Balanse
Balansebank is a Norwegian banking division of Rogaland Sparebank that provides refinancing and restart loans to individuals excluded from ordinary banking due to debt or life events, combining secured debt consolidation with personalized advisor-led action plans.
- Company typePrivate
- Founded2015
- HeadquartersSandnes, Norway
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Balanse does
Balanse (also referred to as Balansebank) is a Norwegian banking service that provides refinancing and restart loans to individuals who cannot qualify for loans at ordinary banks because of payment remarks, accumulated high-interest debt, or financial disruption from life events such as divorce or job loss. Founded in 2015 and headquartered in Sandnes, Norway, the business operates as a division (avdeling) of Rogaland Sparebank — also known as Sandnes Sparebank and Den Gule Banken — a regional Norwegian savings bank. The service is national in scope, serving customers across Norway with a particularly strong presence in the Rogaland region.
The product set comprises two core secured loan products — Refinansiering (refinancing) for debt consolidation and Omstartslån (restart loan) for a structured fresh start — combined with an Individuell handlingsplan (individual action plan) service. All loans require mortgage security (pant) in real property, with nominal interest rates starting at 7.40% and an establishment fee from 4.0%. Underlying technology is a standard loan-management and customer-relationship platform with an online application portal; customer acquisition runs through Google Analytics-based website tracking and Google/Facebook remarketing, with marketing supported by an educational blog ('Nyttige artikler') and presence on Finansportalen, Norway's official financial comparison portal.
Balanse generates revenue primarily through interest income on the loan portfolio, supplemented by establishment fees. Distribution is sales-led and consultative: each applicant receives a dedicated authorized financial advisor (autorisert finansrådgiver) who co-develops a personalized action plan and provides ongoing close follow-up. Customer acquisition occurs via online application, direct phone/email advisory, and a network of at least eleven referral partners (Axo Finans, Flytfinans, Varde Finans, Profin, and others). The bank's explicit success metric is the number of customers who complete the action plan and transition back to ordinary banks — i.e., successful customer exit — which inverts conventional retail-banking retention logic.
Balanse firmographics
Firmographics- Name
- Balanse
- Legal name
- Balansebank (en tjeneste levert av Sandnes Sparebank)
- Website
- https://balansebank.no
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Balansebank is a Norwegian banking division of Rogaland Sparebank that provides refinancing and restart loans to individuals excluded from ordinary banking due to debt or life events, combining secured debt consolidation with personalized advisor-led action plans.
- Ownership category
- akta.pro rank
Balanse industry classification
Industry- Product category
- Consumer Refinancing and Lending
- NAICS
- Real Estate Credit (522292)
- SIC
- Mortgage Bankers & Loan Correspondents (6162), Personal Credit Institutions (6141)
- akta.pro primary industry
- Multi-Loan / Multi-Creditor Consolidation Loans (FSAKAIAD)
- akta.pro secondary industry
- Secured Debt Consolidation (Collateral-backed, non-mortgage) (FSAKAIAL)
Keywords
Where Balanse is headquartered
LocationHeadquarters
- HQ city
- Sandnes
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Balanse business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Interest income on refinancing and restart loans: Balansebank earns interest income on the loans it issues to customers. Customers with security (collateral) in real property consolidate their debt into a single loan managed by Balansebank. Interest income is the primary revenue stream, with rates starting at 7.40% nominal per annum. The bank also charges an establishment/fee for refinancing and the individualized action plan, starting from 4.0%. As customers improve their financial health and transition to ordinary banks, the bank effectively winds down that customer relationship.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Refinancing and restart loan product |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Balanse product offering
Product offeringCore offering
Balansebank is a Norwegian lending service that provides refinancing (refinansiering) and restart loans (omstartslån) to individuals who do not qualify for loans at ordinary banks. It consolidates a customer's multiple debts into a single mortgage-secured loan and pairs the loan with a personalized action plan and close follow-up by a dedicated financial advisor, guiding the customer back to financial health so they can eventually return to ordinary banking.
Product overview
Balansebank operates as a division of Rogaland Sparebank (Sandnes Sparebank), offering two core products: Refinansiering (refinancing) and Omstartslån (restart loans). These are complemented by Individuell handlingsplan (individual action plans) and close personal follow-up services. The integrated approach combines debt consolidation with financial counseling to help customers who cannot qualify for ordinary bank loans regain financial stability and eventually transition back to regular banking services. Interest rates start from 7.40% nominal.
Differentiator
Problem solved
Functional benefit
Products and services
- Refinansiering (Refinancing) Debt consolidation service that combines a customer's multiple existing debts into a single loan secured by mortgage (pant) in real property, with the goal of lowering the customer's overall interest burden and establishing one manageable monthly payment. Designed for individuals who cannot qualify for ordinary bank refinancing.
- Omstartslån (Restart Loan) A loan product for individuals who have fallen into financial difficulties, providing a structured fresh start through debt consolidation combined with a personalized action plan and close advisor follow-up. Interest rates start at 7.40% nominal, with an establishment/honorary fee from 4.0%; the interest rate can be reduced as the customer reaches milestones in their action plan.
Quantifiable outcome
- Customers who follow the individualized action plan achieve financial rehabilitation and can subsequently qualify for ordinary bank loans at regular terms.
- +1 more outcomes
Companies that use Balanse
Customer profileSegments2 records
Ideal customer profiles2 records
Balanse technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Balanse partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- Axo Finans ASminorAxo Finans AS (Org.nr: 998543 20) is a Norwegian financial services company located at St. Olavs gate 28, Oslo. They are listed as a Balansebank cooperation partner, likely referring customers seeking refinancing or financial rehabilitation.
- Flytfinans ASminorFlytfinans AS (Org.nr 933406334) is a Norwegian financial services company located in Gjøvik. Listed as a Balansebank cooperation partner.
- Varde Finans ASminorVarde Finans AS (Org.nr: 932389444) is a Norwegian financial services company located at Karenslyst Allé 16, Oslo. Listed as a Balansebank cooperation partner.
- Profin ASminorProfin AS (Org.nr: 931788000) is a Norwegian financial services company in Lillestrøm. Listed as a Balansebank cooperation partner.
- Eiendomsfinans Drift ASminorEiendomsfinans Drift AS (Org.nr: 987 214 597) is a Norwegian financial services company at Bygdøy Allé 5, Oslo. Listed as a Balansebank cooperation partner.
- OkidaminorOkida (Org.nr 920423205) is a Norwegian financial services company at Sandakerveien 138, Oslo. Listed as a Balansebank cooperation partner.
- Boligfinans ASminorBoligfinans AS (Organisasjonsnummer: 930 363 049) is a Norwegian financial services company at Strømsveien 323A, Oslo. Listed as a Balansebank cooperation partner.
- Tjenestetorget Finans ASminorTjenestetorget Finans AS (Org.nr 922188106) is a Norwegian financial services company at Billingstadsletta 17, Billingstad. Listed as a Balansebank cooperation partner.
- Norsk Refinansiering ASminorNorsk Refinansiering AS (Org.nr 920 719 872) is a Norwegian financial services company at Trelastgata 21, Oslo. Listed as a Balansebank cooperation partner.
- Heimfinans ASminorHeimfinans AS (Org.nr 931 272 381) is a Norwegian financial services company at Vetrlidsallmenningen 5, Bergen. Listed as a Balansebank cooperation partner.
- Zen Finans ASminorZen Finans AS (Org.nr: 921 670 605) is a Norwegian financial services company at Innspurten 1A, Oslo. Listed as a Balansebank cooperation partner.
- Rogaland Sparebank (Sandnes Sparebank / Den Gule Banken)coreBalansebank is a division (avdeling) of Rogaland Sparebank, also operating under the brands Sandnes Sparebank and Den Gule Banken. Rogaland Sparebank is the parent entity providing Balansebank's institutional backing, regulatory framework, and brand credibility. The partnership provides Balansebank with the strength and seriousness of an established savings bank, while Balansebank extends Rogaland Sparebank's reach into the financially excluded segment.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
Balanse competitors and assessment
Company assessmentDirect peers
- Komplett Bank: Norwegian digital consumer and refinancing lender offering unsecured and secured personal loans online. Comparable to Balansebank in targeting Norwegian consumers seeking debt consolidation and refinancing, though with a self-serve digital model rather than advisor-led.
- Bank Norwegian: Norwegian consumer lending brand under Norwegian FinTech, offering personal loans, credit cards, and refinancing to Norwegian consumers. Comparable to Balansebank in Norwegian retail lending and refinancing focus.
- BB Finans: Norwegian bank specializing in refinancing and consolidation loans for customers with payment remarks or financial difficulties. Highly comparable to Balansebank in mission, customer segment, and product (refinancing + advisory), making it the closest direct competitor in the financially-excluded niche.
- Sambla: Norwegian loan comparison/broker platform (sister to Sambla in Sweden) that helps consumers refinance and consolidate existing loans by comparing offers from multiple banks. Comparable to Balansebank's refinancing mission but operates as a multi-lender broker rather than a single-balance-sheet lender.
Emerging players
- Axo Finans: Norwegian loan-broker and comparison service that refers customers seeking refinancing to partner banks including Balansebank. Comparable as a Norwegian refinancing intermediary serving the same customer pool, though it acts as a broker rather than originating its own loans.
- Lendo: Norwegian loan-comparison/broker brand (part of Schibsted) that matches consumers seeking refinancing with multiple Norwegian banks. Comparable to Balansebank in Norwegian refinancing customer acquisition, but operates as a broker rather than a balance-sheet lender.
Broad incumbents
- Nordax Bank (formerly Nordax Finans): Nordic specialist consumer lender under Nordax Bank AB, offering personal loans and refinancing across Sweden, Norway, Finland, and Denmark. Comparable in Nordic consumer/refinancing lending; larger and more diversified than Balansebank.
- Instabank: Norwegian digital consumer bank offering personal loans, refinancing, and deposit products to Norwegian retail customers. Comparable as a Norwegian refinancing lender; serves a broader credit-quality spectrum than Balansebank.
- Resurs Bank: Nordic consumer and retail finance bank (part of Resurs Holding) operating in Norway with personal loans, credit cards, and point-of-sale financing. Comparable as a Norwegian personal-lending player, though broader product mix and not specialized in financially-excluded borrowers.
Regional players
- Modhi Finance (formerly Wedo): Finnish (and previously Nordic) specialist refinancing lender serving customers with payment defaults and financial difficulties, offering debt consolidation with advisory. Strongly comparable to Balansebank's financially-excluded niche and rehabilitation methodology, though operating in Finland rather than Norway.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Balanse social profiles
Digital presenceBalanse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Balanse leadership team
Management profileNumber of profiles
Profiles6 records
Balanse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Balanse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Balanse
What does Balanse do?
Balansebank is a Norwegian lending service that provides refinancing (refinansiering) and restart loans (omstartslån) to individuals who do not qualify for loans at ordinary banks. It consolidates a customer's multiple debts into a single mortgage-secured loan and pairs the loan with a personalized action plan and close follow-up by a dedicated financial advisor, guiding the customer back to financial health so they can eventually return to ordinary banking.
Is Balanse a public or private company?
Balanse is a private company. It is classified as corporate owned and is currently operating.
When was Balanse founded?
Balanse was founded in 2015. It employs 1 to 10 people.
Where is Balanse based?
Balanse is headquartered in Sandnes, Norway, in the Europe region.
How does Balanse make money?
One revenue line is on record: interest income on refinancing and restart loans.
Who are Balanse's main competitors?
Direct peers on record are Komplett Bank, Bank Norwegian, BB Finans and Sambla. Emerging players are Axo Finans and Lendo. Broad incumbents are Nordax Bank (formerly Nordax Finans), Instabank and Resurs Bank. Modhi Finance (formerly Wedo) is listed as a regional player.
Does Balanse have an API?
No public API is recorded for Balanse.
What industry is Balanse in?
Balanse's product category is Consumer Refinancing and Lending. Its primary akta.pro industry code is FSAKAIAD, Multi-Loan / Multi-Creditor Consolidation Loans, with a secondary code of FSAKAIAL, Secured Debt Consolidation (Collateral-backed, non-mortgage). Its NAICS code is 522292 and its SIC code is 6162.