First Choice Kid Care

What First Choice Kid Care does

First Choice Kid Care is the pediatric services brand of Family Health Centers of Southwest Florida, Inc., a private non-profit community health center headquartered in Fort Myers, Florida. The organization provides pediatric primary care, immunizations, onsite laboratory testing, and same-day appointments for children from infancy through young adulthood across nine clinic locations in Lee, Charlotte, and Hendry Counties. Select locations (Downtown Fort Myers, Estero, and Cape Coral Del Prado) host onsite pharmacy services. The clinical team includes 19 pediatric healthcare providers, some bilingual, and the broader organization employs over 700 healthcare workers. In 2025, the organization served 59,278 children with primary medical and dental services, delivered 1,951 babies, and provided care to over 1,000 migrant and seasonal farm workers and over 1,000 homeless individuals.

The company is a designated Health Resources and Services Administration (HRSA) site and National Health Service Corps Site, positioning it as a Federally Qualified Health Center-style provider with access to federal grant funding and enhanced reimbursement. It received the 2015 National Quality Leader Award from the U.S. Department of Health and Human Services. Revenue is generated through fee-for-service billing to Medicaid, Medicare, CHIP and major commercial payers, supplemented by a sliding fee scale tied to family size and income for uninsured and underinsured patients. Go-to-market is sales-led and direct: patients schedule via a central phone number (844-FHC-SWFL), walk in for same-day appointments, or are referred by physicians. Underlying technology is a standard WordPress-based web presence with WCAG 2.1 Level AA accessibility compliance and a third-party patient portal (MyHealthRecord); no AI/ML capabilities, proprietary platforms, or developer-facing APIs are evidenced.

Leadership is constituted by a full C-suite reporting into Interim CEO/CMO Dr. Jorge Quinonez, including functional chiefs for administration, IT, HR, dental, pharmacy, and finance. Strategic posture is regional and stable: the organization is a community-anchored safety-net provider rather than a venture-backed growth entity, with no disclosed funding rounds, M&A activity, or active expansion beyond the Southwest Florida service area. Customer concentration is fragmented across individual pediatric patients, but payer concentration is high due to material reliance on federal health insurance programs.

Name

First Choice Kid Care

Legal name

Family Health Centers of Southwest Florida, Inc.

Website

https://firstchoicekidcare.org

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

First Choice Kid Care is the pediatric division of Family Health Centers of Southwest Florida, a non-profit HRSA community health center operating 9 clinics across Lee, Charlotte, and Hendry Counties, serving 59,000+ children annually through Medicaid, Medicare, CHIP, and a sliding fee scale.

Ownership category

akta.pro rank

Product category

Pediatric Healthcare Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Pediatrics & Adolescent Medicine Practices (HLAFAJAF)

Keywords

• Pediatric healthcare services
• Primary medical care
• Pediatric immunizations
• Onsite pharmacy services
• Community health centers

Headquarters

HQ city

Fort Myers

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Healthcare Services Revenue: Fee-for-service healthcare delivery billed through insurance (Medicaid, Medicare, CHIP, and major commercial insurance plans), supplemented by sliding fee scale payments from uninsured/underinsured patients based on family size and income.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

First Choice Kid Care operates as the pediatric services division of Family Health Centers of Southwest Florida, Inc., delivering comprehensive pediatric healthcare across nine clinic locations in Lee, Charlotte, and Hendry Counties. Core services include pediatric medical care, immunizations, onsite laboratory testing, and onsite pharmacy services at select locations, with same-day appointments available at all offices.

Product overview

First Choice Kid Care operates as a unified pediatric healthcare services organization offering medical care across 9 conveniently located offices in Lee, Charlotte, and Hendry Counties in Southwest Florida. The organization provides a comprehensive suite of pediatric services including immunizations, vision and hearing services, full-service laboratory testing, and same-day appointments. Onsite pharmacy services are available at three locations (Downtown Ft. Myers, Estero, and Cape Coral Del Prado). With 19 pediatric healthcare providers, some bilingual, the organization delivers coordinated primary medical and dental services to children from infancy through young adulthood.

Differentiator

Problem solved

Functional benefit

Products and services

• Pediatric Medical Services
• Full Service Lab
• Immunizations
• Onsite Pharmacy

Quantifiable outcome

• 59,278 children received primary medical and dental services in 2025
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Health Resources and Services Administration (HRSA)coreStrategic or Co-development Partner · 1 January 2015First Choice Kid Care is a designated Health Resources and Services Administration (HRSA) site. HRSA is an agency of the U.S. Department of Health and Human Services and is the primary federal agency for improving health care to people who are geographically isolated, economically or medically vulnerable.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pediatric Associates: One of the largest independent pediatric practice groups in Florida with multiple office locations offering primary pediatric care, same-day sick visits, and ancillary services. Highly comparable as a multi-site pediatric practice serving Florida families, including Medicaid populations.
• Chesapeake Pediatrics: Multi-provider pediatric practice operating multiple office locations with same-day sick visits, immunizations, lab, and in-house services for privately and government-insured patients. Comparable as a pediatric group practice model similar in scale and service mix.

Regional players

• TrueCare: California-based non-profit FQHC operating multiple community health centers with pediatric care, pharmacy, lab, and integrated services targeting underserved populations. Comparable as a multi-site FQHC with sliding fee scale, HRSA grant reliance, and integrated pediatric/pharmacy/dental service mix.
• Sunrise Community Health: Colorado-based FQHC operating multiple clinical sites offering family and pediatric primary care, dental, pharmacy, and behavioral health with sliding fee scale. Comparable as a multi-site FQHC with similar integrated pediatric/adult services and federal funding model.
• Tampa Family Health Centers: Federally Qualified Health Center (FQHC) network operating multiple clinical sites across Hillsborough County, Florida, providing primary medical, pediatric, dental, and pharmacy services to insured and uninsured populations. Highly comparable as a multi-site Florida FQHC with pediatric focus.

Broad incumbents

• Johns Hopkins All Children's Hospital: Tertiary pediatric hospital and pediatric specialty network based in St. Petersburg, Florida, providing inpatient, outpatient, and primary pediatric care across the Tampa Bay region. Comparable as a broader pediatric care incumbent operating in Florida.
• Nemours Children's Health: Major pediatric health system operating children's hospitals and specialty/primary care across Florida (including the Jacksonville/Orlando regions) and the Northeast. Comparable as a large, mission-oriented pediatric provider; overlaps on primary pediatric care and federal designation scope.
• Lee Health (Lee Memorial Health System): The dominant regional health system based in Fort Myers, Florida, operating multiple hospitals and outpatient pediatric services in the same Lee County geography. Comparable as the principal incumbent health system competing for the same Southwest Florida pediatric patient base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/first-choice-kidcare

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Choice Kid Care