Novis Healthcare

What Novis Healthcare does

Novis Healthcare is an Australian specialty healthcare equipment distributor and provider, established in 2002 and headquartered in Lane Cove West, NSW, that supplies assistive technology products to the aged care, hospital, disability, and home care markets. The company operates a multi-brand platform that combines proprietary in-house brands — ProCair (alternating pressure mattresses), BetterLiving (non-slip mats and daily living aids), CairMax (pressure care), ProSling (lifting slings), AreaCare, and Cura1 (fall prevention) — with exclusive Australian distribution rights for six European manufacturers: Molift (Norwegian patient lifters and ceiling hoists), Meyra and Netti (German and Scandinavian wheelchairs), Maxxcare (Dutch heel protectors and pressure care), TA Service (Nordic mobility), and Etac (Swedish bathroom and daily living aids). The product portfolio spans pressure care mattresses, patient lifters and ceiling hoists, shower commodes and bathroom aids, complex and pediatric wheelchairs, mobility equipment, and facility fitout furniture, with at least one registered patent on K Care's removable seat technology and multiple ARTG and AS/NZS compliance certifications.

Name

Novis Healthcare

Legal name

Novis Healthcare Pty Ltd

Website

https://novis.com.au

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

Novis Healthcare is an Australian distributor of assistive technology equipment, supplying proprietary brands and exclusive European brands to aged care, hospital, disability, and home care customers across Australia via showrooms, dealer partners, and e-commerce.

Ownership category

akta.pro rank

Product category

Assistive Technology Equipment Distribution

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Home Health Equipment Rental (532283)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Durable Medical Equipment (DME) & Home Health Distribution (CRAOAHAF)

akta.pro secondary industry

Medical Supplies & Consumables Wholesale (Non-Device) (CRAOAHAE)

Keywords

• Assistive technology equipment
• Medical equipment distribution
• Aged care equipment
• Pressure care mattresses
• Patient lifting equipment

Headquarters

HQ city

Lane Cove

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: One-time sale of medical assistive technology equipment including beds, mattresses, patient lifters, wheelchairs, shower commodes, bathroom aids, and daily living products to aged care facilities, hospitals, and individual consumers
2. Equipment Hire/Rental: Short-term and long-term equipment rental services for mobility aids, patient handling equipment, beds, mattresses, wheelchairs, and bathroom aids. Includes community hire catalogue and NDIS-funded rental options
3. NDIS, DVA & My Aged Care Funding: Registered provider under NDIS (405 001 9411), DVA, and My Aged Care schemes, facilitating government-funded assistive technology purchases and rentals for eligible participants
4. Service & Repairs: Ongoing maintenance, repairs, and installation services for equipment sold

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Novis Healthcare distributes, sells, and rents assistive technology and healthcare equipment in Australia, primarily serving aged care facilities, hospitals, home care providers, and NDIS participants. The company combines proprietary brands such as ProCair, BetterLiving, CairMax, and K Care with exclusive Australian distribution of leading European brands including Molift, Meyra, Netti, Maxxcare, TA, and Etac. It also provides equipment hire, NDIS/DVA/My Aged Care funding navigation, and after-sales service and repairs.

Product overview

Novis Healthcare is an Australian healthcare equipment provider specializing in assistive technology products for aged care, home care, hospitals, and disability services. The product portfolio is organized as a multi-brand platform comprising proprietary brands (ProCair, BetterLiving, CairMax) and exclusive Australian distribution partnerships with leading European manufacturers (Molift, Meyra, Netti, Maxxcare, TA, Etac). Core product categories include pressure care mattresses (ProCair Prime, Maxxcare Heel Pro), patient lifting equipment (Molift Smart 150), shower commodes and bathroom aids (Etac Clean, Etac Swift Mobil, K Care), and mobility equipment. The company offers equipment for sale, hire, and rental across Australia with dedicated teams in Sydney, Melbourne, Brisbane, and Perth.

Differentiator

Problem solved

Functional benefit

Brands

• AreaCare®: Product brand for assistive technology and daily living aids.
• BetterLiving®
• CairMax®
• ProCair®
• ProSling®
• Cura1

Products and services

• ProCair Pressure Care Mattresses Alternating pressure mattress replacement systems including the ProCair Prime Advanced Mattress Replacement System, designed for the prevention and treatment of pressure injuries in aged care, hospital, and home care settings.

Named customers3 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core.

• MoliftcoreChannel Partner/ Reseller/ DistributorNovis Healthcare is the exclusive Australian representative for Molift patient lifters and ceiling hoists, distributing Norwegian-made mobility and transfer equipment across their retail partner network.
• MeyracoreChannel Partner/ Reseller/ DistributorExclusive Australian distribution partnership for Meyra wheelchairs and mobility equipment, German-made products distributed through Novis Healthcare network.
• NetticoreChannel Partner/ Reseller/ DistributorExclusive Australian representative for Netti wheelchairs, providing Scandinavian-designed comfort wheelchairs to the Australian market.
• MaxxcarecoreChannel Partner/ Reseller/ DistributorExclusive Australian partnership for Maxxcare heel protectors and pressure care products, Dutch-designed medical devices distributed through Novis Healthcare.
• TA ServicecoreChannel Partner/ Reseller/ DistributorExclusive Australian representative for TA Service mobility equipment, distributing Nordic-designed products through Australian retail partners.
• EtaccoreChannel Partner/ Reseller/ DistributorExclusive Australian distributor for Etac bathroom aids, shower commodes, and daily living products, Swedish-designed equipment with full accessory ecosystem.
• NDIScoreOthersRegistered NDIS provider (Provider ID: 405 001 9411) for assistive technology, enabling NDIS participants to access Novis Healthcare products through plan-managed or self-managed funding.
• DVA (Department of Veterans' Affairs)coreOthersApproved provider for DVA-funded healthcare equipment for Australian veterans, supplying mobility and daily living aids under the DVA contract.
• My Aged CarecoreOthersRegistered provider for My Aged Care and Support at Home Programme, offering assistive technology to eligible older Australians through government-subsidized funding.
• Government Health Contracts (C819, CF820, MASS, Healthshare Victoria, Tasmanian Health)coreOthersMultiple state and federal government health contracts for clinical furniture, beds, and medical equipment supply to public healthcare facilities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aidacare: Aidacare is one of Australia's largest distributors of assistive technology, mobility, and aged care equipment with national reach. It is the closest direct competitor to Novis, overlapping in pressure care, patient lifting, shower commodes, and NDIS-funded DME supply.
• Independent Living Specialists (ILS): ILS is an Australian retailer and NDIS-registered provider of mobility equipment, daily living aids, and complex rehab wheelchairs. It competes with Novis head-on in D2C sales, showroom-based equipment trials, and NDIS-funded assistive technology.

Broad incumbents

• Sunrise Medical: Sunrise Medical is a global manufacturer of manual wheelchairs, power chairs, and mobility equipment. It overlaps with Novis's complex wheelchair category (Meyra/Netti) and represents the kind of global incumbent whose brand strategy decisions directly affect Novis's exclusive distribution model.
• Arjo: Arjo is a global medical device company specializing in patient handling, hygiene, and pressure injury prevention solutions. It competes with Novis's Molift/Maxxcare/ProCair portfolio across hospitals and aged care, particularly in patient lifters and pressure care mattresses.
• Invacare: Invacare is a global manufacturer and distributor of home and long-term care medical equipment including wheelchairs, beds, and patient lifters. It competes across most of Novis's core categories and represents a benchmark global DME player.
• Permobil: Permobil is a global leader in complex rehab power wheelchairs and seating solutions. It overlaps with Novis's complex wheelchair segment and competes for the same high-acuity NDIS, hospital, and aged care customers.
• Hillrom (Baxter): Hillrom, now part of Baxter, is a major global supplier of hospital beds, surfaces, and patient handling equipment. It competes with Novis for hospital contracts (C819/CF820 equivalents) and in the pressure care mattress category.

Emerging players

• Etac AB: Etac is the Swedish manufacturer of mobile shower commodes, bathroom aids, and daily living products for which Novis is the exclusive Australian distributor. It is highly relevant both as a brand principal and as a category competitor if the exclusive arrangement were to end.
• Handicare Group: Handicare is a European manufacturer of patient lifters, stairlifts, and transfer aids. It competes with Molift and other Novis-distributed patient handling brands and is a relevant peer for the lifting/transfer category.

Regional players

• Country Care Group: Country Care Group is an Australian DME and rehab equipment distributor with strong regional and rural presence. It overlaps with Novis in mobility, pressure care, and NDIS supply but is more regionally focused rather than national metropolitan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCp4JXFG2fMiHaG8EvM2zDJA
• Facebookfacebook.com/novis.com.au
• LinkedInlinkedin.com/company/novishealthcare
• Instagraminstagram.com/novishealthcare

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novis Healthcare