Kraken Community Iceplex

Name

Kraken Community Iceplex

Legal name

Seattle Ice Centre, LLC

Website

https://krakencommunityiceplex.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Program Registration Fees: Revenue from youth and adult hockey leagues, learn-to-skate programs, figure skating training, and summer camps. Programs include Jr Kraken recreation teams, Jr Kraken Select, Jr Kraken AAA, adult hockey leagues, and various skating programs.
2. Birthday Party Packages: Pizza Party & Public Skate packages starting at $425 for 10 kids, with Power Play Package upgrade at $150. Additional per-person and add-on pricing available.
3. Private Ice Rentals: Hourly ice rentals for private hockey games, group skating, and team events. Includes 60, 75, or 90 minute options with locker room access. Broomball team builder private rentals and curling full game rentals at $2,500 for 1.5 hours.
4. 32 Bar & Grill Food & Beverage: On-site sports bar restaurant with views of two rinks, serving food and beverages to facility visitors and hockey fans during events.
5. Kraken Team Store Retail: 2,100 square-foot retail store offering Kraken merchandise and customizable official jerseys.
6. Tournament Entry Fees: Revenue from hosting youth and adult hockey tournaments including Voyager's Cup, Lost Anchor Tournament, Kraken Cup, Shipwrecked 3-on-3, and other events.
7. Sponsorship and Partnerships: Revenue from corporate sponsors including Alaska Airlines, Coors Light, Muckleshoot Indian Tribe, Starbucks, Verizon, Virginia Mason Franciscan Health, WaFd Bank, and Symetra.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Kraken Community Iceplex operates three NHL-sized ice rinks in Seattle offering youth hockey development (Jr Squid, Jr Kraken Recreation/Select/AAA), adult hockey leagues (Kraken Hockey League with 3,200+ players), learn-to-skate and figure skating programs, public skating sessions, tournaments, and private event rentals including birthday parties, broomball, curling, and field trips. The facility serves as the official training center of the NHL Seattle Kraken and includes on-site amenities such as a sports bar restaurant, retail store, and medical pavilion.

Product overview

Kraken Community Iceplex is a three-rink ice sports facility serving as the official training facility of the NHL Seattle Kraken. The facility operates a comprehensive portfolio of programs centered around its three NHL-sized ice rinks: the venue offers youth hockey development through Jr Squid (introductory), Jr Kraken Recreation (competitive), Jr Kraken Select (tiered), and Jr Kraken AAA (elite) programs; adult hockey via the Kraken Hockey League with 3,200+ players; Learn to Skate and Learn to Play programs for all skill levels; figure skating with Emerald Edge synchronized team; and public skating. Ancillary offerings include 32 Bar & Grill restaurant, Kraken Team Store (2,100 sq ft), birthday parties with pizza packages, private ice rentals, summer Lacrockey, broomball, curling, field trips with STEM curriculum, and community events including tournaments like the all-girls Voyager's Cup. The facility integrates with DaySmart for registration, TeamSnap for team management, and Smartsheet for forms.

Differentiator

Problem solved

Functional benefit

Brands

• Kraken Skating Academy: Learn to Skate programs for youth and adults
• Kraken Youth Hockey
• Kraken Hockey League
• Jr Squid
• Jr Kraken AAA
• Jr Kraken Recreation

Products and services

• Jr Kraken Recreation Competitive youth hockey program for 8U-19U experienced players competing in the Metropolitan Hockey League. Teams play full-season with evaluation sessions, 16-game schedules, and playoffs.
• Jr Kraken Select Competitive tier-level youth hockey for 10U, 12U, 14U, and 16U age groups. Teams are selected through tryouts and compete in PNAHA League with state festival participation, featuring 45-60 games per season from league play and tournaments.
• Jr Kraken AAA Elite-level youth hockey program for 14U AAA, 16U AAA, and 18U AAA teams. Top-tier competitive teams with dedicated coaching staff including Coach Brock Weitl (14U), Coach David Kyu-Ho Min (16U), and Coach Josh Mizerek (18U).
• Jr Squid Introductory in-house development program for 6 to 8-year-olds with previous mite hockey experience. Includes twice-weekly 60-minute practices featuring skating drills, puck skills, hockey IQ development, small area games, and cross-ice games.
• Girls Hockey Girls-only hockey environment with Learn to Play sessions, and 8U, 10U, 12U, 14U, 18U and 19U Jr Kraken recreation teams competing against local girls and coed teams.
• Learn to Play Hockey Entry-level hockey programs including NHL Learn to Play, Kraken Learn to Play 2, and Sea-League Beginner for youth and adults new to hockey.
• Kraken Hockey League

Quantifiable outcome

• Grown from 24 teams to over 3,200 players in adult hockey league
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

13 partnerships are on record, tiered flagship, core and minor.

• Seattle KrakenflagshipStrategic or Co-development Partner · 9 September 2021Seattle Kraken NHL team uses the facility as its official home arena, training facility, and headquarters. The facility is branded as 'Home of the Seattle Kraken' and hosts team practices, training camps, and community events tied to the NHL franchise.
• One Roof FoundationflagshipStrategic or Co-development PartnerJoint foundation committed to addressing barriers in ice sports through diversity, equity, and inclusion initiatives. Provides financial assistance for youth programming and partners with schools and community organizations to expand access to ice sports for low-income families and youth of color.
• One Roof Sports and EntertainmentflagshipStrategic or Co-development PartnerParent organization operating Kraken Community Iceplex along with Seattle Ice Centre LLC, Seattle Hockey Partners LLC, Seattle Arena Company LLC, and related entities. Manages Terms of Use, Privacy Policy, and overall operations.
• USA HockeycoreStrategic or Co-development PartnerOfficial governing body partnership for youth hockey programming. All participants require USA Hockey membership. Facility adheres to USA Hockey SafeSport policies, coaching certification requirements, and sanctions for tournaments.
• StarbuckscoreChannel Partner/ Reseller/ DistributorStarbucks Community Store located within the facility. Presents the Girls & Women Hockey Hub page. Starbucks rink named after the coffee chain sponsor.
• Virginia Mason Franciscan HealthcoreStrategic or Co-development PartnerVirginia Mason Franciscan Health Medical Pavilion located within the facility. VMFH rink used for tournaments and events.
• Metropolitan Hockey League (MHL)coreChannel Partner/ Reseller/ DistributorYouth hockey league competition for Jr Kraken recreation teams (8U-19U). Teams play 16 regular season games with 8 home and 8 away per season.
• PNAHA (Pacific Northwest Amateur Hockey Association)coreChannel Partner/ Reseller/ DistributorLeague partnership for Jr Kraken Select teams (10U-16U). Select teams compete in PNAHA League and State Festivals at season end.
• University of Washington Huskies HockeyminorStrategic or Co-development PartnerUniversity club hockey team hosts home games at Kraken Community Iceplex during their season.
• Seattle Torrent (PWHL)coreStrategic or Co-development PartnerSeattle Torrent women's professional hockey team (PWHL expansion) uses Kraken Community Iceplex as official training facility for their inaugural 2025-26 season.
• DaySmart RecreationcoreTechnology or IntegrationRegistration management platform used for all program registrations, including leagues, lessons, birthday parties, and facility waivers. DaySmart filters visibility by participant age.
• TeamSnapcoreTechnology or IntegrationMobile application for team roster management. KYHA staff creates and maintains rosters; coaches and managers receive additional access to create, edit, and delete events.
• Alaska Airlines, Coors Light, Muckleshoot Indian Tribe, Verizon, WaFd Bank, SymetraminorGTM or Marketing PartnerCorporate sponsors visible on the facility website footer. Alaska Airlines, Coors Light, Muckleshoot Indian Tribe, Verizon, WaFd Bank, and Symetra represent the sponsor ecosystem.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Life Time: National operator of premium fitness and recreation centers that includes ice rinks (e.g., Life Time Ice) within a broader portfolio of sports, fitness, and family programming. Comparable as a diversified sports/facility operator with ice programming within a much larger multi-sport offering.

Emerging players

• Solar Bears Iceplex (Orlando): Orlando Solar Bears (ECHL) practice and community facility offering youth hockey, adult leagues, and learn-to-skate. Comparable as a professional-hockey-affiliated community iceplex, though in a non-traditional hockey market and at smaller scale.

Direct peers

• Ice House: Large multi-rink ice sports complex in Hackensack, NJ offering youth and adult hockey, figure skating, public skating, and lessons. Comparable as a community-focused multi-rink operator without direct NHL affiliation but with similar programming breadth.
• MSG Training Center: Official New York Rangers practice facility combining NHL team operations with public programming, youth hockey development, and figure skating. Comparable as an NHL flagship training facility with branded community programming.
• Sharks Ice at San Jose: Official San Jose Sharks practice facility and community ice complex with multiple NHL-sized rinks, youth hockey, adult leagues, and public skating. Directly comparable as an NHL team-affiliated multi-rink training and community programming facility on the West Coast.
• BioSteel Training Centre: Official Toronto Maple Leafs and Marlies practice facility in downtown Toronto with community programming, public skating, and youth hockey. Comparable as an NHL team training facility embedded in a major urban market with high community utilization.
• Children's Health StarCenter: Dallas Stars-operated network of multi-rink facilities across the Dallas-Fort Worth metroplex offering youth hockey, adult leagues, and learn-to-skate programs. Comparable as an NHL-affiliated multi-site iceplex operator with deep community programming.
• Great Park Ice & FivePoint Arena: Official Anaheim Ducks practice facility featuring five ice surfaces, community hockey programming, public skating, lessons, and integrated amenities. Closest comparable as a large-scale NHL-affiliated iceplex with diversified programming and significant community participation.

Regional players

• Arctic Ice Arena: Independent multi-rink ice sports facility in the greater Seattle area offering hockey leagues, figure skating, and public skating. Geographic peer competing for the same Puget Sound participant pool though without the Kraken brand affiliation.
• Lynnwood Ice Center: Indoor ice rink in Lynnwood, WA providing public skating, youth hockey, lessons, and freestyle sessions. Regional competitor in the same Puget Sound market, though smaller scale and without NHL-team branding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• Xx.com/KrakenIceplex
• Facebookfacebook.com/KrakenIceplex

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kraken Community Iceplex