What WILHELMINA INTERNATIONAL, INC. does

Wilhelmina International, Inc. is a global modeling and talent representation agency operating across four major fashion markets — New York (headquarters at 192 Lexington Ave), Los Angeles (Beverly Hills), Miami, and London. Founded in 1967, the company represents a diverse roster of models and talent organized into specialized divisions including women, men, curve & extended sizing, sports+fitness, showroom/runway, development, and direct, as well as a dedicated Wilhelmina Digital division for influencer and content creator representation. The agency connects this talent with fashion brands, luxury designers, publications, retail brands, and commercial advertisers for runway shows, editorial spreads, advertising campaigns, and digital content creation.

The business operates a traditional talent-agency revenue model, earning commissions on bookings rather than fixed retainers. Pricing is negotiated per engagement and is not publicly disclosed. The agency runs a sales-led go-to-market in which agents in each office directly pitch talent to brand and publication clients. Underlying technology consists of the Mediaslide Model Agency Software, a proprietary third-party platform used for talent portfolio management, digital asset hosting, and online showcase across all offices; the [email protected] contact and a dedicated wilhelmina.com/digital site support the creator/influencer business.

Customer segments are organized vertically: fashion brands and luxury designers represent the primary segment, supplemented by publications/media and digital-first brand clients engaging creators. The agency maintains an active Instagram presence for top-of-funnel marketing, attends global fashion weeks for mid-funnel visibility, and operates an Investor Relations page on its corporate site, consistent with a publicly structured entity. No M&A activity, funding rounds, leadership changes, regulatory actions, or AI/ML capabilities are disclosed in the available data.

Name

WILHELMINA INTERNATIONAL, INC.

Website

https://wilhelmina.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

101–250 employees

Short description

Wilhelmina International is a global modeling and talent agency representing models, athletes, curve talent, and digital creators across offices in New York, Los Angeles, Miami, and London, earning commissions on bookings for fashion brands, luxury designers, publications, and digital advertisers.

Ownership category

akta.pro rank

Product category

Modeling and Talent Representation Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)

akta.pro primary industry

Creative Talent Booking (Photographers, Videographers, Content Creators) (HSACAHAI)

Keywords

• Model talent representation
• Fashion modeling agency
• Talent management services
• Influencer representation
• Commercial talent booking

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Talent Representation Services: Wilhelmina generates revenue by representing models and talent, taking commissions on bookings and engagements. The agency places talent with fashion brands, luxury designers, publications, retail brands, and commercial clients for runway shows, editorial spreads, advertising campaigns, and digital content creation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Wilhelmina International is a global modeling and talent agency that represents models, athletes, fitness talent, and digital creators. The company places its represented talent with fashion brands, luxury designers, publications, and commercial advertisers for runway shows, editorial shoots, advertising campaigns, and digital content creation, earning commissions on each booking. It operates through offices in New York, Los Angeles, Miami, and London with specialized divisions including women, men, curve, sports+fitness, showroom/runway, and digital creators.

Product overview

Wilhelmina International, Inc. is a global modeling and talent agency operating as a multi-office, multi-division platform. The company offers core talent representation services through four major office locations (New York, Los Angeles, Miami, and London), with specialized divisions including women, men, sports+fitness, curve, showroom/runway, development, and direct categories. The Wilhelmina Digital sub-brand handles creator and influencer talent. The agency connects models and talent with fashion brands, advertising campaigns, and media publications through runway shows, editorial work, and commercial campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Wilhelmina Digital

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• MediaslidecoreTechnology or IntegrationMediaslide provides the proprietary model agency software powering Wilhelmina's digital platform. This technology enables talent portfolio management, digital asset hosting, and online talent showcase functionality across all Wilhelmina offices.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Elite Model Management: Paris-based global modeling agency with offices in major fashion capitals. Directly competes with Wilhelmina for runway talent, editorial placements, and luxury brand campaigns across Europe and the US.
• DNA Model Management: New York-based modeling agency with strong editorial and commercial talent representation. Directly competes with Wilhelmina for editorial placements and brand campaigns in the US market.
• Next Management: Global modeling agency with offices in New York, London, Paris, Milan, and Los Angeles. Competes directly with Wilhelmina across traditional, curve, and digital influencer talent representation.
• Ford Models: Historic US-based modeling agency with strong presence in New York and global representation. Directly competes with Wilhelmina for traditional fashion model representation and brand campaign bookings.
• IMG Models: One of the world's largest modeling agencies, owned by Endeavor. Operates globally with a similar traditional-plus-digital talent model, directly competing with Wilhelmina for top fashion talent and luxury brand campaigns.
• The Society Management: New York-based agency representing editorial and high-fashion talent. Directly competes with Wilhelmina for top-tier fashion models seeking runway and editorial careers.
• Women Management: Global modeling agency with presence in New York, Paris, Milan, and London. Competes directly with Wilhelmina for women's fashion model representation and luxury brand campaigns.

Broad incumbents

• United Talent Agency (UTA): Major diversified talent and entertainment agency. While much broader than Wilhelmina, UTA represents actors, musicians, and creators, overlapping with Wilhelmina Digital's influencer and content creator representation.
• Creative Artists Agency (CAA): One of the largest global entertainment and talent agencies. Overlaps with Wilhelmina in brand-campaign talent representation and digital/influencer talent deals, though operates across a much broader portfolio.
• WME (William Morris Endeavor): Parent of IMG Models and a major global talent agency. Directly competes with Wilhelmina via its IMG Models subsidiary and overlaps in digital talent and creator representation across the broader WME portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/wilhelmina
• LinkedInlinkedin.com/company/wilhelmina-models

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WILHELMINA INTERNATIONAL, INC.