Ansteys Healthcare Solution

Name

Ansteys Healthcare Solution

Legal name

Country Care Group

Website

https://ansteys.com.au

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Country Care Group, parent of Ansteys, distributes and rents assistive technology and home care equipment across Australia through nationwide showrooms under eight regional brands, serving individuals, caregivers, and occupational therapists via NDIS, DVA, and other funded channels.

Ownership category

akta.pro rank

Product category

Assistive Technology and Home Healthcare Equipment

NAICS

Home Health Equipment Rental (532283), Services for the Elderly and Persons with Disabilities (624120)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Assistive Technology, Adaptive Equipment & Home Exercise Program Training In-Home (HSABADAN)

akta.pro secondary industries

Wheelchair, Seating, Mobility & Transfer Training In-Home (HSABADAO), Patient Lifts, Transfer & Safe Handling Equipment (Hoists, Slings, Transfer Boards) (HLAHAMAE), Incontinence & Urological Supplies (Catheters, Briefs, Ostomy Supplies) (HSABAKAH), Benefits, Insurance & Entitlement Navigation (Medicare/Medicaid/VA/LTC) (HSABAIAG)

Keywords

• Assistive technology equipment
• Mobility equipment retail
• Home healthcare products
• Daily living aids
• Patient handling equipment

Headquarters

HQ city

Broadmeadows

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct sales of assistive technology equipment including wheelchairs, beds, chairs, mobility scooters, lifting equipment, and daily living aids. Sales through retail showrooms and online store.
2. Equipment Hire/Rentals: Flexible rental program for assistive equipment including bathroom, bedroom, chairs, pressure care, wheelchairs, lifting and patient handling, and mobility aids.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Ansteys Healthcare Solution distributes and retails assistive technology and home care equipment in Australia as part of Country Care Group's multi-brand portfolio. Core offerings span wheelchairs, mobility scooters, electric beds, lift chairs, shower commodes, lifting and patient handling equipment, pressure care products, daily living aids, CPAP, and continence care, sold through nationwide showrooms and an online store with both purchase and hire/rental options. The company also provides funding navigation support for NDIS, DVA, MASS, TAC, SWEP, Feros Care, and WorkSafe schemes, and operates an OT Hub program for occupational therapist referrals.

Product overview

Ansteys Healthcare Solution was acquired by Country Care Group and now operates as part of a multi-brand healthcare equipment distribution network. The unified product portfolio encompasses assistive technology and home care equipment across multiple categories: bathroom safety products (shower commodes, shower seating, toilet aids), bedroom equipment (electric beds, mattresses, bedding), seating solutions (lift chairs, adjustable chairs), mobility devices (wheelchairs, scooters, walking aids), patient handling (lifters, slings, transfer equipment), pressure care management, daily living aids, CPAP therapy, and continence care. The portfolio includes branded products such as the Ultra Ryder Carbon Fibre Power Wheelchair, Karma Ergo Lite Deluxe Transit, Bass Magnesium Walker, and Merits Country Care Discoverer Scooter, distributed through subsidiary brands including Ansteys, KCare, Vital Living, Fisher Lane Mobility, Open Mobility, Home Care Equipment, Lakeside Mobility, and Health Saver.

Differentiator

Problem solved

Functional benefit

Products and services

• Wheelchairs

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• NDIS (National Disability Insurance Scheme)coreOthersNDIS registered provider (NDIS 4050002686) offering assistive technology equipment and support to NDIS participants. Company provides funding guidance and works with participants to access appropriate equipment through NDIS plans.
• Department of Veteran Affairs (DVA)coreOthersRAP/MFS funding provider for veterans. Company supports DVA clients in accessing rehabilitation appliances and medical equipment through DVA funding arrangements.
• MASS (Medical Aids Subsidy Scheme)minorOthersQueensland government scheme providing subsidies for medical aids and equipment. Company supports Queensland residents in accessing MASS funding for assistive technology.
• TAC (Transport Accident Commission)minorOthersVictoria's traffic accident injury insurer. Company provides equipment and support for TAC clients requiring assistive technology following transport accidents.
• SWEP (State-Wide Equipment Program)minorOthersEquipment provision program for Victorian residents with long-term disability or health needs. Company supports SWEP clients in accessing subsidized equipment.
• Feros CareminorOthersHome care and disability support provider. Company provides assistive technology equipment to Feros Care clients under their care arrangements.
• WorkSafe VictoriaminorOthersWorkers' compensation insurer for Victoria. Company provides equipment support for WorkSafe clients requiring assistive technology following workplace injuries.
• K Care Healthcare SolutionscoreStrategic or Co-development PartnerSubsidiary brand under Country Care Group specializing in mobility and healthcare equipment. KCare brand products include the KCare Ultra Ryder power wheelchair and KCare Bass Magnesium walker.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Aidacare: Major Australian assistive equipment retailer and distributor with national reach across mobility, daily living, and clinical equipment. Directly comparable product portfolio, NDIS/DVA funding navigation, and multi-channel retail model.
• BrightSky Australia: Specialist Australian retailer of continence, wound care, and home healthcare products with NDIS registration. Comparable in funding navigation expertise and direct-to-consumer medical equipment focus.
• Novis Healthcare: Australian distributor and retailer of assistive technology, pressure care, and patient handling equipment serving hospitals, aged care, and home care. Comparable in product breadth and institutional/professional customer mix.
• Independent Living Specialists (ILS): Australian NDIS-registered retailer of mobility scooters, wheelchairs, lift chairs, and daily living aids with showrooms and online store. Highly comparable in target customer, funding scheme relationships, and hybrid purchase/hire model.
• Allegro Healthcare: Australian distributor of rehabilitation, mobility, and aged care equipment serving therapists, hospitals, and individuals. Comparable in product mix, professional referral channel, and AT distribution model.
• Patient Handling: Australian specialist retailer of patient lifting, transfer, and mobility equipment for home and facility use. Directly comparable in patient handling product category and clinical/professional customer base.

Broad incumbents

• Drive DeVilbiss Healthcare: Global manufacturer and distributor of durable medical equipment including mobility, respiratory, and daily living products. Comparable product categories and serves as both competitor and supplier to Australian distributors.
• Permobil: Global manufacturer of powered wheelchairs, seating, and assistive technology with Australian operations. Comparable in high-end power wheelchair and complex rehab categories that Country Care Group serves via KCare brand.
• Invacare Corporation: Global manufacturer and distributor of wheelchairs, mobility, and homecare equipment. Overlaps significantly with Country Care Group's product portfolio but operates at much broader global scale and is also a potential upstream supplier.
• Sunrise Medical: Global manufacturer of manual and power wheelchairs, mobility scooters, and seating systems with Australian distribution. Directly comparable in wheelchair and mobility product categories that anchor Country Care Group's portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AnsteysHealthcare
• LinkedInlinkedin.com/company/ansteys-healthcare

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ansteys Healthcare Solution