UGOLF

What UGOLF does

UGOLF is a French golf course management and network operator founded in 1972 and headquartered in Boulogne-Billancourt, operating as a wholly-owned subsidiary of diversified conglomerate Groupe Duval. The company manages 77 golf courses across France, Spain, Germany, Rwanda, Madagascar, and French overseas territories, and through its LeClub Golf subsidiary extends access to nearly 800 partner courses globally. Its core activity combines operating owned and third-party-managed golf courses with a multi-brand commercial stack: green fees and pay-per-play, multi-tier subscription plans (Unlimited, Grand Paris, regional, Monogolf; €1,000–€3,181 per individual per year), the UGOLF Academy teaching platform (Access beginner, Addict advanced, Adventure children, Getaway clinics) with 100+ state-certified salaried instructors, and the B2B UGOLF Entreprise corporate programme.

Revenue is generated across nine streams including green fees, recurring subscriptions, academy teaching fees, corporate B2B programmes, Classic Card / Gold Card loyalty memberships, Free Golfeur digital subscriptions, pro shop merchandise, restaurant/hotel/event services, and third-party course management fees. Distribution runs through 66 owned course reception desks as physical points of sale plus owned digital platforms (jouer.golf, leclub-golf.com, freegolfeur.com, ugolf-entreprise.eu). The technology layer is conventional rather than AI-native: online booking, swing analysis via third-party TrackMan and Rapsodo radar systems and Smart2Move pressure plates, plus LeClub Golf's loyalty platform. UGOLF claims market leadership in French golf course management with 27,000 licensed players and 1.5 million rounds played annually.

Name

UGOLF

Legal name

UGOLF

Website

https://jouer.golf

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

UGOLF is a French golf course management and network operator, wholly owned by Groupe Duval, managing 77 courses across France and five international markets and serving 27,000 licensed golfers through subscriptions, green fees, and corporate B2B programmes.

Ownership category

akta.pro rank

Product category

Golf Course Management & Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Golf course management
• Golf subscriptions
• Golf instruction
• Corporate golf programs
• Green fee services

Headquarters

HQ city

Saint-sulpice-et-cameyrac

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Green Fee Revenue: Pay-per-play green fees charged to non-subscribing golfers visiting UGOLF courses across France, Spain, and international locations. Revenue per round varies by course and season.
2. Golf Subscriptions: Annual and monthly subscription plans (Unlimited, Grand Paris, Proxy, Monogolf) providing unlimited play access across defined course networks. Subscriptions range from ~€638/year (Junior Monogolf) to ~€5,016/year (Couple Grand Paris 7/7). Subscriptions are the primary recurring revenue driver.
3. UGOLF Academy and Teaching: Golf instruction revenue from the UGOLF Academy, including group classes (Access from €29/month, Addict from €45/month), private lessons (from €30/30 min), golf school for children, and golf clinics in France and Spain.
4. Classic Card and Reward Cards: Classic Card (€49/year) and Classic Pack (€89/year) providing discounts on green fees and rewards programme access for occasional golfers. Sold at golf course receptions and online.
5. Free Golfeur Subscriptions: Online subscription service with memberships from €169/year (Student/Under-26) to €699 (Membership+), providing access to reduced tee time pricing (€10, €20, €30 per booking) and loyalty rewards.
6. Pro Shop and Merchandise Sales: Pro shop sales at each golf course offering golf equipment, apparel (Lacoste, Puma, Rönisch, Calvin Klein, Foot Joy, Under Armour, Braxx), custom club fitting (Cleveland, Callaway, Cobra, TaylorMade, Titleist, Ping), accessories and gear.
7. Restaurant, Hotel and Event Services: Revenue from restaurant operations (open to public at all courses), partner hotel commissions, seminar and conference room rental, and private event hosting (weddings, birthdays, baptisms).
8. Corporate Golf Programs (UGOLF Entreprise): B2B corporate golf programs offering companies access to the UGOLF network with tariff advantages, inter-company competitions, team events, and section management tools.
9. Golf Course Management Services: Management fees and consulting revenue from managing golf courses on behalf of local authorities, associations, and private owners. Services include management optimization consulting, new course creation, and specialized services for independent courses.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

UGOLF operates and manages a network of more than 66 golf courses across France, Spain and additional international markets, selling green fees, tiered annual subscriptions, instruction through the UGOLF Academy, and ancillary services including on-site pro shops, restaurants and hotels. The group also provides outsourced golf course management for third-party owners and a corporate program (Golf Entreprise) that organizes B2B events, while its LeClub Golf network extends reciprocal playing access to more than 800 partner courses.

Product overview

UGOLF operates as a golf course management and network operator with a multi-brand portfolio. The core UGOLF platform provides green fees, subscriptions (Unlimited, Grand Paris, Proxy, Monogolf), and UGOLF Academy for golf instruction. The ecosystem includes four subsidiaries: LeClub Golf (loyalty network with Gold Card rewards), Free Golfeur (budget membership), Le Club 42.67 (business network with mobile app), and Jéka Formation (instructor training). Additional offerings include Pro Shops with equipment and custom fitting, restaurants and partner hotels, Golf Entreprise corporate programs, and Golf School for children ages 4-18.

Differentiator

Problem solved

Functional benefit

Brands

• Free Golfeur: Subscription-based golf service offering discounted tee times through a mobile app (iOS and Android), with memberships starting from €499/year.
• LeClub Golf
• Le Club 42.67
• Golf Ecodurable

Products and services

• UGOLF Subscriptions Annual tiered subscription programs (Unlimited, Grand Paris, Proxy, Monogolf) that grant individual golfers recurring access to UGOLF-operated courses.
• Green Fees Pay-per-play green fee access purchased by individual golfers at any UGOLF course on a single-visit basis.
• UGOLF Academy Golf instruction program for adults, beginners and improvers, using TrackMan, Rapsodo and Smart2Move technology for swing analysis.
• Jéka Formation Professional instructor certification and training program that prepares individuals to teach golf within the UGOLF network.
• Golf Entreprise B2B corporate golf program offering client events, team-building sessions, tournaments and branded golf experiences for companies.
• LeClub Golf Partner-course network and rewards program providing members with reciprocal playing access to more than 800 affiliated golf courses.
• Free Golfeur Low-cost annual membership delivering discounted green fees and access to Free Golfeur-affiliated courses for budget-conscious golfers.
• Le Club 42.67 Premium business club combining golf access with networking events and hospitality services for professionals and executives.
• UGOLF Golf Course Management Services Outsourced management contracts under which UGOLF operates golf courses owned by third parties, covering operations, maintenance, marketing, retail and F&B.
• Pro Shop Retail On-site retail of golf equipment, apparel and accessories at each UGOLF facility, serving facility players and walk-in customers.
• Restaurants and Hotels at Golf Facilities On-site food-and-beverage restaurants and golf-adjacent hotel accommodation at UGOLF courses, generating hospitality revenue from golfers and visitors.

Quantifiable outcome

• 20,000+ golfers initiated into golf each year
• +8 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

13 partnerships are on record, tiered core and minor.

• LeClub GolfcoreStrategic or Co-development PartnerUGOLF created and developed the LeClub Golf network, a subsidiary offering services to golf courses and golfers. LeClub Golf provides access to 171+ courses in France (including 51 UGOLF), 57 in Spain, and approximately 800 globally. It offers the Gold Card rewards programme (up to 50% off), gift vouchers, cashback, play interruption insurance, and international concierge service.
• Le Club 42.67minorStrategic or Co-development PartnerUGOLF subsidiary Le Club 42.67 connects over 100 SME/SMI heads who share a passion for golf and business. It's an 'English-style' business club with custom membership, outings, lunches, dinners with guest speakers, and travel experiences.
• Jéka FormationcoreStrategic or Co-development PartnerUGOLF's training organisation, Jéka Formation (www.jeka-formation.fr) provides state-certified golf instructor diplomas recognised in the industry. It encourages inclusion of diverse populations in golf and supports internal employee promotion, aligning with UGOLF's mission to develop golf accessibility.
• Free GolfeurminorStrategic or Co-development PartnerUGOLF subsidiary providing an online golf subscription platform (www.freegolfeur.com) targeting price-sensitive golfers with memberships from €169/year and reduced tee time pricing (€10-30). Available as website and mobile app. Named Product of the Year 2020.
• EcocertminorStrategic or Co-development PartnerEcocert partners with UGOLF to develop and certify the 'Eco-sustainable UGOLF' label for golf courses, assessing environmental performance across 10 domains (water, soil, biodiversity, landscape, waste, air, noise, energy, materials, social/human aspects). Three courses certified: Téoula (2011), Haras de Jardy (2014), Lacanau (2017).
• CallawayminorGTM or Marketing PartnerEquipment partner for UGOLF Entreprise corporate golf programme, providing tee-gift offers at competitions.
• Best WesternminorGTM or Marketing PartnerHotel partner featured in UGOLF Entreprise brochure, providing accommodation options for corporate golf events and travel.
• NajetiminorGTM or Marketing PartnerHotel partner (Najeti.fr) featured in UGOLF Entreprise programme, offering accommodation for golf tourism and corporate events.
• Greens du MondeminorChannel Partner/ Reseller/ DistributorTravel partner for international golf bookings, integrated into UGOLF Entreprise corporate golf programme.
• Partner Hotels (Châteaux, Manors, Hotel Chains)minorGTM or Marketing PartnerNetwork of 3 and 4-star partner hotels located in châteaux, stately manors, and major hotel chains, immersed in greenery with luxury facilities (swimming pools, spas, golf courses). Recommended for weekend and holiday golf packages.
• Lacoste, Puma, Rönisch, Calvin Klein, Foot Joy, Under Armour, BraxxminorGTM or Marketing PartnerApparel brands available at UGOLF pro shops across all golf courses, providing fashion and sportswear options alongside golf equipment.
• FFGolf (Fédération Française de Golf)minorStrategic or Co-development PartnerFrench Golf Federation partnership for competition management, player licensing, ranking systems, and youth development programmes. UGOLF courses participate in FFG competitions and submit scores to the federation.
• AGWC (Amateur Golf World Cup)minorStrategic or Co-development PartnerLeClub Golf provides members access to the Amateur Golf World Cup (AGWC), the biggest amateur golf tournament in the world.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Invited Clubs (formerly ClubCorp): US-based operator of a large portfolio of private and semi-private golf and country clubs with a subscription/membership model. Directly comparable on membership economics, multi-course subscription tiers, and corporate event revenue, though operating in a different geographic market.
• Bluegreen: Sister brand under the UGolf-Bluegreen group operating golf courses across France. While under shared ownership, it is an operator-peer with overlapping course portfolios, customer base, and subscription products — central to evaluating internal cannibalisation vs. network density.
• Réseau Golfy: Largest golf course network in France besides UGolf-Bluegreen, offering member discounts and loyalty benefits across affiliated courses. Closest French-network competitor and the most direct analogue to LeClub Golf's value proposition.
• Troon Golf: The world's largest golf course management company, operating and managing hundreds of daily-fee, resort, and private clubs across the US, Europe, Middle East, and Asia. Directly comparable to UGOLF as a third-party management and operator platform, and represents UGOLF's clearest global benchmark for scale, fee structure, and concession economics.

Others

• GolfNow (NBC Sports Next): Largest online tee-time booking and marketing platform for golf in the US (part of NBC Sports Next). Comparable to UGOLF's leclub-golf.com and Free Golfeur platforms as a tee-time distribution and consumer-acquisition channel, though operating in a different geography.
• Leading Courses: European golf-course directory and tee-time booking platform operating across 30+ countries. Adjacent to UGOLF's LeClub Golf marketplace and Free Golfeur booking business as a distribution and tee-time aggregation peer.
• Your Golf Travel: European golf travel and tee-time package operator partnering with hotels and courses. Adjacent peer to UGOLF's partner-hotel and corporate-event golf travel programmes.

Regional players

• American Golf: UK-based operator of multiple golf courses and driving ranges, with subscription programmes and member benefits. Comparable business model — multi-course operator with subscription and lessons — but operating primarily in the UK rather than France.

Broad incumbents

• Pebble Beach Company: US luxury golf resort and real estate operator (Pebble Beach, Spyglass Hill, Spanish Bay). Comparable on high-end resort-golf operations, hotel partnerships, and corporate events, but a premium resort-led operator rather than a multi-course subscription network.
• IMG Golf (Endeavor): Global sport-management group offering golf operations, event management, and player representation through IMG. Comparable on the B2B course- and event-management side (similar to UGOLF Entreprise and tournament hosting), but operates as a much broader sports-portfolio company.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/golfcameyrac
• LinkedInlinkedin.com/company/ugolf-bordeaux-cameyrac

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UGOLF