What Interlinie does

Interlinie is a Dutch visual communication and signage company headquartered in Sneek, Friesland, Netherlands, operating under the slogan "Specialist in Binnen- & Buitenreclame" (Indoor & Outdoor Advertising Specialist). The company delivers end-to-end visual identity solutions through a vertically integrated workflow covering consultation (Advies), design (Ontwerp), production, and on-site installation (Montage). Its product portfolio spans facade signage (Gevelreclame, Freesletters, Lichtreclame), vehicle lettering and car wraps (Autobelettering, Carwrap, Magneetstickers, Containerbelettering), interior branding (Interieur-signing, Wandbekleding), wayfinding systems (Bewegwijzering), promotional materials (Spandoek, Sponsorborden), and marine/luxury branding (Bootbelettering, Fenderhoezen). Technology assets include advanced large-format printers, SIGN 175° indirect LED lighting systems, RoughMark wall foil for textured surfaces, MultiTexPro sound-dampening wallcovering, and Dibond panel fabrication techniques.

The company operates a project-based, sales-led commercial model, engaging clients through direct phone, WhatsApp, email, and in-person consultation at its Sneek office. All work is custom-quoted with no publicly disclosed pricing, and the company promises free quotes within 48 hours. Its customer base is concentrated in Friesland and the broader Netherlands, with named enterprise and institutional clients spanning healthcare (Antonius Ziekenhuis Sneek, including a 80+ vehicle fleet rebrand), education (ROC Friese Poort Sneek), construction and real estate (Van der Meer, Van Wijnen, Titan Projects, Talen Vastgoedonderhoud), luxury marine (Feadship), sports (SC Heerenveen, ActiFood), government (Gemeente Súdwest-Fryslân), industrial hydraulics (GEJE Truck Hydraulics), cultural/museum (Fries Scheepvaart Museum), and food/beverage sectors, alongside regional SMEs.

Interlinie is privately held, independently operated, and led operationally by Han Miedema (also serving as Data Protection Officer). No funding rounds, acquisitions, parent company, public listing, headcount, or revenue figures are disclosed. The company markets its 30+ years of operating history as its primary differentiator, with distribution limited to a single Sneek production facility and direct customer engagement.

Name

Interlinie

Legal name

Interlinie

Website

https://interlinie.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Interlinie is a Dutch visual communication and signage company based in Sneek, Friesland, delivering end-to-end indoor and outdoor branding solutions—facade signage, vehicle lettering, car wraps, interior signing, wayfinding, and marine branding—to enterprise, institutional, and SME clients across the Netherlands, with over 30 years of operating history.

Ownership category

akta.pro rank

Product category

Commercial Signage Services

NAICS

Sign Manufacturing (33995), Indoor and Outdoor Display Advertising (541850)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

Keywords

• Commercial signage solutions
• Vehicle lettering services
• Facade advertising systems
• Wayfinding and interior signage
• Visual communication agency

Headquarters

HQ city

Sneek

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Visual Communication Projects: Project-based custom work including facade lettering, vehicle wrapping, interior signage, wayfinding, and promotional materials. Each project is tailored to client specifications with design, production, and installation services.
2. Signage and Lettering Products: Production and sale of signage products including 3D letters, illuminated signs, freestanding frames, project boards, and promotional displays.
3. Installation and Mounting Services: Professional on-site installation services for all produced materials, including mounting of facade signs, vehicle wraps, interior signage, and wayfinding systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Interlinie is a full-service visual communication company that designs, produces, and installs indoor and outdoor signage, vehicle lettering, facade advertising, wayfinding, illuminated signage, and interior branding solutions for businesses and organizations. It manages the entire project lifecycle from consultation and design through production, installation, and ongoing maintenance, primarily serving clients in the Northern Netherlands.

Product overview

Interlinie is a visual communication and advertising specialist offering indoor and outdoor signage solutions. The company operates with an integrated service model combining consultation (Advies), design (Ontwerp), production, and installation (Montage) under one roof. Their portfolio spans vehicle lettering (Autobelettering, Carwrap), facade advertising (Gevelreclame, Freesletters, Lichtreclame), interior signage (Wandbekleding, Interieur-signing), wayfinding systems (Bewegwijzering), promotional materials (Spandoek, Sponsorborden), and specialized marine branding (Bootbelettering, Fenderhoezen, Containerbelettering). With over 30 years of experience, they serve diverse sectors including construction, healthcare, hospitality, and sports. Their workflow is vertically integrated: consultation leads to design, which upon approval triggers production, followed by professional on-site installation.

Differentiator

Problem solved

Functional benefit

Products and services

• Autobelettering (Vehicle lettering) Design, production, and application of lettering and graphics on cars, vans, trucks, and other commercial vehicles for businesses and organizations that want branded or identifying vehicle livery.
• Carwrap (Car wrap) Full vehicle wrap service that covers an entire car or commercial vehicle in printed or colored vinyl for promotional or branding purposes, aimed at businesses seeking distinctive vehicle appearances.
• Containerbelettering (Container branding) Lettering, graphics, and branding application on shipping or storage containers, used by logistics, construction, and industrial customers to identify and brand container assets.
• Bootbelettering (Boat lettering) Lettering and graphics application on boats and marine vessels, serving yacht builders, marine operators, and boat owners in the Friesland region.
• Gevelreclame (Facade advertising) Design, production, and installation of signage, lettering, and advertising on building exteriors for businesses, institutions, and property owners seeking visible street-level branding.
• Freesletters (Cut letters) Custom-cut letter signs, typically produced from solid materials such as acrylic, metal, or composites, used for facade and interior identification signage.
• Raambelettering (Window lettering) Lettering, logos, and graphics applied to glass windows and storefronts for retail, office, and commercial premises.
• Lichtreclame (Illuminated signage) Lighted signage solutions for indoor and outdoor use, including illuminated letters, lightboxes, and backlit signs, designed to provide high-visibility branding day and night.
• 3D-letters met Indirecte Verlichting (3D letters with indirect lighting) Three-dimensional letters with built-in indirect LED lighting that produces a halo or glow effect, used for premium facade, lobby, and interior signage.
• Bewegwijzering (Wayfinding signage) Wayfinding and directional signage systems designed to guide visitors through buildings, sites, and campuses, used by healthcare, education, corporate, and public-sector clients.
• Interieur-signing (Interior signage) Interior signage solutions including wall signs, room identification, and branded interior graphics for offices, retail, healthcare, and institutional interiors.
• Spandoek (Banner) Custom printed banners for indoor and outdoor promotional, event, and construction-site use, designed for short- or long-term display.
• Magneetstickers (Magnetic stickers) Custom-printed magnetic stickers and signage used on vehicles, metal surfaces, or temporary branding applications where removable signage is required.
• Sponsorborden (Sponsorship boards) Sponsorship and recognition boards used at sports clubs, events, and public venues to display sponsor names and branding.
• Projectborden (Project boards) Construction and project information boards displayed at building sites and developments, showing project details, contractors, and required regulatory information.
• Wandbekleding (Wall coverings) Custom wall coverings applied to interior walls for branding, decoration, or information, used by offices, retail, healthcare, and hospitality environments.
• Muurfolie RoughMark (RoughMark wall vinyl) Branded RoughMark textured wall vinyl used for durable, decorative interior wall applications in commercial and institutional interiors.
• Fenderhoezen (Fender covers) Custom fender covers for trucks, trailers, and commercial vehicles, used for branding and protective identification on vehicle fleets.
• Full-service signage project (advice, design, production, installation, maintenance) End-to-end signage project service covering advice, design, production, installation, and ongoing maintenance, enabling customers to manage all their signage needs through a single regional supplier.

Quantifiable outcome

• Nearly 2 million annual contact moments per vehicle with proper lettering
• +1 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• LSC1890minorOthersLocal football club sponsorship in Sneek. Interlinie provides visual support and branding for the club located at Leeuwarderweg 52.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• FedEx Office: U.S.-based printing and signage services provider offering banners, posters, signage, and vehicle wraps via retail and online channels. Broad incumbent in the print/signage space serving SME customers similar to Interlinie's local SME segment.
• JCDecaux: World leader in outdoor advertising and street furniture. Overlaps with Interlinie's facade signage and wayfinding offerings but operates as a multinational incumbent with municipal contracts rather than a regional craft producer.
• Clear Channel Outdoor Holdings: Global outdoor advertising company operating billboard, transit, and street-furniture advertising networks. Comparable to Interlinie in the outdoor advertising / facade signage space but at vastly larger scale across multiple geographies and formats.
• Cimpress (Vistaprint): Global printing and visual marketing platform whose Vistaprint and related brands produce signage, banners, vehicle wraps, and promotional materials at scale. Overlaps with Interlinie's print/signage product lines but competes on standardized, low-cost e-commerce fulfillment.
• Outfront Media: Leading out-of-home media company in the U.S. operating transit, billboard, and mobile advertising assets. Overlaps with Interlinie in physical outdoor brand-visibility media but as a scaled, publicly-listed platform rather than a bespoke regional producer.
• Lamar Advertising Company: One of the largest outdoor advertising operators in North America with billboard and digital signage networks. Comparable as a broad outdoor advertising incumbent, though focused on large-format billboards rather than custom facade/vehicle work.

Direct peers

• Pixartprinting: European online printing platform producing signage, banners, vehicle graphics, and visual communication products. Closely comparable to Interlinie's product catalog but delivered via a centralized online ordering model rather than regional craft installation.
• Drukwerkdeal: Major Dutch online printing company producing flyers, signage, banners, and business print materials. Directly comparable to Interlinie's promotional print/signage offerings at commodity price points via e-commerce channels.
• Struik & Hamerslag Reclame: Dutch full-service signage and visual communication company offering design, production, and installation of facade signs, vehicle lettering, and promotional materials. The closest analog to Interlinie's regional full-service craft model in the Dutch market.
• Reclameland: Dutch online print and signage platform serving SMEs with banners, stickers, signage, and promotional products. A direct Dutch competitor to Interlinie's signage/promotional materials work, but operating purely on online self-service rather than full-service installation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interlinie