What Verkkokauppa.com does

Verkkokauppa.com Oyj is Finland's largest and most-visited online retailer, founded in 1992 and headquartered in Helsinki, with its primary listing on Nasdaq First North (Helsinki) and an OTC ADR under ticker VERKF. The company operates a horizontal e-commerce platform spanning IT products, gaming, audio/video equipment, phones/tablets/watches, domestic appliances, and home/garden categories, serving individual Finnish consumers as its primary segment with a secondary corporate (B2B) channel.

The platform is anchored by an owned e-commerce storefront, a flagship physical retail store in Helsinki (postal code 00220) used for browsing and order pickup, and a differentiated one-hour delivery service ('Tunnin toimitus') that accounts for nearly 30% of online sales. Supporting infrastructure includes a trade-in program (Vaihtokauppa) for used devices, appliance installation and recycling services, and a marketplace listing on Wolt's European non-food platform. The 2022 acquisition of e-ville.com (EUR 5.3 million) added China-based sourcing and an estimated EUR 5–8 million of incremental revenue.

Revenue is generated primarily through unit-level product sales at competitive price points ('todennäköisesti aina halvempi' — 'probably always cheaper'), supplemented by service fees (e.g., EUR 99–169 for appliance installation), and historically by consumer financing offered through Norion Bank/Walley, which was divested in late 2025. International expansion is concentrated in Sweden, where sales roughly doubled in Q1 2026 and grew ~90% in Q4 2025. The company reported Q1 2026 revenue growth of 7% year-over-year, full-year 2025 comparable EBIT of EUR 14.8 million, and a Q1 2026 gross margin of 17.3% (down from prior peaks), with Q4 2025 revenue growth exceeding 20%.

Name

Verkkokauppa.com

Legal name

Verkkokauppa.com Oyj

Website

https://verkkokauppa.com

Company type

Public

Founded year

1992

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Verkkokauppa.com is Finland's largest and most-visited online retailer, selling consumer electronics, appliances, and home goods to individual Finnish consumers (with a secondary B2B channel) via its owned e-commerce platform, a Helsinki flagship store, one-hour delivery, and a Wolt marketplace listing.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Electronics and Appliance Retailers (4492)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Consumer Electronics & Appliances Online Retailers (CRAFADAD)

akta.pro secondary industry

Big-Box Electronics + Gaming & VR Retail (CRACAAAG)

Keywords

• Consumer electronics retail
• Online retail store
• Home appliances sales
• E-commerce platform
• Gaming products

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Verkkokauppa.com generates revenue primarily through direct product sales of consumer electronics, appliances, and general merchandise through its e-commerce platform and physical retail store. Products are sold at competitive prices with the company's value proposition being 'probably always cheaper' (todennäköisesti aina halvempi).
2. Consumer Financing: The company offers consumer financing options through partnerships with Norion Bank (Walley), providing installment payment plans and 'pay later' services on products. This includes both installment credit and one-time loan facilities for customers.
3. Services and Installation: Additional revenue streams include appliance installation services (dishwashers, washing machines, air heat pumps, etc.) and recycling services for old appliances, with fees ranging from approximately 99-169 EUR per service.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Verkkokauppa.com operates Finland's largest e-commerce retail platform selling consumer electronics, household appliances, gaming products, phones, tablets, audio/video equipment, and home and garden products. The company sells through its online storefront and a physical Helsinki retail store, with services including one-hour delivery, trade-in for used devices, B2B corporate sales, appliance installation and recycling, and consumer financing through Norion Bank (Walley).

Product overview

Verkkokauppa.com is Finland's most well-known e-commerce retailer offering a broad consumer electronics and household goods catalog. The platform operates as a unified e-commerce website featuring multiple product categories including IT/technology products, gaming, audio/video equipment, phones/tablets/watches, domestic appliances, and home/garden products. Core differentiating services include one-hour delivery (Tunnin toimitus), trade-in programs (Vaihtokauppa), and corporate B2B sales. The company also offers appliance installation and recycling services, digital gift cards, and operates clearance channels through Outlet and Poistoerät sections. A notable strategic acquisition was e-ville.com in 2022, expanding the product assortment and sourcing capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Tunnin toimitus (One-Hour Delivery) Premium delivery service enabling customers to receive online orders within one hour for a fee of EUR 4.99 on selected products. The service accounts for nearly 30% of online sales and grew nearly 100% in Q4 2025.
• Vaihtokauppa (Trade-In Service) Trade-in service allowing customers to sell used phones, tablets, computers, and cameras to Verkkokauppa.com in exchange for store credit toward new purchases.
• Verkkokauppa.com Digital Gift Card Digital gift card available in denominations from EUR 10 to EUR 1,000, redeemable both in physical Helsinki stores and on the online store.
• Appliance Installation and Recycling Services Professional installation services for large household appliances including heat pumps, washing machines, dishwashers, refrigerators, ovens, and dryers, plus recycling of old appliances. Installation fees range from EUR 99 to EUR 169 per service.
• Consumer Financing (Walley / Norion Bank) Consumer financing and installment payment service offered in partnership with Norion Bank (Walley brand), enabling customers to pay later or in installments. Credit up to EUR 1,000 carries interest from 12.9% + reference rate; an interest-free 'Maksa myöhemmin Tilillä' (Pay later with account) option is available for up to 60 days.
• Yritysmyynti (B2B Corporate Sales) Dedicated B2B sales division offering bulk electronics purchases, corporate procurement, and business equipment for Finnish companies, with dedicated business support.

Quantifiable outcome

• One-hour delivery service accounts for nearly 30% of online sales
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered major and minor.

• e-ville.commajorStrategic or Co-development Partner · 9 February 2022Verkkokauppa.com acquired e-ville.com, a Finnish online store headquartered in Finland with operations in China. The transaction valued at approximately EUR 5.3 million aimed to expand Verkkokauppa.com's product assortment and sourcing capabilities, potentially adding EUR 5-8 million in revenue in 2022. The acquisition was completed in April 2022.
• WoltminorChannel Partner/ Reseller/ DistributorWolt has expanded its non-food categories across Europe with more than 3,000 new non-food retail venues, including Verkkokauppa.com in Finland. The partnership allows Verkkokauppa.com products to be available through Wolt's delivery platform for non-food items including electronics, pet supplies, and health and beauty products.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Bauhaus: Nordic home improvement and garden retailer with strong presence in Finland and Sweden. Comparable Nordic omnichannel retail model with overlapping categories (home, garden, appliances) that compete for discretionary household spend.

Direct peers

• Power: Major Finnish consumer electronics and home appliance retailer with extensive store footprint and online presence. Competes head-to-head with Verkkokauppa.com on consumer electronics, white goods, and value pricing in Finland.
• MediaMarkt: Europe's largest consumer electronics retailer with extensive physical stores and a growing online platform across multiple European markets including the Nordics. Competes on CE assortment, pricing, and omnichannel experience.
• Gigantti: Finnish/Nordic big-box consumer electronics retailer operating both online and physical stores with a broad assortment of CE, appliances, and gaming. Closest direct competitor to Verkkokauppa.com in the Finnish market, competing on price, assortment, and omnichannel convenience.
• Dustin: Nordic B2B and B2C IT/hardware retailer with operations across Sweden, Norway, Denmark, and Finland. Comparable IT-centric product mix, Nordic geographic presence, and B2B sales focus relevant to Verkkokauppa.com's Yritysmyynti channel.
• CDON: Nordic online marketplace originally focused on CE and media, now offering a broad assortment across categories. Comparable Nordic e-commerce footprint and marketplace model overlapping with Verkkokauppa.com's online CE business.
• Elkjøp: Nordic region's largest consumer electronics retailer (owned by Currys), with stores across Norway, Sweden, Denmark, and Finland under the Elgiganten brand in Sweden. Direct competitor sharing similar product categories, omnichannel model, and pricing-led positioning across the Nordics.
• Euronics: European consumer electronics retail buying group with member stores across multiple countries including the Nordics. Comparable CE retail focus with overlapping assortment and pricing strategy.
• Komplett: Nordic online-first consumer electronics and IT retailer (Norway/Sweden) with strong B2B and B2C presence. Comparable e-commerce-led CE/IT retail model and Nordic geographic overlap with Verkkokauppa.com's international expansion ambitions.

Broad incumbents

• Amazon: Global e-commerce incumbent with continued Nordic expansion including Sweden. While broader than Verkkokauppa.com's CE focus, Amazon represents the primary structural competitive threat on price, selection, and delivery speed in the region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Verkkokauppacom
• Facebookfacebook.com/verkkokauppacom

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verkkokauppa.com