secondary industry

Beauty & Grooming Magazines (MPAJAEAE)

Keywords

• Fashion editorial publishing
• Lifestyle online magazine
• Entertainment news coverage
• Beauty content publishing
• Celebrity style reporting

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Advertising: Display advertising on website pages and sponsored editorial content for brands seeking fashion and lifestyle audience reach

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Fashion And Flick operates an online editorial magazine (fashionandflick.com) that publishes fashion, beauty, lifestyle, entertainment, tech, art, wellness, and modeling content aimed at Indian readers. The publication monetizes its audience through display advertising and sponsored editorial content for brands seeking reach among fashion and lifestyle consumers in India.

Product overview

Fashion And Flick is a single-platform fashion and lifestyle online magazine that provides coverage across multiple content categories including Fashion, Beauty, Hot Launches, Entertainment (B-town, Movie reviews), Life Style (Dining, Decor, Page 3), Tech, Art, Wellness (Gym & spa, Health care), and Models. The platform positions itself as a destination for celebrity news, fashion trends, lifestyle content, and entertainment coverage targeting the Indian market.

Differentiator

Problem solved

Functional benefit

Products and services

• Fashion and Flick Online Magazine Indian fashion and lifestyle online magazine providing free editorial coverage of fashion, beauty, entertainment, lifestyle, tech, art, wellness, and modeling content, including celebrity news, fashion trends, product launches, and movie reviews for readers in India.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Direct peers

• Cosmopolitan India: Indian edition of Cosmopolitan, a women's fashion, beauty and lifestyle magazine. Overlaps directly with Fashion and Flick's celebrity, fashion, beauty and entertainment editorial mix.
• Vogue India: India edition of Vogue, the global fashion and lifestyle magazine. Directly competes with Fashion and Flick for the same Indian luxury/fashion audience, Bollywood celebrity coverage, and premium fashion-brand advertising budgets.
• Femina: Long-established Indian women's lifestyle and fashion magazine (also linked to the Femina Miss India brand). Comparable Indian audience, fashion and entertainment coverage, and brand-partnership monetization.
• Elle India: Indian edition of Elle covering fashion, beauty, and lifestyle. Direct competitor targeting similar Indian women readers and the same brand-sponsored-content ad market.
• Harper's Bazaar India: Indian edition of Harper's Bazaar focused on luxury fashion, beauty and culture. Competes for the same premium Indian fashion-brand sponsored content and Indian designer coverage.
• Grazia India: Indian edition of Grazia covering fashion, beauty, celebrity and lifestyle. Comparable digital magazine targeting young Indian women with similar Bollywood and fashion-week coverage.
• POPxo (Zoom): India's largest digital lifestyle community for women, covering fashion, beauty, Bollywood and lifestyle. Comparable content-driven, ad-monetized digital media business targeting the same Indian women audience.
• MissMalini (Malini's Girl Tribe): India's leading digital-native celebrity, fashion, beauty and lifestyle platform. Closest India-only digital peer to Fashion and Flick in audience, content verticals, and advertising-led revenue model.

Emerging players

• High Heel Confidential: India-focused fashion and celebrity-style blog. Niche overlap with Fashion and Flick's fashion and Bollywood coverage, but a smaller editorial footprint and earlier-stage brand of comparable digital-native media.

Broad incumbents

• NDTV Lifestyle / NDTV Beeps: NDTV's lifestyle and entertainment verticals cover fashion, food, Bollywood and wellness as part of a much larger news network. Broad incumbent with overlapping content categories but a much wider portfolio and larger sales team.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/fashionandflick
• Facebookfacebook.com/fashionflick
• LinkedInlinkedin.com/company/fashionandflick
• Instagraminstagram.com/fashionandflick

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fashion And Flick