LogPonto

What LogPonto does

LogPonto is a Brazilian cloud-based time and attendance SaaS provider founded in July 2013 and headquartered in Barueri (Alphaville district), São Paulo. The platform operates as a Sistema Alternativo de Controle de Jornada (REP-A) under Brazil's Portaria 671/21, turning commodity Android tablets and smartphones — alongside a web browser interface and a phone/IVR module — into biometric time clocks. Each punch is authenticated through facial recognition and/or voice biometrics, with GPS-derived UTC timestamps that cannot be manipulated via device clock tampering, geofencing with SMS alerts, and digitally signed receipts that are publicly verifiable and retained for five years under fiscal custody even after a customer churns.

The product surface spans four punch modalities — LogPonto Blue (fixed and mobile tablet clocks), LogPonto Mobi (individual mobile app with voice biometrics and expense reporting), LogPonto Web (browser-based webcam punch), and Ponto Via Fone (SMS/WhatsApp and IVR punch) — plus add-on modules for electronic time sheets, activity/service-order management, expense reimbursement, active GPS tracking, electronic geofencing, SMS alerts, AFD/AFDT/CSV/Excel exports, and SOAP/XML WebServices for ERP integration. Multi-city infrastructure redundancy spans six-plus cities (including two outside Brazil), with 99.5% uptime SLA and automatic rebate clauses.

LogPonto runs a 100% self-service, product-led growth motion: prospective customers sign up online, trial free for 15–30 days, and self-convert with no sales touch. Revenue is per-employee subscription (R$4.39/employee/month for 11–50 employees, R$3.29/employee/month for 50+), with an annual micro pre-paid plan at R$479/year for 1–10 employees, custom enterprise terms at 200+, and usage-based telephone punch at R$0.091/call. The company serves thousands of customers across micro businesses, SMBs, large enterprises, logistics/freight, engineering and field services, retail chains/franchisors, and outsourcing firms throughout Brazil, with a legacy reseller network still active. Hardware is not sold; customers acquire compatible Android devices independently for approximately R$500, eliminating channel conflict and hardware maintenance overhead.

Name

LogPonto

Legal name

LogPonto

Website

https://logponto.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

LogPonto is a Brazilian cloud-based time and attendance SaaS platform that turns commodity Android devices, browsers, and phones into biometric, GPS-verified time clocks compliant with Portaria 671/21. It serves thousands of Brazilian businesses from micro shops to large enterprises, logistics and field-services operators, and outsourcing firms via a self-service PLG model.

Ownership category

akta.pro rank

Product category

Workforce Time and Attendance Software

akta.pro primary industry

Workforce Time, Attendance & Scheduling Administration (BPAAAIAI)

Keywords

• Time attendance software
• Biometric time clock
• Workforce time tracking
• Electronic punch clock
• Cloud time management

Headquarters

HQ city

Barueri

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Per-Employee Monthly Subscription (Post-paid): Primary revenue model. Billed monthly based on the total number of employees who actually registered time punches during the month, independent of how many registrations each employee made. Flat per-employee rate that varies by plan tier. Post-paid billing with payment via bank slip.
2. Pre-paid Annual Plan (Micro): Pre-paid annual subscription for micro businesses (1–10 employees). Flat annual fee charged upfront. Non-refundable except in cases of provider-initiated cancellation.
3. Ponto por Telefone (Phone Punch Module): Additional module charged per call at R$0.091 per call. Requires separate contract. Always post-paid even in pre-paid contracts. Cobrança mínima mensal de R$50,00 quando aplicável.
4. Lançamento de Despesas (Expense Management Module): Optional add-on module for expense submissions and reimbursements. Available only within LogPonto Mobi app. Additional charge beyond standard package.
5. WebServices and Integrations: SOAP/XML webservice integration for ERP and legacy system connectivity. Not included in standard package; requires separate contracting.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

LogPonto provides a cloud-based time and attendance (ponto eletrônico) SaaS platform that turns Android tablets, smartphones, computers, and telephones into biometric time clocks for Brazilian businesses. The platform supports fixed and mobile workforces with facial and voice biometric authentication, GPS-verified location and timestamps, electronic geofencing, anti-fraud mechanisms, AFD/AFDT payroll exports, and full compliance with Brazilian labor law (Portaria 671/21, Portaria 1510, CLT). Customers self-serve onboard via the website, activate a free 15-30 day trial, and pay per active employee per month.

Product overview

LogPonto is a cloud-based time and attendance (ponto eletrônico) SaaS platform for Brazilian businesses, operating as a unified platform with multiple complementary modules. The core offering consists of four main time punch methods: LogPonto Blue (fixed and mobile tablet-based time clocks with facial biometric), LogPonto Mobi (individual mobile app with voice biometric and GPS), LogPonto Web (webcam-based punch via computer browser), and Ponto Via Fone (telephone-based voice punch as an optional add-on). All punch methods share the same cloud platform, biometric authentication (facial or voice), anti-fraud mechanisms, GPS location verification, and digital receipt generation. Included modules cover time sheet management, activity/service order tracking, expense reporting, real-time SMS alerts, geofencing, active GPS tracking, and AFD/AFDT/CSV file exports. WebServices integration is available as a separately contracted add-on for ERP connectivity. The platform targets businesses of all sizes across Brazil, with specific solutions for logistics, engineering/field services, retail networks, and corporate enterprises.

Differentiator

Problem solved

Functional benefit

Products and services

• LogPonto Blue - Relógio de Ponto Fixo (Fixed Wall/Desk Time Clock) Transforms an Android tablet into a fixed wall/desk time clock with biometric facial recognition, web management, anti-fraud capabilities, and optional GPS. Operates continuously up to 2 hours without power and 7 days without connectivity. Emits electronic receipts with digital signatures and stores records for 5+ years with fiscal custody. Designed for fixed-location Brazilian businesses needing legally compliant REP-A time tracking under Portaria 671/21.
• LogPonto Blue - Relógio de Ponto Remoto ou Móvel (Mobile/Remote Time Clock) Mobile time clock solution for mobile teams and construction sites. Features facial biometric recognition, WiFi/3G connectivity, offline GPS operation for up to 7 days, and real-time web management. Includes optional tracking and mapping capabilities. Designed for mobile workforces at remote sites in agriculture, construction, logistics, and oil and gas industries.
• LogPonto Mobi (Individual Mobile Time Punch App) Individual mobile time punch app for field workers and remote employees. Features voice biometric authentication, GPS geo-positioning, optional photo attachment, offline capability for up to 7 days, and anti-fraud mechanisms. Includes expense reporting with customizable multi-currency support and approval workflows. Designed for individual mobile workers including drivers, field engineers, couriers, and remote service personnel.
• LogPonto Web (Ponto no Computador / Webcam-based Time Punch) Web-based time punch using computer webcam for facial biometric recognition. No software installation required. Includes anti-fraud capabilities, optional computer/IP restriction provisioning, digital signature on receipts, and full web-based management. Also available as mobile web version at pontoviaweb.com. Designed for office workers and any employee with access to a computer or browser.
• Ponto Via Fone (Phone-based Time Punch Module) Alternative time punch method using voice phone calls on fixed or mobile phones. Features intelligent IVR, authorized phone lists, ID/password authentication, voice recording with storage, and fiscal custody for 5+ years. Requires separate contracting with additional cost of R$0.091 per call. Minimum monthly billing of R$50.00. Also accessible via SMS 'PONTO' to 11955550688 or WhatsApp to +5511955550688. Designed for workers without smartphone or computer access.
• Folha de Ponto (Time Sheet Module) Time sheet module for creating simplified and standard attendance records, importing and calculating clock data, manual entries and adjustments, calculating overtime and on-call hours, time-off bank management with history and balances, printed reports with digital authentication codes, and 5-year fiscal custody. Included in standard package at no additional cost.
• Gerenciamento de Atividades (Activity and Service Order Management) Activity, project, and service order management module. Supports work orders, customer visits, cost centers, time sheets with start/end markers, geo-positioning with map visualization, delegation and authorization workflows, and integration with internal systems and ERPs. Included in standard package at no additional cost.
• Lançamento de Despesas (Expense Reporting Module) Expense reporting and reimbursement module allowing field workers to submit expense records for prior approval, including receipt photography. Features customizable multi-currency support, approval workflows, and fraud protection against unauthorized expenses. Available only in LogPonto Mobi application. Additional charge beyond standard package.
• Cerca Eletrônica (Electronic Geofencing Module) Electronic geofencing module that delimits geographic areas where employees can register time punches. Managers receive real-time SMS alerts when employees register outside authorized areas. Configurable radius options from 500m to 120km. Available for individual or group configuration.
• Rastreamento Ativo (Active GPS Tracking Module) Active GPS tracking for real-time location of equipment, teams, and employees. Collects positions every 5 minutes with micro-connections every 10 minutes to conserve battery. Maintains 30-day position history, supports offline collection with later synchronization, and operates without third-party apps.
• WebServices e Integrações (SOAP/XML ERP Integration Module) Enterprise integration via SOAP/XML webservices enabling real-time synchronization of registrations, flows, and processes with client ERP and internal systems. High-availability webservices follow SOAP/XML market standards without requiring complex XSD metadata. Not included in standard package; requires separate contracting. Designed for enterprises with internal systems or ERP requiring automated data synchronization.
• Custódia Fiscal (5-Year Fiscal Document Custody) 5-year fiscal document custody of all time punch records and time sheets, including biometric evidence. Records remain accessible even after customer terminates service. Includes digital signature verification and public authentication code lookup. Available as add-on with additional cost.

Quantifiable outcome

• Reduce time management per employee from 4 hours to 20 minutes compared to manual processes
• +2 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature12 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pontomais: Brazilian time and attendance SaaS offering mobile punch, facial recognition, geolocation, and HR integrations. Competes head-to-head with LogPonto in the same Brazilian SMB/mid-market segment with a similar cloud-based, self-service model.
• Ahgora: Brazilian SaaS provider of time and attendance (controle de ponto) solutions with biometric authentication, mobile punch, and ERP integration. Closest direct competitor to LogPonto in the Brazilian SMB and enterprise ponto eletrônico market with overlapping product positioning and customer base.
• Ponto Certo: Brazilian time and attendance solution targeting small and mid-sized businesses with biometric and mobile punch. Operates in the same regulatory environment and customer segment as LogPonto.
• Tangerino: Brazilian time clock and time tracking platform serving small and medium businesses with mobile and web punch capabilities. Direct competitor in the Brazilian ponto eletrônico market with comparable customer profile and pricing structure.

Broad incumbents

• Workday: Global cloud HCM platform with time tracking and workforce management modules. Operates in Brazil primarily at the high end of the enterprise market, competing with LogPonto's largest customer tier.
• Senior Sistemas: Brazilian enterprise software vendor with HCM and workforce management modules including time tracking. Targets mid-market and enterprise customers with integrated HR/payroll solutions, overlapping with LogPonto's enterprise tier.
• SAP SuccessFactors: Global enterprise HCM suite from SAP with time and attendance capabilities sold to large multinationals with Brazilian operations. Competes with LogPonto in the enterprise tier as a much broader HR transformation platform.
• ADP Brazil: Global payroll and workforce management provider with significant presence in Brazil, offering time tracking, payroll, and HR services. Competes with LogPonto particularly in the mid-market and enterprise tiers as part of a fully outsourced HR solution.
• TOTVS: Largest Brazilian enterprise software company, offering a full HCM/RH suite that includes time and attendance (TOTVS Ponto) bundled with payroll, ERP, and HR modules. Competes with LogPonto in the enterprise segment as part of a broader portfolio rather than a specialized time tracking play.
• UKG (Ultimate Kronos Group): Global workforce management and HCM company with time and attendance solutions used by large enterprises in Brazil. Competes with LogPonto in the high-end enterprise segment with a full-stack workforce management offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/logponto

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LogPonto