AQVA Finland

What AQVA Finland does

AQVA Finland Oy is a privately held Finnish e-commerce retailer headquartered in Helsinki (Puusepänkatu 2D, 00880 Helsinki) that sells water purification and treatment products to Finnish consumers and businesses. Founded in 2010, the company operates two web properties: the consumer-facing storefront at aqva.fi and a professional/pro sub-brand at aqvapro.fi. It also distributes Dyson Airblade hand dryers in Finland, extending the assortment beyond water treatment into commercial washroom equipment. Both the online store and many of the products carry the Avainlippu (Key Flag) certification from the Association for Finnish Work (Suomalainen Työn Liitto), certifying Finnish origin and domestic shipping.

The core product is the AQVA Finland Online Store, a direct-to-consumer e-commerce platform with standard storefront features including customer account registration, order history, order tracking, and digital receipts. The site is bilingual (Finnish/English) and integrates with KMail Lists for newsletter distribution, providing updates on water purification topics, offers, and new product launches. The technology stack is described as an e-commerce platform with no proprietary features disclosed, and the company has no app, no public API, and no documented integrations beyond the KMail email service.

The business model is straightforward retail: one-time product sales of water purification goods and related items, including Dyson hand dryers, to a primarily Finnish consumer base with a secondary business-customer segment (signaled by an 'Olen yritysasiakas' / 'I am a business customer' registration option). Marketing is conducted almost exclusively through an owned email newsletter channel. The company is independently owned with no parent, no subsidiaries, no disclosed external investment, and no funding rounds recorded in the available data.

Name

AQVA Finland

Legal name

AQVA Finland

Website

https://aqva.fi

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

AQVA Finland Oy is a privately held Helsinki-based e-commerce retailer that sells water purification products and Dyson Airblade hand dryers to Finnish consumers and business customers via its aqva.fi and aqvapro.fi online storefronts.

Ownership category

akta.pro rank

Product category

Water Purification Products

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)

Keywords

• Water purification products
• E-commerce retail
• Hand dryer distribution
• Water filtration systems
• Household water treatment

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Online retail of water purification products and related items through their Finnish e-commerce platform.

Distribution channels1 record

Marketing channels1 record

Core offering

AQVA Finland Oy operates a Finnish e-commerce platform (aqva.fi) that sells water purification and treatment products to Finnish consumers and businesses. The company also distributes Dyson Airblade hand dryers in Finland. A separate professional sub-brand (aqvapro.fi) serves business and professional customers. The online store holds the Avainlippu (Key Flag) certification, signifying Finnish ownership and products shipped from Finland.

Product overview

AQVA Finland operates a Finnish e-commerce platform (avainlippu-verkkokauppa) that sells water purification and treatment products. The company maintains two web properties: the main consumer-facing store at aqva.fi and a professional/pro site at aqvapro.fi. Both sites appear to offer water treatment solutions with the Avainlippu (Key Flag) Finnish domestic product certification.

Differentiator

Problem solved

Functional benefit

Brands

• aqvapro: Sub-brand operating at aqvapro.fi, mentioned as a related domain on the main website.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• KMail ListsminorOthersEmail marketing service provider used for newsletter subscriptions. Subscription URL references KMail lists service (manage.kmail-lists.com) for newsletter distribution.

Recent moves4 records

Expansion highlights3 records

Emerging players

• Aquasana: Specialist water filtration brand selling replacement filters and systems direct-to-consumer; provides a comparable specialty-store model even though it primarily serves the US market.

Broad incumbents

• Brita: Global water-filter brand dominating retail shelf space for pitcher and under-sink filters; competes for the same Finnish household filter wallet AQVA Finland targets.
• Verkkokauppa.com: Largest Finnish general e-commerce retailer; carries water purification equipment and small appliances under its own marketplace, competing with AQVA Finland on breadth and fulfillment.
• Culligan: Large global water-treatment provider with both residential and commercial offerings; overlaps with AQVA Finland's consumer and B2B purification positioning.

Direct peers

• Waterlogic: Provider of purified water solutions for offices and commercial sites; competes directly with the Dyson Airblade distribution arm of AQVA Finland in the Finnish B2B market.
• Nordwater Finland: Finnish water purification specialist selling filters and treatment equipment directly to Finnish households — the closest head-to-head domestic competitor to AQVA Finland's water-purification storefront.

Regional players

• Clas Ohlson: Nordic home goods and DIY retailer with Finnish presence; stocks household water filters and small comfort products, representing an alternative offline/online purchase channel.
• Bauhaus Suomi: Finnish home improvement and household-goods retailer; competes for renovation-driven and home-category purchases with AQVA Finland.
• Gigantti: Finnish/Nordic electronics and appliance retailer; sells water filters and home appliances to Finnish consumers, overlapping AQVA Finland's target use cases.

Others

• Dyson: Manufacturer of the Dyson Airblade hand dryers distributed by AQVA Finland; relevant as the upstream brand partner whose commercial customers AQVA Finland serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/aqvafinland
• Facebookfacebook.com/aqvafinland
• LinkedInlinkedin.com/company/aqva-finland

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AQVA Finland