Imago

What Imago does

Imago (legal entity IMAGO SRL) is an Italian privately held limited company founded in 1996 and headquartered in Quattro Castella, Reggio Emilia, with a North American subsidiary (Imago USA) in Palm Harbor, Florida. The company designs, fabricates, transports, assembles, stores, and dismantles custom exhibition stands, showrooms, retail corners, and shop-in-shop installations for enterprise clients in fashion and luxury (Gucci, Dior, Fendi, Hugo Boss, Max Mara, Tommy Hilfiger, Moschino, Jimmy Choo, Carolina Herrera, Missoni), eyewear (Safilo, Marchon, Marcolin, Carrera), industrial (Arvedi, FIVES), food (Ferrero), ceramics (Novoceram), automotive (Dino Paoli), and telecommunications (Cellular Line). Core technology is craft-based exhibition engineering: technical drawings, 3D renderings, custom fabrication, and 4,000 sqm of covered warehousing with custom crating for material storage and logistics between events.

Imago operates a project-based, quote-priced B2B service model in which each engagement (trade show, showroom rollout, retail corner, shop-in-shop) is scoped, designed, and priced individually. Revenue is recognized on completion of one-off commissions rather than recurring subscriptions. Go-to-market is direct enterprise field sales, relationship-led, with personalized on-site assistance during events; marketing is driven by an extensive portfolio showcase on the company website (imagopoint.com) rather than paid digital channels. There are no publicly disclosed pricing tiers, no app or platform product, and no external funding rounds. Ownership appears concentrated in the Geti family, with Stefano Geti leading commercial operations and Antonella Geti managing administration and accounting, supported by a small technical and logistics team.

The firm's strategic posture is that of a mature, founder/family-owned specialty contractor serving tier-1 luxury and enterprise brands across Europe and selectively in North America, with operational stability over 28+ years but no disclosed headcount growth, M&A activity, or institutional capital. Differentiation rests on craftsmanship, brand-relationship depth, and integrated logistics capacity rather than technology or scale.

Name

Imago

Legal name

IMAGO SRL

Website

https://imagopoint.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Imago is an Italian B2B firm, founded in 1996, that designs, builds, and installs custom exhibition stands, showrooms, and retail corners for enterprise clients across fashion, luxury, eyewear, industrial, and consumer-goods sectors.

Ownership category

akta.pro rank

Product category

Trade Show Exhibition and Custom Display Services

NAICS

Showcase, Partition, Shelving, and Locker Manufacturing (337215), Indoor and Outdoor Display Advertising (541850)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

akta.pro secondary industry

Exhibition, Retail & Experiential Design (BPAHAKAL)

Keywords

• Exhibition stand design
• Trade show construction
• Custom retail displays
• Showroom interior design
• Event installation services

Headquarters

HQ city

Quattro Castella

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Exhibition Stand Design and Construction: Custom design, construction, assembly, and dismantling of exhibition stands and structures for trade shows and events. Projects are commissioned and priced individually based on complexity, materials, and scope.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Imago designs, builds, transports, assembles, dismantles, stores, and rents custom exhibition stands, showrooms, retail corners, and shop-in-shop installations for enterprise brand clients at international trade shows and in permanent retail environments. The company offers an integrated turnkey stack spanning technical design and 3D rendering, interior space design, on-site assembly, 4,000 sqm covered warehousing in custom crates, and rental of furniture, structural, lighting, and flooring components. It serves fashion, luxury, eyewear, industrial, food, ceramics, automotive, and telecommunications clients across Europe and North America.

Product overview

Imago is a unified exhibition stand and customized display solutions provider offering five interconnected core services: Design (Progettazione) for personalized space design and 3D presentations, Interior Design (Arredamento) for customized environments, Construction (Allestimento) for event setup by qualified staff, Warehousing (Stoccaggio) with 4000 sqm covered storage capacity, and Rental (Noleggio) of furniture and structural components. The company also delivers Esposizione (Exhibition) solutions including brand corners, showrooms, and temporary displays across luxury retail and trade fair sectors. Operating since 1996 from Quattro Castella, Reggio Emilia with an international presence including Imago USA in Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• Progettazione (Design Services) Personalized technical design of exhibition spaces, including re-elaboration, integration, and interpretation of existing projects, executed as technical drawings, renderings, and 3D presentations for enterprise brand clients.
• Arredamento (Interior Design) Personalized space studies to create high-impact environments and exhibitions with optimized functionality and space utilization characteristics for brand clients in fashion, luxury, and industrial sectors.
• Allestimento (Construction and Assembly Services) Highly qualified executive staff providing preparation, movement, assembly, disassembly, and all operations necessary for successful trade show and event execution for enterprise brand clients.
• Stoccaggio (Warehousing) 4,000 sqm covered warehouse surface providing complete storage of exhibition materials between events, with custom-made crates for optimal protection, quality control, and truck loading for enterprise clients.
• Noleggio (Rental) Rental of a wide selection of furniture, structural components, lighting materials, and flooring to enable personalized and up-to-date exhibition looks for enterprise clients.
• Esposizione (Exhibition and Corner Displays) Customized corner displays, shop-in-shop installations, and permanent exhibition spaces for luxury brands and retailers, including showrooms in Milan and retail corners across Italy for brands such as Pierre Cardin, Polaroid, Etro, Jimmy Choo, and Chiara Ferragni.

Named customers25 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• GES (Global Experience Specialists): Global provider of exhibition and event services including custom stand design, fabrication and on-site services for trade shows and events. Operates a similar end-to-end value chain and targets many of the same enterprise verticals as Imago.
• Pico Group: Asia-headquartered global experiential marketing and exhibition services firm delivering brand activations, custom stands and event environments worldwide. Comparable bespoke design/build service stack and enterprise client base across multiple continents.
• Studio Piega: Italian exhibition and event design studio producing custom stands and brand environments. Direct Italian-market peer with comparable bespoke design/build service model targeting fashion, luxury and industrial clients.
• Pomilio Blumm: Italian exhibition design and experiential agency producing custom stands and brand environments for international clients. Direct geographic and category overlap with Imago's Italian luxury and industrial book.
• Hamilton Exhibits: US-based custom exhibit and event design/production company serving enterprise clients across trade shows and brand activations. Direct comparability in terms of bespoke stand design, in-house fabrication and full-service event execution.
• Czarnowski: US-based, family-owned experiential and exhibition stand design/build firm serving global brands across trade shows, events and brand environments. Closely comparable operating model — bespoke design, fabrication, warehousing and on-site installation for enterprise clients.
• Mascagni Group: Italian exhibition stand design, production and on-site services firm serving enterprise clients across trade shows and events. Closely comparable service stack — design, fabrication, logistics, installation — and overlapping Italian/European client base.
• Sabre Event Design: UK-based custom exhibition stand design and build company serving enterprise clients across Europe. Comparable bespoke project model, design/installation service stack and trade-show execution.

Broad incumbents

• GL Events: Major French-listed live events services group spanning venue management, exhibition organization and stand construction. Larger and broader than Imago but competes in the same bespoke exhibition stand design/build market and serves many of the same global brands.
• MCH Group: Swiss-listed live marketing and events group operating major exhibition venues (e.g., Messe Basel, Messe Zürich) and providing exhibition services. Larger and venue-operator in nature, but competes for exhibition-related design and build spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/imago-project-lab

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imago