Celsius Fire
Airmaster Australia (formerly Celsius Fire) is an award-winning ANZ building services company providing HVAC&R management, smart building automation, and fire safety services through 14 branches across Australia and New Zealand, serving commercial, government, healthcare, education, retail, and data centre clients.
- Company typePrivate
- Founded1988
- HeadquartersChatswood, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Celsius Fire does
Airmaster Australia (operating as Celsius Fire, formerly Celsius Fire) is an award-winning, privately held Australian building services company founded in Melbourne in 1988. The company provides an integrated portfolio of HVAC&R management, smart building automation, and fire and essential safety services across Australia, New Zealand, and South-East Asia, delivered through 14 owned-and-operated branches. Core technology rests on Tridium Niagara 4 as the open BMS backbone (supporting BACnet and Modbus), with differentiated modules including the PlantPRO chiller plant optimisation suite (self-learning ML controls, ASHRAE-based algorithms), the Building Services Network (BSN) mesh-topology structured cabling layer, UV-C disinfection systems with 98%+ coronavirus kill rates, and the Intelligent Maintenance predictive analytics program. Partnerships span Distech Controls (Titanium tier status), Conserve It (PlantPRO distribution), Tridium, Daikin, UVDI, BUENO, and Facilio/NEJAVI, providing technology breadth without proprietary lock-in.
The business model combines recurring service and maintenance contracts (24-hour response, preventive and emergency) with project-based installations, fire safety system upgrades, and smart building retrofits. Pricing is quote-based with multi-year contracts, and customer segments span commercial real estate (JLL, Knight Frank, ANZ Bank at 100 Queen Street), retail (Myer, Kmart, Chadstone, Melbourne Central, Vicinity Centres), education (ANU, RMIT), healthcare and aged care, government (Dumas House, public tenders), data centres (YourDC Edinburgh Parks), airports (Melbourne Airport, Ayers Rock Airport), and hospitality (Sheraton Mirage, Lonely Planet). Recent growth has been both organic (Townsville and NT branch openings, NSW HQ expansion in 2024) and inorganic (acquisition of AAMS in 2022 to anchor NT operations), supported by a broad recognition footprint including AIRAH Product of the Year 2015, Daikin President & CEO Award 2024, and Distech Titanium Status 2025.
Celsius Fire firmographics
Firmographics- Name
- Celsius Fire
- Legal name
- Airmaster Corporation Pty Ltd
- Website
- https://celsiusfire.com.au
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Airmaster Australia (formerly Celsius Fire) is an award-winning ANZ building services company providing HVAC&R management, smart building automation, and fire safety services through 14 branches across Australia and New Zealand, serving commercial, government, healthcare, education, retail, and data centre clients.
- Ownership category
- akta.pro rank
Celsius Fire industry classification
Industry- Product category
- Building Services and HVAC&R Management
- NAICS
- Security Systems Services (56162)
- akta.pro primary industry
- Chillers, Boilers & Central Plant Operations (BPABACAG)
- akta.pro secondary industries
- Fire & Smoke Dampers / Firestopping / Passive Fire Protection Services (BPABAHAE), Fire & Life Safety Services (Inspection/Testing/Sprinklers/Alarms) (IMAIAAAI), HVAC & Industrial Ventilation (Chillers, AHUs, Exhaust, Filtration) (EUAEAFAE)
Keywords
Where Celsius Fire is headquartered
LocationHeadquarters
- HQ city
- Chatswood
- HQ country
- Australia
- HQ region
- Oceania
Offices11 records
Markets served
Celsius Fire business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- HVAC Service and Maintenance: Ongoing service and maintenance contracts for HVAC systems with 24-hour response teams. Includes preventive maintenance, emergency repairs, and planned maintenance programs.
- Projects and Installations: One-time project-based revenue for new installations, upgrades, and retrofit projects including BMS upgrades, chiller replacements, and automation systems.
- Fire and Essential Safety Services: Essential Safety Measures (ESM) solutions including fire panel upgrades, graphics systems, and fire safety equipment.
- Smart Building Solutions: Building Services Network (BSN) infrastructure, automation systems, and intelligent maintenance solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Celsius Fire product offering
Product offeringCore offering
Airmaster (Celsius Fire) is an Australian building services company providing integrated HVAC&R management, smart building automation, and fire & essential safety services to enterprise and government clients across 14 branches in Australia, New Zealand, and South-East Asia. Operations span full project lifecycle delivery (procurement through commissioning and maintenance), 24-hour service response, and deployment of energy efficiency technologies such as PlantPRO chiller optimisation, Building Services Network infrastructure, UV-C disinfection, and Tridium Niagara 4-based building management systems.
Product overview
Celsius Fire (Airmaster) operates as an award-winning building services company offering a comprehensive, integrated portfolio of HVAC&R management, smart building automation, and fire services across Australia, New Zealand, and South-East Asia. The core offering combines HVAC&R Management, Smart Building Automation, and Fire & Essential Services as the three pillars, supported by a suite of add-on modules and specialized solutions. Key products include PlantPRO (chiller plant optimization with machine learning), Building Services Network (BSN infrastructure), Indoor Air Quality Solutions (IAQ monitoring and UV-C disinfection), SafeSpace (viral detection), and Asset Management. Service offerings span Projects and Installations, Automation & Energy, Service and Maintenance, Advisory, and Tridium Systems Integration. The portfolio follows a platform-plus-modules architecture where core services are enhanced through specialized solutions like PlantPRO for energy optimization and BSN for building connectivity.
Differentiator
Problem solved
Functional benefit
Brands
- Airmaster Fire: Essential Safety Measures (ESM) solution that complements Airmaster's range of products and services
- PlantPRO
- SafeSpace
- Intelligent Maintenance
- Building Services Network (BSN)
- Plant Room Optimisation
- PAC Revive
Products and services
- HVAC&R Management Comprehensive heating, ventilation, air conditioning, and refrigeration management services providing installation, maintenance, and optimization of building climate control systems for enterprise and government clients across Australia, New Zealand, and South-East Asia.
- Smart Building Automation Building management system solutions consolidating multiple engineering systems into a single platform to enable constant improvement of building operation, efficiency, and innovation for commercial, government, and institutional clients.
- Airmaster Fire (Celsius Fire) - Fire & Essential Safety Services Essential Safety Measures (ESM) solution providing fire panels, graphics systems, and fire safety equipment installation and maintenance as a standalone service line within Airmaster, operating on the Celsius Fire domain.
- Service and Maintenance Ongoing recurring service and maintenance for HVAC and building systems with a 24-hour response team and technical specialists to limit downtime costs for enterprise clients.
- Projects and Installations Full project lifecycle service from procurement through installation, commissioning, and maintenance, delivering optimized performance for new installations, upgrades, and retrofit projects including BMS upgrades, chiller replacements, and automation systems.
- Automation & Energy Building automation and energy optimization service line enabling buildings to improve operation and efficiency by consolidating multiple systems into a single platform.
- Advisory Services Professional consulting services providing competitive technologies and systems to extend value delivered to enterprise customers across building services and energy efficiency domains.
- PlantPRO Plant Room Optimisation Award-winning chiller plant control and optimization solution using smart machine learning controls, self-learning optimisation algorithms, analytics, and reporting. Distributed by Airmaster in Australia from developer Conserve It; based on Niagara Framework and supports BACnet, Modbus, and LON protocols with Project Haystack compatibility.
- Building Services Network (BSN) High-speed/high-bandwidth data transfer infrastructure connecting all engineering systems on site, combining passive structured cabling with active networking in mesh topology to deliver stable, failsafe building operations and reduce cabled infrastructure requirements.
- Indoor Air Quality Solutions Suite of indoor air quality technologies including IAQ sensors, demand control ventilation, UV-C disinfection, air scrubber technologies, and the SafeSpace viral detection solution for facility safety and health-focused analytics.
- UV-C Lighting Disinfection Systems UV-C technology deployed in HVAC systems providing 98%+ coronavirus kill rate while continuously cleaning cooling and heating coils, reducing pressure drop and fan energy consumption.
- Asset Management Strategic management of building asset identification, lifecycle, and capital expenditure planning using benchmarked processes and industry-leading practices for enterprise clients.
- Tridium Systems Integration Integration services using the Tridium Niagara 4 open, non-proprietary BMS framework supporting BACnet and Modbus protocols for building automation deployments.
- Intelligent Maintenance Data-driven predictive maintenance program that collects, stores, and analyzes data across disparate control systems to improve building efficiency through actionable intelligence, recognised through the Daikin President & CEO Award for Innovative Intelligent Maintenance Initiative.
Quantifiable outcome
- 71% energy savings per annum at Myer Chadstone through VSD installation
- +9 more outcomes
Companies that use Celsius Fire
Customer profileNamed customers18 records
Segments8 records
Ideal customer profiles6 records
Celsius Fire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability6 records
Feature5 records
Celsius Fire partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, strategic and minor.
- Distech ControlscoreAirmaster has been recognised with Titanium status by Distech Controls, the highest tier in Distech's global network and the first of its kind in Australasia. This partnership involves integration of Distech Controls products in building automation projects.
- FaciliostrategicFacilio, Airmaster, and NEJAVI formed strategic partnership to accelerate IoT digital transformation for building management.
- UVDIcoreStrategic alliance for UV-C technology in the fight against COVID-19. UVDI provides UV-C disinfection technology that Airmaster integrates into HVAC systems for viral elimination.
- Conserve ItcoreAirmaster is an Australian distributor of PlantPRO, the award-winning plant room optimisation solution developed by Conserve It. This is a distribution/partnership relationship for the PlantPRO product.
- BUENOcoreAnalytics provider partner working with Airmaster on predictive maintenance programs. Awarded Collaborative Partnership Award at FM Industry Awards alongside Airmaster and Knight Frank.
- DaikincoreStrategic alliance involving Daikin products and services. Airmaster won the Daikin President & CEO Award for Innovative Intelligent Maintenance Initiative. Daikin Service Olympics participant with Global Silver medal.
- NEJAVIstrategicStrategic partnership with Facilio and Airmaster for IoT digital transformation in buildings.
- Active LincminorMaking a Difference partnership focused on community engagement.
- Optimum AirminorTrans-Tasman collaboration partner following the trans-Tasman bubble opening, alongside ControlCo Automation.
- ControlCo AutomationminorTrans-Tasman collaboration partner alongside Optimum Air.
- Melbourne VictoryminorCommunity partnership to champion youth, trades and community impact.
- TridiumcoreAirmaster implements Tridium Niagara 4 platform for BMS upgrades. Open framework platform with no lock-in licensing.
- Vicinity CentresminorCharity partnership through Chain Reaction Challenge for children's charities.
Scale indicators12 records
Recent moves11 records
Expansion highlights6 records
Celsius Fire competitors and assessment
Company assessmentBroad incumbents
- CBRE Group (Workplace & Facility Services): Global real estate services firm offering integrated facility management including HVAC, building automation and energy services. Competes with Airmaster for commercial office and retail FM contracts but at much larger scale and broader scope.
- Daikin Australia: Australia's largest HVAC equipment manufacturer with an expanding service and maintenance arm. Airmaster is a Daikin partner and award winner (Daikin President & CEO Award, Service Olympics Silver), but Daikin also competes in HVAC service delivery and could disintermediate integrators.
- Schneider Electric (Buildings): Global building automation, HVAC controls and energy management vendor with EcoStruxure platform. Schneider executives have spoken at Airmaster events; competes for the same BMS and energy optimisation wallet in ANZ enterprises.
- Honeywell Building Technologies: Global BMS, HVAC controls and energy services incumbent with products and integrator partnerships overlapping Airmaster's BMS and PlantPRO offerings. Competes at the product and integrated-solution level across commercial buildings.
- JLL (Jones Lang LaSalle) - Integrated Facilities Management: Global real estate services firm with a major IFM business covering HVAC, BMS and energy optimisation for enterprise commercial portfolios. JLL is also an Airmaster customer at 100 Queen Street, illustrating the dual competitor/customer dynamic in ANZ CRE services.
Direct peers
- Spotless Group (Programmed): One of Australia's largest integrated facility services providers, delivering HVAC, electrical and building maintenance across commercial, retail, government and resources sectors. Directly comparable to Airmaster's ANZ-wide HVAC and building services model with similar enterprise customer base.
- Broadspectrum: Australia-based integrated facility services contractor delivering HVAC, electrical, fire and building maintenance to commercial, government and resources customers. Closely comparable service portfolio and enterprise go-to-market model.
- Downer EDI: Australian-listed infrastructure and building services group with a substantial facilities management and HVAC services business serving commercial, government and industrial clients. Comparable in scale, geographic footprint and end-market mix to Airmaster.
Others
- Tridium: Developer of the Niagara 4 open BMS framework that underpins Airmaster's automation deployments. Functions as a critical technology enabler rather than a direct competitor, but the relationship defines the integration and interoperability story.
Emerging players
- Conserve It: Australian developer of the PlantPRO plant room optimisation platform that Airmaster distributes. A specialist emerging player whose product underpins Airmaster's differentiation; could conceivably bypass the distributor relationship over time.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Celsius Fire social profiles
Digital presenceCelsius Fire compliance and trust
Trust signalCompliance6 records
Celsius Fire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Celsius Fire leadership team
Management profileNumber of profiles
Profiles1 record
Celsius Fire subsidiaries and ownership
Company hierarchySubsidiaries2 records
Celsius Fire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Celsius Fire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Celsius Fire
What does Celsius Fire do?
Airmaster (Celsius Fire) is an Australian building services company providing integrated HVAC&R management, smart building automation, and fire & essential safety services to enterprise and government clients across 14 branches in Australia, New Zealand, and South-East Asia. Operations span full project lifecycle delivery (procurement through commissioning and maintenance), 24-hour service response, and deployment of energy efficiency technologies such as PlantPRO chiller optimisation, Building Services Network infrastructure, UV-C disinfection, and Tridium Niagara 4-based building management systems.
Is Celsius Fire a public or private company?
Celsius Fire is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Celsius Fire founded?
Celsius Fire was founded in 1988. It employs 11 to 50 people.
Where is Celsius Fire based?
Celsius Fire is headquartered in Chatswood, Australia, in the Oceania region.
How does Celsius Fire make money?
Four revenue lines are on record. HVAC Service and Maintenance is the primary driver. The others are projects and Installations, fire and Essential Safety Services and smart Building Solutions.
Who are Celsius Fire's main competitors?
Broad incumbents on record are CBRE Group (Workplace & Facility Services), Daikin Australia, Schneider Electric (Buildings), Honeywell Building Technologies and JLL (Jones Lang LaSalle) - Integrated Facilities Management. Direct peers are Spotless Group (Programmed), Broadspectrum and Downer EDI. Tridium is listed as an others. Conserve It is listed as an emerging player.
Does Celsius Fire have an API?
No public API is recorded for Celsius Fire.
What industry is Celsius Fire in?
Celsius Fire's product category is Building Services and HVAC&R Management. Its primary akta.pro industry code is BPABACAG, Chillers, Boilers & Central Plant Operations, with a secondary code of BPABAHAE, Fire & Smoke Dampers / Firestopping / Passive Fire Protection Services. Its NAICS code is 56162.