MedMag.ro
MedMag.ro is a Romanian D2C e-commerce store (Medical Shopping Zone SRL, Bucharest) selling health monitoring devices (blood pressure monitors, nebulizers, glucometers, thermometers) and household products from brands such as Laica, Omron, Microlife, and Accu-Chek to Romanian consumers.
- Company typePrivate
- Founded2015
- HeadquartersBucharest, Romania
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What MedMag.ro does
MedMag.ro is a Romanian direct-to-consumer e-commerce storefront operated by Medical Shopping Zone SRL, headquartered in Bucharest (Sector 1). The company sells health monitoring devices and household products to individual Romanian consumers, with no disclosed B2B or wholesale operations. Core assortment includes blood pressure monitors, nebulizers, glucometers, body composition analyzers, thermometers, baby care items, and small kitchen appliances sourced from established international brands such as Laica, Omron, Microlife, and Accu-Chek. The product mix is narrow and category-focused rather than a broad marketplace, and the underlying platform is a standard online storefront with no proprietary technology components disclosed.
The business model is straightforward direct product sales at RON-denominated prices inclusive of the Romanian 19% VAT. Orders are fulfilled through an in-house courier operation promising 24-hour delivery in Bucharest and 48-hour delivery elsewhere in Romania. Marketing is concentrated on owned channels — on-site SEO and content, Facebook, and email — supplemented by listings on third-party price comparison aggregators (ShopMania, Compari.ro, GoShopping, AllShops). Customer-facing differentiators include a 30-day money-back guarantee, an 'Open Package at Delivery' inspection option, and a refurbished-goods section ('Resigilate'). There is no disclosed use of AI, no platform extensibility, and no signs of capital-raising, M&A activity, or institutional partnerships in the available data.
MedMag.ro firmographics
Firmographics- Name
- MedMag.ro
- Legal name
- Medical Shopping Zone SRL
- Website
- https://medmag.ro
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MedMag.ro is a Romanian D2C e-commerce store (Medical Shopping Zone SRL, Bucharest) selling health monitoring devices (blood pressure monitors, nebulizers, glucometers, thermometers) and household products from brands such as Laica, Omron, Microlife, and Accu-Chek to Romanian consumers.
- Ownership category
- akta.pro rank
MedMag.ro industry classification
Industry- Product category
- Medical Equipment Retail
- NAICS
- Other Health and Personal Care Retailers (45619), Health and Personal Care Retailers (456)
- SIC
- Retail-Misc General Merchandise Stores (5399), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Discount Drugstores with DME/Home Medical (Value Medical Supply) (CRAEAHAG)
- akta.pro secondary industry
- Discount Drugstores with Front-End General Merchandise (Value GM) (CRAEAHAI)
Keywords
Where MedMag.ro is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices1 record
Markets served
MedMag.ro business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Product Sales: The primary revenue stream is direct product sales through the e-commerce website. The company sells health monitoring devices (blood pressure monitors, nebulizers, glucometers), baby care products, personal care items, kitchen appliances, and other health-related equipment. Products are sold at one-time purchase prices with no visible subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing across categories |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
MedMag.ro product offering
Product offeringCore offering
MedMag.ro is a Romanian online retail store (operated by Medical Shopping Zone SRL) that sells health monitoring devices, medical equipment, baby care products, and household kitchen appliances through its own e-commerce platform. The catalog spans blood pressure monitors, nebulizers, glucometers, body composition analyzers, thermometers, air purifiers, water filter pitchers, baby monitors, breast pumps, sterilizers, pasta makers, and vacuum sealers from brands such as Laica, Omron, Microlife, Accu-Chek, Koch, Thetford, and Oreck. Products are sold at one-time retail prices with VAT, promotional bundles, manufacturer warranties, and a 30-day money-back return policy.
Product overview
MedMag.ro is an online Romanian health monitoring and household products e-commerce store operated by Medical Shopping Zone SRL. The product portfolio is organized as a multi-brand retail platform offering various health monitoring devices and household appliances. Core health monitoring products include blood pressure monitors (tensiometre), aerosol/nebulizer machines, glucometers with test strips, body fat analyzers, thermometers (electronic, non-contact, specialized), thermo-hygrometers, and weather stations. Baby care products encompass baby scales, thermometers, humidifiers, baby monitors, bottle sterilizers, warmers, and breast pumps. The kitchen products division includes pasta makers (Laica PM2000), kitchen scales, vacuum sealers (Laica VT3120), blenders, and cooking thermometers. The company also offers air purifiers, massage/recovery devices, portable toilets, personal care and oral care products. Products are primarily sourced from established international brands including Laica, Omron, Microlife, Accu-Chek, Bioland, Koch, Thetford, and Oreck, with Laica being a prominent brand featuring across multiple product categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Blood Pressure Monitors (Tensiometre) Devices for measuring blood pressure, available in arm and wrist configurations from brands including Omron and Microlife, sold to Romanian consumers for home use.
- Aerosol/Nebulizer Machines (Aerosoli/Nebulizatoare) Respiratory therapy devices that convert liquid medication into mist for inhalation, available in compressor and silent ultrasound types, with related consumables and a portable spirometer option.
- Water Filter Pitchers (Cani filtrante de apa) Home water filtration pitchers and replacement filter cartridges from Laica and other brands, including Prime Line, Stream Colors, Stream Mechanical, and Laica Germ Stop models.
- Glucometers and Test Strips (Glucometre si teste) Blood glucose monitoring devices and associated test strips, lancets, and analysis systems from Accu-Chek, Bioland, and TaiDoc for home diabetes management.
- Person Scales (Cantare de persoane) Digital and electronic scales for measuring body weight, including body composition analyzers, for personal wellness tracking at home.
- Body Fat Monitors / Body Composition Analyzers Body composition analyzers that measure body fat percentage, body water percentage, and muscle mass, including the Omron BF-306 and Laica PS5009 models.
- Thermometers (Termometre) Temperature measurement devices including electronic thermometers, non-contact infrared thermometers, bath thermometers, room thermometers, refrigerator thermometers, oven thermometers, meat thermometers, and automobile thermometers.
- Thermo-Hygrometers (Termo-Higrometre) Devices measuring both temperature and humidity levels for indoor and baby room monitoring, including Koch brand models.
- Weather Stations (Statii Meteo) Home weather stations that track temperature, humidity, and other meteorological data for residential use.
- Air Purifiers (Purificatoare de aer) Room air purification devices, including Salin salt-based purifiers and Oreck models, for residential indoor air quality.
- Massage and Recovery Devices (Masaj si recuperare) Massage equipment and rehabilitation devices for muscle recovery and relaxation for personal/home use.
- Portable Electrocardiograph (Electrocardiograf portabil) Portable ECG devices for home heart monitoring, allowing consumers to record cardiac activity outside clinical settings.
- Baby Care Products (Pentru Bebelusi) Baby monitoring and care products including baby scales, baby thermometers, humidifiers, baby monitors, bottle sterilizers (including Philips Avent), bottle warmers, breast pumps, and the Laica Baby Line.
- Pasta Makers (Masini de facut paste) Manual and electric pasta-making machines with interchangeable cutting rollers, including the Laica PM2000 model, for home kitchen use.
- Vacuum Sealers (Ambalare in vid) Food vacuum packaging machines and consumable bags/accessories for home food preservation, including the Laica VT3120 Professional model.
- Portable Toilets (Toalete portabile) Portable toilet solutions and cleaning/maintenance products, primarily from Thetford brand, for mobile and recreational use.
- Personal Care Products (Ingrijire personala) General personal care and wellness devices including oral care items, pedometers, electric blankets, and Breastlight products for personal home use.
Quantifiable outcome
- 30-day money-back guarantee for customer satisfaction
- +1 more outcomes
Companies that use MedMag.ro
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
MedMag.ro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MedMag.ro partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
MedMag.ro competitors and assessment
Company assessmentDirect peers
- HelpNet: HelpNet is a Romanian pharmacy chain with growing e-commerce presence, offering health monitoring products and OTC medical devices to the same Romanian consumer base MedMag.ro targets.
- Catena: Catena is a leading Romanian pharmacy chain with e-commerce operations, selling health monitoring devices and personal care products to consumers in the same market MedMag.ro serves.
- Notino: Notino is a European health and beauty e-commerce retailer with an active Romanian storefront, comparable to MedMag.ro as a multi-category online retailer of health and personal care products, though with a stronger beauty focus.
- Dr.Max Romania: Dr.Max Romania is a major Romanian pharmacy chain with an online store selling health and personal care products, including medical devices, directly comparable to MedMag.ro's DTC health-retail focus.
- Springfarma: Springfarma is a Romanian online pharmacy and health-products retailer, directly comparable to MedMag.ro in selling home health devices and medical equipment to Romanian consumers through a DTC e-commerce model.
Broad incumbents
- eMag: eMag is the largest general e-commerce platform in Romania, offering an extensive health, beauty, and home-appliance assortment alongside its broader catalog. It competes with MedMag.ro on price and assortment but is not a specialist.
- Altex Romania: Altex is a major Romanian retail chain for electronics, home appliances, and increasingly health and personal care products. Its scale and online presence make it a broad competitor for MedMag.ro's kitchen and household appliance lines.
Regional players
- Allegro: Allegro is Poland's largest e-commerce marketplace with a substantial health and personal care category. Comparable to MedMag.ro's DTC medical-device retail but operating in a different geography and at significantly larger scale.
- Shop Apotheke Europe: Shop Apotheke is a leading European online pharmacy operating across Germany, Austria, and other markets. It is comparable to MedMag.ro as a DTC e-commerce retailer of health and personal care products, though it operates outside Romania.
- DocMorris: DocMorris is a major European online pharmacy selling OTC medications, health devices, and personal care products via DTC e-commerce. Comparable to MedMag.ro's specialty health-retail model, but operated across Western Europe rather than Romania.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
MedMag.ro social profiles
Digital presenceMedMag.ro financial estimates
Financial estimateRevenue estimate
Valuation estimate
MedMag.ro leadership team
Management profileNumber of profiles
MedMag.ro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MedMag.ro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MedMag.ro
What does MedMag.ro do?
MedMag.ro is a Romanian online retail store (operated by Medical Shopping Zone SRL) that sells health monitoring devices, medical equipment, baby care products, and household kitchen appliances through its own e-commerce platform. The catalog spans blood pressure monitors, nebulizers, glucometers, body composition analyzers, thermometers, air purifiers, water filter pitchers, baby monitors, breast pumps, sterilizers, pasta makers, and vacuum sealers from brands such as Laica, Omron, Microlife, Accu-Chek, Koch, Thetford, and Oreck. Products are sold at one-time retail prices with VAT, promotional bundles, manufacturer warranties, and a 30-day money-back return policy.
Is MedMag.ro a public or private company?
MedMag.ro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MedMag.ro founded?
MedMag.ro was founded in 2015. It employs 1 to 10 people.
Where is MedMag.ro based?
MedMag.ro is headquartered in Bucharest, Romania, in the Europe region.
How does MedMag.ro make money?
One revenue line is on record: product Sales.
Who are MedMag.ro's main competitors?
Direct peers on record are HelpNet, Catena, Notino, Dr.Max Romania and Springfarma. Broad incumbents are eMag and Altex Romania. Regional players are Allegro, Shop Apotheke Europe and DocMorris.
Does MedMag.ro have an API?
No public API is recorded for MedMag.ro.
What industry is MedMag.ro in?
MedMag.ro's product category is Medical Equipment Retail. Its primary akta.pro industry code is CRAEAHAG, Discount Drugstores with DME/Home Medical (Value Medical Supply), with a secondary code of CRAEAHAI, Discount Drugstores with Front-End General Merchandise (Value GM). Its NAICS code is 45619 and its SIC code is 5399.