Yellowblue LED

What Yellowblue LED does

Yellowblue LED is a US-based commercial lighting and energy solutions provider operating across 28+ states from its headquarters in Pleasant Hill, Iowa. The company specializes in commercial and industrial LED lighting retrofits, replacing outdated fluorescent and HID fixtures with energy-efficient LED systems for warehouses, manufacturing plants, retail locations, offices, hotels, healthcare facilities, and other commercial properties. Its customer roster spans recognizable enterprise brands (Walmart, Shell, BP, Phillips 66, UPS Store) alongside small and mid-sized businesses across hospitality, manufacturing, retail, fitness, banking, printing, and government segments.

The company's technical offering centers on a three-step process: facility consultation and energy assessment, photometric lighting design using advanced simulation software to model light distribution before installation, and professional installation executed by in-house crews. Core differentiation is built around utility rebate facilitation—the company operates as an approved trade ally with 14+ major US utilities (Alliant Energy, MidAmerican, Duke Energy, Ameren, Xcel Energy, TVA, Georgia Power, APS, SRP, ComEd, and others), enabling it to capture rebates covering up to 70% of project costs on behalf of clients. All installations carry an industry-leading 10-year parts and labor warranty. Adjacent offerings include commercial solar (Yellowblue Solar), commercial EV charging station installation, and commercial energy auditing.

Revenue is generated project-by-project through direct enterprise field sales and a network of authorized sales agents operating in assigned territories across 28+ states. Pricing is quote-based, project-specific, and supplemented by a "Pay As You Save" financing program. The company has expanded its brand portfolio to include Yellowblue Solar, Yellowblue Eco Tech, and operates an internal Agent Portal platform that provides channel partners with marketing materials, training, and sales tools. The F4 Foundation operates as an affiliated nonprofit supporting community initiatives, with a high-profile partnership with Coach Dan Gable and the National Wrestling Hall of Fame in Iowa serving as a flagship case study.

Name

Yellowblue LED

Legal name

YELLOWBLUE LED, LLC

Website

https://yellowblueled.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Yellowblue LED is a US commercial LED lighting and energy solutions provider operating in 28+ states. It delivers LED retrofits, commercial solar, and EV charging installations, leveraging trade ally partnerships with major utilities to reduce project costs by up to 70%.

Ownership category

akta.pro rank

Product category

Commercial Energy Efficiency Services

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lighting Equipment Manufacturing (3351)

SIC

Electrical Work (1731), Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

LED Retrofit & Lighting Upgrade Installation (HSAOAFAH)

akta.pro secondary industries

Commercial Lighting Fixture Installation (HSAOAFAM), Lamp/Bulb/LED Module Replacement & Upgrades (Retrofits) (HSAIAHAK), Outdoor & Landscape Lighting Installation (HSAOAFAB)

Keywords

• Commercial LED lighting
• LED retrofit services
• Utility rebate coordination
• Commercial energy audits
• EV charging installation

Headquarters

HQ city

Climbing Hill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. LED Lighting Installation and Retrofit Services: Primary revenue stream from installing and retrofitting commercial facilities with LED lighting systems. Revenue is generated through project-based fees for consultation, design, and installation services, plus product margins on LED fixtures and components.
2. Commercial Solar Systems: Revenue from designing and installing commercial solar energy systems for facilities seeking to further reduce energy costs and dependence on traditional power sources.
3. EV Charging Station Installation: Revenue from adding commercial EV charging infrastructure to commercial properties, supporting fleet and employee/customer needs.
4. Commercial Energy Auditing: Professional energy audits that identify inefficiencies and create plans for improving energy performance across electric, gas, water, sewer, and other utilities.
5. Utility Rebate Facilitation: As a trade ally with major utilities, YellowblueLED facilitates rebate applications for clients. While rebates go to customers, the company's ability to secure rebates (up to 70% of project cost) is a key driver of sales and customer acquisition.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Yellowblue LED designs, sells, and installs commercial LED lighting retrofits and upgrades for warehouses, manufacturing plants, retail, hospitality, healthcare, and office facilities. The company runs a three-step process covering on-site consultation, photometric lighting design, and professional installation, complemented by commercial solar, EV charging, and energy audit services. It also operates a nationwide network of authorized sales agents and serves as an approved trade ally with major utility providers to secure rebates that can cover up to 70% of project costs.

Product overview

Yellowblue LED offers a suite of commercial energy efficiency solutions centered on LED lighting upgrades as the core product. The company provides a three-step process: Consultation (facility assessment and energy analysis), Design (photometric planning and lighting layouts), and Execution (professional installation). Additional complementary services include commercial solar systems, EV charging installations, and commercial energy audits. The company also operates an Agent Portal platform for sales representatives. Utility rebate coordination is integrated into all projects, with the company serving as a trade ally with major utilities to help clients capture incentives covering up to 70% of project costs. All installations are backed by an industry-leading 10-year parts and labor warranty.

Differentiator

Problem solved

Functional benefit

Products and services

• LED Lighting Upgrades
• Commercial Solar Systems
• EV Charging Station Installation
• Commercial Energy Audits
• YellowblueLED Agent Portal

Quantifiable outcome

• Utility rebates can cover up to 70% of total LED lighting project costs
• +4 more outcomes

Named customers20 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered core and flagship.

• Alliant EnergycoreGTM or Marketing PartnerAlliant Energy offers rebate programs for facilities in Iowa, with incentives covering up to 70% of LED project costs through their Small Business Energy Solutions program. YellowblueLED operates as an approved trade ally, managing rebate documentation and submission for clients.
• MidAmerican EnergycoreGTM or Marketing PartnerMidAmerican Energy offers commercial and industrial rebate programs in Iowa, Illinois, and other states for LED lighting upgrades meeting Design Lights Consortium requirements. YellowblueLED manages the compliance and rebate process for customers.
• Duke EnergycoreGTM or Marketing PartnerDuke Energy offers commercial energy efficiency rebate programs in North Carolina, South Carolina, Kentucky, and Indiana. YellowblueLED is an approved trade ally facilitating client participation.
• Ameren EnergycoreGTM or Marketing PartnerAmeren Energy offers Small Business Direct Install (SBDI) programs for commercial facilities in Illinois and Missouri. YellowblueLED serves as a trusted trade ally, having secured grants exceeding $1,900 for clients.
• Xcel EnergycoreGTM or Marketing PartnerXcel Energy offers efficiency rebate programs in Wisconsin, Michigan, Minnesota, and other states. YellowblueLED serves as an official Xcel Energy account representative, providing free assessments, identifying rebate opportunities, and guiding clients through the Custom Efficiency rebate process.
• EvergycoreGTM or Marketing PartnerEvergy offers energy efficiency rebates in Kansas and Missouri territories. YellowblueLED guides clients through the rebate process as an official Evergy partner.
• Omaha Public Power District (OPPD)coreGTM or Marketing PartnerOPPD offers energy efficiency programs for facilities in Nebraska. YellowblueLED is an official OPPD account representative guiding the rebate process.
• Focus on EnergycoreGTM or Marketing PartnerFocus on Energy offers rebate programs for facilities in Wisconsin. YellowblueLED is an official Focus on Energy Trade Ally providing assessment and rebate services.
• Tennessee Valley Authority (TVA)coreGTM or Marketing PartnerTVA offers energy efficiency rebates for facilities in Tennessee, Alabama, Kentucky, and Mississippi territories. YellowblueLED is an official TVA Trade Ally.
• Northern Indiana Public Service Company (NIPSCO)coreGTM or Marketing PartnerNIPSCO offers energy efficiency rebate programs for facilities in Northwest Indiana. YellowblueLED is an official NIPSCO Trade Ally.
• Arizona Public Service (APS)coreGTM or Marketing PartnerAPS offers energy efficiency rebates for facilities in Arizona. YellowblueLED is an official APS Trade Ally.
• Salt River Project (SRP)coreGTM or Marketing PartnerSRP offers energy efficiency rebate programs for facilities in Arizona. YellowblueLED is an official SRP Trade Ally.
• Georgia PowercoreGTM or Marketing PartnerGeorgia Power offers energy efficiency rebate programs for facilities in Georgia. YellowblueLED is an official Georgia Power Trade Ally.
• ComEdcoreGTM or Marketing PartnerComEd offers energy efficiency rebate programs for facilities in Illinois. YellowblueLED is an official ComEd Trade Ally.
• Eco Technologies InternationalcoreStrategic or Co-development PartnerParent company and family of brands including Yellowblue LED, Yellowblue Solar, Yellowblue Eco Tech, TruWatch, Green Stream, and F4 Foundation. Eco Technologies International encompasses all subsidiary operations.
• National Wrestling Hall of Fame Dan Gable MuseumflagshipStrategic or Co-development PartnerYellowblueLED partnered with the National Wrestling Hall of Fame Dan Gable Museum in Waterloo, Iowa to upgrade lighting, improving visibility, energy efficiency, and visitor experience. Featured case study with Coach Dan Gable providing testimonial.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Willdan Energy Solutions: Willdan provides commercial energy efficiency, lighting retrofit, and demand-side management services for utilities and their commercial customers, with comparable trade-ally-style relationships and rebate-driven project flow.
• CLEAResult: CLEAResult is a large energy-efficiency services firm that runs utility rebate programs and performs commercial LED retrofits across North America. It competes for the same utility-driven commercial lighting projects that drive YellowblueLED's business.
• Ameresco: Ameresco is a publicly traded energy efficiency and renewable energy services company that delivers LED lighting retrofits, commercial solar, and EV charging solutions under multi-year contracts, often funded through utility incentive programs. It is directly comparable to YellowblueLED across the LED, solar, EV, and utility-rebate axes.
• Energy Focus: Energy Focus designs and supplies commercial and industrial LED lighting and retrofit solutions, including controls, and has historically served comparable commercial customer segments through energy-efficiency channels.
• Orion Energy Systems: Orion is a publicly traded commercial LED lighting and energy-efficiency retrofit company that designs, finances, and installs LED systems for warehouses, manufacturing, and commercial facilities. It is the closest publicly comparable to YellowblueLED in service mix, retrofit focus, and project-based commercial model.

Broad incumbents

• Eaton (Cooper Lighting Solutions): Eaton's Cooper Lighting Solutions business is a major manufacturer of commercial and industrial LED fixtures used in warehouses, manufacturing, and outdoor applications. It is a primary upstream supplier competitor to YellowblueLED's installation business.
• Hubbell Lighting: Hubbell Lighting manufactures commercial, industrial, and outdoor LED luminaires and controls that are commonly specified and installed by commercial retrofit contractors such as YellowblueLED.
• Signify: Signify (formerly Philips Lighting) is the global market leader in lighting products and connected lighting systems, including the Philips LED brand. It supplies fixtures that installers like YellowblueLED deploy and competes through its own services organization for large commercial retrofit projects.
• Acuity Brands: Acuity Brands is a large incumbent lighting and building solutions manufacturer whose Lithonia Lighting and Holophane brands dominate the commercial and industrial LED fixture market. It competes with YellowblueLED at the fixture level and increasingly offers turnkey retrofit services.

Emerging players

• Revolution Lighting Technologies: Revolution Lighting Technologies supplies LED retrofit solutions for commercial and industrial applications, including signage and tube-lighting conversions. It overlaps with YellowblueLED's commercial retrofit offering at a more specialized, product-led level.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LedYellowblue
• YouTubeyoutube.com/channel/UCmYXkpRtuBYrHPK5JTzt5KQ
• Facebookfacebook.com/yellowblueled
• LinkedInlinkedin.com/company/yellowblueled

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yellowblue LED