Rick Williams Consulting

What Rick Williams Consulting does

Rick Williams Consulting (RWC) is a privately held, boutique parking and transportation demand management consulting firm headquartered in Portland, Oregon. Founded in 1995 by Rick Williams and incorporated as an independent entity in 2015, the firm advises municipalities, counties, private developers, and institutional clients on the planning, design, management, and operation of parking systems. Selected public-sector clients include the Portland Bureau of Transportation, King County WA, Bellevue WA, Oregon City, and Spokane, while private and institutional engagements span Melvin Mark Companies, Orenco Station, Providence Health & Services, Gonzaga University, and Commute Seattle. The firm operates across the Pacific Northwest and has completed projects in additional states and Canada.

The firm's underlying capability rests on proprietary parking survey, occupancy, and utilization measurement methodologies, data-driven demand-forecasting frameworks tuned to land use, transit, and building characteristics, and pragmatic TDM approaches. These are deployed as advisory services rather than as a unified software platform; service lines include operational efficiencies, on/off-street integration, parking rightsizing, occupancy analysis, regulatory and code analysis, new development pro forma, revenue/expense assessment, parking technology advisory, and committee/community facilitation. Deliverables are produced as project-based consulting outputs (parking plans, policy and code reviews, guidance documents, and facilitated workshops).

RWC generates revenue through project-based professional services fees quoted on a per-engagement basis. The go-to-market is sales-led, relying on direct outreach, referrals from existing clients and professional networks, and thought leadership through its website and Linktree presence. The firm functions as a principals-on-engagement boutique, with roughly six identified team members supplemented by a strategic contractor relationship with RBT Consultants that provides traffic engineering capacity.

Name

Rick Williams Consulting

Legal name

Rick Williams Consulting

Website

https://rickwilliamsconsulting.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Rick Williams Consulting is a Portland-based boutique parking and transportation demand management consultancy advising municipalities, developers, and institutions across the Pacific Northwest on parking system design, rightsizing, TDM, and policy through project-based professional services.

Ownership category

akta.pro rank

Product category

Parking Consulting Services

NAICS

Other Management Consulting Services (541618), Administrative Management and General Management Consulting Services (541611), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741), Services-Automotive Repair, Services & Parking (7500), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Parking Management & Enforcement (Citations, Permits, Compliance) (BPABAKAB)

akta.pro secondary industries

Public Sector & Policy Consulting (BPAHACAN), Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support) (BPAJANAC)

Keywords

• Parking consulting services
• Transportation demand management
• Parking demand forecasting
• Parking plan development
• Parking code analysis

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Parking Consulting Services: Professional consulting engagements providing parking system design, planning, management, and operational analysis. Revenue derived from project-based consulting fees for municipalities, private businesses, and institutional clients across the Pacific Northwest.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Rick Williams Consulting is a professional parking and transportation demand management consulting firm that delivers project-based engagements to municipalities, real estate developers, universities, healthcare systems, and businesses. Its services span parking surveys, occupancy and utilization analysis, demand forecasting, parking plan development, code and regulatory analysis, on/off-street integration, bicycle parking planning, revenue/expense assessment, technology advisory, and community/committee facilitation across the Pacific Northwest.

Product overview

Rick Williams Consulting is a professional parking consultation firm offering advisory services across the Pacific Northwest. Rather than a unified software platform, the firm provides a portfolio of consulting services including parking management, operational efficiency analysis, transportation demand management, parking technology advisory, regulatory development, and community facilitation. The firm also delivers project-based services such as parking surveys, occupancy studies, parking plan development, and policy/code analysis. These services are tailored for public and private clients ranging from individual businesses to municipalities and state agencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Parking Survey and Operational Analysis Comprehensive inventory and operational assessment of parking supply for individual users or large downtowns, providing the foundational data used in subsequent occupancy, utilization, and planning work.
• Parking Plan Development End-to-end parking plan creation for downtowns and districts, including near-, mid-, and long-term strategies triggered by demand and supported by clear guiding principles.
• Parking Rightsizing / Demand Forecasting Analytical service that right-sizes parking supply for districts, mixed-use developments, and code/policy reviews, integrating zoning code review, market-based mechanisms, and TDM.
• Parking Occupancy and Utilization Analysis Studies of how parking supply is actually used, supporting informed decision-making on pricing, management, and capacity adjustments.
• Parking Management Strategic advisory on managing individual parking assets and complex parking systems, including on-street, surface lots, garages, and bicycle amenities.
• Operational Efficiencies Operational consulting that identifies efficiency gains and reduces waste in the day-to-day running of parking assets.
• Integration of On/Off-Street Parking Advisory and planning services that coordinate on-street and off-street parking into unified, well-managed systems.
• Transportation Demand Management (TDM) Design and implementation of TDM strategies, including commute reduction programs, pricing mechanisms, and employee commute options for businesses and institutions.
• Regulatory Development and Code Analysis Analysis of land use codes for parking supply consistency and development of new parking regulations to support policy and economic development goals.
• Navigation of Parking Regulations Advisory support helping clients interpret and comply with complex parking regulations and code requirements.
• New Development Pro Forma Financial analysis supporting predevelopment sizing of parking supply for mixed-use and multi-structure developments to align cost with demand.
• Revenue and Expense Assessment Financial assessment of parking system revenue and expense performance to support sustainable operations and informed pricing decisions.
• Parking Technology Advisory Vendor-neutral advisory helping clients select parking technologies appropriate to their context, from signage to real-time availability and pay-by-cell systems.
• Bicycle Parking and Amenities Planning Planning and design services for bicycle parking infrastructure integrated within broader parking and mobility plans.
• Committee and Community Facilitation Workshop and facilitation services that build community understanding of parking dynamics and produce hands-on frameworks for managing parking in cities.
• Workshop and Committee Facilitation Structured facilitation of community processes that build understanding of how parking works and produce actionable management frameworks for municipalities.
• Guidance Documents Layperson-friendly handbooks and guidance materials that describe the elements of implementing a successful parking plan for emerging downtowns.

Quantifiable outcome

• Optimized parking stall totals for mixed-use developments through peak demand analysis
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• RBT Consultants (William Reynolds)coreStrategic or Co-development Partner · 1 January 2018William Reynolds, a traffic engineer and transportation planner, founded RBT Consultants in 2018. Through an ongoing partnership with RBT, William is available as a resource on all RWC projects. This provides additional traffic engineering and transportation demand management expertise to complement RWC's parking consulting services.
• Go LloydminorStrategic or Co-development PartnerOwen Ronchelli serves as Executive Director and Mike Vasbinder serves as administrative coordinator for Go Lloyd, an organization devoted to economic prosperity of Portland's Lloyd neighborhood through transportation solutions and partnerships. This connection provides TDM expertise and community engagement capabilities.
• Melvin Mark Development CompanyminorStrategic or Co-development PartnerHistorical partnership through which Rick Williams managed oversight of six commercial high-rise garages in Downtown Portland and assisted in construction of several parking garages and surface facilities. The partnership ended circa 2005.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Stantec: Global design and consulting firm with transportation planning and parking practices serving municipalities and developers. Comparable as a large incumbent that competes for similar public-sector parking mandates.
• Fehr & Peers: Transportation planning and engineering firm with TDM, parking, and multimodal expertise. Overlaps with RWC's TDM and rightsizing work for municipalities and developers.
• Kimley-Horn: Large national transportation and engineering consultancy with a meaningful parking and TDM practice. Comparable as a broader incumbent competing for the same municipal parking and developer assignments.
• WGI: Multidisciplinary planning, engineering, and consulting firm including parking planning and transportation services. Comparable as a broader incumbent with parking-specific capabilities.
• WSP: Global professional services firm with transportation, urban planning, and parking consulting offerings. Comparable as a broader incumbent capable of bidding on large municipal parking and TDM studies.

Direct peers

• Walker Consultants: The largest dedicated parking consulting, design, and structural engineering firm in North America. Directly comparable as a parking-specialist consultancy serving municipalities, developers, and institutions with planning, operations, and management services similar to RWC.
• Rich & Associates: Parking and mobility consulting practice providing parking demand studies, master plans, and operations advisory. Directly comparable as a boutique parking consulting peer serving municipalities and developers.
• Timothy Haahs & Associates: Parking and mobility consulting firm offering feasibility studies, management plans, and TDM. Directly comparable to RWC's mix of parking planning, revenue/expense analysis, and operational advisory.
• DESMAN: Specialist parking design, restoration, and consulting firm. Directly comparable to RWC for municipal and developer clients needing parking planning, demand studies, and management advisory.
• Nelson\Nygaard: Transportation planning and TDM consultancy with deep parking and curbside management work. Strong comparable given RWC's TDM emphasis and municipal client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rick-williams-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rick Williams Consulting