Dr. Max Romania
Dr. Max Romania is an integrated pharmaceutical group operating 900+ retail pharmacies, 50+ hyper-pharmacies, an e-commerce platform, and a Mediplus wholesale distribution division serving 4,500+ pharmacies and 500+ hospitals across Romania.
- Company typePrivate
- Founded2018
- HeadquartersBucharest, Romania
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Dr. Max Romania does
Dr. Max Romania is one of the largest pharmaceutical groups in Romania, operating an integrated platform that spans pharmaceutical import, wholesale distribution, and retail pharmacy. Through its Mediplus division, the company distributes to more than 4,500 independent pharmacies and over 500 clinics and hospitals across Romania, using five regional warehouses plus a National Logistics Center at Mogoșoaia. On the retail side, Dr. Max Romania operates more than 900 proximity pharmacies (Dr. Max de proximitate), over 50 HIPER Dr. Max hyper-pharmacies with 12,000+ SKUs across six dedicated zones, the E-shop Dr. Max online pharmacy with home delivery and Click & Collect, and a mobile app.
The technology stack is centered on logistics automation and omnichannel retail rather than proprietary software products: BD Rowa automated warehouses are deployed across distribution centers, Autonomous Mobile Robots operate in the Mogoșoaia logistics hub (recognized with a Supply Chain Excellence Award 2023), and the Academia Dr. Max e-learning platform supports employee development. Pricing for pharmaceutical products is not publicly disclosed, varying by category, prescription status, and insurance coverage; revenue mechanics are transaction-based across both retail pharmacy sales and wholesale distribution.
Dr. Max Romania is a wholly-owned subsidiary of Dr. Max Group, a European pharmaceutical group that operates 3,300+ pharmacies across 18 countries, is described as the second largest pharmacy network in Europe, and reported Group revenue exceeding EUR 6 billion with 20% growth in 2023. The Romanian entity was previously A&D Pharma, which became part of Dr. Max Group in 2018 and rebranded to Dr. Max România in April 2023; its go-to-market is sales-led and omnichannel, combining owned retail, e-commerce, and B2B distribution, supported by an M&A function, academic partnerships with pharmacy and medical schools, and a loyalty program covering 4.5 million+ Romanian customers.
Dr. Max Romania firmographics
Firmographics- Name
- Dr. Max Romania
- Legal name
- Dr. Max România
- Website
- https://drmaxromania.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Dr. Max Romania is an integrated pharmaceutical group operating 900+ retail pharmacies, 50+ hyper-pharmacies, an e-commerce platform, and a Mediplus wholesale distribution division serving 4,500+ pharmacies and 500+ hospitals across Romania.
- Ownership category
- akta.pro rank
Dr. Max Romania industry classification
Industry- Product category
- Retail Pharmacy & Pharmaceutical Distribution
- NAICS
- Pharmacies and Drug Retailers (45611), Drugs and Druggists' Sundries Merchant Wholesalers (424210)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Pharmacy-Led Health & Wellness Discount Retail (CRAEAHAD)
- akta.pro secondary industry
- Value Pharmacies & Deep-Discount Pharmacy Retail (CRAEAHAB)
Keywords
Where Dr. Max Romania is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices4 records
Markets served
Dr. Max Romania business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Retail Pharmacy Sales: Revenue from operating over 900 proximity pharmacies and 50+ Hyper pharmacies selling pharmaceutical products directly to consumers
- Wholesale Distribution (Mediplus): Distribution services serving 4500+ independent pharmacies and 500+ clinics and hospitals across Romania
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Dr. Max Romania product offering
Product offeringCore offering
Dr. Max Romania operates an integrated pharmaceutical retail and distribution business in Romania, running over 900 proximity pharmacies and 50+ HIPER Dr. Max hyper-pharmacies that sell prescription medications, OTC products, and health/wellness items to consumers. Through its Mediplus division, the company also distributes pharmaceuticals wholesale to 4,500+ independent pharmacies and 500+ hospitals and clinics, complemented by an E-shop Dr. Max online platform with home delivery and Click & Collect services.
Product overview
Dr. Max Romania operates as an integrated pharmaceutical group offering retail pharmacy services through multiple channels: over 900 proximity pharmacies, 50+ HIPER Dr. Max hyper-pharmacies with extended product ranges, and E-shop Dr. Max online platform with home delivery and Click & Collect. The Mediplus distribution division serves over 4,500 independent pharmacies and 500+ healthcare facilities. The Academia Dr. Max e-learning platform supports employee development. The company is part of Dr. Max Group (Europe's largest pharmacy chain by number of units) and offers integrated import, distribution, and retail pharmaceutical services.
Differentiator
Problem solved
Functional benefit
Brands
- Mediplus: Pharmaceutical distribution division serving over 500 clinics and hospitals, and 4500+ pharmacies in Romania
- Hiper Dr. Max
- Dr. Max E-shop
Products and services
- Dr. Max Farmacii de proximitate (Proximity Pharmacies) Neighborhood pharmacy chain providing pharmaceutical products, OTC medications, and professional pharmacy consultations to local communities across Romania through a network of over 900 locations.
- HIPER Dr. Max Farmacie (Hyper-pharmacies) Large-format hyper-pharmacy concept offering an extended product range of 12,000+ products organized across six dedicated zones (medication, vitamins & minerals, dermato-cosmetics, mother & child, medical devices, healthy food) with self-service checkouts and dedicated prescription counters; over 50 locations.
- E-shop Dr. Max (Online Pharmacy) Online pharmacy platform enabling customers to order pharmaceutical products, OTC items, and wellness products for home delivery or to pick up in store via the Click & Collect service at any Dr. Max pharmacy location.
- Mediplus (Pharmaceutical Distribution) Wholesale pharmaceutical distribution division operating six warehouses including a National Logistics Center, supplying over 4,500 independent pharmacies and 500+ clinics and hospitals across Romania with pharmaceutical products.
Quantifiable outcome
- Dr. Max Group became the largest pharmacy network in Europe with 3,300+ pharmacies
- +2 more outcomes
Companies that use Dr. Max Romania
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Dr. Max Romania technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Dr. Max Romania partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and major.
- Pharmacy and Medical SchoolsminorDr. Max Romania maintains educational partnerships with pharmacy faculties, post-secondary medical schools, and student organizations. Company participates in conferences such as ExpoPharma, Marisiensis, Mures Pharmacists Conference, Oradea Pharmaceutical Days, and student society events.
- Gedeon RichtermajorDr. Max Romania acquired Gedeon Richter's retail and distribution operations in Romania, including Pharmafarm distribution company and Gedeon Richter Farmacia pharmacy chain. Transaction completed in 2023 after approval from the Competition Council.
- Crucea Roșie Română (Romanian Red Cross)minorA&D Pharma – Dr. Max Group donated 150,000 euros to support Ukrainian civilian population through Romanian Red Cross humanitarian efforts, providing medical supplies, food, and urgent needs assistance.
- Asociația Niciodată Singur – Prietenii VârstnicilorminorPartnership to support elderly loneliness in Romania. Dr. Max donated 100,000 euros and helped open Romania's first socialization center for elderly people, with activities focused on health, psychology, art, and recreation.
Scale indicators11 records
Recent moves12 records
Expansion highlights6 records
Dr. Max Romania competitors and assessment
Company assessmentBroad incumbents
- CVS Health: Largest US pharmacy chain and pharmacy benefit manager with integrated retail, distribution, and healthcare services. Comparable broad value proposition (drugstore + clinic + insurance) but in a different regulatory and reimbursement environment.
- Walgreens Boots Alliance: Global pharmacy retail and wholesale giant operating drugstores across the US and Europe (including Boots). A broader incumbent with overlapping pharmacy retail and pharmaceutical distribution capabilities but at vastly larger scale and broader geographic footprint.
Direct peers
- Phoenix Group: European pharmaceutical wholesaler and pharmacy operator combining pharmaceutical distribution with retail pharmacy chains across multiple countries. Highly comparable to Dr. Max Romania's Mediplus-plus-Dr. Max integrated model at a larger pan-European scale.
- Alliance Healthcare: Pharmaceutical wholesaler and retail pharmacy operator in Europe, part of Walgreens Boots Alliance. Runs an integrated wholesale-plus-pharmacy model that mirrors Dr. Max Romania's Mediplus distribution plus Dr. Max retail footprint.
- HelpNet: Romanian pharmacy chain with broad national coverage and an emphasis on health, wellness, and parapharmacy categories. Closely mirrors Dr. Max Romania's proximity-pharmacy and OTC positioning in the same single-country market.
- McKesson Europe (Celesio): Operates pharmaceutical wholesale distribution and pharmacy retail across Europe, including the LloydsApotheke network. Comparable integrated wholesale-plus-retail business model serving similar customer types as Dr. Max Romania's Mediplus and Dr. Max operations.
- Catena: One of the largest pharmacy chains in Romania, operating a comparable network of community pharmacies across the country. Directly competes with Dr. Max Romania on footprint, prescription fulfillment, and OTC assortment within the same Romanian market.
- Dona Pharmacy: Romanian pharmacy chain competing directly with Dr. Max in urban and suburban locations, with a similar mix of prescription dispensing and OTC self-care products. Highly comparable on customer base, store format, and regulatory environment.
Emerging players
- DocMorris: European online pharmacy focused on mail-order prescription and OTC fulfillment across multiple countries including Germany, Switzerland, and the Netherlands. Comparable to Dr. Max Romania's e-commerce strategy but with a digital-only model.
- Atida: European online pharmacy and parapharmacy retailer operating across multiple European markets. Comparable to Dr. Max Romania's E-shop and Click & Collect omnichannel approach but with a digitally native operating model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Dr. Max Romania social profiles
Digital presenceDr. Max Romania financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dr. Max Romania leadership team
Management profileNumber of profiles
Profiles11 records
Dr. Max Romania subsidiaries and ownership
Company hierarchySubsidiaries2 records
Dr. Max Romania funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dr. Max Romania M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dr. Max Romania
What does Dr. Max Romania do?
Dr. Max Romania operates an integrated pharmaceutical retail and distribution business in Romania, running over 900 proximity pharmacies and 50+ HIPER Dr. Max hyper-pharmacies that sell prescription medications, OTC products, and health/wellness items to consumers. Through its Mediplus division, the company also distributes pharmaceuticals wholesale to 4,500+ independent pharmacies and 500+ hospitals and clinics, complemented by an E-shop Dr. Max online platform with home delivery and Click & Collect services.
Is Dr. Max Romania a public or private company?
Dr. Max Romania is a private company. It is classified as corporate owned and is currently operating.
When was Dr. Max Romania founded?
Dr. Max Romania was founded in 2018. It employs 1,001 to 5,000 people.
Where is Dr. Max Romania based?
Dr. Max Romania is headquartered in Bucharest, Romania, in the Europe region.
How does Dr. Max Romania make money?
Two revenue lines are on record. Retail Pharmacy Sales are the primary driver. The others are wholesale Distribution (Mediplus).
Who are Dr. Max Romania's main competitors?
Broad incumbents on record are CVS Health and Walgreens Boots Alliance. Direct peers are Phoenix Group, Alliance Healthcare, HelpNet, McKesson Europe (Celesio), Catena and Dona Pharmacy. Emerging players are DocMorris and Atida.
Does Dr. Max Romania have an API?
No public API is recorded for Dr. Max Romania.
What industry is Dr. Max Romania in?
Dr. Max Romania's product category is Retail Pharmacy & Pharmaceutical Distribution. Its primary akta.pro industry code is CRAEAHAD, Pharmacy-Led Health & Wellness Discount Retail, with a secondary code of CRAEAHAB, Value Pharmacies & Deep-Discount Pharmacy Retail. Its NAICS code is 45611 and its SIC code is 5912.