ITmax
ITmax Ltd is a UK-based B2B e-commerce reseller of boxed software, OEM licenses, and commercial/educational/charity licensing for publishers such as Microsoft, Adobe, Symantec, Sage, Red Hat, and Quark, serving commercial, education, charity, government, and NHS buyers domestically.
- Company typePrivate
- Founded2005
- HeadquartersAbbots Langley, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What ITmax does
ITmax Ltd is a UK-based private limited company (Companies House No. 5257523) operating as a B2B computer software and hardware distributor and reseller. Founded in 2005 and headquartered in the Abbots Langley/Watford area of Hertfordshire, the company sells boxed software, OEM licenses, and commercial/educational/charity licensing arrangements from major publishers including Microsoft, Adobe, Symantec, Sage, Red Hat, Quark, Veritas, Autodesk, Corel, McAfee, and Intuit. The website storefront at itmax.co.uk serves as the primary sales channel, supplemented by a sales line and email, and is also listed on price-comparison and directory sites such as Kelkoo and FreeIndex.
The company is not a technology developer; it is an intermediary reselling third-party publisher software at margins between wholesale and retail. Its core technology is a product catalog and shopping-cart e-commerce platform (cart.php, category.php, mcategory.php) that organizes offerings by software category (Accounting, Antivirus, Backup, CAD, CRM, Databases, Graphics, Office Suites, Operating Systems, Servers, etc.) and by manufacturer. There are no proprietary products, APIs, SDKs, or integrations disclosed. Pricing is structured as one-time/perpetual licenses for most products, with subscription pricing only on the Red Hat Enterprise Linux line.
ITmax generates revenue by reselling software licenses (one-time/perpetual model) to UK-based commercial businesses, educational institutions, charities, government agencies, and NHS organizations. The go-to-market is sales-led but conducted almost entirely through its own e-commerce storefront with phone and email support. The company has 1-10 employees, no disclosed funding rounds, no acquisitions, no parent company, no management team disclosure, and no recent strategic initiatives documented beyond the standing publisher reseller relationships established at or shortly after founding.
ITmax firmographics
Firmographics- Name
- ITmax
- Legal name
- ITmax Ltd
- Website
- https://itmax.co.uk
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ITmax Ltd is a UK-based B2B e-commerce reseller of boxed software, OEM licenses, and commercial/educational/charity licensing for publishers such as Microsoft, Adobe, Symantec, Sage, Red Hat, and Quark, serving commercial, education, charity, government, and NHS buyers domestically.
- Ownership category
- akta.pro rank
ITmax industry classification
Industry- Product category
- IT Software and Hardware Distribution
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)
- akta.pro secondary industry
- IT Procurement & Sourcing Services (Hardware/Software) (BPAEAOAG)
Keywords
Where ITmax is headquartered
LocationHeadquarters
- HQ city
- Abbots Langley
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
ITmax business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Supply Chain
Revenue model
- Software Distribution: ITmax generates revenue by reselling software products from major publishers including Microsoft, Adobe, Symantec, Sage, Red Hat, Quark, and others. Revenue is derived from the margin between wholesale purchase prices and retail selling prices to end customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual Software Products - Retail Box |
| One time/ perpetual license | Pay-as-you-go | Sage CRM and ERP Products |
| Subscription | Annual | Red Hat Enterprise Linux |
| One time/ perpetual license | Pay-as-you-go | Symantec Norton Security Products |
| One time/ perpetual license | Pay-as-you-go | Volume Licensing - Educational/Charity |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
ITmax product offering
Product offeringCore offering
ITmax is a UK-based B2B software and hardware distributor and reseller. The company sells commercial retail boxed software, OEM software, educational retail boxed software, and commercial/educational/charity volume licensing from major publishers including Microsoft, Adobe, Symantec, Sage, Red Hat, Quark, Veritas, Autodesk, Corel, Intuit, and McAfee. It also distributes computer hardware. Customers include UK commercial businesses, educational institutions, charities, government agencies, and NHS organizations, with sales conducted primarily through the itmax.co.uk e-commerce site backed by a phone sales line and email support.
Product overview
ITmax is a computer software distributor and reseller serving Commercial, Educational, Charities, Government and NHS sectors. The company offers a broad portfolio of software products through three main service lines: Software Distribution (Retail Boxes, OEM, Educational editions), Hardware Distribution, and Software Licensing (Commercial, Educational, and Charity licensing programs). Their product catalog spans major software categories including Accounting, Antivirus, Backup, CAD, Communications, CRM, Databases, Graphics, Internet & Security, Office Packages, Operating Systems, Programming, Project Management, Publishing, Report Writing, Servers, Utilities, Video Editing, and Web Design. The company distributes products from leading manufacturers including Microsoft, Adobe, Autodesk, Symantec/Norton, Sage, Quark, Red Hat, Corel, Intuit, Lotus, Macromedia, McAfee, Panda, Veritas, and Borland.
Differentiator
Problem solved
Functional benefit
Products and services
- Software Distribution (Boxed, OEM, and Educational) Distribution and resale of commercial retail boxed software, OEM software, and educational retail boxed editions of products from major publishers, covering categories including accounting, antivirus, backup, CAD, CRM, databases, graphics, office suites, operating systems, programming, servers, and web design. Targeted at UK commercial businesses, educational institutions, charities, government agencies, and NHS organizations.
- Software Licensing Services (Commercial, Educational, Charity)
- Computer Hardware Distribution Distribution of computer hardware products alongside ITmax's software catalog, sold through the itmax.co.uk e-commerce storefront to UK commercial, educational, charity, government, and NHS customers.
Companies that use ITmax
Customer profileSegments5 records
Ideal customer profiles5 records
ITmax technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ITmax partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- MicrosoftcoreITmax is an authorized reseller of Microsoft products including Windows operating systems, Office suites, Windows Server, SQL Server, and Small Business Server products. Products sold include OEM, retail boxed, and various licensing configurations.
- AdobecoreITmax distributes Adobe software including Creative Suite CS3/CS5, Acrobat, Dreamweaver, Flash, Illustrator, InDesign, and Photoshop products in various retail boxed configurations.
- SymanteccoreMajor product line including Norton Antivirus, Norton Internet Security, Norton SystemWorks, Norton Ghost, Backup Exec, pcAnywhere, and related security and utility software.
- SagecoreFull range of Sage accounting, CRM, payroll, and ERP products including Sage ACT!, SalesLogix, Sage Line 50, Sage Payroll, Personnel, Financial Controller, and manufacturing solutions.
- Red HatcoreDistributes Red Hat Enterprise Linux products including AS, ES, and WS variants with various subscription levels.
- QuarkcoreReseller of QuarkXPress, QuarkXPress Passport, and QuarkCopyDesk desktop publishing software for Mac and Windows platforms.
- VeritascoreDistributes Veritas Backup Exec, Replication Exec, and Storage Exec backup and storage management solutions.
- McAfeeminorReseller of McAfee security software products.
- AutodeskminorReseller of Autodesk CAD and design software products.
- CorelminorReseller of Corel software products.
- IntuitminorReseller of Intuit software products including QuickBooks.
Scale indicators1 record
Recent moves6 records
Expansion highlights1 record
ITmax competitors and assessment
Company assessmentRegional players
- ALSO Group: European IT distribution and licensing services company with deep vendor authorizations; comparable distribution economics but serves pan-European channel rather than UK-only like ITmax.
Direct peers
- Bytes Software Services: UK- and Ireland-focused enterprise software licensing specialist authorized for Microsoft, Adobe, Symantec, and other major publishers — same target buyer profile and licensing-led model.
- Westcoast: UK IT distributor authorized for major publishers including Microsoft and Adobe, distributing software and hardware to resellers and direct customers — directly comparable B2B distribution model.
- Softcat: UK-headquartered B2B IT reseller and software licensing specialist serving commercial, education, and public-sector customers with a similar vendor-authorized licensing distribution model.
- SoftwareOne: Global software and cloud licensing specialist operating a comparable model of authorized distribution across Microsoft, Adobe, Red Hat, and other major publishers to enterprise and SMB buyers.
Broad incumbents
- Computacenter: Large UK and European IT infrastructure provider and software reseller serving enterprise and public-sector buyers with much broader portfolio depth and managed services than ITmax.
- CDW UK: UK arm of CDW, a major multi-brand IT and software reseller serving enterprise, education, and public-sector buyers with similar Microsoft/Adobe/Symantec distribution relationships.
- Insight Enterprises: Global IT solutions and software licensing distributor with a UK presence, offering hardware, software, and services to enterprise and public-sector customers comparable to ITmax's core motion.
- SCC (Specialist Computer Centres): Large UK-based IT solutions and software licensing provider serving enterprise, public sector, and education — overlapping customer segments and product authorizations with ITmax.
Others
- Quest Software (now part of BeyondTrust / independent licensing arm): Listed in ITmax's catalogue as a supported vendor; included to represent the broader vendor/partner ecosystem in which ITmax operates rather than as a direct reseller competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
ITmax financial estimates
Financial estimateRevenue estimate
Valuation estimate
ITmax leadership team
Management profileNumber of profiles
ITmax funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ITmax M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ITmax
What does ITmax do?
ITmax is a UK-based B2B software and hardware distributor and reseller. The company sells commercial retail boxed software, OEM software, educational retail boxed software, and commercial/educational/charity volume licensing from major publishers including Microsoft, Adobe, Symantec, Sage, Red Hat, Quark, Veritas, Autodesk, Corel, Intuit, and McAfee. It also distributes computer hardware. Customers include UK commercial businesses, educational institutions, charities, government agencies, and NHS organizations, with sales conducted primarily through the itmax.co.uk e-commerce site backed by a phone sales line and email support.
Is ITmax a public or private company?
ITmax is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ITmax founded?
ITmax was founded in 2005. It employs 1 to 10 people.
Where is ITmax based?
ITmax is headquartered in Abbots Langley, United Kingdom, in the Europe region.
How does ITmax make money?
One revenue line is on record: software Distribution.
Who are ITmax's main competitors?
ALSO Group is listed as a regional player. Direct peers are Bytes Software Services, Westcoast, Softcat and SoftwareOne. Broad incumbents are Computacenter, CDW UK, Insight Enterprises and SCC (Specialist Computer Centres). Quest Software (now part of BeyondTrust / independent licensing arm) is listed as an others.
Does ITmax have an API?
No public API is recorded for ITmax.
What industry is ITmax in?
ITmax's product category is IT Software and Hardware Distribution. Its primary akta.pro industry code is CRAFAHAF, Office Supplies, IT & Workplace Procurement Marketplaces, with a secondary code of BPAEAOAG, IT Procurement & Sourcing Services (Hardware/Software). Its NAICS code is 423430 and its SIC code is 5045.