Made In Colors
Made In Colors is a privately held French DTC brand that designs and sells rechargeable decorative colored-flame lamps (Serenity) powered by a proprietary mineral liquid formula, shipping to consumers and B2B partners across Europe and worldwide.
- Company typePrivate
- Founded2015
- HeadquartersGirona, Spain
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Made In Colors does
Made In Colors is a privately held French lifestyle brand that designs, manufactures, and sells decorative colored-flame lamps under the Serenity product line. The company's core technology is a proprietary mineral-based liquid formula that produces stable, colored flames through natural thermal chemical reactions, eliminating the need for alcohol or hydrocarbons. Independent testing by LNE (Laboratoire National de Métrologie et d'Essais) confirms the formula emits 845x less methane, 76x less nitrogen monoxide, and 26x less ammonia than classic candles, and the liquid is non-flammable when cold. The flagship product is a rechargeable blown-glass lamp paired with Green Flame mineral liquid refills available in 500ml, 1L, and 3L sizes, with burn times of approximately 40, 70-80, and 240 hours respectively.
The company operates a direct-to-consumer e-commerce model via its Shopify storefront, shipping across Europe and worldwide, with all EU member states plus the UK and Switzerland listed as supported markets. Pricing is set in euros, with starter kits at €39.95-€64.95 and standalone liquid refills at €18.95-€59.85. A parallel B2B Professional Partner program targets hotels & spas, restaurants & rooftops, interior designers, boutiques, content creators, and event/wedding professionals, offering custom engraving at a 50-unit minimum. The company is bootstrapped, founded in 2015 by a four-person team led by Fabrice and Thierry (the latter with 30+ years of colored-flame development experience), and is operated through the NOOVAMIK entity at 25 Rue de Ponthieu, Paris. Its most prominent commercial achievement was the November 2018 selection by Historic Royal Palaces to illuminate the Tower of London moat with 10,000 flames for 8 nights during WWI Armistice commemorations. The company temporarily ceased operations during the 2020 COVID-19 disruption and re-launched in 2021.
Made In Colors firmographics
Firmographics- Name
- Made In Colors
- Legal name
- MADEINCOLORS
- Website
- https://madeincolors.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Made In Colors is a privately held French DTC brand that designs and sells rechargeable decorative colored-flame lamps (Serenity) powered by a proprietary mineral liquid formula, shipping to consumers and B2B partners across Europe and worldwide.
- Ownership category
- akta.pro rank
Made In Colors industry classification
Industry- Product category
- Decorative Flame Lamps / Home Ambiance Products
- NAICS
- Electric Lighting Equipment Manufacturing (3351)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD)
- akta.pro secondary industry
- Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE)
Keywords
Where Made In Colors is headquartered
LocationHeadquarters
- HQ city
- Girona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Made In Colors business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Serenity Lamp Kits: One-time hardware sales of the Serenity lamp system. Kits include lamp, 500ml liquid, funnel, and replacement wick. Purchase serves as entry point; customers repurchase liquid refills.
- Green Flame Liquid Refills: Consumable mineral liquid in 500ml, 1L, and 3L sizes. 500ml provides ~40 hours, 1L provides ~70-80 hours, 3L provides ~240 hours of burn time. Ongoing repurchase revenue from established customers.
- Custom/Engraved Products: B2B custom engraving services for corporate gifts, hotels, restaurants, and weddings. Minimum 50 units. Includes logo or name engraving on glass and custom packaging. Premium pricing with bespoke approach.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Serenity Starter Kit - Lamp + 500ml liquid |
| Unit Pricing | Pay-as-you-go | Serenity + 1L Green Flame Bundle |
| Unit Pricing | Pay-as-you-go | 2x Serenity Kits Bundle |
| Unit Pricing | Pay-as-you-go | Green Flame Liquid 500ml |
| Unit Pricing | Pay-as-you-go | Green Flame Liquid 1L |
| Unit Pricing | Pay-as-you-go | Green Flame Liquid 3L |
| Unit Pricing | Multi-year contract | Custom Engraved Products (B2B) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Made In Colors product offering
Product offeringCore offering
Made In Colors manufactures and sells the Serenity colored flame lamp system, consisting of a blown-glass lamp and proprietary mineral-based liquid refills that produce stable, smoke-free, odor-free colored flames through natural thermal chemical reactions. The product line includes the Serenity lamp kit, consumable Green Flame liquid refills in 500ml, 1L, and 3L sizes, and custom-engraved versions for B2B partners with a 50-unit minimum.
Product overview
Made In Colors offers a single unified product line centered on the Serenity colored flame lamp system. The portfolio consists of the Serenity lamp (blown glass vessel with proprietary mineral-based fuel) as the core product, supported by Green Flame Liquide consumables in three sizes (500ml, 1L, 3L). Bundles combine the lamp with additional liquid refills. The technology produces a genuine colored flame (green) through a mineral reaction rather than LED or artificial coloration, offering smoke-free, odor-free, rechargeable, and certified-safe combustion with burn times of 35-80 hours per liquid container.
Differentiator
Problem solved
Functional benefit
Products and services
- Serenity Lamp Kit (Coffret Serenity) The flagship decorative colored flame lamp consisting of blown glass, 0.5L of Green Flame liquid, wicks, and funnel. Produces a stable green flame via a proprietary mineral formula, offering approximately 40 hours of combustion and rechargeable functionality. Targeted at premium lifestyle consumers, hospitality, and gifting.
- Serenity + 1L Green Flame Bundle Bundle combining the Serenity lamp with 1 liter of Green Flame refill liquid, extending the flame experience to approximately 80 hours of total combustion. Priced at €54.95.
- 2 Coffrets Serenity Bundle Bundle of two complete Serenity lamp kits, each containing the blown glass lamp, 0.5L liquid, wicks, and funnel, for multi-location or extended use. Priced at €64.95.
- Green Flame Liquid 500ml Refill bottle of the proprietary mineral-based Green Flame liquid formula. Provides approximately 35-40 hours of combustion. Non-toxic, smoke-free, odor-free, and non-flammable when cold. Priced at €18.95.
- Green Flame Liquid 1L Large refill bottle of the mineral-based Green Flame liquid formula. Provides approximately 70-80 hours of combustion, suitable for daily or extended use. Priced at €24.95.
- Green Flame Liquid 3L Bulk refill of the proprietary Green Flame liquid. Provides approximately 240 hours (60+ evenings) of combustion for high-frequency users. Priced at €59.85.
- Custom Engraved Products (B2B) B2B custom engraving service for corporate gifts, hotels, restaurants, and weddings. Minimum 50 units for personalization. Includes logo or name engraving on glass and custom packaging with bespoke commercial terms.
Quantifiable outcome
- 845x less methane emissions compared to classic candles (11 ppm vs 9,300 ppm)
- +4 more outcomes
Companies that use Made In Colors
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles4 records
Made In Colors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Made In Colors partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Professional Partner EcosystemcoreB2B partner program targeting hotels & spas, restaurants & rooftops, interior designers & architects, boutiques & retailers, content creators/influencers, and event/wedding professionals. Partners receive custom pricing, engraving options (minimum 50 units), and bespoke commercial terms. Categories: Hotels & Spas (premium guest experience), Restaurants & Rooftops (table ambiance/viral content), Interiorists & Architects (project integration), Boutiques & Retailers (distribution), Content Creators (engagement/content), Events & Salons (weddings/launches).
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Made In Colors competitors and assessment
Company assessmentBroad incumbents
- Byredo: Luxury fragrance house with a candles and home fragrance line as part of a broader portfolio (perfume, leather goods). Comparable in premium positioning and design aesthetic; competes for the same high-end ambiance and gifting occasions but operates at materially larger scale.
- Jo Malone London: Established global luxury home fragrance and candle brand owned by Estée Lauder. Directly competes in the premium candle and home ambiance category where Made In Colors operates, with significantly broader distribution and brand awareness.
- Maison Margiela 'Replica' Candles: Luxury fashion house's Replica candle line is a direct competitor in premium decorative home fragrance. Shares Made In Colors' positioning as a designer-lifestyle candle aimed at affluent buyers seeking distinctive ambiance and giftable objects.
Direct peers
- Vitruvi: Premium home fragrance and diffuser brand with minimalist ceramic vessels sold DTC. Comparable to Made In Colors on premium lifestyle positioning, design-forward vessels, and DTC-led direct-to-consumer model.
- Nest Fragrances: Premium home fragrance brand offering scented candles and diffusers with strong department store and boutique distribution. Overlaps with Made In Colors on premium home ambiance positioning and recurring consumable usage.
- Le Labo: Niche luxury fragrance house with a home fragrance candle line positioned as artistic lifestyle objects. Shares Made In Colors' premium-pricing, design-led, gifting-focused positioning in the home ambiance category.
- Boy Smells: Cult premium candle brand with strong DTC and lifestyle-brand positioning. Comparable to Made In Colors in targeting design-oriented buyers who treat candles as ambiance objects and pricing in the €30–€60 range.
- Diptyque: Premium French heritage candle and home fragrance brand sold through its own boutiques and department stores. Competes directly with Made In Colors in the high-end home ambiance and gifting category, targeting the same design-conscious consumer seeking distinctive decorative experiences.
- Voluspa: Premium candle brand offering decorative, clean-burning candles with distinctive aesthetic finishes. Directly comparable to Made In Colors on premium positioning, gift-occasion marketing, and DTC + wholesale distribution to boutique retailers.
Emerging players
- Tom Dixon: British design house producing premium decorative lighting, candles, and home objects. Comparable to Made In Colors in targeting interior designers, architects, and luxury hospitality with design-led lighting and ambiance products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Made In Colors social profiles
Digital presenceMade In Colors compliance and trust
Trust signalCompliance2 records
Made In Colors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Made In Colors leadership team
Management profileNumber of profiles
Profiles4 records
Made In Colors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Made In Colors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Made In Colors
What does Made In Colors do?
Made In Colors manufactures and sells the Serenity colored flame lamp system, consisting of a blown-glass lamp and proprietary mineral-based liquid refills that produce stable, smoke-free, odor-free colored flames through natural thermal chemical reactions. The product line includes the Serenity lamp kit, consumable Green Flame liquid refills in 500ml, 1L, and 3L sizes, and custom-engraved versions for B2B partners with a 50-unit minimum.
Is Made In Colors a public or private company?
Made In Colors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Made In Colors founded?
Made In Colors was founded in 2015. It employs 1 to 10 people.
Where is Made In Colors based?
Made In Colors is headquartered in Girona, Spain, in the Europe region.
How does Made In Colors make money?
Three revenue lines are on record. Serenity Lamp Kits are the primary driver. The others are green Flame Liquid Refills and custom/Engraved Products.
Who are Made In Colors's main competitors?
Broad incumbents on record are Byredo, Jo Malone London and Maison Margiela 'Replica' Candles. Direct peers are Vitruvi, Nest Fragrances, Le Labo, Boy Smells, Diptyque and Voluspa. Tom Dixon is listed as an emerging player.
Does Made In Colors have an API?
No public API is recorded for Made In Colors.
What industry is Made In Colors in?
Made In Colors's product category is Decorative Flame Lamps / Home Ambiance Products. Its primary akta.pro industry code is CRAJAEAD, Scented Candles & Wax Melts (Home Fragrance), with a secondary code of CRABADAE, Home Fragrance (Candles, Diffusers, Room Sprays). Its NAICS code is 3351 and its SIC code is 3640.