USAG

What USAG does

USAG is an Italian professional hand tools manufacturer founded in 1926, operating as a wholly-owned subsidiary of Stanley Black & Decker, Inc. (NYSE: SWK) under the legal entity Stanley Black & Decker Italia S.r.l. Headquartered in Vimercate (MB) with an operational site in Monvalle (VA), the company employs 251-500 people and reports paid-in share capital of €12,000,000. Its brand is positioned around reliability and precision in the professional tools sector, and 2025 marks its 100th anniversary.

The company sells a comprehensive catalog of professional mechanical tools — socket wrenches and accessories, torque wrenches and multipliers, screwdrivers, hex keys and bits, pliers and cutters, drilling and threading tools, hammers, pullers, lighting, and tool storage — through distributor networks across Italy. Key differentiated product lines include the proprietary X-Grip series (an exclusive profile that grips intact or up to 92% damaged recessed hex and TORX fasteners), the START 516 modular workshop furniture and tool trolley system, the MATRIX van outtfitting system for commercial vehicles, and the 124-255 piece INDUSTRIA assortments. Notable product launches in 2024-2025 include the 810 SA torque wrench and the expansion of the X-Grip line. The company also maintains digital channels including an iOS/Android mobile app, online configurators, and a YouTube video gallery.

USAG operates a product-led, one-time-sale revenue model with no subscription components, distributing exclusively through Italian distributors at prices quoted in Euro excluding VAT, with stated validity limited to the Italian market. Its primary customer segment is Italian professional workshops, industries, and artisans requiring reliable, high-performance tools for mechanical, maintenance, and industrial applications. The company has no disclosed management team, no public revenue figure, no M&A activity, and no AI/ML capability evidenced in available data.

Name

USAG

Legal name

Stanley Black & Decker Italia S.r.l.

Website

https://usag.it

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

251–500 employees

Short description

USAG is a 100-year-old Italian professional hand tools manufacturer — a wholly-owned subsidiary of Stanley Black & Decker — serving workshops, industries, and artisans in Italy with socket wrenches, torque wrenches, pliers, drilling and threading tools, and modular workshop and van storage systems such as X-Grip, START 516, and MATRIX.

Ownership category

akta.pro rank

Product category

Professional Hand Tools

NAICS

Saw Blade and Handtool Manufacturing (332216), Cutlery and Handtool Manufacturing (3322)

SIC

Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Tools & Tool Accessories Retail (Hand, Power, Pneumatic) (CRAIADAB)

Keywords

• Professional hand tools
• Socket wrenches
• Torque wrenches
• Pneumatic tools
• Workshop equipment

Headquarters

HQ city

Varese

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Tools Sales: One-time sale of professional hand tools, wrenches, sockets, and tool assortments. Revenue generated through direct catalog sales via distributors and the Italian market.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

USAG manufactures and sells a complete range of professional hand tools (socket wrenches, torque wrenches, screwdrivers, hex keys, pliers, drilling and threading tools) and workshop organization solutions (tool trolleys, foam-module assortments, the MATRIX van fitting system, and the START 516 furniture line). Products are sold primarily through Italian distributors and via the company's catalog website and mobile app, with proprietary X-Grip profile technology for gripping damaged or stripped fasteners.

Product overview

USAG is a professional tools manufacturer offering a comprehensive catalog of hand tools, power tool accessories, and workshop organization solutions. The product portfolio includes core categories such as socket wrenches and accessories, torque wrenches, screwdrivers, hex keys and bits, pliers and cutters, drilling and threading tools, and tool assortments. Key product lines include the X-Grip series featuring an exclusive profile for gripping damaged or stripped fasteners (up to 92% effectiveness), the START 516 workshop furniture and organization system with modular work carts and foam modules, the MATRIX van outfitting system, and the INDUSTRIA professional tool assortments (124-255 pieces). The company also offers digital tools including a mobile app for iOS/Android, START 516 configurator, kit configurator, and MATRIX van configurator. USAG is a subsidiary of Stanley Black & Decker.

Differentiator

Problem solved

Functional benefit

Brands

• X-Grip: Professional tools with special grip profile for damaged or new hex recessed screws - allows grip on intact or up to 92% damaged recessed hexagons
• START 516
• MATRIX

Products and services

• Socket Wrenches and Accessories (Chiavi a bussola e accessori) Socket wrenches and accessories in various drive sizes and configurations for professional mechanical work.
• X-Grip Series Professional hand tools featuring the exclusive X-Grip profile that grips intact or fully damaged recessed hex and TORX fasteners up to 92%, including combined wrenches, socket wrenches, hex keys, TORX keys, bits, pliers, foam modules, assortments, and work carts.
• Torque Wrenches and Multipliers (Chiavi dinamometriche e moltiplicatori) Precision torque wrenches and multipliers for controlled fastening applications, including the 810 SA model.
• Screwdrivers, Hex Keys and Bits (Giraviti, chiavi maschio e inserti) Screwdrivers, hex keys (including ball-end variants), TORX keys, and insertion bits for various fastener types.
• Pliers and Cutters (Pinze e tronchesi) Professional pliers including combination pliers, diagonal cutters, needle-nose pliers, and specialized gripping pliers including X-Grip universal pliers.
• MATRIX Van Outfitting System Complete van fitting and organization system for commercial vehicles, accompanied by an online configurator for designing custom van layouts.
• START 516 Furniture and Workshop System (Arredamento 516 START) Modular workshop furniture and organization system including work carts (ST6V, ST6NV), foam modules, and assortments with drawers and work surfaces.
• Drilling and Threading Tools (Utensili per forare e filettare) Drilling and threading tools including twist drills, step drills, carbide burs, taps, tap and die sets, hole saws, and die stocks.
• Containers and Assortments (Contenitori e assortimenti) Tool containers, organizers, and assortments for professional tool storage and organization.
• INDUSTRIA Professional Tool Assortments Complete tool assortments (124-255 pieces) combining wrenches, pliers, screwdrivers, sockets, and measuring tools, designed for industrial applications and workshop use.
• Pneumatic Tools (Utensili pneumatici) Pneumatic tools for professional mechanical and industrial applications, listed within the USAG catalog.
• USAG Mobile App Smartphone and tablet app for browsing the USAG catalog with free search by code/keywords, category navigation, offline functionality, push notifications for new products, and video demonstrations. Available for iOS and Android.
• START 516 Furniture Configurator Online tool that lets users design custom furniture projects using the START 516 line.
• Kit Configurator (Configuratore Assortimenti) Online tool for creating custom tool assortments and kits from the USAG catalog.
• MATRIX Van Configurator (Configuratore Furgoni) Online 3-step tool for designing commercial vehicle fitouts using the MATRIX line.
• Cylindrical Twist Drills (Punte elicoidali cilindriche) Cylindrical twist drills primarily in HSS-G steel for drilling in ferrous and non-ferrous materials.
• Carbide Rotary Burs (Frese rotative in metallo duro) Carbide rotary burs in various shapes (EA, EC, ED, EF, EG, EM) and 10mm/12mm diameters for machining treated steels, stainless steels, metallic materials, and plastics.
• Hammers and Chisels (Martelli e scalpelli) Hammers and chisels for professional mechanical and industrial applications.
• Extractors (Estrattori) Extractors for mechanical and industrial pulling applications.
• Measuring and Marking Tools (Misura e tracciatura) Measuring and marking tools for professional mechanical and industrial use.
• Electrical Tools (Elettrotecnica) Tools for electrical installation and maintenance work.
• Plumbing Tools (Idraulica) Tools for plumbing installation and maintenance work.
• Workshop Lighting (Illuminazione) Professional lighting products for workshop and industrial environments.
• Auto Repair Tools (Autoriparazione) Specialized tools for automotive repair applications.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wiha: German maker of professional screwdrivers, bits, torque tools and insulated hand tools; overlaps with USAG's screwdrivers, hex keys, bits and electrotechnical categories for industrial and electrical trades.
• Beta Utensili: Italian manufacturer of professional hand tools, socket wrenches, torque wrenches and tool assortments; direct head-to-head competitor to USAG in the Italian professional workshop and industrial segment with overlapping product categories.
• Facom: French premium professional hand-tools brand owned by Stanley Black & Decker; competes directly with USAG in sockets, wrenches, torque tools and workshop solutions, and is an internal SBD portfolio sibling serving the same professional end users.
• Knipex: German specialist in professional pliers, cutters and gripping tools (including X-Grip-style profiles); competes with USAG's pliers and cutters range and shares the premium German-engineering positioning in the Italian and European market.
• Bahco: Swedish professional cutting, wrench and hand-tool brand now under Snap-on; directly comparable to USAG in premium hand tools targeted at automotive, industrial and maintenance professionals across Europe.
• Gedore: German maker of professional-grade wrenches, sockets, torque tools and tool storage; comparable to USAG in target customers (industry, workshops, fleet) and breadth of professional hand-tool and storage solutions.
• Wera: German manufacturer of professional screwdrivers, bits and torque tools; directly comparable to USAG's 'giraviti, chiavi maschio e inserti' category and the X-Grip hex/TORX key lines.
• Hazet: German manufacturer of professional sockets, torque wrenches, bit sets and tool trolleys; highly comparable to USAG in both core hand-tool categories and the START 516-style workshop furniture/trolley segment.
• Stahlwille: German manufacturer of premium torque wrenches, sockets and professional hand tools; closely comparable to USAG's torque-wrench and high-precision socket portfolio serving industrial and automotive workshops.

Broad incumbents

• Snap-on Incorporated: US-listed global professional tools and equipment incumbent whose portfolio (including Bahco and Williams) competes broadly with USAG across professional hand tools, diagnostics and workshop storage; a much larger broad-line incumbent serving many of the same professional end users.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/usagitalia
• Facebookfacebook.com/USAG.Italia
• LinkedInlinkedin.com/company/usag-tools

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USAG