Ponysaurus Brewing

Name

Ponysaurus Brewing

Legal name

Ponysaurus Brewing Co.

Website

https://ponysaurusbrewing.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Breweries (312120), Drinking Places (Alcoholic Beverages) (7224), Beverage Manufacturing (3121)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810), Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Beer Brewing & Brands (CRADAIAA), Taprooms & Brewpubs (CRANACAF), Spirits/Cocktail Bars Operated by Producers (THAFALAJ)

Keywords

• Craft beer brewing
• Taproom restaurants
• Craft beer distribution
• Barrel aged beers
• Cannabis infused beverages

Headquarters

HQ city

Durham

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Taproom Beer & Food Sales: On-site draft beer, wine, cocktails, and food sales at three North Carolina taproom locations. Core offerings include Pilsner, IPA, Scottish Ale, Gosé, and Bière de Garde plus seasonal rotations.
2. Packaged Beer Sales: Kegs, 4-packs of 16oz cans, 6-packs of 12oz cans, specialty release bottles, and highly limited barrel-aged products sold in taproom and through wholesale.
3. Wholesale Distribution: Bulk keg and case sales to restaurants, retailers, and corporate accounts across NC for resale. Wholesale account setup required.
4. Private Event Rentals: Rental fees for private event spaces at Durham ($300-$750 for 3 hours), Raleigh ($100-$150/hour), and Wilmington ($150-$800 for 3 hours) locations, plus catering food sales.
5. Merchandise & Gift Cards: Swag sales including apparel, glassware, koozies, hats, stickers, and gift cards sold exclusively at taprooms.
6. Brewery Tours: $20/person tour tickets including beer knowledge, tasting, free jokes, and 10% off merchandise on tour day.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Ponysaurus Brewing Co. is a craft brewery that manufactures traditional and experimental American, Belgian, and European style beers on a 15-barrel brewhouse at its Durham flagship, and sells them through three company-owned taproom/restaurant locations in Durham, Raleigh, and Wilmington, NC. The company also produces High Horse, a cannabis-infused sparkling beverage, and operates full food service, private event rentals, bulk beer wholesale, and branded merchandise.

Product overview

Ponysaurus Brewing Co. is a craft brewery founded in 2013, operating a multi-location hospitality business across North Carolina. The company's core offering is craft beer production, with three taproom/restaurant locations in Durham, Raleigh, and Wilmington. The beer portfolio consists of year-round core offerings (Pilsner, IPA, Gosé, Bière de Garde, Export Stout, Scottish Ale, Don't Be Mean to People Saison, Reserve Ale) plus seasonal and limited releases including barrel-aged beers, sours, and experimental brews. Beyond beer, the company produces High Horse, a cannabis-infused sparkling beverage in 5mg and 10mg doses. Each taproom location offers full food service (pizza, salads, apps) and private event spaces with catering capabilities. Additional revenue streams include bulk beer sales, branded merchandise (swag), and paid brewery tours.

Differentiator

Problem solved

Functional benefit

Brands

• High Horse: Cannabis-infused sparkling beverage that is bright, balanced, and made with ingredients you can actually pronounce. Available in 5mg and 10mg THC varieties including Pineapple Hibiscus, Blood Orange Yuzu, and Limeade flavors.

Products and services

• Craft Beer (Core Offerings)

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Spaceway Brewing Co.coreStrategic or Co-development Partner · 1 January 2024Collaboration brewing partnership for experimental beer series. Collaborations include Lemon Cucumber Sour with Butterfly Pea Flower and Peach Cobbler Sour IPA as part of Ponysaurus's Experimental Brewing Series.
• Little Oblivion Brewing CompanyminorStrategic or Co-development Partner · 1 January 2024Collaboration on LOBC SMASH Cold IPA 2026, a seasonal collaborative beer featuring pine, berry, and honeysuckle notes at 5.7% ABV.
• Counter Culture CoffeeminorStrategic or Co-development PartnerCollaboration combining Counter Culture Hologram coffee with Ponysaurus Baltic Porter. 9 gallons of iced coffee and 3 pounds of whole beans infuse a rich coffee flavor into the Counter Culture Coffee Baltic Porter.
• Videri (Chocolatier)minorStrategic or Co-development PartnerCollaboration with local chocolatier Videri to create Chocolate Stout designed to mimic the pure simplicity of a bar of dark chocolate using fresh cocoa nibs added directly to the beer.
• James Beard Nominated Chef Matt Kelly / St. James SeafoodminorStrategic or Co-development PartnerOyster Saison collaboration originally created for St. James Seafood Restaurant and Raw Bar, featuring 10 pounds of fresh oyster shells for mineral and brine notes.
• High HorsecoreStrategic or Co-development PartnerPonysaurus is the maker of High Horse, a cannabis-infused sparkling beverage. Brand positioning: 'bright, balanced, and made with ingredients you can actually pronounce.' Available in 5mg and 10mg THC varieties in Pineapple Hibiscus, Blood Orange Yuzu, and Limeade flavors. Sold at all Ponysaurus taprooms and online for to-go purchase.
• End Of Days (Distillery)minorStrategic or Co-development PartnerCollaboration featuring Final Gambit cocktail made with End Of Days Survivor's Cut Rye Whiskey, cherry infused vermouth, and root beer bitters. Served at Wilmington location.
• DashiminorStrategic or Co-development PartnerCollaboration on Muchu Durham Ale for Durham's 150th anniversary, brewed with sake yeast, buckwheat, Sorachi Ace Japanese hops, szechuan peppercorn, and locally grown Koshihikari rice. Also originally created Rye Pale Ale exclusively for Dashi.
• Cast Iron GroupcoreStrategic or Co-development PartnerParent hospitality group owning The Cookery, Dashi, The Rickhouse, and Ponysaurus Brewing Co. Job opportunities cross-promoted across group businesses. Marketing contact: [email protected].
• EqualityNC & QORDScoreOthersDon't Be Mean to People: A Golden Rule Saison benefits Equality NC and Queer Oriented Radical Days of Summer (QORDS), organizations supporting LGBTQ communities. Created in 2016 in response to NC House Bill 2. Beer proceeds fund these organizations.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hi-Wire Brewing: Asheville-origin NC craft brewery with multiple taproom locations and statewide distribution. Comparable multi-taproom craft operator with broader distribution footprint.
• Brewery Bhavana: Raleigh-based craft brewery and dim sum restaurant combining brewing with full-service food and retail. Comparable brewpub-plus-restaurant operating model.
• Bull City Burger and Brewery: Durham-based brewpub combining craft beer with chef-driven burgers. Closely aligned brewpub-plus-restaurant concept in Ponysaurus's flagship market.
• Wicked Weed Brewing: Asheville-based craft brewery (now under Anheuser-Busch InBev) with taprooms and statewide distribution. Comparable NC craft operator at larger scale with institutional backing.
• Fullsteam Brewery: Durham, NC craft brewery and taproom operating a brewpub model with on-site food and packaged distribution across the state. Closest geographic and operating peer to Ponysaurus.
• Trophy Brewing Co. Raleigh, NC craft brewery with multiple taproom/restaurant locations and packaged distribution. Directly comparable multi-location brewpub operator within Ponysaurus's home state.

Broad incumbents

• New Belgium Brewing: Fort Collins-based craft brewer with a major Asheville, NC facility. Establishes the scale and category benchmark against which NC craft brewers compete for wholesale and shelf.
• Sierra Nevada Brewing Co. Chico, CA craft pioneer with a large Mills River, NC East Coast facility. Direct in-state incumbent competitor for NC wholesale accounts and consumer mindshare.

Regional players

• Bond Brothers Beer Company: Cary, NC (Research Triangle) craft brewery with taproom and local distribution. Comparable regional craft peer in the broader Triangle market.

Emerging players

• Cann: Cannabis-infused social tonic beverage brand and the most direct peer to Ponysaurus's High Horse line, operating in the same regulated THC-beverage category with national distribution ambitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PonysaurusBrewing
• Instagraminstagram.com/ponysaurusbrewing
• Xx.com/ponysaurusbrew

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ponysaurus Brewing