What Hazet does

Hazet is a Dutch B2B wholesale distributor (vakgroothandel) founded in 1935 and headquartered in Zaandam, Netherlands, operating as HAZET v.o.f. within the igefa international and INPACS family-business networks. The company positions itself as a one-stop-shop (totaalleverancier) for cleaning articles, hygiene products, safety equipment, paper products, packaging materials, disposables, and work clothing, carrying more than 10,000 stocked SKUs across its own brands (CLEAN and CLEVER, Bluematic, Kolibri) and authorized partner brands (Kärcher, Tork, Vileda, Kimberly-Clark, Ecolab, Werner & Mertz). It serves six primary verticals — cleaning companies, healthcare institutions, hospitality, food/industry, retail, and leisure — through a sales-led go-to-market combining account managers, field sales representatives, and rayon managers.

The company's technology stack centers on the ICOS B2B ordering and information system with OCI/cXML ERP integration, the ICOS go mobile app for QR-based automated replenishment, and an e-commerce webshop (hazetshop.nl), supplemented by a fleet telematics system tracking CO2 emissions. The business model blends one-time product sales, hardware sales (Kärcher Center Hazet), usage-based equipment rental, professional services (maintenance with 1-2 working-day turnaround, VCA-certified technicians, and a vacuum swapper pool), training programs via Hazet Campus, in-house printing for customized work clothing, and the Greenloop circular return logistics program for recycling used workwear and packaging. Pricing is quote-based and not publicly disclosed.

Distribution is anchored by an owned fleet (wagenpark) with fixed drivers and a 2,600 m2 logistics center in Purmerend with 2,500 pallet positions, enabling direct B2B delivery across the Netherlands from a single country footprint. Revenue mechanics are diversified across physical product categories (cleaning products, machines, work clothing, toilet hygiene, PPE, packaging/disposables) and recurring service revenue (rental, maintenance, training, recycling). Sustainability is embedded commercially, with over 30% of revenue from sustainable products, ISO 14001 certification, Ecovadis Silver (61 points), Sedex registration, and a Lean & Green Award committing to 20% CO2 reduction within five years.

Name

Hazet

Legal name

HAZET v.o.f. (vennootschap onder firma)

Website

https://hazet.igefa.nl

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

51–100 employees

Short description

Hazet is a 90-year-old Dutch B2B wholesale distributor serving cleaning companies, healthcare, hospitality, food/industry, retail, and leisure with cleaning, hygiene, safety, and work clothing products across 10,000+ SKUs, complemented by equipment rental, maintenance, training, digital ordering (ICOS), and in-house logistics across the Netherlands.

Ownership category

akta.pro rank

Product category

Janitorial and Hygiene Supplies Wholesale Distribution

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Aerosol Disinfectants & Foggers (CRAJANAD)

akta.pro secondary industry

Trash Bags & Bin Liners (CRAJAGAA)

Keywords

• Cleaning supplies wholesale
• Hygiene products distribution
• Professional cleaning equipment
• Workwear and PPE
• Janitorial supplies

Headquarters

HQ city

Zaandam

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Wholesale distribution of cleaning articles, hygiene products, safety equipment, paper products, packaging materials, disposables, and guest supplies. Products include cleaning agents, cleaning materials, cleaning machines, paper, work clothing, personal protective equipment, and more.
2. Machine Sales: Sale of professional cleaning equipment from brands including Kärcher, Nilfisk, and Taski. Includes sales through Kärcher Store Hazet.
3. Equipment Rental: Rental of cleaning equipment including high-pressure cleaners, vacuum cleaners, scrub-suction machines, carpet cleaners, and dry ice cleaners. Machines from Kärcher, Bluematic, and Excentr available for daily, weekly, or longer periods.
4. Maintenance and Repair Services: Own service and maintenance department providing repairs typically within 1-2 working days. Includes VCA-certified mechanics, spare parts in workshop and service vehicles.
5. Training Programs: Hazet Campus offers training courses on cleaning, hygiene, and safety including programs like '1x1 of Cleaning', 'Sanitary and More', 'Floor Cleaning and Maintenance', and 'Housekeeping'.
6. Work Clothing and Printing: Sale and customization of work clothing with company branding through in-house printing using screen printing and transfer methods.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Hazet is a B2B wholesale distributor of cleaning articles, hygiene and safety products, work clothing, paper products, packaging materials, and disposables, offering more than 10,000 stocked articles to professional customers across the Netherlands. The company complements its product portfolio with value-added services including cleaning equipment rental, technical maintenance and repair, branded workwear printing, digital ordering (ICOS), training (Hazet Campus), and circular recycling logistics (Greenloop). Its target customers are cleaning companies, healthcare institutions, hospitality businesses, food industry, retail, and leisure facilities.

Product overview

Hazet is a B2B wholesale company (vakgroothandel) positioned as a total supplier (totaalleverancier/one-stop-shop) for cleaning articles, hygiene, and safety solutions. The product portfolio is organized around physical goods categories (cleaning products, cleaning machines, work clothing, toilet hygiene, PPE, packaging/disposables) supported by complementary services (equipment rental, maintenance, logistics, training). The company operates house brands (CLEAN and CLEVER, Bluematic, Kolibri) alongside branded products from partners like Kärcher, Tork, and Vileda. Digital offerings include the ICOS ordering platform with ERP integration via OCI/cXML, the ICOS go mobile app, and an e-commerce webshop. Sustainability services under Greenloop handle circular return logistics for packaging and work clothing recycling. The Kärcher Store Hazet operates as a specialized sub-brand for professional cleaning equipment sales, rental, and service.

Differentiator

Problem solved

Functional benefit

Brands

• Greenloop: Circular return streams program - recycling used materials such as wrap film, empty cleaning packaging, and used workwear through existing transport routes
• Hazet Campus
• Kärcher Store Hazet
• CLEAN and CLEVER
• Bluematic
• Kolibri

Products and services

• Reinigingsmiddelen (Cleaning Agents) Comprehensive range of cleaning agents and maintenance products for surfaces, floors, kitchens, sanitary areas, and disinfection, supplied to professional B2B customers across healthcare, hospitality, food, and cleaning industries.
• Reinigingsmachines (Cleaning Machines) Professional cleaning equipment including scrubber-driers, high-pressure cleaners, vacuum cleaners, and floor machines available for purchase, rental, and lease from brands such as Kärcher, Bluematic, and Excentr.
• Bedrijfskleding (Work Clothing) Workwear and corporate clothing with custom branding applied through Hazet's in-house screen printing and transfer facility, serving professional customers across all six industry verticals.
• Toilethygiëne (Toilet Hygiene) Paper towels, paper dispensers, soap dispensers, and complete toilet hygiene solutions for commercial and high-traffic facilities, including Tork and equivalent brands.
• Persoonlijke Beschermingsmiddelen (PPE) Personal protective equipment including safety shoes, gloves, and protective clothing for workplace safety across food industry, healthcare, cleaning, and industrial customers.
• Verpakkingsmaterialen en Disposables (Packaging & Disposables) Packaging materials, single-use disposable products, and guest supplies for hospitality and food service customers.
• Kärcher Center Hazet Specialized Kärcher store offering professional cleaning machines for sale, rental, maintenance, and repair, with a dedicated showroom and demonstration services in Zaandam.
• CLEAN and CLEVER (House Brand) Hazet's house brand cleaning and hygiene product line offering tested quality products meeting all cleaning and hygiene requirements at competitive pricing.
• Bluematic (House Brand) Hazet's house brand of professional suction and cleaning machines developed in Europe with modern technology and easy operation.
• Kolibri (House Brand) Hazet's house brand offering high-quality incontinence care products, care aids, and examination gloves for healthcare customers.
• ICOS (Ordering and Information System) B2B enterprise ordering and information system providing a complete overview of procurement within organizations, with budget management, cost-center controls, and OCI/cXML integration for direct ERP connection.
• ICOS go (Mobile App) Mobile application enabling automatic stock replenishment through inventory level monitoring and QR-code scanning for ordering, with push notifications and offline functionality.
• Machine Verhuur (Equipment Rental) Rental program for cleaning equipment including high-pressure cleaners, vacuum cleaners, scrubber-driers, and carpet cleaners, available from Kärcher, Bluematic, and Excentr for daily, weekly, or longer periods.
• Technische Dienst (Technical Service) In-house service and maintenance department with VCA-certified technicians providing repairs typically within 1-2 working days, with common spare parts stocked in workshop and service vehicles.
• Opstartservice (Start-up Service) Customized startup assistance for new cleaning contracts, including consultation with area management, sealed work carts, and product materials for smooth implementation.
• Hazet Campus (Training Institute) Specialized training institute offering courses on cleaning, hygiene, and safety, including 1x1 of cleaning, sanitary maintenance, floor care, and housekeeping fundamentals for industry professionals.
• Greenloop (Circular Recycling Logistics) Circular return logistics program collecting used materials including wrap film, empty cleaning packaging, and used workwear through existing transport routes for recycling, also handling Clean the World soap recycling.
• Eigen Logistiek (In-house Logistics) In-house logistics service with owned fleet and drivers serving customers throughout the Netherlands, operating from a 2,600 m2 logistics center with 2,500 pallet positions in Purmerend.
• Stofzuiger Wisselpool (Vacuum Swapper Pool) Vacuum cleaner pool system for organizations with multiple locations, enabling flexible deployment across sites with a guaranteed replacement vacuum cleaner delivered within 3 working days.
• Refurbishen Werkwagens (Work Cart Refurbishment) Work cart refurbishment service that collects, cleans, technically inspects, and stores work carts to like-new condition at lower cost than purchasing new carts.

Quantifiable outcome

• 30% of revenue from sustainable products
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• LDL LaundrycoreStrategic or Co-development PartnerLDL Laundry is a family business specializing in professional wash, dry, and iron solutions since 1972. Their machines feature latest energy-saving technologies and water usage. They are the first professional appliance company admitted to the Green Deal for sustainable healthcare. Hazet can now offer complete solutions for washing, drying, and ironing alongside existing detergent products.
• KärchercoreTechnology or IntegrationKärcher is a leading brand in professional cleaning equipment. Hazet operates the Kärcher Center Hazet, an authorized Kärcher store providing sales, service, maintenance, and rental of Kärcher professional cleaning machines. The partnership includes exclusive showroom and demonstration services.
• Clean the WorldminorStrategic or Co-development PartnerInternational program for recycling soap and guest amenities. Used soap from hotels is collected, processed, and distributed to vulnerable communities worldwide. Plastic is recycled into new products. Hazet offers this through Greenloop circular logistics.
• INPACScoreStrategic or Co-development PartnerInternational family network of specialty wholesalers. Hazet participates in INPACS Sustainability project team and follows UN Sustainable Goals framework (SDG8, SDG12, SDG13). Goal is to become sustainability expert in markets where INPACS operates.
• igefacoreStrategic or Co-development Partnerigefa is the parent/group company of Hazet. Hazet operates under igefa international & INPACS. Igefa provides shared services, international network, and strategic direction for the group.
• Green Gear AllianceminorStrategic or Co-development PartnerIndustry-spanning initiative for circular processing of work clothing, work shoes, and PPE. Includes Circular Footwear Alliance, HAVEP Collect & Recycle, Fristads, and Snickers Workwear. Hazet participates as collection point for recycling.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Essity: Essity is a Swedish global hygiene and health company that owns the Tork brand (a Hazet distribution partner), operating in tissue, professional hygiene, and related categories with significantly broader global reach.
• Henkel: Henkel is a global consumer and industrial products company with leading laundry, home care, and adhesive businesses, with comparable products in professional cleaning and institutional categories at much larger scale.
• Ecolab: Ecolab is a global leader in water, hygiene, and infection prevention solutions, serving the same B2B verticals as Hazet with a much broader portfolio, deeper R&D, and at significantly larger scale.
• Diversey: Diversey is a global provider of cleaning and hygiene solutions for food service, hospitality, and healthcare, competing in similar verticals with substantially broader global presence and institutional product lines.
• Kärcher: Kärcher is a global manufacturer of professional cleaning equipment and a key partner of Hazet through the Kärcher Center Hazet. It sits both upstream (as supplier) and as a broader competitor in the equipment category.

Direct peers

• Dr. Schnell Chemie: Dr. Schnell is a German manufacturer and wholesaler of professional cleaning chemicals and hygiene products, serving similar B2B customers such as cleaning companies, healthcare, and hospitality with comparable product breadth.
• Bunzl: Bunzl is a UK-listed international B2B distribution and outsourcing company specializing in cleaning, hygiene, and safety supplies, with a comparable business model of distributing third-party brands to multiple verticals at much larger scale.
• CWS International: CWS is a German-based facility services and hygiene supplies company offering similar B2B distribution of cleaning products, hygiene solutions, and workwear across European markets, including a comparable Dutch presence.
• Calvatis: Calvatis is a German manufacturer and supplier of cleaning chemicals, disinfectants, and hygiene products, serving similar B2B industries including food processing, healthcare, and industrial cleaning with overlapping product lines.
• Werner & Mertz: Werner & Mertz is a German manufacturer of sustainable cleaning products (Tana Professional, Green Care Professional) with similar emphasis on Cradle to Cradle certification and B2B distribution in professional cleaning; also a Hazet partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/people/Hazet/100063764700356
• LinkedInlinkedin.com/company/hazet
• Instagramfacebook.com/people/Hazet/100063764700356

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hazet